Breaking Down Zhanjiang Guolian Aquatic Products Co., Ltd. Financial Health: Key Insights for Investors

Founded in 2001, Zhanjiang Guolian Aquatic Products Co., Ltd. has scaled into China's largest seafood supplier with annual sales of 4.74 billion RMB in 2021, operating four specialized factories (shrimp, fish, ready meals, crawfish) and employing about 8,000 staff to manage a full industry chain from hatching to trade; exporting to over 40 countries and regions including the United States, Japan and Europe, Guolian's portfolio-prawns, tilapia, crayfish and deep-water cage farming-pairs market reach with recognized credentials and awards such as the Seafood Excellence Award and the Global Aquaculture Alliance's Responsible Aquaculture Excellence Award, while its processing facilities hold certifications like BAP, BRC, ASC, HAPPC and HALA, underpinning a mission to deliver safe, traceable marine food, a vision to lead globally through sustainable innovation, and core values centered on quality assurance, standardized aquaculture, customer focus, R&D-driven innovation, social responsibility and transparent integrity that invite a deeper look into how these pillars translate into operations, compliance and growth metrics.

Zhanjiang Guolian Aquatic Products Co., Ltd. (300094.SZ) - Intro

• Established: 2001
• 2021 Revenue: 4.74 billion RMB
• Factories: 4 (shrimp, fish, ready meals, crawfish)
• Employees: ~8,000
• Export markets: >40 countries (incl. US, Japan, Europe)
• Industry coverage: hatchery → farming → processing → trade

Mission

• Provide safe, high-quality seafood and value-added aquatic products to global markets.
• Drive sustainable aquaculture practices across the full value chain.
• Create long-term value for stakeholders through integrated operations and innovation.

Vision

• Become the world's preferred supplier of responsibly farmed and processed seafood.
• Lead industry transformation through technology, traceability, and certified standards.
• Expand global reach while maintaining rigorous food-safety and sustainability credentials.

Core Values

• Quality: Adherence to BAP, BRC, ASC, HACCP, and HALAL certifications to ensure product safety and consistency.
• Responsibility: Commitment to responsible aquaculture (recognized by the Global Aquaculture Alliance award).
• Integration: Vertical control from hatchery to market to secure supply chain resilience.
• Innovation: Investment in processing technologies and product development (ready meals, value-added offerings).
• Global Partnership: Building trust with international buyers across more than 40 markets.

Operational & Compliance Strengths

• Processing facilities certified to international standards (BAP, BRC, ASC, HACCP, HALAL), supporting major export channels.
• Four specialized factories optimize product lines and throughput for shrimp, fish, crawfish, and ready meals.
• Recognized industry awards affirm market reputation and sustainability commitments.

Zhanjiang Guolian Aquatic Products Co., Ltd. (300094.SZ) - Overview

• Provide healthy marine food for human consumption with uncompromising emphasis on product quality and food safety.
• Control and integrate the entire industry chain - from hatching and breeding to processing and trade - to guarantee product traceability and consistency.
• Drive sustainable aquaculture practices that balance productivity with environmental stewardship and social responsibility.

• Become a globally trusted leader in farmed seafood by scaling vertically integrated operations, broadening international market reach, and advancing responsible aquaculture technologies.
• Deliver measurable food-safety assurance through end‑to‑end traceability and internationally recognized certifications.

• Safety First - rigorous QC and traceability at every node of the value chain.
• Sustainability - long‑term stewardship of marine and coastal resources.
• Integration - vertical control from broodstock to retail to protect quality and margins.
• Transparency - certification, third‑party audits, and public disclosure.
• Innovation - continuous improvement in breeding, feed, and processing efficiency.

• Processing facilities certified to BAP (Best Aquaculture Practices), BRC (Global Standard for Food Safety), ASC (Aquaculture Stewardship Council), HACCP, and HALAL - demonstrating compliance with major buyer and regulator requirements.
• Recipient of industry awards including Seafood Excellence Award and the Global Aquaculture Alliance's Responsible Aquaculture Excellence Award, reflecting global acknowledgement of product quality and stewardship.
• Export approvals and audits enabling shipments to more than 50 countries and territories (Asia, Europe, North America, Middle East).

• End‑to‑end traceability systems link broodstock and hatcheries to grow‑out farms and processing lots, enabling batch-level recall and verification.
• Multi-layer quality control: in-farm health monitoring, feed provenance checks, laboratory testing in certified ISO/IEC labs, and third-party BAP/ASC audits.
• Processing lines operate under BRC and HACCP regimes with continuous monitoring for microbiology, heavy metals, and veterinary drug residues.

• Adoption of ASC and BAP standards reduces environmental impact (stocking densities, effluent management, feed conversion focus).
• Investment in R&D for selective breeding and feed formulation to improve FCR (feed conversion ratio) and reduce reliance on wild fishmeal.
• Community and coastal resource programs to support local livelihoods and habitat stewardship in primary farming regions.

• Vertical integration reduces supply chain risk and strengthens margin control.
• Broad international certifications and audit track record lower commercial entry barriers with major global retailers and foodservice buyers.
• Award recognitions and export footprint support brand credibility and pricing power in premium segments.

Zhanjiang Guolian Aquatic Products Co., Ltd. (300094.SZ) - Mission Statement

• Food Safety & Traceability: rigorous HACCP-based controls, cold-chain integrity and full-lot traceability
• Quality & Certification: adherence to BAP, BRC, ASC and Halal standards across processing sites
• Sustainability: responsible sourcing, reduced bycatch, and farm-to-processor environmental stewardship
• Customer-Centricity: tailored product development for retail, foodservice, and industrial customers
• Innovation & Efficiency: process automation, value-added product R&D, and logistic optimization
• Compliance & Governance: transparent reporting, investor stewardship, and supply-chain compliance

• Certification expansion - continuous BAP/BRC/ASC audits to access premium markets
• Vertical integration - strengthening upstream aquaculture and feed-to-harvest traceability
• Product diversification - expansion of frozen, ready-to-eat, and branded seafood SKUs
• Export market development - targeted growth in Europe, North America, and Japan
• Digital traceability - QR-enabled lot tracking and cold-chain monitoring

Zhanjiang Guolian Aquatic Products Co., Ltd. (300094.SZ) - Vision Statement

• Quality Assurance: All processing plants and product lines operate under international food-safety systems such as HACCP and BRC, with full traceability from farm to fork.
• Sustainability: The company implements standardized, sustainable aquaculture models including factory farming and deep-water cage farming to optimize yield while protecting marine ecosystems.
• Customer Focus: Guolian prioritizes understanding and meeting customer needs across retail, foodservice, and export markets to build long-term partnerships.
• Innovation: Significant R&D investment is directed at improving processing efficiency, cold-chain logistics, shelf life extension, and value-added product development.
• Social Responsibility: The company contributes to local community development, environmental conservation initiatives, and educational programs in coastal regions.
• Integrity & Transparency: Guolian maintains strict product traceability, clear labeling, and adherence to ethical sourcing and corporate governance standards.

• Maintain full HACCP/BRC coverage across processing lines and achieve annual third-party audits to ensure compliance.
• Increase sustainable farming footprint via deep-water cage expansion and recirculating aquaculture system (RAS) pilots to reduce environmental impact.
• Raise export revenue share to 50% within the mid-term planning horizon by expanding presence in high-value markets.
• Continue allocating R&D spend to extend product shelf life by incremental months and to develop at least 8 new value-added SKUs annually.
• Publish annual sustainability and traceability reports, including carbon and water-use metrics, and participate in community education programs in Zhanjiang and surrounding coastal counties.