ASICS Corporation (7936.T) Bundle
From its Kobe origins in 1949 to a global footprint spanning over 80 countries and a talent pool of 8,500+ employees, ASICS - born from the credo 'Anima Sana In Corpore Sano' - blends sport science and culture with breakthroughs like GEL cushioning and FlyteFoam to drive a mission of a sound mind in a sound body; under its bold VISION2030 strategy the company is scaling across Product, Facility & Community, and Analysis & Diagnosis with digital, personal and sustainable priorities, pairing human-centric innovation and athlete collaboration with ambitious sustainability targets such as a 63% CO2 reduction by 2030 (and a net-zero goal by 2050) while committing to inclusion, ethical labor practices and personalized, data-driven solutions that make sport more accessible and life more active.
ASICS Corporation (7936.T) - Intro
ASICS Corporation (7936.T), founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, has evolved into a global leader in sports footwear and apparel. The company operates in over 80 countries and employs more than 8,500 people worldwide. ASICS' name is derived from the Latin phrase 'Anima Sana In Corpore Sano' - 'A Sound Mind in a Sound Body' - encapsulating its human-centric mission to promote physical and mental well‑being through sport.- Founded: 1949 (Kobe, Japan)
- Global footprint: >80 countries
- Employees: >8,500
- Key technologies: GEL cushioning, FlyteFoam
- Strategic plan: VISION2030 (launched 2024)
- Mission focus: human-centric performance and well-being
- VISION2030 pillars:
- Product - performance-driven footwear & apparel innovation
- Facility & Community - retail, community hubs, and athlete ecosystems
- Analysis & Diagnosis - sports science, data analytics, and personalized solutions
- Cross-cutting themes: digitalization, personalization, sustainability
- 2030 target: 63% reduction in CO2 emissions (baseline and scopes defined in corporate disclosures)
- 2050 target: net‑zero carbon emissions
- Product initiatives: increased use of recycled materials, circular-design pilots, supplier engagement on emissions and labor practices
- Reporting cadence: annual sustainability reporting aligned with TCFD-type disclosures and KPI tracking
- GEL cushioning system - long-standing impact-attenuation technology
- FlyteFoam - lightweight midsole foam improving energy return
- Data-driven offerings - gait analysis, wearable integrations, and personalized running solutions
| Metric | Value / Note |
|---|---|
| Founded | 1949 (Kobe, Japan) |
| Employees | >8,500 (global) |
| Countries of operation | >80 |
| Strategic plan | VISION2030 (launched 2024) |
| 2030 CO2 reduction target | 63% reduction |
| 2050 target | Net‑zero carbon emissions |
| Flagship technologies | GEL, FlyteFoam, performance data analytics |
- Athlete partnerships: elite runners and sports teams for product testing and development
- Community programs: local running clubs, retail-based events, and health-promoting initiatives
- Supply-chain engagement: supplier audits, emissions reduction plans, and material traceability efforts
ASICS Corporation (7936.T) - Overview
ASICS' mission centers on promoting healthy, fulfilling lifestyles worldwide through the founding philosophy 'A Sound Mind in a Sound Body.' The company commits to harmony between body and soul, aiming to be the number-one brand for sports enthusiasts by relentlessly delivering best-in-class products and services, fostering positive mindsets, and embedding active lifestyles into everyday culture.- Mission emphasis: 'Sound Mind Sound Body' integrated into product development, marketing, and community initiatives.
- Strategic positioning: Becoming the most technology-driven sports lifestyle brand to enable daily activity for all.
- Core commitments: relentless innovation, lasting legacy, intrinsic positivity, and culture-driven inspiration to move minds and bodies.
- Key global outreach: brand activities across professional sports, community running programs, and cultural partnerships to encourage regular activity and wellbeing.
- Product focus: performance running footwear and apparel, sport-specific innovations (e.g., GEL cushioning, FlyteFoam, FF Blast), and lifestyle collections.
| Metric / Descriptor | Value (most recent FY) |
|---|---|
| Consolidated Net Sales | ¥455.8 billion |
| Operating Income | ¥39.2 billion |
| Profit Attributable to Owners | ¥25.7 billion |
| Net Margin | ~5.6% |
| Employees (consolidated) | ~9,500 |
| Global Retail Footprint | ~3,200 stores / presence in 60+ countries |
| R&D Investment (annual) | ~¥8-12 billion |
- Innovation metrics: continuous investment in midsole & cushioning technologies (GEL, FF Blast, FlyteFoam), data-driven gait analysis tools, and material science for lighter, more durable products.
- Sustainability & social targets: reductions in CO2 intensity, expanded use of recycled materials, and community programs promoting running and mental wellbeing.
- Product R&D aligned with 'Sound Mind Sound Body': prioritize biomechanics, injury prevention, and comfort to increase daily activity adherence.
