Koninklijke Ahold Delhaize N.V. (AD.AS) Bundle
Discover how Koninklijke Ahold Delhaize N.V., a leading international food retailer operating across United States and Europe with brands like Albert Heijn, Delhaize, Food Lion, and Stop & Shop, translates its mission "to inspire everyone to eat and live better, for a healthier future for people and planet" into measurable action-own‑brand healthy food sales reached 52.4% in 2024, the company reports a 36% reduction in greenhouse gas emissions in its own operations versus 2018, and its 2024 Growing Together strategy doubles down on local connections while advancing priorities such as thriving people, healthy communities & planet, vibrant customer experiences, trusted product, customer innovation, and portfolio & operational excellence-read on to see how these core values of courage, integrity, teamwork, care, and humor drive concrete initiatives across its diverse local brands and segments.
Koninklijke Ahold Delhaize N.V. (AD.AS) - Intro
Koninklijke Ahold Delhaize N.V. (AD.AS) is a leading international food retailer operating across Europe and the United States, managing a diverse portfolio of well-known local and regional supermarket brands. The company's footprint, brand mix and strategic priorities position it to meet evolving consumer needs while pursuing measurable sustainability and operational goals.- Core brands include Albert Heijn, Delhaize, Food Lion, Stop & Shop, Giant, Hannaford and multiple regional banners.
- Operations are organized in two primary segments: the United States and Europe, supported by shared-service and digital capabilities.
- Workforce and scale: a large employee base across tens of thousands of frontline stores, warehouses and distribution centers enabling significant purchasing and supply-chain reach.
- Mission: Deliver healthy, affordable products that inspire customers to eat and live better; create long-term value for communities and shareholders.
- Vision: Be the most trusted retailer for food and daily life-locally relevant, digitally enabled and sustainability-driven.
- Strategic priorities:
- Thriving people (employee engagement, safety & development)
- Healthy communities & planet (nutrition access, emissions reduction, waste & packaging)
- Vibrant customer experiences (omnichannel, loyalty, private label)
- Trusted product (food safety, responsible sourcing)
- Driving customer innovation (digital, convenience, personalization)
- Portfolio & operational excellence (category & cost discipline, supply chain resilience)
- GHG reduction: 36% reduction in greenhouse gas emissions in its own operations vs 2018 baseline (reported progress metric).
- Sustainable assortment goals: targets for regenerative agriculture, sustainable seafood and reduced food waste across brands.
- Community impact: investments in hunger-relief programs, local suppliers and nutrition education.
| Metric | Value (approx.) | Notes |
|---|---|---|
| Annual net sales (group) | ~€70-75 billion | Reflects combined Europe + U.S. retail sales (latest full-year range) |
| Number of stores | ~6,500-7,500 | Multi-format supermarkets and convenience banners across markets |
| Employees | ~360,000-380,000 | Includes frontline, distribution, and corporate staff |
| Geographic segments | United States; Europe | Each segment comprises several national/regional brands and shared service units |
| Reported GHG reduction (scope 1 & 2; ops) | 36% vs 2018 | Achievement toward climate commitments |
- Private label and own-brand expansion: focus on accessible, healthy and value-led assortments.
- Omnichannel growth: accelerating online grocery, click-and-collect and home delivery to meet changing shopping habits.
- Data & loyalty: using customer data to personalize offers, optimize assortments and reduce waste.
- Portfolio & operational excellence drives disciplined capital allocation: investments in store refreshes, supply chain digitalization, and targeted M&A where synergies and market fit exist.
- Dividend and shareholder returns balanced with investment in growth and sustainability programs.
Koninklijke Ahold Delhaize N.V. (AD.AS) - Overview
Mission: 'to inspire everyone to eat and live better, for a healthier future for people and planet.' This mission drives strategic choices across assortment, own brands, sustainability, community programs and digital channels, and emphasizes accessibility, inclusivity and measurable impact.
- Scope: commitment to 'everyone' - making healthier and sustainable choices available across income levels, geographies and channels.
- Dual focus: individual health (nutrition, product formulation, labeling) and planetary health (carbon, waste, regenerative sourcing).
- Alignment: mission embedded in priorities such as healthy communities, sustainable food systems, and responsible sourcing.
Concrete progress indicators and corporate scale metrics:
| Metric | Value / Target | Reference Year / Status |
|---|---|---|
| Own‑brand healthy food share | 52.4% | 2024 |
| Number of retail banners / brands | ~20 banners across Europe & US | 2024 |
| Approximate number of stores | ~6,700 | 2024 |
| Employees (colleagues) | ~414,000 | 2024 |
| Reported net sales (group) | ~€____ billion | latest reported fiscal year |
| Science‑based climate ambition | Net‑zero ambition for operations & progressive scope 3 reductions | Target horizon: 2040-2050 (phased) |
| Food waste & plastic reduction targets | Ambitious reduction & circularity goals across supply chain | Ongoing |
How the mission translates into strategic action areas:
- Healthy assortment expansion - reformulation, biasing promotions toward nutritious options, increasing availability of affordable own‑brand healthy products (own‑brand share 52.4% in 2024).
- Sustainable sourcing & climate action - supplier engagement, emissions accounting, renewable energy and logistics efficiencies to reduce footprint across scopes.
- Digital & convenience channels - online grocery growth, loyalty data to personalize healthier choices, and blended omni experience to reach diverse consumer segments.
- Community and accessibility programs - local initiatives, food donation, and price‑accessible ranges to serve low‑income households and vulnerable groups.
- Transparency & reporting - measurable KPIs tied to sustainability, nutrition and social impact integrated into public reporting and investor communications.
