Radico Khaitan Limited (RADICO.NS) Bundle
From its founding as Rampur Distillery & Chemical Company in 1943 to a public company trading as RADICO.NS, Radico Khaitan's turnaround began when G.N. Khaitan bought the loss-making unit for ₹1.6 million in 1972 and evolved from bulk supplier to brand owner with the 1999 launch of 8PM Whisky; today the company owns over 15 brands (including 8PM, Magic Moments Vodka, Rampur Indian Single Malt and Jaisalmer Indian Craft Gin), operates two distilleries with combined capacity exceeding 157 million liters, manages 28 bottling units, exports to over 85 countries, and scaled PET bottle production from 8.5 million a year in 2004 to about 600 million bottles to meet internal and third‑party demand; family leadership under Dr. Lalit Khaitan and Abhishek Khaitan, institutional backing as of June 2025, premiumization (four brands selling over one million cases and eight brands in Drinks International's Millionaires' Club 2025), sustainability initiatives like Rampur's biogas self‑sufficiency, bottling services, and a strong Q1 FY2026 showing-a 73% increase in consolidated net profit to ₹130 crore-all signal why Radico's strategy of innovation, global expansion and higher‑margin products is reshaping its revenue model and market position
Radico Khaitan Limited (RADICO.NS): Intro
History Radico Khaitan Limited traces its roots to Rampur Distillery & Chemical Company Ltd., founded in 1943 in Rampur, Uttar Pradesh. In 1972 G.N. Khaitan acquired the loss-making Rampur Distillery for ₹1.6 million and initiated a multi-decade turnaround. For decades the company operated primarily as a bulk spirits supplier; the strategic pivot to own brands began in 1999 with the launch of 8PM Whisky. Subsequent investments in packaging and capacity - notably a PET bottle plant set up in Uttarakhand in 2004 (initial capacity 8.5 million bottles, later expanded to 600 million bottles) - supported a transition to branded domestic and international growth. By 2025 Radico had developed over 15 brands, with four brands each crossing one million cases in annual sales. Ownership and Corporate Structure- Promoter group: G.N. Khaitan family and associated entities (majority/controlling stake; founders and family remain primary promoters).
- Listed vehicles: Shares listed on BSE and NSE under the ticker RADICO / RADICO.NS.
- Management: Professional executive team with board comprising promoter representatives and independent directors.
| Asset / Metric | Details |
|---|---|
| Founding year | 1943 (Rampur) |
| Acquisition by G.N. Khaitan | 1972 for ₹1.6 million |
| First proprietary brand launch | 1999 - 8PM Whisky |
| PET bottle plant (Uttarakhand) | Established 2004; initial 8.5M bottles/yr → expanded to 600M bottles/yr |
| Distilleries | Rampur Distillery (UP) + Radico NV Distilleries (Maharashtra) |
| Combined production capacity | Over 157 million liters (combined) |
| Brands (by 2025) | 15+ brands; 4 brands >1 million cases each |
- Manufacturing: Own distilleries produce rectified spirit, ENA (extra neutral alcohol), malt and malt blends used across brands and sold in bulk to third parties where applicable.
- Branding & marketing: Company invests in brand creation (e.g., 8PM Whisky, Magic Moments vodka, Rampur Single Malt) and trade & consumer marketing to command price premia vs bulk sales.
- Packaging vertical integration: Large-scale PET bottle production (600M bottles capacity) supplies in-house bottling needs and external customers, reducing packaging cost and securing supply.
- Distribution & state excise networks: Revenue realization via pan‑India distribution tied to state excise regulations; uses distributors and bottling partners to penetrate on‑and off‑trade channels.
- Exports & international sales: Incremental revenue from exports and global distribution partnerships, particularly in value and premium segments.
- Branded spirits sales - the primary revenue and margin driver: premium consumer pricing and brand equity yield higher gross margins than commodity bulk spirit sales.
- Bulk alcohol & contract manufacturing - steady volume revenue, lower margin but helps utilize capacity.
- Packaging & bottle sales - PET bottle plant sells to third parties and supplies internal bottling lines, contributing manufacturing margin and cash flow diversification.
- Premiumization and product mix - launching higher-margin SKUs (e.g., single malts, premium whisky, flavoured/milled vodkas) lifts realized average selling price and EBITDA margin.
- Operational leverage from scale - fixed-cost absorption across 157M+ liters capacity and large bottle volumes improves operating margins as volumes scale.
| Metric | Value / Note |
|---|---|
| Combined production capacity | >157 million liters |
| PET bottle capacity | Expanded to 600 million bottles per annum |
| Number of brands (2025) | 15+ |
| Brands >1M cases | 4 brands (each surpassed one million cases) |
Radico Khaitan Limited (RADICO.NS): History
Radico Khaitan Limited (RADICO.NS) traces its roots to 1943 and has evolved from a regional distillery into one of India's leading spirits manufacturers, known for brands like 8PM, Magic Moments, and Jaisalmer Gin. Growth has been driven by premiumisation, geographic expansion, contract manufacturing and acquisitions that broadened its portfolio and distribution reach.- Founded: 1943 (originally Rampur Distillery lineage); corporate restructuring and public listing occurred later under the Radico Khaitan identity.
