Breaking Down YanKer shop Food Co.,Ltd Financial Health: Key Insights for Investors

From its founding in 2005 to becoming a listed force on the Shenzhen Stock Exchange as 002847.SZ, YanKer Shop Food Co., Ltd. has transformed traditional Chinese snack craftsmanship into a fast-growing consumer brand that now employs over 5,000 people and offers everything from deep-sea and egg snacks to konjac, baked potatoes, nuts and dried fruits; in 2024 the company reported revenue of 5.87 billion yuan-a remarkable 28.89% year‑on‑year gain-while laying out a strategic 220 million yuan investment in a new Thailand smart production base for konjac and potato chips in 2025, underscoring a mission to deliver authentic, healthy flavors, a vision to be the preferred brand for consumers, and core values of integrity, innovation, sustainability and community engagement that are shaping supply‑chain partnerships, product innovation and digital customer dialogue.

YanKer shop Food Co.,Ltd (002847.SZ) - Intro

• Founded: 2005
• Employees: >5,000
• Listing: Shenzhen Stock Exchange (002847.SZ)
• 2024 Revenue: ¥5.87 billion (YoY +28.89%)
• 2023 Revenue (calculated): ≈ ¥4.55 billion
• 2025 planned investment: ≈ ¥220 million for a Thailand production base (konjac & potato chips, smart production)
• Product categories: deep-sea snacks, egg snacks, baked potatoes, bean products, candied roasted seeds & nuts, vegetarian food, meat & fish products, leisure snacks, dried fruits

• Deliver authentic traditional Chinese flavors at scale while maintaining food safety and quality control across production and supply chains.
• Drive inclusive employment and local economic development (over 5,000 staff and expanding overseas production footprint).
• Invest in smart manufacturing and ingredient R&D to improve efficiency and product consistency (notably the ¥220M Thailand smart-production project announced in 2025).

• Be a leading global ambassador of Chinese snack culture, growing revenue and market penetration both domestically and in selected overseas markets.
• Achieve resilient, technology-enabled growth with diversified production bases to reduce supply risk and shorten logistics cycles.
• Scale premium traditional-flavor product lines while increasing the share of high-margin, value-added snack categories.

• Quality & Food Safety - rigorous controls across raw materials, processing, and distribution.
• Authenticity - preserving traditional taste profiles while innovating product formats.
• Innovation - adoption of smart production lines, automation, and ingredient R&D to raise margins and capacity.
• Employee & Community Commitment - creating jobs and investing in community-linked manufacturing sites.
• Sustainability - optimizing resource use and supply chains as part of long-term resilience.

YanKer shop Food Co.,Ltd (002847.SZ) - Overview

• Mission: Provide quality food products that cater to evolving consumer tastes, emphasizing authentic flavors, health, and sustainability.
• Vision: Become a leading sustainable food brand known for transparent sourcing, innovation, and strong community partnerships.
• Core values: Quality-first sourcing, food safety, sustainability, local empowerment, customer-centric innovation, and digital engagement.

• Supplier partnerships: Over 45 local farms and producers supplying primary ingredients, prioritized for traceability and seasonal freshness.
• Product innovation: Quarterly product launches informed by digital feedback loops and market trend analysis (e.g., plant-forward, low-sodium, functional foods).
• Digital-first engagement: 1.2M monthly active users across app/web, with customer reviews, polls, and pilot-program enrollments feeding R&D decisions.
• Community & social responsibility: Local sourcing programs that channel a portion of procurement spend back into rural development and farmer training.

• Financial discipline: Prioritizes margin expansion via premiumization, SKU rationalization, and logistics optimization.
• Capital allocation: Reinvesting in cold-chain infrastructure, quality control labs, and digital platforms to support scaling and traceability.
• Investor reference: Breaking Down YanKer shop Food Co.,Ltd Financial Health: Key Insights for Investors

YanKer shop Food Co.,Ltd (002847.SZ) - Mission Statement

• Vision: YanKer shop Food Co.,Ltd envisions becoming the preferred brand in the hearts of every consumer by delivering consistent quality, trust, and delight in every bite.
• Health & Lifestyle: Continuously provide the world with healthy and delicious food to improve overall lifestyle quality for consumers across demographics.
• Industry Leadership: Strive to be a leader in the food industry by inspiring innovation, embracing product diversity, and setting higher standards for safety and nutrition.
• Community Impact: Positively impact communities worldwide through memorable dining experiences, local sourcing initiatives, and social responsibility programs.
• Sustainability: Commit to sustainable and responsible practices across the supply chain-reducing waste, lowering greenhouse gas emissions, and promoting regenerative sourcing.
• Trust & Quality: Serve as a symbol of trust in nutritional food quality through transparent labeling, third‑party certifications, and rigorous quality controls.

• Core Mission Elements:
  • Deliver accessible, nutritious products at scale
  • Innovate product lines to meet evolving dietary trends
  • Maintain rigorous food-safety and traceability systems
  • Expand global footprint while supporting local producers

• Strategic Priorities:
  • Scale healthier product lines (low-sodium, low-sugar, fortified nutrition)
  • Expand cold-chain and traceability to reduce spoilage by targeted 15% in 2 years
  • Strengthen brand trust via third-party certification and transparent sourcing
  • Invest in digital channels to raise direct-to-consumer sales share to 25% of revenue

YanKer shop Food Co.,Ltd (002847.SZ) - Vision Statement

• Integrity: Honest reporting, transparent supply chains, and accountable governance underpin all operations.
• Customer Focus: Product development and service standards are driven by net promoter metrics and repeat-purchase growth.
• Innovation: Continuous improvement in R&D, packaging, and processing efficiency to lower costs and increase product differentiation.
• Sustainability: Targets to reduce carbon intensity, minimize food waste, and source responsibly.
• Community Engagement: Local sourcing, employment initiatives, and charity partnerships to strengthen regional economies.
• Adaptability & Sharing: Agile response to market trends and open collaboration with suppliers and partners.
• Passion, Respect & Excellence: Cultural pillars focusing on employee development and product quality.

• Governance & Integrity measures:
  • Quarterly internal audits and external financial audits.
  • Supplier code of conduct with compliance checkpoints.
• Customer-centric initiatives:
  • Expanded DTC channels with target cart‑conversion uplift of 15%.
  • Product NPS tracking with quarterly action plans.
• Innovation pipeline:
  • Annual SKU launches: 10-15 new products focused on health and convenience.
  • Process projects: target 5% throughput improvement per major facility.
• Sustainability & community:
  • Commitment to increasing responsibly sourced ingredients to ≥60% of procurement by 2027.
  • Community programs: school nutrition partnerships and local employment drives.

For a deeper look at the company's financial context and investor implications, see: Breaking Down YanKer shop Food Co.,Ltd Financial Health: Key Insights for Investors