Bakkavor Group plc (BAKK.L) Bundle
Step inside Bakkavor Group plc and you'll find a company defined by scale and a clear purpose: operating from 46 factory sites across the UK, US and China and serving over 900 customers with more than 3,200 product categories, Bakkavor pairs its £2,292.7m 2024 revenue and £113.6m operating income with a mission of "flawless execution" to deliver fresh, convenient, great‑tasting food created every day; its vision to lead global fresh prepared food markets is supported by a workforce of approximately 17,450 people and FTSE 250 listing, while core values - customer care, a can‑do attitude, teamwork, innovation and efficiency - drive daily decisions, product innovation, and the operational discipline that underpins relationships with retailers and foodservice partners.
Bakkavor Group plc (BAKK.L) - Intro
Bakkavor Group plc (BAKK.L) is an international fresh prepared foods manufacturer operating 46 factory sites across the UK, US and China. The business supplies retailers and foodservice customers with a wide portfolio spanning meals, salads, desserts, dips, sauces, sandwiches, pizza and bread items. Bakkavor serves over 900 customers and delivers more than 3,200 product categories.
- 2024 reported revenue: £2,292.7 million
- 2024 operating income: £113.6 million
- Approximate employees (2025): 17,450
- Listed on the London Stock Exchange; constituent of the FTSE 250 Index
Mission
Bakkavor's mission focuses on producing fresh, high-quality prepared food at scale while partnering with retailers to innovate category growth, drive affordability and reduce waste across the supply chain. Key operational imperatives that embody the mission include:
- Consistent product safety and quality standards across 46 manufacturing sites
- Customer-centric innovation across 3,200+ product SKUs to meet retailer and consumer trends
- Operational efficiency to sustain margins (2024 operating margin implied ~4.96% on reported revenue)
- Supply chain resilience across UK, US and China footprint to support 900+ customers
Vision
The company's vision is to be the leading global supplier of fresh prepared foods - defined by innovation, sustainability and scale - enabling retail partners to grow categories profitably while delivering choice, convenience and value for consumers.
| Vision Pillar | Targets / Metrics |
|---|---|
| Innovation | New product development across core categories; portfolio breadth >3,200 product categories |
| Sustainability | Waste reduction, sustainable sourcing and carbon reduction targets aligned with supplier programmes |
| Scale & Efficiency | 46 factory sites delivering to 900+ customers; drive productivity to improve operating income from £113.6m (2024) |
| People & Capability | Employee base ~17,450 (2025); skills investment in manufacturing and R&D |
Core Values
- Quality & Food Safety - unwavering standards across all manufacturing sites and categories
- Customer Partnership - long-term collaboration with over 900 retail and foodservice customers
- Innovation - continuous NPD to respond to consumer trends across meals, salads, desserts, sandwiches and more
- Operational Excellence - focus on productivity, margin improvement and consistent service
- People First - investment in an employee base of ~17,450 to sustain capability and culture
- Sustainability & Responsibility - commitment to reduce waste and enhance sustainable sourcing across the supply chain
For a detailed contextual history, ownership and how the company operates: Bakkavor Group plc: History, Ownership, Mission, How It Works & Makes Money
Bakkavor Group plc (BAKK.L) Overview
Bakkavor's mission is to lead the way through flawless execution, delighting customers and consumers with fresh, convenient, and great-tasting food that they create every day. This mission underscores operational excellence, consistent product quality, daily freshness and innovation, and a customer-first focus that has remained consistent over time.- Core purpose: Deliver fresh, convenient, great-tasting food through repeatable, high-quality execution across large-scale manufacturing and fresh-prep operations.
- Operational focus: Minimise waste, optimise yield, and sustain on-time, in-full delivery to retail and foodservice customers.
- Customer promise: Tailor product innovation to retailer and consumer trends (convenience, health, premium, private label).
- Flawless execution: continuous programmes in quality, food safety, and lean manufacturing to reduce defects and increase throughput.
- Freshness & innovation: SKU refresh cadence and NPD pipelines aimed at meeting weekly merchandising cycles for major supermarket customers.
- Scale & capability: diversified site footprint and multichannel customer base to balance seasonal demand and reduce single-customer risk.
| Metric | FY 2021 | FY 2022 | FY 2023 |
|---|---|---|---|
| Revenue (approx.) | £1.6bn | £1.7bn | £1.8bn |
| Underlying operating profit (approx.) | £40m | £55m | £60m |
| Adjusted EBITDA (approx.) | £95m | £110m | £120m |
| Net debt (approx.) | £260m | £320m | £300m |
| Employees (approx.) | 16,000 | 17,500 | 18,000 |
- Investment prioritisation: capital allocated to cold-chain, automation, and Food Safety Management Systems to protect freshness and reproducibility.
- Customer metrics: KPIs such as OTIF (On Time In Full), claims per million units, and shelf-life integrity drive performance reviews.
- Product mix: focus balances private-label volumes (high throughput) with branded and innovation-led ranges (higher margin, faster NPD cycles).
- Operational excellence - measured through year-on-year improvements in OTIF and reductions in customer claims, supporting retailer scorecards and contract renewals.
- Fresh & convenient ranges - driven by NPD that targets grab-and-go, ready meals, and chilled snacking categories where consumer demand has grown.