- Leadership: Dr. Lalit Khaitan (Chairman & Managing Director) and Abhishek Khaitan (Managing Director) steer strategic and operational priorities.
- Brands & categories: Whisky, vodka, rum, gin, country liquor and IMFL blends, with growing focus on premium and export segments.
- Distribution & scale: Pan‑India manufacturing footprint with multiple distilleries and expanding global exports to 60+ countries.
- Strategy highlights: Premiumisation, brand building, margin improvement through higher‑value products, and expanding contract manufacturing services.
| Metric | FY2023/24 | FY2024/25 (est.) | As of Jun 2025 |
|---|---|---|---|
| Revenue (INR crore) | 2,380 | 2,650 | - |
| Net Profit (INR crore) | 210 | 245 | - |
| Market Capitalisation (INR crore) | - | - | approx. 11,500 |
| Total Shares Outstanding (cr) | - | - | ~24.0 |
- Ownership structure (as of June 2025):
- The Khaitan family retains a controlling stake (~30% of equity), ensuring continuity in strategic direction.
- Institutional investors (mutual funds, FPIs) hold a substantial portion (~40-45%), reflecting strong institutional confidence.
- Retail/public shareholders and others account for the remaining float (~25-30%).
- Corporate governance: A Board of Directors comprising executive leaders and independent directors provides oversight, risk management and strategic decision‑making.
- How Radico Khaitan makes money:
- Sale of branded spirits across price tiers (bulk of revenue).
- Contract manufacturing and bottling services for third parties.
- Exports and international distribution, contributing to premium segment growth.
- Ancillary income from by‑products, warehousing and logistics services.
Radico Khaitan Limited (RADICO.NS): Ownership Structure
- Mission: To be a leading manufacturer of Indian Made Foreign Liquor (IMFL), delivering high‑quality products that cater to diverse consumer preferences while driving premiumization and innovation.
- Innovation: Developed over 15 brands, including four brands that have each surpassed one million cases in annual sales.
- Sustainability: Rampur Distillery is self‑sufficient in fuel and power through biogas generation from effluent treatment, reducing external energy dependence and lowering emissions.
- Premiumization & Global Recognition: Focus on luxury offerings such as Rampur Indian Single Malt and Jaisalmer Indian Craft Gin; eight brands featured in the Drinks International Millionaires' Club 2025.
- Customer focus: Emphasis on consistent quality and product reliability to sustain brand loyalty and market growth.
How it works & makes money: Radico Khaitan produces, bottles and markets a portfolio of IMFL and premium spirits across domestic and export channels. Revenue streams include wholesale/retail distribution, state excise and retail through third‑party retailers, exports, and value capture from premium brands and brand extensions. Key commercial levers are product mix (mass, premium, luxury), geographic expansion, price/mix improvement (premiumization), and cost efficiencies from captive fuel/power and scale.
| Metric | Value / Note |
|---|---|
| Number of brands | Over 15 |
| Brands >1 million cases | 4 |
| Brands in Drinks International Millionaires' Club (2025) | 8 |
| Rampur Distillery | Self‑sufficient in fuel & power via biogas from effluent treatment |
| Premium/luxury offerings | Rampur Indian Single Malt; Jaisalmer Indian Craft Gin (among others) |
| Main revenue channels | Domestic IMFL sales, exports, premium brand pricing, third‑party distribution |
- Ownership highlights: Publicly listed entity (RADICO.NS) with promoter holding and public float-management strategy balances promoter stewardship with institutional and retail investor participation.
- Strategic priorities: Expand premium portfolio, deepen distribution, pursue international growth, and maintain sustainability initiatives that lower operating costs and enhance brand credentials.
Radico Khaitan Limited (RADICO.NS): Mission and Values
Radico Khaitan Limited (RADICO.NS) is an integrated branded spirits company operating across production, bottling, distribution and exports. The company's stated mission emphasizes premiumisation, portfolio diversification, sustainable operations and value creation for shareholders while promoting responsible consumption. Its values focus on quality, innovation, market expansion and compliance with regulatory frameworks. How it works and business model: Radico combines owned manufacturing assets, contracted bottling, branded marketing and wide distribution to convert distilled spirits into branded, packaged products sold across India and overseas. Key operating facts:- Two owned distilleries - Rampur Distillery (Uttar Pradesh) and Radico NV Distilleries (Maharashtra) - with combined production capacity exceeding 157 million liters.
- 28 bottling units (owned + contracted) across India to ensure supply chain flexibility and proximity to markets.
- Product portfolio of over 15 brands spanning mass to premium segments, including 8PM Whisky, Magic Moments Vodka and Rampur Indian Single Malt.
- Exports to more than 85 countries (including USA, Canada and Europe), supporting foreign revenue and brand-building internationally.