- Marketing & culture: campaigns and community events that uplift mental resilience and inspire movement across ages and abilities.
- Retail & digital: omnichannel experiences to lower friction for consumers seeking active-lifestyle products and guidance.
ASICS Corporation (7936.T) - Mission Statement
ASICS' mission centers on creating a quality lifestyle through intelligent sport technology that improves health of mind and body. The mission drives product development, facility and community initiatives, and analysis & diagnosis capabilities, all aligned with digital, personal, and sustainable priorities.- Enable a 'sound mind in a sound body' by promoting movement and lifelong sport participation.
- Deliver personalized products and services quickly, leveraging data, sensing, and digital platforms.
- Provide physical and virtual sites for sport access anytime, anywhere.
- Support health maintenance and performance improvement through analysis and diagnostic solutions built on expertise and collected data.
- Product - innovation in footwear, apparel, and equipment that incorporates biomechanics, materials science, and personalization.
- Facility and Community - gyms, running clubs, events, and virtual experiences to lower barriers to starting and continuing sport.
- Analysis and Diagnosis - data-driven tools (sensors, gait analysis, wearable integrations) to inform training, recovery, and injury prevention.
| Metric | Value / Target |
|---|---|
| Net Sales (FY 2023, JPY) | ¥430.6 billion |
| Operating Income (FY 2023, JPY) | ¥24.3 billion |
| R&D & Product Development Spend (annual) | ¥10.2 billion |
| Global Market Presence | Available in 160+ countries; major markets: Japan, North America, EMEA, Greater China |
| Direct-to-Consumer (DTC) Share of Sales | ~35% of revenue (increasing via digital channels) |
| Membership / Digital Users | ~10 million registered users across apps & loyalty (global) |
- Digital: expand app ecosystem, sensor integrations, and data platforms to drive insights and personalized offers.
- Personal: build product lines with individualized fit and function (gait-based footwear, tailored training plans).
- Sustainable: commit to material circularity and emissions reductions aligned with science-based targets; proportion of sustainable materials in products is being scaled year-on-year.
- Product - biomechanics-driven shoe platforms that reduce injury risk and improve performance metrics measured in lab and real-world settings.
- Facility & Community - expansion of running clubs, branded training hubs, and virtual events to raise participation rates in key markets.
- Analysis & Diagnosis - deployment of gait analysis tools and wearable sensor data to provide prescriptive training and recovery recommendations.
ASICS Corporation (7936.T) - Vision Statement
ASICS' vision centers on promoting health through sport by creating products and experiences that enable people to move better, live healthier lives, and foster positive communities worldwide. This vision is operationalized through a clear set of core values, measurable sustainability targets, inclusive workforce practices, and governance commitments that guide product development, marketing, and corporate strategy.- Relentless Innovation - continuous R&D in footwear, apparel, and digital services to improve performance, comfort, and injury prevention.
- Enduring Legacy - building on ASICS' heritage (founded 1949) to combine craftsmanship with modern science and a long-term business outlook.
- Intrinsic Positivity - promoting a culture that values optimism, resilience, and encouragement in sport and the workplace.
- Respect for rules and courtesy - formal codes of conduct and compliance frameworks to maintain trust across markets.
- One-team collaboration - cross-functional teams and global coordination to accelerate product innovation and go-to-market execution.
- Preparedness, persistence, and learning from failure - iterative product development, athlete feedback loops, and post-mortem learning practices.
- Commitment to diversity across race, ethnicity, gender, age, religion, disability, sexual orientation, and gender identity.
- Efforts to improve labor conditions and prevent human rights violations across ASICS' operations and supply chain.
- 63% reduction in CO2 emissions by 2030 (base year and scopes defined in corporate disclosures).
- Net-zero carbon emissions by 2050, aligned with long-term climate goals.
| Metric | Value / Target | Context |
|---|---|---|
| CO2 reduction target (2030) | 63% | Company-wide emissions reduction target announced in sustainability plan |
| Net-zero target | 2050 | Long-term carbon neutrality commitment |
| Corporate founding | 1949 | ASICS heritage and brand legacy |
| Ticker | 7936.T | Tokyo Stock Exchange listing |
| Recent annual net sales (approx.) | ~¥410-¥430 billion | Reported in recent fiscal results (refer to company disclosures for exact fiscal-year figures) |
| Recent operating income (approx.) | ~¥35-¥45 billion | Reflects operating profitability trends in recent fiscal years |
- Formal ethical business policies, supplier codes of conduct, and regular audits to mitigate labor and human rights risks.
- Training programs and escalation mechanisms to detect and remediate compliance issues across the supply chain.
- R&D and product investment aligned to innovation-first strategy, supporting higher-margin performance and brand differentiation.
- Public reporting of sustainability progress and governance metrics to investors and stakeholders; see related financial and ESG analysis: Breaking Down ASICS Corporation Financial Health: Key Insights for Investors
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