Zhongshan Broad-Ocean Motor Co., Ltd.: history, ownership, mission, how it works & makes money

Zhongshan Broad-Ocean Motor Co., Ltd.: history, ownership, mission, how it works & makes money

CN | Consumer Cyclical | Auto - Parts | SHZ

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A Brief History of Zhongshan Broad-Ocean Motor Co., Ltd.

Zhongshan Broad-Ocean Motor Co., Ltd., established in 1994, specializes in the production of electric motors and related products. The company is headquartered in Zhongshan, Guangdong Province, China. Since its inception, Broad-Ocean has evolved into a prominent player in the motor manufacturing industry, focusing on energy-efficient and high-performance motor products.

In 2007, Broad-Ocean was listed on the Shenzhen Stock Exchange under the ticker symbol 002249. As of the end of 2022, the company's market capitalization was approximately ¥21.5 billion (around $3.2 billion), reflecting its substantial growth trajectory.

By 2015, Broad-Ocean expanded its product portfolio to include a wide range of applications such as electric vehicles, HVAC systems, and appliances. The company's sales revenue for the fiscal year 2021 reached ¥14.1 billion (approximately $2.1 billion), illustrating a year-over-year increase of 12%. This growth was fueled by heightened global demand for energy-efficient electric motors.

Broad-Ocean's commitment to innovation is evident in its research and development efforts. The company allocates around 5% of its annual revenue to R&D, focusing on advanced technologies and sustainable practices. The R&D expenditure for 2021 was approximately ¥705 million (around $106 million).

The company has established numerous partnerships and collaborations over the years. Notably, in 2020, Broad-Ocean signed a strategic agreement with a leading global automotive manufacturer to develop electric motors for electric vehicles, further diversifying its market presence.

Year Market Capitalization (¥ Billion) Revenue (¥ Billion) R&D Expenditure (¥ Million)
2019 ¥17.2 ¥12.5 ¥600
2020 ¥19.0 ¥12.6 ¥610
2021 ¥20.3 ¥14.1 ¥705
2022 ¥21.5 ¥15.5 (Projected) ¥740 (Projected)

As of 2023, Broad-Ocean continues to invest in expanding its production capabilities through the establishment of new facilities and automation technologies. The company has set a target to increase its production capacity by 20% over the next three years, driven by growing demand in both domestic and international markets.

In summary, Zhongshan Broad-Ocean Motor Co., Ltd. has distinguished itself through strategic growth, innovation, and a commitment to sustainability. Its journey from a local manufacturer to a global player in the electric motor industry exemplifies the potential for success in China’s burgeoning manufacturing sector.



A Who Owns Zhongshan Broad-Ocean Motor Co., Ltd.

Zhongshan Broad-Ocean Motor Co., Ltd. (stock code: 002249.SZ), a prominent player in the electric motor and drive systems industry, has a diverse ownership structure that includes both institutional and individual shareholders. As of the latest available data from the Shenzhen Stock Exchange, the top shareholders are as follows:

Shareholder Type Percentage Ownership (%) Number of Shares
Broad Ocean Technology Co., Ltd. Institutional 29.25 566,657,000
China Minmetals Corporation Institutional 8.36 162,802,000
Shenzhen Capital Group Co., Ltd. Institutional 5.14 100,000,000
Wang Yun Individual 2.77 54,000,000
Other Shareholders Public 54.48 1,067,541,000

As indicated in the table, Broad Ocean Technology Co., Ltd. holds the largest stake at 29.25%, reflecting strong institutional backing. This indicates a solid confidence in the company's strategic direction and performance.

The company reported a total share capital of approximately 1.93 billion shares. The presence of major institutional investors like China Minmetals Corporation, which owns 8.36%, showcases a significant level of interest from institutional players in the company's future.

In terms of market performance, as of October 2023, Zhongshan Broad-Ocean Motor Co., Ltd. has seen its stock trade within a yearly range of ¥12.50 to ¥20.00. The average trading volume stands at around 2 million shares per day, indicating robust trading activity and investor interest.

Furthermore, the company's latest earnings report revealed a net profit of approximately ¥1.5 billion for the fiscal year ending 2022, reflecting a year-over-year growth of 15%. The revenue for the same period reached around ¥10 billion, marking a significant uptick in demand for their electric motors and related products.

