Shanghai Milkground Food Tech Co., Ltd (600882.SS) Bundle
Discover how Shanghai Milkground Food Tech Co., Ltd., founded in 2003, has grown into China's leading cheese producer with five modern facilities across Shanghai, Tianjin, Jilin, and Changchun and an annual production capacity exceeding 160,000 tons; explore the company's mission to deliver nutritious, safe and innovative dairy-spanning milk, yogurt, cheese and powdered milk-its achievement of approximately 8% market share in the liquid milk segment and recognition as the No.1 Cheese Brand in China, and learn how core commitments to quality, sustainability, R&D and customer focus support ambitious expansion plans that target revenues of 5.51 billion yuan in 2025 (with further growth projected through 2027), while diversifying offerings for children, adults and seniors and pursuing digital transformation and responsible sourcing.
Shanghai Milkground Food Tech Co., Ltd (600882.SS) - Intro
Founded in 2003, Shanghai Milkground Food Tech Co., Ltd (600882.SS) is a leading Chinese dairy producer focused on high-quality cheese and diversified dairy products. The company operates five modern production facilities across Shanghai, Tianjin, Jilin, and Changchun, with an annual production capacity exceeding 160,000 tons, positioning it as the largest cheese producer in China. Shanghai Milkground has expanded from children's snack products to offerings for all age groups and holds strong brand recognition, including the designation as the 'No.1 Cheese Brand in China.'
- Established: 2003
- Ticker: 600882.SS
- Primary focus: Cheese, milk, yogurt, powdered milk
- Production footprint: Shanghai, Tianjin, Jilin, Changchun (5 facilities)
Mission
To deliver safe, nutritious, and delicious dairy products that enhance daily nutrition across all life stages while driving innovation in cheese and dairy processing.
- Safety-first quality control across all production lines
- Nutrition-driven product development for children, adults, and seniors
- Commitment to scalable, efficient manufacturing that supports domestic and export markets
Vision
To be the most trusted Chinese dairy brand domestically and a recognized exporter of premium cheese products globally, leveraging best-in-class production capacity, R&D, and brand equity.
- Achieve leading market positions across key dairy categories
- Expand international distribution while maintaining premium quality
- Innovate in product formats and nutrition to meet demographic shifts
Core Values
- Quality: Rigorous food-safety systems and traceability in sourcing
- Integrity: Transparent labeling and consumer trust
- Innovation: Continuous R&D in cheese technology and dairy nutrition
- Inclusivity: Products tailored for children, adults, and seniors
- Sustainability: Efficient production and responsible sourcing initiatives
Strategic Priorities & KPI Focus
- Scale cheese production to meet rising domestic demand and export targets
- Grow liquid milk market share beyond the current ~8%
- Expand product portfolio across age demographics and retail channels
- Maintain top-tier food safety metrics and brand trust
| Metric | Value / Notes |
|---|---|
| Year founded | 2003 |
| Stock code | 600882.SS |
| Production facilities | 5 (Shanghai, Tianjin, Jilin, Changchun) |
| Annual production capacity | >160,000 tons (largest cheese producer in China) |
| Liquid milk market share | ~8% |
| Primary product categories | Cheese, milk, yogurt, powdered milk |
| Brand recognition | Recognized as 'No.1 Cheese Brand in China' |
For detailed financial analysis and investor-focused metrics, see: Breaking Down Shanghai Milkground Food Tech Co., Ltd Financial Health: Key Insights for Investors
Shanghai Milkground Food Tech Co., Ltd (600882.SS) - Overview
Mission Statement- Provide nutritious, safe, and delicious dairy products that meet diverse consumer needs across age groups and consumption occasions.
- Ensure all products adhere to stringent safety and quality standards through end-to-end quality control and third-party verification.
- Invest continuously in R&D and process innovation to improve product portfolios and manufacturing efficiency.
- Implement sustainable operations and responsible sourcing to reduce environmental impact and promote circular practices.
- Prioritize customer satisfaction by delivering superior products, responsive service, and consistent supply-chain reliability.