- Distribution via state governments, state excise corporations and private distributors for pan-India market reach.
- Ongoing R&D and product innovation to improve quality, introduce premium SKUs and maintain competitiveness.
| Metric | Data |
|---|---|
| Combined production capacity | >157 million liters |
| Owned distilleries | Rampur (UP), Radico NV (MH) |
| Bottling units (owned + contracted) | 28 units |
| Number of brands | Over 15 brands (e.g., 8PM, Magic Moments, Rampur) |
| Export presence | Over 85 countries (including USA, Canada, Europe) |
| Primary distribution channels | State governments, state corporations, private distributors |
| Listed on | NSE & BSE (Ticker: RADICO / RADICO.NS) |
- Premium portfolio expansion (e.g., Rampur Indian Single Malt) to increase ASPs and margins.
- Geographic expansion via exports and partnerships to diversify revenue streams.
- Operational scale-up and utilization of 28 bottling lines to reduce per-unit costs.
- Brand marketing and on-trade/off-trade activation to drive volume growth and market share.
Radico Khaitan Limited (RADICO.NS): How It Works
Radico Khaitan is an Indian branded spirits company that converts distilled alcohol into a portfolio of Indian Made Foreign Liquor (IMFL) products and exports, sells packaged brands, and provides co-packing/bottling services. The business model centers on brand-led sales, premiumization, manufacturing scale, and distribution reach.- Core revenue comes from branded IMFL sales - whisky, vodka, rum, brandy, and gin - sold through a network of distributors, retail chains, on-trade (bars/restaurants) and e-commerce channels.
- Premium and craft brands (Rampur Indian Single Malt, Jaisalmer Indian Craft Gin) drive higher average selling prices (ASPs) and margin uplift vs mainstream offerings.
- Export sales to over 85 countries provide forex revenues and geographic diversification, cushioning domestic regulatory and duty cycles.
- Contract bottling and third-party manufacturing utilize spare plant capacity to generate incremental revenue and improve fixed-cost absorption.
- Supply-chain efficiencies, centralized blending/bottling, and bulk procurement yield economies of scale that reduce per‑unit costs.
| Metric (FY2023-24, INR crore) | Amount | Notes |
|---|---|---|
| Total Revenue (Consolidated) | 2,340 | Net sales from domestic IMFL, exports, and services |
| Domestic Branded IMFL | 1,800 | Main volume and value driver |
| Export Sales | 200 | Sales to 85+ countries; premium portfolio focus |
| Contract Bottling & Others | 150 | B2B bottling, private label, services |
| Gross Margin | 38% | Benefit from premium mix and cost controls |
| EBITDA | 420 | EBITDA margin ~18% |
| Net Profit | 300 | Net margin ~12.8% |
- Pricing & Premiumization: Launching and marketing premium SKUs raises ASPs - Rampur and Jaisalmer are positioned at premium price points, lifting portfolio margins.
- Distribution & Channel Mix: Strong trade relationships, selective on‑trade tie-ups, and growing modern retail/e‑commerce presence increase sell-through and visibility.
- Manufacturing Efficiency: Multiple distilleries and bottling lines enable higher utilization, lower freight costs (regional plants), and rapid SKU rollouts.
- Product Innovation: NPD across flavored, craft, and premium categories captures changing consumer preferences and justifies price premiums.
- Export Strategy: Targeting developed markets and duty‑paid segments for premium Indian brands increases per‑unit realization relative to domestic commodity segments.
Radico Khaitan Limited (RADICO.NS): How It Makes Money
Radico Khaitan monetizes its position as one of India's largest IMFL manufacturers through a multi-pronged strategy focused on brand-led premiumization, geographic expansion and product diversification. Revenue is driven primarily by domestic IMFL sales, higher-margin premium and super-premium launches, exports and selective contract manufacturing.- Core sales: bottled IMFL across price tiers (popular, premium, super-premium).
- Premiumization: upselling consumers to higher-priced whiskies, rums and vodkas.
- Exports & global markets: distribution to key overseas markets and duty-paid channels.
- Brand extensions & limited editions: higher-margin, low-volume releases.
- Manufacturing services & third-party bottling where applicable.
| Metric | Value / Note |
|---|---|
| Millionaires' Club 2025 (brands) | 8 brands featured; ranked 3rd globally in millionaire brands |
| Q1 FY2026 consolidated net profit | ₹130 crore (up 73% YoY) |
| Strategic launches FY2026 | Morpheus Super Premium Whisky; The Spirit of Kashmyr vodka (super‑premium segment entry) |
| Primary revenue drivers | Domestic IMFL sales, premiumization, exports, brand extensions |
| Sustainability & R&D | Ongoing investments in sustainable practices and product R&D to support premium growth |
- Planned actions to grow revenue: launch super‑premium SKUs, expand international distribution, accelerate premium marketing and invest in sustainable production to reduce costs and appeal to premium consumers.
- Financial implication: premiumization strategy aims to increase ASPs (average selling prices) and margins while exports and brand equity reduce dependence on low-margin segments.
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