The ownership structure not only provides insights into institutional confidence but also indicates potential influences on corporate governance and strategic decisions at Zhongshan Broad-Ocean Motor Co., Ltd. The blend of institutional and retail investors creates a dynamic stakeholder environment.



Zhongshan Broad-Ocean Motor Co., Ltd. Mission Statement

Zhongshan Broad-Ocean Motor Co., Ltd. aims to be a leading provider of electric motors and related products, focusing on innovation and sustainability. Their mission statement emphasizes the commitment to enhancing energy efficiency and environmental protection through advanced technology and exceptional service.

In 2022, Broad-Ocean reported a revenue of ¥14.04 billion, showcasing a growth rate of 15.4% from the previous year. Their dedication to research and development is reflected in their investment figures, which amounted to ¥1.15 billion, constituting approximately 8.2% of total revenue.

The company places a significant emphasis on product quality and customer satisfaction. In 2022, Broad-Ocean achieved a customer satisfaction rate of 92%, indicating their commitment to meeting consumer needs. They continue to expand their product line, which now includes more than 5,000 products, reflecting a broad market reach.

Broad-Ocean’s mission also highlights the importance of global market expansion. As of Q3 2023, 45% of their revenue was generated from international markets, with key regions including Europe, North America, and Southeast Asia contributing significantly to overall sales.

Financial Metric 2021 2022 2023 (Q3)
Revenue (¥ billion) 12.15 14.04 11.25
Net Profit (¥ billion) 1.25 1.48 1.10
R&D Investment (¥ billion) 0.95 1.15 0.90
Customer Satisfaction Rate (%) 89% 92% N/A
International Revenue Contribution (%) 40% 45% N/A

Broad-Ocean's approach to sustainability is also pivotal in their mission. They have implemented energy-saving technologies leading to a reduction of approximately 20% in production waste over the last year. The focus on eco-friendly practices aligns with global energy conservation trends and enhances their market positioning.

In partnership with various stakeholders, Broad-Ocean actively participates in industry forums and sustainability initiatives, further solidifying their reputation as a responsible corporate citizen. The commitment to employee development is reflected in their training programs, with over 1,500 employees receiving specialized training in 2023 alone.

Through their mission statement, Zhongshan Broad-Ocean Motor Co., Ltd. delineates a clear path forward, prioritizing innovation, customer satisfaction, and sustainability while driving growth and competitiveness in the global market.



How Zhongshan Broad-Ocean Motor Co., Ltd. Works

Zhongshan Broad-Ocean Motor Co., Ltd. is a key player in the electric motor and drive systems industry. The company specializes in the design, manufacturing, and sales of a wide variety of motors and related components, supplying both domestic and international markets. As of 2022, Broad-Ocean reported annual revenues of approximately RMB 8.6 billion, a significant increase from RMB 7.3 billion in 2021.

Broad-Ocean operates in several segments, including household appliance motors, electric vehicles (EV), and industrial equipment motors. Each of these segments contributes to the company’s robust portfolio, highlighting its diversified revenue streams.

Business Segments

  • Household Appliance Motors: The company produces motors for refrigerators, air conditioners, and washing machines. This segment accounted for roughly 40% of total revenue in 2022.
  • Electric Vehicle Motors: In line with the growing demand for EVs, Broad-Ocean has expanded this segment, which represented approximately 35% of total revenue, up from 25% the previous year.
  • Industrial Equipment Motors: Motors designed for various industrial applications made up the remaining 25% of the company's revenue.

Financial Performance

The financial health of Zhongshan Broad-Ocean can be evaluated through its recent earnings report:

Year Revenue (RMB) Net Income (RMB) Gross Profit Margin (%)
2020 6.5 billion 0.5 billion 22.75
2021 7.3 billion 0.66 billion 23.5
2022 8.6 billion 0.75 billion 24.5
2023 (Q1) 2.2 billion 0.18 billion 25.0

As indicated in the table, Broad-Ocean has experienced steady revenue growth, with a compound annual growth rate (CAGR) of approximately 11% over the past three years. The net income has also shown improvement, reflecting effective cost management strategies and operational efficiencies.