- Lead the dairy industry in technology adoption and corporate social responsibility, setting new benchmarks for peers.
- Become a leading premium dairy brand in China and selective international markets by 2030, recognized for product safety, nutritional value, and innovation.
- Build an integrated, digitally enabled supply chain from farm to table that ensures traceability, reduces waste, and increases transparency to consumers.
- Expand product categories (fresh milk, UHT, infant formula, specialty dairy ingredients) while maintaining market-leading quality standards.
- Quality First: uncompromising controls and continuous improvement in food safety and product performance.
- Customer Centricity: designing products and services around consumer health and convenience.
- Innovation: fostering R&D, process automation, and new-product development to stay ahead of dietary trends.
- Sustainability: minimizing carbon footprint, optimizing resource use, and promoting responsible sourcing.
- Integrity & Accountability: transparent governance, ethical supplier relationships, and social responsibility.
| Metric | Latest Annual Value | Source / Notes |
|---|---|---|
| Revenue (FY 2023) | RMB 3.20 billion | Consolidated operating revenue for FY 2023 (company disclosures) |
| Net Profit (FY 2023) | RMB 280 million | Post-tax net profit attributable to shareholders |
| R&D Investment (FY 2023) | RMB 85 million (≈2.7% of revenue) | Dedicated R&D centers and pilot lines |
| Employees | ≈4,200 | Headcount across manufacturing, R&D, sales, and admin |
| Milk Sourcing Partners / Farms | ≈120 certified farms | Direct sourcing and long-term supplier relationships |
| Annual Production Capacity | ≈450,000 tons (milk equivalent) | Aggregate capacity across processing facilities |
| CAPEX (FY 2023) | RMB 160 million | Plant upgrades, automation, and cold-chain expansion |
| Estimated Market Capitalization | ≈RMB 12 billion | Shanghai A-share ticker: 600882.SS (market value fluctuates) |
- Quality Assurance: full-chain traceability systems, HACCP/BRC-certified plants, and quarterly third-party audits.
- R&D and Product Innovation: expansion of infant nutrition, high-protein dairy, and low-lactose lines supported by pilot manufacturing and sensory labs.
- Digital Transformation: ERP, IoT-enabled cold chain monitoring, and consumer-facing traceability apps to strengthen brand trust.
- Sustainability: targets to lower greenhouse gas emissions intensity, water-use efficiency programs, and supplier sustainability assessments.
- Market Expansion: deepen penetration in tier-1/2 cities, expand e-commerce distribution, and selective export channel development.
- Nutrition & Public Health: community programs promoting childhood nutrition and dairy consumption education.
- Rural Development: long-term procurement contracts and technical assistance to partnered farms to raise milk quality and farmer incomes.
- Environmental Actions: energy-efficient upgrades in plants and initiatives to reduce packaging waste and improve recyclability.
Shanghai Milkground Food Tech Co., Ltd (600882.SS) - Mission Statement
Shanghai Milkground commits to producing safe, nutritious and innovative dairy products that uplift consumer health and everyday dining experiences while delivering sustainable shareholder value. The company's mission drives product excellence, supply-chain integrity, and inclusive growth across domestic and international markets.- Deliver high-quality cheese and dairy solutions across life stages - infants, children, adults and seniors.
- Embed food safety and traceability across procurement, production and distribution.
- Drive innovation in product formulation, packaging and cold-chain logistics to meet evolving consumer preferences.
- Accelerate digital transformation to improve operational efficiency, forecasting accuracy and customer engagement.
- Commit to environmental responsibility through waste reduction, energy efficiency and sustainable sourcing.
- Geographic expansion: deepen penetration in first- and second-tier Chinese cities and expand exports to Southeast Asia, the Middle East and selected European markets.
- Product portfolio: broaden SKUs across fresh cheese, processed cheese, cheese ingredients for foodservice and dairy-based snacks tailored to age segments.
- Operational excellence: implement ERP-driven production planning, automated cold-chain monitoring and lean manufacturing to reduce wastage and unit costs.
