Morningstar, Inc. (MORN) Bundle
You're looking at Morningstar, Inc. (MORN) and wondering if the investment research giant is defintely on solid financial footing for the near term, so let me cut straight to the numbers: the company's third-quarter 2025 results show a solid core business, but the underlying cost structure is where the real work is. They pulled in a reported revenue of $617.4 million, which is an 8.4% jump year-over-year, driven by key segments like PitchBook and Morningstar Credit. Here's the quick math: that growth translated to a healthy adjusted operating margin of 24.4%, which tells us they're managing their operating expenses (OpEx) well enough to expand profitability, but still, we need to dig into the quality of that margin. The trailing twelve months (TTM) net income, ending September 30, 2025, stood at a robust $376 million, showing consistent, overall profitability. This firm is a cash-flow machine, but we need to see how they're allocating that capital for future growth, especially with the planned Center for Research in Security Prices acquisition. The question isn't if Morningstar, Inc. is profitable, but how sustainable the margin expansion is in a competitive market.
Revenue Analysis
You need to know where Morningstar, Inc. (MORN) is making its money to understand its valuation, and the answer is clear: the business is anchored by its data platforms and credit ratings, driving a solid near-term growth trajectory. For the trailing twelve months (TTM) ending September 30, 2025, Morningstar generated approximately $2.40 billion in revenue, marking a year-over-year growth rate of 7.76%. This growth is defintely slower than the 11.60% they achieved in the 2024 fiscal year, but it still shows consistent demand for their core products.
The primary revenue streams are subscription-based data and research, which is a powerful model because it creates predictable, recurring income. The key segments are the Morningstar Direct Platform and PitchBook, with Morningstar Credit providing a significant boost in the last quarter. This segment mix gives the company resilience, but also exposes it to different market cycles-PitchBook to private market health, and Morningstar Credit to the debt issuance market. You can see more on the investor base driving this demand by reading Exploring Morningstar, Inc. (MORN) Investor Profile: Who's Buying and Why?
Breakdown of Primary Revenue Sources (Q3 2025)
Looking at the most recent quarter, Q3 2025, the company reported total revenue of $617.4 million, an 8.4% increase over the prior-year period. This growth was not evenly distributed, which is an important detail for analysts. The Morningstar Credit segment was the standout performer, while the flagship data platform provided the largest absolute revenue base.
- Morningstar Direct Platform: The largest single contributor, bringing in $211.1 million in Q3 2025.
- Morningstar Credit: The fastest-growing segment, with Q3 revenue up 28.5% to $91.1 million, fueled by a robust debt issuance market.
- PitchBook: A major growth driver, consistently delivering strong organic revenue increases, though its exact Q3 revenue is bundled with other segments, it remains a critical asset.
Segment Contribution and Growth Analysis
The table below shows how the key segments stacked up in Q3 2025. Here's the quick math: Morningstar Direct Platform is the foundation, providing over a third of the quarter's revenue. Morningstar Credit, while smaller, is the high-octane growth engine you need to watch. Morningstar Wealth is still a smaller piece of the pie, but its organic growth of 9.8% suggests a strong underlying trend despite a low reported growth of 0.5% due to asset sales.
| Business Segment | Q3 2025 Revenue (Millions USD) | % of Q3 2025 Total Revenue | Reported Y/Y Revenue Growth |
|---|---|---|---|
| Morningstar Direct Platform | $211.1 | ~34.2% | 6.3% |
| Morningstar Credit | $91.1 | ~14.8% | 28.5% |
| Morningstar Wealth | $62.1 | ~10.1% | 0.5% |
| Morningstar Retirement | $34.2 | ~5.5% | 7.5% |
The significant change in revenue streams is the increasing reliance on Morningstar Credit. This segment's growth is tied to credit market activity, so any slowdown in corporate or structured debt issuance could quickly reverse that 28.5% growth. Still, the overall organic revenue growth for MORN in Q3 was 9.0%, which is a healthy sign that the core business is performing well, even after accounting for acquisitions and divestitures.
Profitability Metrics
You want to know if Morningstar, Inc. (MORN) is just growing revenue or if that growth is actually hitting the bottom line. The short answer is: their profitability has dramatically improved, driven by sharp operational efficiency gains, not just top-line growth.
Their Trailing Twelve Months (TTM) data ending September 30, 2025, shows a strong Net Profit Margin of 15.74% on $2.395 billion in TTM revenue. This is a solid, expanding margin, and it's defintely the number to watch.