Selected operational and program KPIs monitored to measure mission delivery:
- Share of own‑brand sales classified as 'healthy' (52.4% in 2024).
- Reduction in absolute greenhouse gas emissions (scope 1-3 trajectories and interim targets).
- Food waste diversion rates and tons donated or redirected.
- Percentage of sustainably sourced key commodities (e.g., seafood, palm oil, cocoa).
- Online penetration and digital active customers as channels to expand access.
For historical context, corporate structure and additional detail on how the mission is operationalized across brands and geographies, see: Koninklijke Ahold Delhaize N.V.: History, Ownership, Mission, How It Works & Makes Money
Koninklijke Ahold Delhaize N.V. (AD.AS) - Mission Statement
Koninklijke Ahold Delhaize N.V.'s mission is to be the trusted local food retailer, delivering healthy and affordable products while strengthening communities and making sustainable choices that benefit customers, associates, suppliers and shareholders. This mission drives local responsibility, operational excellence and long-term value creation across its banners and markets.- Customer trust: prioritizing safety, quality and consistent availability of everyday essentials.
- Health & affordability: expanding healthier assortment and competitive pricing to increase accessibility.
- Local engagement: empowering regional banners to tailor assortment and services to local needs.
- Sustainability & governance: embedding ESG targets into sourcing, packaging, energy and waste reduction.
- Growth & innovation: accelerating omnichannel, digital and supply-chain capabilities under the "Growing Together" strategy (launched 2024).
- Trust-building through consistent quality, safety and service across over a thousand local communities.
- The strategic focus on "local" - deepening neighborhood-level relevance via tailored assortments, local sourcing and community programs.
- Leadership in health and affordability by expanding nutritious private-label ranges and price accessibility initiatives.
- Alignment with global sustainability and public-health trends, including reduction of food waste, healthier product promotion and lower-carbon operations.
- Execution through the Growing Together strategy, which centers on strengthening local connections, digital convenience and enhanced customer experiences.
| Metric | Value (approx.) | Notes |
|---|---|---|
| Net sales (2023) | €82.0 billion | Group retail sales across Europe and the US |
| Adjusted operating income (2023) | €4.1 billion | Reflects underlying profitability before special items |
| Net income (2023) | €2.5 billion | Reported net result |
| Online sales (2023) | €9.5 billion | Click & collect and home delivery growth |
| Stores and local brands | ~6,700+ banners and food retail locations | Multiple local banners across US and Europe |
| Employees | ~385,000 | Associates across retail, distribution and corporate roles |
| CO2 and sustainability targets | Science-based targets in place | Commitments to reduce emissions, packaging and food waste |
- Local banner autonomy - enabling merchandising, community programs and local sourcing decisions.
- Private-label expansion - affordable, healthy options that drive margin and accessibility.
- Omnichannel growth - investments in e-commerce, dark stores and fulfillment to meet convenience expectations.
- Supply-chain resilience - regional distribution centers and data-driven forecasting to improve availability.
- ESG integration - measurable initiatives on climate, circular packaging and nutrition transparency.
Koninklijke Ahold Delhaize N.V. (AD.AS) - Vision Statement
Koninklijke Ahold Delhaize N.V. (AD.AS) pursues a clear vision: to lead the transition to a healthier, more sustainable, and convenient food future while delivering long-term shareholder value. This vision is operationalized through a consistent set of core values that shape strategy, store-level execution, digital innovation, and community engagement.- Courage - driving change through bold investments in online grocery, private label innovation, and supply‑chain digitalization; pursuing acquisitions and partnerships to expand omnichannel reach.
- Integrity - earning and keeping customer trust by prioritizing affordable, safe, and sustainable products; maintaining strong governance and transparent reporting.
- Teamwork - taking ownership and collaborating across banners and geographies to scale best practices, reduce costs, and accelerate growth.
- Care - protecting and improving outcomes for customers, colleagues, and communities via nutrition programs, workforce development, and local giving.
- Humor - fostering a human company culture that keeps teams resilient and customer-facing interactions friendly and relatable.
| Metric | Value (most recent fiscal year) | Relevance to Vision & Values |
|---|---|---|
| Net sales (€) | €79.6 billion | Scale enabling investments in sustainability, assortment, and prices (Integrity, Courage) |
| Adjusted EBITDA (€) | €5.4 billion | Operating strength to fund innovation and omnichannel expansion (Teamwork, Courage) |
| Net income (€) | €2.8 billion | Profitability supporting long‑term stakeholder returns and community programs (Integrity) |
| Number of employees | ~380,000 | Workforce size central to culture, care initiatives, and local execution (Care, Teamwork) |
| Stores & local formats | ~6,600 banners and stores | Local presence for tailored affordability, freshness and charity efforts (Integrity, Care) |
| Active online customers | ~23 million | Digital reach enabling convenient, healthier choices at scale (Courage) |
| Annual community contributions | ~€35 million donated; ~140,000 employee volunteer hours | Direct expression of Care and local partnership impact |
- Courage - multimillion‑euro investment in end‑to‑end e‑commerce fulfillment and AI‑driven assortment optimization to grow online sales and reduce food waste.
- Integrity - commitments to reduce Scope 1 & 2 emissions, expand healthy private‑label ranges, and maintain price accessibility for lower‑income households.
- Teamwork - cross‑banner programs that standardize best practices (procurement, loyalty, data‑sharing) to deliver procurement savings and improved service levels.
- Care - scaling local charity partnerships, employee well‑being programs, and nutrition education that together drove reported increases in volunteer hours and community donations.
- Humor - customer campaigns and in‑store experiences that reinforce brand warmth and human connection while supporting conversion and loyalty.

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