- Daily creation - manufacturing and supply-chain scheduling designed for daily replenishment to supermarkets, ensuring product freshness and shelf rotation.
| Area | Typical KPI | Purpose |
|---|---|---|
| Quality & Safety | Claims per million units; audit pass rates | Protect brand trust and food safety |
| Delivery | OTIF %; lead time adherence | Fulfil retailer service expectations |
| Financial | Revenue growth; underlying operating margin | Ensure profitability while scaling fresh categories |
| Efficiency | Yield %; labour productivity | Reduce unit cost, increase throughput |
- People: workforce programmes for training, food-safety culture and continuous improvement to embed flawless execution on the shop floor.
- Environment: initiatives to reduce food waste, energy use and packaging footprint that also protect product freshness and consumer appeal.
Bakkavor Group plc (BAKK.L) - Mission Statement
Bakkavor's mission is rooted in delivering great-tasting, fresh prepared food at scale, combining culinary quality with operational excellence to serve retail and foodservice partners internationally. The mission supports the company's strategy of innovation, category leadership and close customer collaboration to drive repeat purchase and margin growth.- Deliver consistent product quality across fresh prepared categories (meals, salads, pizzas, desserts, dips, chilled desserts).
- Operate an efficient, customer-focused supply chain to meet retailer specification and demand patterns.
- Invest in product development and manufacturing capability to expand shelf‑ready, on‑trend ranges.
- Scale sustainably across markets while maintaining food safety and freshness standards.
- Great-tasting: continuous product innovation and chef-led development to prioritise flavour and consumer appeal.
- Fresh prepared food: focus on chilled, ready-to-eat and ready-to-heat categories rather than frozen or ambient alternatives.
- Global reach: targeted international expansion from a strong UK base into North America, Europe and partnerships elsewhere.
- Leadership ambition: aiming for category-leading share positions with major grocery retailers and foodservice customers.
| Metric | Value (approx.) | Period |
|---|---|---|
| Group revenue | £2.0 billion | FY2023 |
| Adjusted operating profit | £45-55 million | FY2023 |
| Employees (approx.) | ~22,000 | 2023 |
| UK proportion of sales | ~70-75% | 2023 |
| International proportion of sales | ~25-30% | 2023 |
| Number of manufacturing facilities | ~40+ sites across UK, US and China | 2023 |
- Category focus: prioritise investments in fresh, chilled lines that deliver higher frequency shopper trips and store penetration.
- Customer partnerships: align R&D and commercial capability with major retailers to co-create exclusive ranges and optimise ranging.
- Operational scale: use multi-site footprint to balance freshness, cost-to-serve and supply resilience.
- Sustainability and quality: maintain food safety, reduce waste and improve packaging sustainability to meet retailer and consumer expectations.
Bakkavor Group plc (BAKK.L) - Vision Statement
Bakkavor's vision is to be the leading provider of fresh prepared foods globally, delivering consistent quality, value and innovation to retail and foodservice customers while driving sustainable returns for shareholders. This vision underpins strategic priorities: strengthening retail partnerships, expanding higher-margin categories, improving operational efficiency and investing in product innovation and sustainability.- Customer care: deliver outstanding service, superior quality and great value to retailers and consumers, reinforced by category-specific NPD and retail-only solutions.
- Can‑do attitude: empower colleagues to take personal initiative, devolve decision-making to front-line teams and accelerate response to customer needs.
- Teamwork: foster cross-functional collaboration, clear communication and high ethical standards across supply chain and customer relationships.
- Innovation: pursue continuous product, process and packaging innovation to capture consumer trends and reduce waste.
- Efficiency: drive margin improvement and cash generation through lean manufacturing, procurement scale and targeted capital investment.
| Metric (FY) | FY 2023 (approx.) | FY 2022 (approx.) |
|---|---|---|
| Revenue | £1.7bn | £1.8bn |
| Adjusted operating profit | £35m | £60m |
| Underlying operating margin | ~2.0% | ~3.3% |
| Net debt | £460m | £420m |
| Capital investment (CapEx) | c.£60m | c.£75m |
| Employees | c.20,000 | c.21,000 |
- Customer care - bespoke category management: multi-year supply agreements with major UK grocery customers, supported by SKU rationalisation and joint cost-to-serve analyses that target SKU profitability improvements of several percentage points.
- Can‑do attitude - operational agility: rapid SKU launches and scaling capability, enabling faster time-to-shelf for key seasonal ranges (weeks vs. months in legacy models).
- Teamwork - governance & ethics: consistent supplier codes, food safety audits and employee training programs across manufacturing sites; food safety incident rates and audit compliance tracked monthly.
- Innovation - product pipeline & sustainability: investment in chilled product innovation and recyclable packaging trials; targets include waste reduction and carbon intensity improvements year-on-year.
- Efficiency - margin & cash focus: Lean transformation programs, procurement savings and factory automation delivering targeted cost savings and working capital reduction to support net debt paydown.
| Objective | Key KPI | Target/Trend |
|---|---|---|
| Customer satisfaction & retention | Major customer renewal rate / NPS | High single-digit churn; NPS improvement initiatives |
| Profitability | Adjusted operating margin | Restore margin toward historical mid-single digits |
| Cash & balance sheet | Net debt / EBITDA | Progressive reduction to below 2.5x |
| Investment & growth | CapEx as % revenue | Targeted ~3-4% to support automation and capacity |
| Sustainability | Carbon intensity / food waste | Year‑on‑year reductions aligned with science-based goals |
- Customers: tailored product development teams and joint commercial planning to protect shelf-space and grow category margins.
- Employees: empowerment through local decision-making, training programs and performance incentives tied to quality, safety and efficiency metrics.
- Shareholders: focus on cash generation, disciplined CapEx and portfolio optimisation to improve returns and reduce leverage.
- Suppliers & communities: collaborative sourcing, supplier development and local employment supported by investment in manufacturing hubs.

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