Here is the quick math on their core profitability ratios, comparing the most recent TTM data to the prior full year, which highlights the massive swing in efficiency:
- Gross Profit Margin: Stable and high, around 60.96% (TTM Sep 2025).
- Operating Profit Margin: Expanded to 21.3% in 2024, a huge jump from 11.31% in 2023.
- Net Profit Margin: Climbed to 15.74% (TTM Sep 2025), up from just 6.91% at the end of 2023.
The trend over the last two years is the most compelling story here. Morningstar's net income soared from $141.1 million in 2023 to $369.9 million in 2024, a massive 162.15% increase. This isn't a slow, steady climb; it's a structural shift in their earnings power. The TTM net income through Q3 2025 is holding strong at $376 million.
Operational Efficiency and Cost Management
The real insight comes from dissecting the margins. The Gross Profit Margin-what's left after subtracting the direct cost of sales-has been consistently high, hovering around 60% to 61%. For a financial data and software company, this is healthy, though the industry average for software can go up to 70%. Morningstar's margin suggests their core data and analytics products are capital-light, but still require significant investment in the cost of revenue (Cost of Sales was $935.90 million on an LTM basis).
The dramatic jump in the Operating Margin is where the operational efficiency story lives. Moving from 11.31% in 2023 to 21.3% in 2024 signals they've gained significant operating leverage (the ability to grow revenue faster than fixed costs). This means their investment in infrastructure and staff is yielding much higher returns now. They are controlling their Selling, General, and Administrative (SG&A) expenses effectively, allowing more gross profit to flow down to operating profit.
To put this in context, while their earnings growth of 15.2% over the past year is excellent, it slightly lags the broader Capital Markets industry average of 15.4%. Still, the overall margin profile is strong and shows a business that has successfully transitioned from a period of heavy investment and integration (like the PitchBook acquisition) to one of significant profit realization.
| Profitability Metric | Full Year 2024 | TTM Ending Sep 30, 2025 |
|---|---|---|
| Revenue | $2.28 billion | $2.395 billion |
| Gross Profit Margin | 60.63% | ~60.96% (Calculated) |
| Operating Margin | 21.3% | 20.7% (Q3 2025 Reported) |
| Net Profit Margin | ~16.22% (Calculated) | 15.74% |
The key takeaway is that the business model is now translating revenue into profit much more effectively than in previous years. For a deeper look at the valuation implications of this improved financial health, continue reading our full analysis: Breaking Down Morningstar, Inc. (MORN) Financial Health: Key Insights for Investors.
Debt vs. Equity Structure
You want to know if Morningstar, Inc. (MORN) is funding its growth responsibly, and the quick answer is yes, the company maintains a moderate and manageable debt load, favoring a balanced capital structure that leans on equity. As of the third quarter of 2025, Morningstar's debt-to-equity (D/E) ratio stood at a manageable 0.69. This is a healthy sign, showing that for every dollar of shareholder equity, the company has less than a dollar of debt.
For a business in the Financial Data & Stock Exchanges subindustry, a D/E ratio of 0.69 is not aggressive. The broader Financials sector often sees higher leverage, with an adjusted D/E ratio average closer to 0.751. Morningstar's approach keeps its balance sheet resilient, which is defintely smart when you are an information provider whose value rests heavily on intangible assets and market confidence.
Overview of Morningstar's Debt Levels
Looking at the balance sheet for the quarter ending September 2025, Morningstar, Inc. has a total debt structure that is overwhelmingly long-term. This suggests the company is using debt for strategic, multi-year investments rather than relying on short-term, high-turnover financing.
- Short-Term Debt & Capital Lease Obligation: Approximately $40 million
- Long-Term Debt & Capital Lease Obligation: Approximately $1,003 million
- Total Stockholders Equity: Approximately $1,514 million
Here's the quick math: total debt is about $1.043 billion, against $1.514 billion in equity, which gives you that 0.69 D/E ratio. This composition-mostly long-term debt-means fewer immediate liquidity pressures, giving management more breathing room to execute on its strategy.
Recent Financing and the Debt-to-Equity Balance
Morningstar's financing strategy is a clear example of balancing debt's lower cost with equity's flexibility. They use debt to fund acquisitions and growth initiatives without severely diluting shareholder ownership. The most concrete evidence of this strategy is the new $1.5 billion multi-currency credit agreement they entered into in late October 2025.
