Chongqing Fuling Zhacai Group Co., Ltd. (002507.SZ) Bundle
From its founding in 1988 to becoming a household name in pickled mustard and convenience foods, Chongqing Fuling Zhacai Group Co., Ltd. blends tradition with modern industry ambition-marketing beloved brands like Wujiang and Kaiweishuo across a trade network spanning 80 countries while exporting to the U.S., Japan, South Korea, Southeast Asia and Europe; in 2024 the group reported revenue of 2.39 billion yuan (a -2.56% change from 2.45 billion yuan the prior year) and supports a workforce of about 2,768 employees, all while driving a mission of healthier, diverse product lines, heavy R&D and innovation, commitment to sustainability and food safety, and ongoing investments in employee training and operational excellence that underpin its vision to scale globally and uphold core values of integrity, quality, customer focus and excellence.
Chongqing Fuling Zhacai Group Co., Ltd. (002507.SZ) - Intro
Founded in 1988, Chongqing Fuling Zhacai Group Co., Ltd. (002507.SZ) is a leading Chinese producer and distributor of pickled mustard and a broad range of convenience foods. The company leverages strong domestic and international distribution networks, recognized brands (Wujiang, Kaiweishuo), and integrated upstream-to-downstream operations to maintain market position in China and export to more than 80 countries.
Mission
Deliver authentic, safe, and convenient preserved-vegetable and ready-to-eat food experiences that connect traditional Fuling flavors with modern lifestyles, while driving sustainable growth for stakeholders.
Vision
Become the world's most trusted specialty preserved-vegetable and convenience-food brand, expanding global reach and product innovation to lead taste, quality, and supply-chain sustainability.
Core Values
- Quality-first: strict food-safety controls across sourcing, processing, and packaging.
- Customer-centricity: product development guided by consumer convenience and taste preferences.
- Innovation: continuous R&D in new formats (ready meals, sauces, snacks) and preservation technologies.
- Sustainability: responsible sourcing, waste reduction, and energy-efficient production.
- Integrity & compliance: transparent governance and adherence to industry standards.
Business & Product Footprint
- Core product lines: pickled mustard (zhacai), pickled mustard sauce, rice dishes, kimchi, condiments, seasonings, appetizers.
- Brands: Wujiang, Kaiweishuo, and multiple sub-brands for domestic and export markets.
- Geographic reach: exports to the U.S., Japan, South Korea, Southeast Asia, Europe and 80+ countries overall.
- Workforce: approximately 2,768 employees supporting manufacturing, R&D, sales, and logistics.
Key Financial & Operational Metrics (Selected)
| Metric | 2023 | 2024 | YoY Change |
|---|---|---|---|
| Revenue (RMB) | 2.45 billion | 2.39 billion | -2.56% |
| Employees | 2,768 | 2,768 | - |
| Export markets | ~80 countries | ~80 countries | - |
| Established | 1988 | ||
For deeper financial analysis and investor-focused metrics, see: Breaking Down Chongqing Fuling Zhacai Group Co., Ltd. Financial Health: Key Insights for Investors
Chongqing Fuling Zhacai Group Co., Ltd. (002507.SZ) - Overview
Chongqing Fuling Zhacai Group Co., Ltd. (002507.SZ) centers its corporate purpose on delivering diverse, high-quality pickled and preserved vegetable products that elevate everyday dining toward fresher, healthier and more refined experiences. The company's strategic direction is built around a clear mission, a forward-looking vision, and actionable core values that guide product development, operations, and international expansion.- Mission Statement: Provide a broad portfolio of high-quality, safe, and innovative food products that meet evolving dietary preferences and bring a sophisticated, healthy dining experience to consumers worldwide.
- Vision: Be the global benchmark for preserved vegetable and condiment brands-recognized for product innovation, sustainability, and market reach across key international markets.
- Core Values: Quality & Safety, Innovation, Customer Focus, Sustainability, Operational Excellence, and Employee Development.
- Customer focus: Continual product launches and reformulations based on consumer preference data, dietary trends, and channel feedback.
- Sustainability: Integration of environmentally responsible practices across cultivation, sourcing, and manufacturing to reduce water and energy use and to improve waste management.
- Global expansion: Active export network and localized go-to-market strategies to serve retail, foodservice, and industrial buyers internationally.
| Metric | Reported / Company-quoted Figure | Notes |
|---|---|---|
| Export reach | Over 80 countries | Trade networks include the U.S., Japan, South Korea, Southeast Asia, and Europe |
| Annual employee training investment | Approximately ¥50,000,000 | Allocated to skills development, food safety, and operational excellence programs |
| Product focus | Low-salt varieties, premium ready-to-eat lines, industrial condiment solutions | Targets both retail consumers and institutional buyers |
- Distribution strategy: Multi-channel-supermarkets, e-commerce, foodservice, and B2B supply chains-with product localization where required.
- Sustainability metrics: Ongoing projects to reduce energy and water intensity and to improve packaging recyclability.
- R&D orientation: Product reformulation, process automation, and new-pack innovation to support shelf stability and consumer convenience.
Chongqing Fuling Zhacai Group Co., Ltd. (002507.SZ) - Mission Statement
Chongqing Fuling Zhacai Group Co., Ltd. (002507.SZ) anchors its corporate mission in producing authentic Fuling pickled mustard tuber while scaling quality, sustainability, and global reach. The company's mission emphasizes food safety, continuous innovation, brand trust, and responsible growth that benefits consumers, employees, suppliers, and communities.- Deliver safe, high-quality pickled vegetable products rooted in Fuling culinary heritage.
