Breaking Down VATS Liquor Chain Store Management Joint Stock Co., Ltd. Financial Health: Key Insights for Investors

Founded in May 2005, VATS Liquor Chain Store Management Co., Ltd. (Shenzhen Stock Exchange: 300755) has grown into a nationwide distributor operating over 2,000 chain stores, offering premium domestic labels like Moutai and Wuliangye alongside imported wines and spirits; its financial ascent is striking-revenue rose to 10.121 billion yuan in 2023 from 1.148 billion yuan in 2014, while brand value reached 32.067 billion yuan in 2024 after being named among 'China's 500 Most Valuable Brands' for 15 consecutive years; committed to authenticity, omni-channel retail and community responsibility, VATS has secured long-term partnerships with leading producers, invested in local suppliers and is earmarking VND 50 billion for technological upgrades and marketing to launch an integrated e-commerce platform that supports a targeted 15% annual revenue growth-dive into the full article to explore how these mission, vision and core values translate into concrete strategies, store upgrades to a 3.0 model, product innovations and measurable social impact.

VATS Liquor Chain Store Management Joint Stock Co., Ltd. (300755.SZ) - Intro

• Founded: May 2005
• Store network: >2,000 chain stores nationwide (retail & franchise)
• Stock exchange: Shenzhen Stock Exchange, Code 300755
• 2024 brand recognition: Listed in 'China's 500 Most Valuable Brands' for 15 consecutive years

• Domestic premium baijiu: Moutai, Wuliangye and other leading brands (authorized distribution and retail)
• Imported wines & spirits: curated mid-to-high-end international selections
• Category mix: premium baijiu concentrated in high-margin channels; imported wine growth targets urban affluent consumers
• Supply partnerships: multi-year agreements with major distilleries to ensure allocation, pricing stability, and new-product access

• To connect consumers with authentic, high-quality alcoholic beverages through a trusted national retail network.
• To create value for partners and shareholders by combining scale procurement, efficient distribution, and retail expertise.

• To be China's most reliable and recognizable liquor retail and distribution platform, leading digital and offline omni-channel retail innovation in the beverage sector.
• To expand premium product accessibility across urban and emerging markets while maintaining brand integrity and supply resilience.

• Integrity: transparent sourcing and honest product representation.
• Quality: prioritizing authentic premium brands and stringent procurement standards.
• Partnership: long-term collaboration with manufacturers and channel partners.
• Customer focus: tailored selections and service to meet evolving consumer preferences.
• Innovation: adopting omni-channel retail, inventory optimization, and data-driven assortment.

• Scale optimization: leveraging >2,000 stores for nationwide purchasing power and distribution efficiency.
• Margin expansion: focus on premium baijiu and higher-margin imported products to improve gross profit mix.
• Brand equity: sustain recognition (32.067 billion CNY brand value in 2024) to support pricing and loyalty initiatives.
• Capital market engagement: maintain transparency and shareholder value as a listed company (300755.SZ).

VATS Liquor Chain Store Management Joint Stock Co., Ltd. (300755.SZ) - Overview

VATS Liquor Chain Store Management Joint Stock Co., Ltd. (300755.SZ) positions itself as a leading national retailer of authentic liquor, combining extensive brick‑and‑mortar reach with an imminent digital expansion and strengthened local-sourcing strategy.

Mission Statement

• Provide customers with high-quality, authentic liquor products via an extensive nationwide retail network.
• Promote responsible drinking and integrate sustainability across operations and community outreach.
• Support local economies by partnering with domestic producers and increasing procurement from local suppliers.

Vision

• Become the most accessible and trusted liquor retailer in the domestic market through omnichannel presence and superior customer experience.
• Lead industry best practices in sustainability, responsible consumption education, and inclusive supplier development.

Core Values

• Authenticity - rigorous product sourcing and quality assurance.
• Accessibility - broad retail footprint and a forthcoming integrated e‑commerce platform to meet customers where they shop.
• Community - direct investment in local producers and programs that foster regional economic growth.
• Innovation - deploying technology to enhance customer experience and operational efficiency.
• Responsibility - advocating safe alcohol consumption and sustainable operations.

