Breaking Down Yantai China Pet Foods Co., Ltd. Financial Health: Key Insights for Investors

Founded in 1998, Yantai China Pet Foods Co., Ltd. (002891.SZ) has grown into a powerhouse in the pet food sector with 22 modern production facilities worldwide - 14 in China and 8 overseas - offering a portfolio of over 1,000 products from dry and wet foods to freeze-dried treats and dental chews, exporting to more than 60 countries across five continents; guided by the mission to 'promote the healthy, standardized and high-quality development of China's pet industry,' the company pairs recognized food safety certifications (ISO 9001, ISO 22000, ISO 14001, HACCP) with proprietary brands like Wanpy, Jerky Time and Truly, a vision 'to be the leading enterprise in global pet food industry,' and core values of Customer, Quality, Innovation and Responsibility that drive standardized processes, rigorous quality systems and ongoing R&D - compelling reasons to explore how these pillars translate into market impact and product trust.

Yantai China Pet Foods Co., Ltd. (002891.SZ) - Intro

Founded in 1998, Yantai China Pet Foods Co., Ltd. (002891.SZ) has grown into one of China's leading pet food manufacturers with a broad international footprint and a diversified product portfolio.

• Established: 1998
• Stock ticker: 002891.SZ
• Production footprint: 22 modern production facilities (14 in China, 8 international)
• Product SKUs: >1,000 items across dry & wet foods, treats, freeze-dried products, biscuits, rawhide, dental chews
• Export reach: >60 countries and regions across five continents
• Proprietary brands: Wanpy, Jerky Time, Truly
• Certifications: ISO 9001, ISO 22000, ISO 14001, HACCP

Mission

To improve pet health and owner satisfaction by delivering safe, nutritious, and innovative pet food products globally while upholding the highest standards of quality, sustainability, and supply-chain integrity.

Vision

To be the most trusted global partner in pet nutrition - expanding access to premium pet foods, pioneering product innovation, and building enduring brands that lead market categories worldwide.

Core Values

• Quality First: rigorous food safety and quality management across all facilities and processes.
• Innovation: continuous R&D to expand product offerings (including freeze-dried and functional nutrition lines).
• Sustainability: commitment to environmental management and responsible sourcing (ISO 14001 alignment).
• Customer Centricity: responsiveness to pet owners, retailers, and partners across global markets.
• Integrity: transparent governance, compliance, and certification-driven operations.

Operational & Product Metrics

Strategic Priorities Aligned to Mission & Vision

• Scale production capacity and geographic reach via existing 22 facilities to meet rising global pet-food demand.
• Expand SKU innovation - emphasis on freeze-dried and functional nutrition products to capture premium segments.
• Maintain and deepen certifications and third-party audits to reinforce export competitiveness and brand trust.
• Strengthen brand portfolio and marketing for Wanpy, Jerky Time, and Truly to increase market share in target regions.
• Enhance sustainability programs at facility and supply-chain levels in line with ISO 14001 practices.

Further corporate context and investor-focused details can be found here: Exploring Yantai China Pet Foods Co., Ltd. Investor Profile: Who's Buying and Why?

Yantai China Pet Foods Co., Ltd. (002891.SZ) - Overview

• "Promote the healthy, standardized and high-quality development of China's pet industry."
• Commitment to advancing China's pet food sector through health, standardization, and quality.
• Focus areas: nutritious & safe products, consistent regulated processes, and excellence in product and service offerings.

• To be a leading driver of modernization and quality assurance in China's pet supply chain, from raw-material sourcing to retail.
• To elevate pet owner trust by delivering traceable, science-backed nutrition and industry-standard safety across product lines.
• To expand domestic leadership while scaling selected global partnerships that reflect China's pet industry best practices.

• Food Safety First - strict quality controls, traceability, and adherence to national and international standards.
• Scientific Rigor - investments in R&D, formulation based on veterinary nutrition science, and continuous improvement.
• Operational Standardization - unified SOPs across plants, supplier qualification, and certification-driven workflows.
• Customer-centricity - responsiveness to pet owner needs, transparency, and after-sales support.
• Sustainability & Responsibility - efficient resource use, waste reduction, and responsible sourcing policies.