This new facility, which includes a $750 million revolving credit facility, gives Morningstar significant capital fire-power for future growth, like the planned acquisition of CRSP. At the time of the agreement, the principal balance outstanding on the revolving facility was only $170 million, meaning they have substantial capacity available to draw on. The lenders require Morningstar to maintain a consolidated net leverage ratio not greater than 3.50 to 1.00, a key covenant that keeps a lid on excessive borrowing. This covenant is a practical, real-world measure of their credit health and risk tolerance.
The company also actively manages its equity, completing a $500 million share repurchase program in October 2025 and approving a new $1 billion program. This is how they balance the equation: using debt strategically for growth, but also returning capital to shareholders through buybacks to manage the equity side of the D/E ratio. If you want to dive deeper into who is buying and selling, you can check out Exploring Morningstar, Inc. (MORN) Investor Profile: Who's Buying and Why?
Liquidity and Solvency
Morningstar, Inc. (MORN) maintains a solid, albeit tight, short-term liquidity position, which is typical for a profitable, capital-light information services company. The real strength isn't in massive cash reserves, but in its consistent, high-quality cash flow from operations, which for the trailing twelve months (TTM) ending September 2025 stood at an impressive $539.1 million.
You're looking for a margin of safety, and Morningstar's ability to cover its short-term bills is defintely there. The critical factors are the Current and Quick Ratios, plus the cash flow generation engine.
Current and Quick Ratios (Liquidity Positions)
As of the most recent reporting, Morningstar, Inc.'s Current Ratio (current assets divided by current liabilities) is approximately 1.13, which is just above the 1.0 benchmark. This tells us the company has $1.13 in current assets for every dollar of current liabilities. More telling for a service provider is the Quick Ratio (or acid-test ratio), which excludes inventory. For Morningstar, this ratio is also around 1.13. This near-identical figure confirms that inventory is a non-factor in their business model, meaning nearly all current assets are highly liquid-cash, receivables, and short-term investments.
Working Capital Trends
The company's working capital (current assets minus current liabilities) is positive, sitting at approximately $112.65 million based on total current assets of $979.2 million at the end of Q3 2025. Here's the quick math: $979.2M in current assets divided by a 1.13 current ratio implies about $866.55M in current liabilities, leaving the positive working capital. This trend is a strength; positive working capital means Morningstar doesn't rely on future revenue to cover immediate obligations. It's a comfortable buffer for a company with strong subscription-based revenue like Morningstar Direct and PitchBook.
Cash Flow Statements Overview
The cash flow statement is where the story gets really interesting. It shows where the money is truly coming from and where management is choosing to deploy it. The three main components show a clear pattern of healthy internal generation and aggressive capital allocation:
- Operating Cash Flow (OCF): This is the lifeblood. TTM OCF was robust at $539.1 million through September 2025. This operating efficiency is what drives the business.
- Investing Cash Flow (ICF): This is consistently negative, which is expected and often a good sign for a growth-focused firm. It reflects capital expenditures (CapEx) of around $145 million TTM and strategic moves like the planned acquisition of the Center for Research in Security Prices (CRSP) for approximately $380 million. They are buying growth, not just maintaining the status quo.
- Financing Cash Flow (FCF): This is also significantly negative, coming in at approximately $-862 million TTM. This isn't a red flag; it's a capital allocation signal. The large outflow is primarily due to share repurchases, which totaled $170.1 million in Q3 2025 alone, and dividend payments.
Potential Liquidity Strengths and Concerns
The primary liquidity strength is the OCF generation. It's a cash machine. Plus, the balance sheet holds $474.2 million in cash and cash equivalents. The main 'concern' is the debt level, which stood at $848.9 million as of Q3 2025, up from $698.6 million at the end of 2024. However, with a debt-to-equity ratio of 0.52 and the sheer power of their operating cash flow, this debt is manageable and appears to be funding growth and shareholder returns. For more on the long-term strategic direction that drives these decisions, you can read about the Mission Statement, Vision, & Core Values of Morningstar, Inc. (MORN).
What this estimate hides is the speed of integration for acquisitions, but the underlying business is rock-solid.
Valuation Analysis
You're looking at Morningstar, Inc. (MORN) after a rough year for the stock, and the question is simple: Is the market finally giving you a deal, or is this a value trap? The quick takeaway is that Morningstar is currently trading at a discount compared to its historical highs and some industry peers, but its valuation multiples still suggest it's not cheap on an absolute basis.