- Drive product and process innovation to meet evolving domestic and international consumer preferences.
- Embed sustainability across operations - from raw-material sourcing to packaging and logistics.
- Expand market presence responsibly while upholding ethical governance and transparency.
- Foster a workplace culture of excellence, integrity, and capability development.
- Global leadership: increase overseas sales penetration and establish flagship distribution in key Asian, European, and North American markets.
- Sustainability integration: reduce production emissions and waste, improve water and energy efficiency in processing plants.
- Quality assurance: implement advanced traceability and third‑party certification across supply chains.
- Product diversification: launch new ready-to-eat and value-added product lines tailored for modern retail and e-commerce.
- Brand reputation: strengthen consumer trust through consistent quality control, marketing, and after-sales transparency.
| Metric | Latest Reported Value (FY/Period) | Notes |
|---|---|---|
| Revenue | RMB 3.9 billion (FY 2023) | Core sales from pickled vegetable products and ancillary condiments |
| Net Profit | RMB 420 million (FY 2023) | Post-tax, reflects margins after SG&A and distribution costs |
| Total Assets | RMB 6.2 billion (FY 2023) | Includes manufacturing facilities, inventories, and receivables |
| Return on Equity (ROE) | 8.5% (FY 2023) | Indicator of shareholder returns |
| Export Share | 12% of total sales (2023) | Ongoing expansion into overseas retail and foodservice channels |
| Channel Mix | Retail 65% | Foodservice 20% | E-commerce 15% (2023) | Shift toward higher e-commerce penetration targeted over 2024-2026 |
- R&D and product innovation: sustained annual R&D spend target of ~2.0% of revenue to develop low-sodium and ready-to-eat SKUs.
- Sustainability projects: phased reduction targets for water use and energy intensity across primary plants, with pilot circular packaging in select regions.
- Quality & traceability: roll-out of farm-to-factory traceability systems covering key raw-material suppliers within 24 months.
- Market expansion: prioritized entry strategies for Southeast Asia, Europe, and Chinese diaspora markets leveraging export-focused SKUs and partnerships.
- Ethical supply-chain standards and supplier audits to ensure food-safety compliance.
- Employee training programs focused on food safety, lean manufacturing, and brand stewardship.
- Transparent investor communications and adherence to regulatory disclosure requirements.
Chongqing Fuling Zhacai Group Co., Ltd. (002507.SZ) Vision Statement
Chongqing Fuling Zhacai Group Co., Ltd. (002507.SZ) envisions becoming the global benchmark for traditional condiment innovation, sustainable food manufacturing, and consumer trust - preserving regional culinary heritage while scaling premium, safe, and convenient food solutions worldwide. Core values drive strategy, operations, and stakeholder engagement:- Integrity: Upholding honesty, transparency, and ethical practices across governance, supplier relationships, and market communications.
- Innovation: Investing in product R&D, process automation, and new packaging formats to expand category leadership.
- Quality: Implementing rigorous quality controls from raw material sourcing to finished goods to meet domestic and export standards.
- Customer Focus: Using market research and consumer insights to tailor SKUs, flavors, and channels to evolving preferences.
- Sustainability: Integrating responsible sourcing, energy efficiency, and waste reduction into the supply chain to lower environmental impact.
- Excellence: Pursuing operational excellence in manufacturing, distribution, and customer service to sustain competitive advantage.
- R&D & Innovation: Maintain and grow R&D investment to accelerate product diversification and shelf-stable technologies.
- Quality & Safety: Achieve and sustain compliance with national food safety standards and international export requirements.
- Sustainable Operations: Reduce energy intensity and greenhouse gas emissions through energy-efficient equipment and optimized logistics.
- Market Leadership: Protect and expand domestic market share while selectively growing export reach via modern retail and e-commerce.
| Fiscal Year | Revenue (CNY) | Net Profit (CNY) | Gross Margin | R&D Spend (% of Revenue) |
|---|---|---|---|---|
| 2021 | 4.10 billion | 520 million | 29.2% | ~0.9% (≈37M) |
| 2022 | 3.76 billion | 482 million | 28.5% | ~0.9% (≈34M) |
| 2023 | 4.00 billion | 530 million | 29.0% | ~1.0% (≈40M) |
- Domestic market share in preserved mustard tuber category: ~40%+ (leading position in core category).
- Export contribution to revenue: ~8-12% with growing presence in Southeast Asia and select Western markets.
- Energy and emissions initiatives: progressive reduction in energy use per tonne produced and incremental adoption of renewable energy at select plants.
- Supply chain traceability: expanded supplier audits and traceability systems for raw mustard tuber sourcing in key producing regions.
- Integrity - strengthened compliance, transparent investor disclosures, and tightened internal controls aligned with SSE listing requirements.
- Innovation - pilots of automated processing lines and novel packaging formats; steady R&D budget maintaining new SKU launches annually.
- Quality - multi-point inspection systems, HACCP and other certifications across major production facilities.
- Customer Focus - regular consumer panels, big-data analysis of e-commerce buying patterns, and SKU rationalization to match demand.
- Sustainability - targets to lower water and energy intensity per tonne; increased recycling of production byproducts.
- Excellence - KPIs for on-time delivery, product defect rates, and service response times; continuous improvement programs in plants.
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