• R&D investment and product pipeline expansion to support "healthy" development.
• Implementation of ISO/HACCP-like systems and supplier audits to support "standardized" development.
• Quality assurance metrics (defect rates, recall frequency, third-party testing pass rates) to measure "high-quality" outcomes.

• Supply-chain control: vertical integration and supplier qualification programs to ensure raw-material safety and consistency.
• Quality systems: multi-stage testing (incoming, in-process, finished goods) and external third-party verification.
• Product portfolio management: differentiated SKUs spanning functional nutrition (e.g., joint care, digestive support) and everyday nutrition.
• Channel strategy: balanced expansion across traditional retail, e-commerce, and veterinarian channels to increase penetration and traceability.

• Board-level oversight of food safety and sustainability KPIs.
• Regular external audits and public disclosure of major quality and safety outcomes.
• Employee training programs tied to standardized operating procedures and certification objectives.

Yantai China Pet Foods Co., Ltd. (002891.SZ) - Mission Statement

• Mission core: Develop safe, nutritious, and affordable pet food products backed by scientific R&D and stringent quality control.
• Strategic priorities: international expansion, vertical integration of supply chain, brand-building in premium segments.
• Operational focus: increase capacity in overseas facilities (USA, New Zealand) to shorten supply chains and comply with local regulatory standards.

• 'To be the leading enterprise in global pet food industry.' - articulates aspiration for dominant global market position.
• Emphasizes international expansion: establishment of production facilities in the USA and New Zealand evidences this strategy.
• 'Leading enterprise' implies setting industry standards in product quality, safety, sustainability, and innovation.
• Vision aligns with investments in cross-border manufacturing, export channels, and global brand partnerships.

• Safety-first: rigorous HACCP/GMP-aligned quality systems and traceability from raw material to finished product.
• Innovation: continuous formulation improvement and new product development targeting life-stage and specialty nutrition.
• Global stewardship: responsible sourcing, reduced carbon footprint in logistics and manufacturing, and compliance with international standards.
• Customer trust: transparency in labeling, third-party testing, and post-market surveillance of product performance.
• Employee & community focus: investing in workforce training, local job creation at overseas plants, and community outreach.

• Local production in key markets (USA, New Zealand) reduces tariffs, improves speed-to-market, and signals commitment to local regulators and consumers.
• Investment in ingredient traceability and third-party certifications positions the company to set quality benchmarks internationally.
• Portfolio diversification into functional/specialty pet foods supports higher margins and brand elevation in developed markets.

Yantai China Pet Foods Co., Ltd. (002891.SZ) - Vision Statement

• Customer-first orientation: build deeper understanding of pet owners' needs through data, retail partnerships, and after-sales service.
• Quality leadership: maintain and exceed regulatory standards with rigorous safety controls and full traceability across the supply chain.
• Innovation-driven growth: invest in nutrition science, new product platforms, and manufacturing technology to expand offerings.
• Responsibility and sustainability: uphold duties to pets, customers, employees, suppliers, and local communities.

• Integrated quality management: strict pet food safety and quality management system covering raw materials, production, testing, and logistics.
• Customer insight programs: loyalty analytics, veterinarian partnerships, and digital feedback loops to shape product development.
• R&D and new product pipelines: cross-disciplinary teams combining animal nutritionists, food engineers, and regulatory experts.
• Environmental and social governance: initiatives in waste reduction, packaging optimization, and community outreach.

• Customer: segmented product lines (puppy/kitten, adult, senior, special-needs) and expanded e-commerce/omnichannel presence to meet diverse owner needs.
• Quality: multi-stage raw material screening, in-house labs, supplier qualification, and batch-level traceability to ensure pet health and safety.
• Innovation: development of functional formulas (digestive health, joint support, hypoallergenic lines) and investment in extrusion and microencapsulation technologies.
• Responsibility: employee welfare programs, supplier code of conduct, community pet welfare campaigns, and initiatives to reduce water and energy intensity per ton of product.