The stock has definitely taken a hit. Over the last 12 months, Morningstar, Inc.'s stock price has dropped by a significant 32.33%. Trading near its 52-week low of $202.89, the latest closing price around $211.95 (as of November 14, 2025) is a far cry from its 52-week high of $365.00. This price action reflects a broader market correction for high-growth financial data companies, plus some pressure from increased operating expenses and a shifting regulatory landscape. It's a classic case of growth-stock re-rating.
To be fair, the market is pricing in a lot of that recent uncertainty. The key is whether the current price truly reflects the company's intrinsic value, especially given its strong proprietary data and research platforms. You need to look past the sticker shock and see the underlying financial health. Here's the quick math on the current valuation multiples for the trailing twelve months (TTM) as of late 2025:
- Price-to-Earnings (P/E) Ratio: The TTM P/E sits at 24.45. This is a solid step down from its historical range, but it's still higher than the S&P 500 average, signaling that investors still expect above-average earnings growth.
- Price-to-Book (P/B) Ratio: The P/B is 5.90. A high number like this is typical for a data and software business-a 'capital-light' model-because its main assets are intellectual property, not factories or heavy equipment.
- Enterprise Value-to-EBITDA (EV/EBITDA): This ratio is 16.52. This is a more comprehensive measure, factoring in debt and cash, and while it's lower than its recent peak, it suggests the market is still willing to pay a premium for Morningstar, Inc.'s cash-generating ability (EBITDA, or Earnings Before Interest, Taxes, Depreciation, and Amortization).
Dividend and Analyst Sentiment
Morningstar, Inc. is defintely not a high-yield stock, but it does pay a dividend. The current dividend yield is a modest 0.9%, with a very healthy payout ratio of only 21%. This low payout ratio is a positive signal; it means the company is reinvesting most of its earnings back into the business for future growth, which is exactly what you want from a growth-oriented company, not a mature utility.
The Wall Street consensus is leaning positive, which is a good sign considering the stock's recent performance. The analyst consensus rating is a 'Moderate Buy,' with 2 analysts issuing a Buy rating and 1 a Hold. No one is calling for a 'Sell' right now. The average 12-month price target is around $285.00, which suggests a potential upside of over 34% from the current price. That's a significant return if they hit their mark.
What this estimate hides, still, is the execution risk on new product rollouts like PitchBook and the integration of new acquisitions. For a deeper dive into who is accumulating shares during this price dip, you should check out Exploring Morningstar, Inc. (MORN) Investor Profile: Who's Buying and Why?
Risk Factors
You're looking at Morningstar, Inc. (MORN) and seeing a strong brand, but the financial health of any data and research firm is always a mix of market opportunity and execution risk. The direct takeaway is this: while Morningstar is making smart strategic bets in private markets and indexing, you need to watch the pressure on their operating cash flow and the intense competition from massive financial data rivals.
External Risks: Competition and Market Headwinds
The biggest external risk is the competitive landscape. Morningstar, Inc. is up against giants like Bloomberg and FactSet, which have deep-seated, sticky relationships with institutional clients. The fight for market share, especially in enterprise-level data platforms, is a constant, expensive tug-of-war. Also, the broader market uncertainty-geopolitical friction and the lingering threat of sticky inflation that defined much of 2025-creates a tough sales environment, even for essential data products.
The other major external factor is the regulatory environment. Changes to how investment advice is delivered, or new rules around ESG (Environmental, Social, and Governance) data disclosure, can force costly, rapid adjustments to Morningstar's core product lines, like Sustainalytics. You have to be ready for the goalposts to move.
Operational and Financial Pressures
Despite solid revenue growth, the financial reports for 2025 highlight a clear operational headwind: rising costs. Total operating expenses have increased, reflecting higher labor costs from merit and headcount increases across key growth segments. For example, the first quarter of 2025 saw bonus payments jump to $163.5 million compared to $123.9 million in the prior-year period.
