Zhejiang Supor Co., Ltd.: history, ownership, mission, how it works & makes money

A Brief History of Zhejiang Supor Co., Ltd.

Zhejiang Supor Co., Ltd., founded in 1994, has emerged as a leading manufacturer of kitchenware and household appliances in China. The company specializes in cookware, electric appliances, and various household products. Supor went public in 2007, listing on the Shanghai Stock Exchange under the ticker symbol 002032.SZ.

In 2016, Supor was acquired by the French company SEB Group, which enabled Supor to leverage SEB's extensive international distribution network and advanced technology. This acquisition facilitated Supor's growth, allowing the brand to expand its market share beyond China.

As of 2022, Supor reported a revenue of approximately RMB 12.9 billion (around $2 billion), with a net profit of RMB 1.54 billion (approximately $240 million). This marked a revenue growth of 13.8% year-over-year.

Supor's product lineup includes non-stick cookware, which has become one of its signature offerings, contributing significantly to its sales. In 2021, Supor sold over 50 million pieces of cookware, reflecting a robust brand presence in the domestic market.

In terms of production capacity, Supor operates multiple manufacturing facilities across China, with an annual capacity exceeding 30 million units. The company has also invested heavily in research and development, with R&D expenditures amounting to approximately RMB 300 million in 2022, or about 2.3% of its revenue.

Looking ahead, Supor aims to increase its international market penetration, targeting regions such as Europe and North America, bolstered by its partnership with SEB Group. With an expanding product portfolio and a focus on innovation, the company maintains a strong competitive edge in the kitchenware market.

A Who Owns Zhejiang Supor Co., Ltd.

Zhejiang Supor Co., Ltd. is primarily owned by China’s leading kitchenware company, Supor Group. As per the latest data, Supor Group holds approximately 41.87% of Zhejiang Supor's total shares. This significant ownership stake positions Supor Group as a key player in the company's strategic decisions and operations.

In addition to Supor Group, other institutional investors and shareholders contribute to the ownership structure of Zhejiang Supor. As of the most recent disclosures, the following key shareholders are noted:

The company is headquartered in Hangzhou, Zhejiang Province, China, and is listed on the Shanghai Stock Exchange (SSE). As of the end of 2022, Zhejiang Supor reported a total revenue of approximately RMB 8.42 billion (about USD 1.24 billion), marking a year-over-year increase of 12.4%.

The share price of Zhejiang Supor has experienced fluctuations in the market. As of the latest trading sessions in October 2023, the stock price was hovering around RMB 26.50 per share. Over the past year, the stock has seen a price range of RMB 22.00 to RMB 30.80, reflecting a price volatility of approximately 40%.

In terms of market capitalization, as of October 2023, Zhejiang Supor's estimated market cap stands at approximately RMB 30 billion (around USD 4.5 billion), making it one of the prominent players in the kitchenware and cookware sector in China.

Overall, the ownership structure of Zhejiang Supor Co., Ltd. illustrates a blend of corporate and institutional involvement, which plays a critical role in influencing the company's direction and market strategies.

Zhejiang Supor Co., Ltd. Mission Statement

Zhejiang Supor Co., Ltd., established in 1994, is one of the leading manufacturers in the cookware and home appliance industry in China. The company aims to deliver high-quality kitchenware and household equipment while focusing on innovation and sustainability.

The mission statement reflects their commitment to customer satisfaction and efficient production methods. It emphasizes quality, service, and continuous improvement:

• To provide high-quality kitchen products that enhance the culinary experience.
• To leverage innovative technology for improved product functionality.
• To pursue sustainable development practices that reduce environmental impact.
• To build strong partnerships with suppliers and customers alike.

As of 2022, Zhejiang Supor reported a total revenue of approximately RMB 12.5 billion, showcasing a year-on-year growth of 15% from the previous fiscal year. The company’s net profit stood at around RMB 1.2 billion, reflecting an increase of 18% compared to 2021.

Supor's products are distributed in various international markets, with a strong presence in Europe and Asia. In 2022, exports accounted for nearly 30% of their total sales, highlighting their competitive positioning in the global market.

Supor employs over 10,000 individuals across various departments, demonstrating its commitment to job creation and economic development. The company also invests approximately RMB 200 million annually in research and development, signifying its emphasis on innovation and product advancement.

In recent years, Supor has focused on enhancing its brand image through various marketing initiatives and strategic partnerships. Their collaboration with international kitchenware brands further solidifies their market presence and expands their product offerings.

