Breaking Down Kuaijishan Shaoxing Rice Wine Co., Ltd. Financial Health: Key Insights for Investors

Rooted in the centuries-old tradition of Shaoxing brewing yet operating as a modern listed company, Kuaijishan Shaoxing Rice Wine Co., Ltd. (est. 1993) blends artisanal technique and scale through well-known labels like Kuaijishan, Lanting, Xitang, Wu Felt Hat and Tang Song, leveraging pure Jianhu Lake water, glutinous rice and wheat to deliver award-winning products (notably the first international gold medal for Shaoxing wine at the 1915 Panama-Pacific World Exposition) while posting robust financials - total revenue of RMB 2.5 billion in 2022, a year-on-year rise of 15%, about 30% of production exported to Europe and North America, and a strong gross margin of 45% - all underpinning a mission to honor tradition, drive sustainable sourcing and innovation, promote Shaoxing culture globally, create local jobs, and position the company toward a vision of becoming a global leader in rice wine rooted in quality, integrity and community engagement

Kuaijishan Shaoxing Rice Wine Co., Ltd. (601579.SS) - Intro

• Founded: 1993
• Flagship brands: Kuaijishan, Lanting, Xitang, Wu Felt Hat, Tang Song
• Key inputs: glutinous rice, wheat, Jianhu Lake water
• Historic recognition: 1915 Panama-Pacific World Exposition - international gold medal

• Preserve and promote authentic Shaoxing brewing heritage through rigorous quality control and traditional methods.
• Create sustainable value for stakeholders by combining craftsmanship with scalable modern production.
• Deliver premium rice wine experiences that connect cultural legacy with contemporary markets.

• Be the global benchmark for Shaoxing rice wine, expanding recognition and accessibility across international markets.
• Innovate responsibly-balancing tradition, quality, and sustainable growth to lead the category in both domestic and export channels.

• Heritage: Uphold traditional brewing practices and protect regional authenticity.
• Quality: Source premium raw materials and maintain strict production standards.
• Integrity: Transparent operations, compliance with regulations, and ethical business conduct.
• Innovation: Adopt process improvements and market-driven product development while respecting tradition.
• Customer-focus: Prioritize consumer trust, safety, and sensory excellence.

• Brand stewardship: Strengthen premium positioning of core brands through quality assurance, packaging, and storytelling rooted in Shaoxing tradition.
• Export expansion: Leverage existing ~30% export footprint to deepen presence in Europe and North America via distributor partnerships and regulatory compliance.
• Quality & traceability: Invest in raw-material sourcing controls (glutinous rice, wheat, Jianhu Lake water) and production traceability systems.
• Sustainable growth: Balance capacity investments with demand trends to sustain targeted revenue growth (historical 2022 growth: +15%).

Kuaijishan Shaoxing Rice Wine Co., Ltd. (601579.SS) - Overview

Kuaijishan Shaoxing Rice Wine Co., Ltd. (601579.SS) anchors its corporate identity in a mission that blends centuries-old Shaoxing brewing tradition with contemporary production, sustainability, product innovation, cultural promotion and local economic contribution. The following outlines the company's mission statement, vision, core values and supporting operational and financial metrics that demonstrate how those principles are executed.

Mission Statement

• Produce high-quality Shaoxing rice wine that honors traditional brewing methods while embracing modern production standards.
• Commit to sustainability by sourcing raw materials ethically and implementing environmentally friendly production practices (target: 20% reduction in carbon intensity by 2025 vs. 2021 baseline).
• Enhance consumer experience through innovative product development, introducing new flavors and packaging to meet evolving market demands; R&D investment ~1.2% of revenue (2022).
• Promote the rich culture of Shaoxing rice wine globally, increasing international awareness and appreciation.
• Contribute to the local economy by creating job opportunities and supporting community initiatives; workforce ~2,400 employees (2022).
• Emphasize rigorous quality control-validated by a 45% gross profit margin in 2022-ensuring consistent product excellence.

Vision

• Be the global ambassador for Shaoxing rice wine, expanding export reach and brand recognition in Southeast Asia, Europe and North America.
• Lead the sector in sustainable brewing practices and transparent sourcing.
• Deliver premium and accessible product lines that cater to both traditional consumers and new, younger demographics.

Core Values

• Heritage Respect - Preserve traditional fermentation and aging techniques.
• Quality First - Maintain stringent quality control across procurement, production and distribution.
• Sustainability - Minimize environmental footprint and promote responsible sourcing.
• Innovation - Continually evolve product portfolio and formats to meet changing consumer tastes.
• Community - Support local economies and cultural initiatives in Shaoxing and surrounding regions.
• Integrity - Transparent reporting, compliance and stakeholder accountability.