This cost pressure is directly impacting cash flow. In the second quarter of 2025, cash provided by operating activities decreased 35.2% to $99.0 million, and free cash flow dropped a sharp 48.3% to $62.4 million year-over-year. That's a significant slowdown in cash generation, largely driven by those higher compensation and tax payments. Here's the quick math: less free cash flow means less capital for internal investment or acquisitions without taking on more debt. The balance sheet is still manageable, with long-term debt around $848.9 million as of Q3 2025, but the trajectory matters.
| Financial Risk Metric | Q2 2025 Value | YoY Change (Q2 2024 to Q2 2025) |
|---|---|---|
| Cash from Operating Activities | $99.0 million | -35.2% |
| Free Cash Flow | $62.4 million | -48.3% |
| Total Operating Expenses (Q2) | $480.8 million | Increased (Reflecting higher labor costs) |
Strategic Risks and Mitigation
Morningstar's strategy centers on aggressive expansion into new, high-growth areas like private markets via PitchBook and indexing with the planned acquisition of the Center for Research in Security Prices (CRSP). The risk here is integration failure, where the acquired assets don't deliver the expected revenue synergies or simply cost too much to integrate.
To be fair, management is defintely aware of the need for durable growth and is taking concrete steps to mitigate the market's near-term skepticism, which saw the share price tumble by a year-to-date return of -35.45% as of November 2025. Their mitigation plan is clear:
- Invest heavily in growth engines like PitchBook and Morningstar Credit.
- Focus on cost efficiencies to stabilize margins amid rising labor costs.
- Return capital to shareholders, completing a $500 million share repurchase program and authorizing a new $1 billion program in October 2025.
The company is betting that these strategic moves will pay off long-term, creating a more essential product suite for investors, which you can read more about in their Mission Statement, Vision, & Core Values of Morningstar, Inc. (MORN).
Next Step: Portfolio Managers should model the impact of a 20% reduction in PitchBook's organic growth rate for 2026 to stress-test the current valuation.
Growth Opportunities
You're looking at Morningstar, Inc. (MORN) and wondering where the next leg of growth comes from, especially with the financial data and research space getting more crowded. The short answer is that the company is doubling down on its highest-growth segments-private markets, credit ratings, and platform modernization-all turbo-charged by Artificial Intelligence (AI). This isn't just talk; the consensus for the 2025 fiscal year projects revenue to hit approximately $2.43 billion, representing a solid 6.65% year-over-year growth, with earnings per share (EPS) estimated at $9.40.
The growth story is defintely not uniform across the board, but a few key drivers are pulling the weight. PitchBook, their private market data platform, continues to be a massive engine, along with Morningstar Credit, which is seeing strong performance across asset classes and regions. Morningstar Direct Platform is also contributing meaningfully, showing that core data and analytics remain sticky for asset managers and wealth managers.
Here is a quick look at the 2025 financial consensus and the primary growth engines:
| Metric (FY 2025 Estimate) | Value | YoY Growth |
|---|---|---|
| Consensus Revenue | $2.43 billion | 6.65% |
| Consensus EPS | $9.40 | N/A |
Strategic Initiatives and Product Innovation
Morningstar's strategy is clear: acquire specialized capabilities and embed AI into their core platforms. They are actively expanding their private credit and structured finance offerings, which is a smart move given the market's shift away from traditional public equity. For example, the acquisitions of Lumonic and DealX in the first quarter of 2025 were specifically aimed at bolstering these areas.
Product innovation centers on user experience and data accessibility. They are modernizing interfaces for major products like Direct Platform and, crucially, integrating AI-powered tools into PitchBook to streamline client workflows and help users access data and insights faster. This focus on leveraging AI to enhance their data-intensive business is a necessary investment to maintain their edge. Breaking Down Morningstar, Inc. (MORN) Financial Health: Key Insights for Investors is a great place to see how this ties into the bigger picture.
- Accelerate PitchBook platform growth with AI tools.
- Expand Morningstar Credit's ratings and licensed data.
- Acquire strategic assets like Lumonic and DealX.
Durable Competitive Advantages
The company's competitive advantage, or economic moat, is built on its reputation for independent investment research and its massive, proprietary data ecosystem. The real opportunity for future growth lies in how they use this foundation to adapt to new market demands. Capitalizing on emerging technologies like Artificial Intelligence and Machine Learning is key to strengthening this edge. They are not just selling data; they are selling the tools and insights to turn that data into actionable investment decisions.
Plus, their strong financial position allows them to execute strategic acquisitions that immediately expand their product portfolio or enhance their technological capabilities, like the recent credit-focused deals. This ability to buy, build, and integrate new capabilities quickly is a significant barrier to entry for competitors. It's a classic case of a network effect: the more data and tools they integrate, the more valuable the platform becomes to the financial professionals who rely on it daily.

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