In line with their mission, Zhejiang Supor has established rigorous quality control processes. This commitment is underlined by their ISO 9001 certification and compliance with international product safety standards. The company’s focus on research and development has also led to numerous patents, ensuring they remain competitive within the industry.

How Zhejiang Supor Co., Ltd. Works

Zhejiang Supor Co., Ltd. is a leading manufacturer in the cookware and small household appliance industry, primarily based in China. The company specializes in producing a variety of kitchen products, including pressure cookers, non-stick pans, and electric rice cookers. As of 2022, Supor held a market share of approximately 23% in the Chinese cookware market.

In recent years, the company has adopted advanced technology and innovative designs to enhance its product offerings. Supor has established a solid partnership with several international brands, which has helped expand its global market reach. In 2021, the company's revenue was reported at approximately ¥15.76 billion (around $2.47 billion), representing a year-over-year growth of 12%.

Supor's business model focuses on high-quality manufacturing and efficient supply chain management. The company utilizes automated production lines, which increases efficiency while maintaining product quality. As of late 2022, Supor has over 6,000 employees across its manufacturing facilities, which are primarily located in Zhejiang Province.

The company invests heavily in research and development (R&D), allocating about 6% of its revenue to R&D activities annually. This investment helps facilitate the creation of innovative products tailored to evolving consumer preferences. For example, Supor launched its "Ultra-High Pressure Cooker" line in 2022, which features advanced safety mechanisms and energy efficiency, meeting the increasing demand for smart kitchen appliances.

Zhejiang Supor Co., Ltd. has also emphasized sustainability in its operations. The company has undertaken initiatives to reduce its carbon footprint, transitioning to eco-friendly materials and processes. By 2022, Supor had managed to reduce its energy consumption by 15% compared to 2020 levels.

Furthermore, Supor operates both online and offline sales channels. In recent years, e-commerce has become a significant part of its sales strategy, accounting for around 40% of total sales in 2021. The company’s products are available on numerous platforms, including Tmall and JD.com, reaching a wide customer base.

In the global market, Zhejiang Supor has extended its reach by exporting to over 40 countries, including the United States, Germany, and Australia. The company’s exports accounted for approximately 15% of its total revenue in 2022.

As of October 2023, the stock performance of Zhejiang Supor reflected a robust growth trajectory. The share price increased by approximately 25% over the past year, consistently outperforming industry benchmarks. The company is listed on the Shanghai Stock Exchange under the ticker symbol 002032.

How Zhejiang Supor Co., Ltd. Makes Money

Zhejiang Supor Co., Ltd. is a leading manufacturer of kitchenware and home appliances in China. The company specializes in producing cookware, small kitchen appliances, and related products. Supor's revenue generation primarily stems from multiple segments, including cookware sales, small appliances, and partnerships with international brands.

The company's financial performance has demonstrated consistent growth over the years. For instance, in the fiscal year 2022, Zhejiang Supor reported a revenue of approximately RMB 10.43 billion, reflecting an increase of 12.1% compared to RMB 9.31 billion in 2021.

Zhejiang Supor’s revenue streams can be broken down into several key segments:

• Cookware Sales: This accounts for the majority of revenue, comprising traditional cookware such as non-stick pans, pressure cookers, and electric cookers.
• Small Kitchen Appliances: Products like rice cookers, blenders, and food processors contribute significantly to the company's earnings.
• International Partnerships: Collaborations with global brands, such as Tefal (a subsidiary of Groupe SEB), enhance Supor's market presence and product range.

In terms of geographical revenue, Supor has been expanding its footprint not only within China but also in international markets. In 2022, the international market contributed approximately 25% of total sales, highlighting the company’s export capabilities.

The gross profit margin for Zhejiang Supor has remained stable, fluctuating around 30% to 35% over the past few years. For example, in 2022, the gross profit margin was reported at 32.5%, aligning with the company's operational efficiency improvements and cost management strategies.

Moreover, the company invests heavily in research and development (R&D) to innovate and diversify its product offerings. In 2022, R&D expenses accounted for approximately 4.5% of total revenue, amounting to around RMB 470 million.

Supor’s distribution network is another vital aspect of its revenue model. The company utilizes a mix of online and offline channels to reach consumers, facilitating robust sales growth as e-commerce continues to expand in China. The e-commerce segment grew by 30% year-on-year in 2022, driven by strong online marketing strategies and partnerships with major platforms like Alibaba and JD.com.

The combination of strategic partnerships, diverse product offerings, strong e-commerce penetration, and a focus on innovation positions Zhejiang Supor Co., Ltd. as a formidable player in the home appliance sector, contributing to its sustained revenue growth.