Strategic Initiatives & Key Metrics

Recent and planned initiatives reflect a blend of social responsibility, supplier development, and digital transformation:

• Local supplier partnerships: over 100 local producers engaged to date, with programs to increase supplier technical support and joint promotions.
• E‑commerce rollout: planning and development of an integrated platform to expand product accessibility and assortment.
• Allocated capital: VND 50,000,000,000 dedicated to technological upgrades and marketing for the e‑commerce launch.
• Sustainability & outreach: implemented responsible‑drinking campaigns and community engagement projects across key regions.

For further context on investor interest and ownership dynamics, see: Exploring VATS Liquor Chain Store Management Joint Stock Co., Ltd. Investor Profile: Who's Buying and Why?

VATS Liquor Chain Store Management Joint Stock Co., Ltd. (300755.SZ) - Mission Statement

• Target CAGR: 15% revenue growth per annum over the next five years.
• E‑commerce investment: VND 50,000,000,000 allocated to launch and scale an integrated online retail platform.
• Omnichannel focus: integrate in‑store POS, mobile app, and web storefront to improve conversion and retention.
• Marketing commitment: increased digital advertising and in‑store promotions to expand brand presence and market share.
• Regulatory & healthy market development: proactive compliance and category stewardship to promote sustainable consumption.

• Technology: launch an integrated e‑commerce platform (web + mobile) to increase accessibility and product assortment; initial build capped at VND 50 billion with phased scaling.
• Customer experience: deploy CRM, personalized promotions, and click‑and‑collect to boost average basket size and repeat purchase rates.
• Marketing & brand: allocate incremental digital ad spend and in‑store activation budgets to accelerate customer acquisition and retention.
• Inventory & assortment: use data analytics to broaden SKU depth for premium and regional liquor segments while optimizing turnover.
• Compliance & market health: partner with regulators and suppliers to promote responsible consumption and standardized trade practices.

• Online revenue share: grow from 0% to 18-22% of total revenue within three years of platform launch.
• Same‑store sales growth (post‑digital integration): +6-8% annually.
• Customer retention rate (annual): improve from 28% to >40% within 36 months.
• Gross margin improvement via assortment optimization: +150-250 bps over five years.

VATS Liquor Chain Store Management Joint Stock Co., Ltd. (300755.SZ) Vision Statement

• Authenticity as Brand DNA: VATS Liquor embeds 'Authenticity' across product sourcing, store presentation, and marketing to build long-term consumer trust and combat counterfeiting in the premium spirits category.
• Strategic Brand Collaborations: The company secures partnerships with top-tier producers-Moutai, Wuliangye Yibin, Fenjiu, Château Lafite, and Penfolds-to guarantee provenance, expand SKU depth, and elevate brand equity.
• Retail Innovation - Store 3.0 Model: VATS is upgrading core outlets to a multifunctional 3.0 format that blends retail purchases, tasting bars, leisure spaces, dining, and cultural exchange to increase basket size and dwell time.
• Product Innovation: Through strengthened cooperation with renowned manufacturers, VATS launches co-branded and premium series (e.g., Gold Moutai and Gold Xijiu) to capture high-margin segments and collectors.
• Omni-channel Integration: Building an interconnected marketing and fulfillment network where physical stores, e-commerce, social commerce, and membership channels cooperate and reinforce one another.
• Corporate Social Responsibility: Committing resources to community programs and public-health education to promote responsible drinking and local cultural initiatives, aligning commercial growth with social impact.

• Supply-Chain and Sourcing Strategy: Long-term procurement agreements and equity-level cooperation with major distillers secure allocation of scarce SKUs (e.g., limited Moutai batches) and stabilize gross margins.
• Membership & Loyalty: A tiered membership ecosystem combines in-store privileges, online exclusives, and tasting events-driving repeat purchase rates and raising LTV.
• Marketing & Channel Synergy: Data-driven CRM links offline behavior with online profiles to personalize offers, enabling cross-channel promotions and improved conversion rates.
• Social Impact Programs: Initiatives include responsible drinking education, local cultural sponsorships, and targeted community relief contributions coordinated through store networks.