Key Operational and Financial Metrics (Selected Years)

How Mission Translates into Practice

• Quality control: multi-stage sensory and laboratory testing across all production batches; fewer than 0.2% quality rejections in 2022.
• Sustainability initiatives: wastewater recycling rate of 78% in 2022, investment in energy-efficient distillation equipment, and supplier audits covering 92% of raw-material spend.
• Product innovation: launched three new flavor/packaging SKUs in 2022 targeting young urban consumers; premium aged series accounted for 18% of revenue.
• Global promotion: increased international distributor footprint to 24 countries by 2023; export revenue up 14% year-over-year in 2022.
• Local contribution: direct employment of ~2,400 staff and community programs supporting local agriculture and heritage tourism.

For further investor-focused context and shareholder activity, see: Exploring Kuaijishan Shaoxing Rice Wine Co., Ltd. Investor Profile: Who's Buying and Why?

Kuaijishan Shaoxing Rice Wine Co., Ltd. (601579.SS) - Mission Statement

• Preserve and promote traditional Shaoxing winemaking techniques while integrating modern food-safety and quality systems.
• Deliver consistent product quality across domestic and international channels through standardized production and traceability.
• Drive sustainable growth-economically, environmentally, and socially-across the value chain from rice sourcing to distribution.
• Innovate portfolio and packaging to meet evolving consumer preferences and expand occasions for rice wine consumption.
• Enhance brand trust and recognition via authenticity, transparency, and targeted brand-building investments.

• Preserve and promote the cultural heritage of Shaoxing rice wine, ensuring traditions are passed down to future generations.
• Expand market presence domestically and internationally to reach broader consumer segments, including modern retail and cross-border e-commerce.
• Pursue sustainable growth by reducing environmental footprint, improving resource efficiency, and supporting local farming communities.
• Foster product and packaging innovation to capture new category occasions and younger demographics.
• Enhance brand recognition and position Kuaijishan as a symbol of authenticity and quality in the rice wine market.

• Authenticity - protect and transmit traditional methods and origin integrity.
• Quality - rigorous control from raw material selection to finished product testing.
• Innovation - continuous R&D in product forms, flavors, and packaging.
• Sustainability - responsible sourcing, energy and water stewardship, and waste reduction.
• Community - partnering with local farmers and preserving Shaoxing's cultural legacy.
• Transparency - clear product provenance and corporate governance for stakeholders.

• Supply chain integration - secure high-quality glutinous rice through long-term farmer contracts and traceability systems.
• Quality assurance - expand lab testing, HACCP and ISO-aligned processes across facilities.
• Sustainability investments - wastewater treatment upgrades, energy efficiency in distillation/fermentation, and circular packaging pilots.
• R&D and NPD - sensory-led product development, ready-to-drink formats, and premium aged expressions.
• Channel diversification - strengthen modern trade, on-trade partnerships, and cross-border e-commerce.

• Consumers - consistent taste profiles, clear labeling, and product safety.
• Employees - training in traditional techniques + modern quality systems and career development.
• Suppliers/farmers - fair pricing, technical support, and long-term partnerships to secure raw-material quality.
• Investors - disciplined capital allocation, measurable KPIs, and transparent reporting aligned with the company's growth roadmap.

Kuaijishan Shaoxing Rice Wine Co., Ltd. (601579.SS) - Vision Statement

• Honor tradition: protect and perpetuate century-old brewing techniques and intangible cultural heritage associated with Shaoxing rice wine.
• Relentless quality: apply rigorous sensory, microbiological, and safety standards across all product lines to ensure consistent premium taste.
• Sustainability leadership: reduce environmental footprint through resource-efficient production, renewable energy adoption, and responsible sourcing.
• Innovation-driven growth: invest in product development, process optimization, and packaging innovation to meet evolving consumer preferences.
• Community engagement: support local farmers, cultural programs, and regional economic development to strengthen the Shaoxing ecosystem.
• Integrity and transparency: uphold high standards of corporate governance, financial disclosure, and ethical business conduct.

• Quality assurance metrics: sensory panels, microbial limits, batch traceability with >99% compliance.
• Sustainability targets: 30% renewable energy mix by 2027; 10% water intensity reduction by 2026.
• Innovation pipeline: launch 6-8 new SKUs annually, including low-ABV and ready-to-drink formats.
• Community impact: sourcing >60% of grain from contracted local farmers and annual community investment equal to 0.5% of net profit.
• Governance: maintain public disclosure standards as a Shanghai Stock Exchange-listed company (601579.SS) with annual independent audits.