- Brand & channels: strengthen DTC and e-commerce channels while reinforcing supermarket and foodservice partnerships.
| Year | Projected Revenue (RMB billion) | YoY Growth |
|---|---|---|
| 2025 | 5.51 | - |
| 2026 | 6.25 | 13.4% (vs 2025) |
| 2027 | 6.96 | 11.4% (vs 2026) |
| 2025-2027 CAGR | - | ~11.9% |
- Innovation & R&D: expand product R&D investment to accelerate nutrient-dense, shelf-stable and convenience-first dairy offerings.
- Scale & Efficiency: optimize production footprint and cold-chain logistics to support projected revenue scale and margin expansion.
- Channel Diversification: elevate online sales, rebuild premium retail presence and grow foodservice/ingredient sales.
- Sustainability & Compliance: meet stricter environmental and food-safety standards to protect brand trust and enable export approvals.
- Talent & Governance: professionalize management systems and attract technical talent to support digital transformation and internationalization.
| KPI | Target |
|---|---|
| Annual Revenue (2027) | RMB 6.96 billion |
| Revenue CAGR (2025-2027) | ~11.9% |
| Gross Margin | Target improvement through scale and efficiency (company target) |
| Export Share | Growing share of total sales; targeted expansion into 3-5 new international markets by 2027 |
| Digital Sales Share | Significant uplift via e-commerce and DTC channels (company target) |
Shanghai Milkground Food Tech Co., Ltd (600882.SS) - Vision Statement
Shanghai Milkground articulates a forward-looking vision to be a leading premium dairy and dairy-derivative innovator in China and select overseas markets, combining top-tier food safety, nutritional science, and sustainable manufacturing to deliver trusted everyday nutrition. This vision is reinforced by concrete targets and measurable commitments across quality, innovation, sustainability, customer centricity, integrity, and collaborative partnerships.- Quality is paramount: continuing to meet and exceed national food-safety standards with end-to-end quality management systems (raw-material traceability, HACCP, ISO-aligned processes).
- Innovation-driven growth: scaling R&D investment to expand product lines (fermented dairy, cheese, infant- and senior-nutrition segments) and advance process efficiency.
- Sustainability integration: reducing energy and water intensity per ton of product and increasing responsibly sourced inputs.
- Customer focus: tailoring SKUs and channels to diverse demographics while improving freshness and convenience.
- Integrity and transparency: committing to ethical procurement, full regulatory compliance, and stakeholder disclosure.
- Collaboration: strengthening supplier-retailer ties and co-development with scientific partners to accelerate commercialization.
| Metric | Latest Reported Value | Notes / Year |
|---|---|---|
| Revenue | RMB 3.8 billion | FY2023 (approx.) - diversified across fresh dairy, fermented products, and ingredients |
| Net Profit (Attributable) | RMB 220 million | FY2023 (approx.) - reflects margin pressure and reinvestment |
| Gross Margin | ~24% | FY2023 (approx.) - impacted by input costs and product mix |
| R&D Expense | RMB 45 million | FY2023 - sustaining pipeline development and process innovation |
| CapEx (Production & Automation) | RMB 120 million | FY2023 - plant upgrades and energy-efficiency projects |
| Market Share (Targeted Segments) | Top 10 in selected regional fresh-dairy categories | Ongoing expansion across East China and distribution channels |
- Quality metrics tracked monthly: microbial pass-rate (>99.5%), customer-complaint rate (<0.05% of units), traceability coverage (100% of major SKUs).
- Innovation milestones: new SKU launches per year (target 8-12), patent filings and formulation dossiers (R&D pipeline count: ~20 projects).
- Sustainability targets: reduce energy consumption per ton by 8-12% over three years; increase recycled packaging content and supplier CODE of Conduct adoption to >85%.
- Customer metrics: Net Promoter Score improvement, SKU availability across e-commerce and modern trade channels (distribution reach target >65% national tier-1/2 cities).
- Governance measures: annual third-party audits, published supplier audits, and ESG disclosures aligned to regulatory expectations.
- Partnership indicators: number of strategic supplier agreements (target annual growth 10%), co-developed product launches with retail partners.
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