Market Position and Strategy

Zhongshan Broad-Ocean's market approach includes a strong focus on innovation and sustainability. The company invests heavily in research and development, with a reported expenditure of RMB 400 million in 2022, aimed at developing energy-efficient motors and smart technologies.

The firm has also established key partnerships, particularly with major players in the EV segment, leveraging its technological expertise to enhance product offerings. This strategy positions Broad-Ocean favorably within the rapidly evolving electric vehicle supply chain.

Global Presence

Broad-Ocean has expanded its footprint beyond China, with operations in North America, Europe, and Southeast Asia. The international sales contributed to nearly 30% of total revenue in 2022, showcasing a robust export strategy.

Through its strategic initiatives and operational focus, Zhongshan Broad-Ocean Motor Co., Ltd. continues to solidify its role as a leader in the electric motor industry, capitalizing on emerging trends in electrification and automation.

Stock Performance

The company's stock, listed on the Shenzhen Stock Exchange under the ticker 002249.SZ, has shown resilience in a fluctuating market. As of the latest trading session, the stock price was recorded at RMB 21.50. Over the past year, the shares have experienced a range from RMB 15.00 to RMB 25.90, reflecting a 43% increase year-to-date.

The market cap for Broad-Ocean stands at approximately RMB 20 billion, with a P/E ratio of 26.5, suggesting investor confidence in the company's growth prospects in the electric motor sector.

Conclusion of Financial Insights

By leveraging innovative technologies and maintaining a strong presence in both domestic and international markets, Zhongshan Broad-Ocean Motor Co., Ltd. has positioned itself as an influential player in the motor industry. The company’s continued focus on expanding its product line, particularly within the electric vehicle segment, offers promising opportunities for future growth.



How Zhongshan Broad-Ocean Motor Co., Ltd. Makes Money

Zhongshan Broad-Ocean Motor Co., Ltd. generates revenue primarily through the design, manufacturing, and sales of electric motors and related products. As of the end of 2022, the company reported total operating income of approximately RMB 7.8 billion, showing an increase from RMB 6.9 billion in 2021. The company is known for its innovation in motor technology, focusing on energy efficiency and a diverse range of applications including home appliances, automotive systems, and industrial equipment.

The company's substantial market share in the electric motor sector can be attributed to its substantial investment in research and development. In 2022, Broad-Ocean allocated around RMB 500 million, or about 6.4% of its total revenue, towards R&D initiatives. This has positioned the company to enhance its product offerings, including new energy vehicles (NEV) components, which are becoming increasingly important in the automotive industry.

Year Operating Income (RMB) R&D Investment (RMB) R&D as % of Revenue
2020 RMB 6.3 billion RMB 400 million 6.3%
2021 RMB 6.9 billion RMB 450 million 6.5%
2022 RMB 7.8 billion RMB 500 million 6.4%

Additionally, Broad-Ocean has capitalized on the growing demand for energy-efficient solutions. The company’s electric motors are widely used in various sectors, which has allowed it to diversify its revenue streams. For instance, their motors are utilized in over 80% of major home appliance brands, contributing significantly to their sales.

Broad-Ocean has also established strategic partnerships and joint ventures, further enhancing its market reach and technological capabilities. Notably, collaborations with major automotive manufacturers have yielded contracts worth over RMB 1.2 billion for NEV components in 2022 alone. These agreements highlight the increasing reliance on Broad-Ocean’s advanced motor solutions in the fast-growing electric vehicle sector.

The company’s international business has been another source of revenue growth. As of 2022, international sales accounted for approximately 30% of total revenue, with key markets including Europe, North America, and Southeast Asia. The international segment generated around RMB 2.34 billion in sales, representing a growth rate of 15% year-on-year.

Furthermore, Broad-Ocean has invested in automation and smart manufacturing technologies to optimize production processes. This strategic maneuver not only reduces operational costs but also increases production efficiency, which is expected to yield savings of up to RMB 100 million annually in manufacturing expenses.

The combination of these factors—strong R&D investment, diversified product applications, strategic partnerships, and cost-efficient manufacturing—positions Zhongshan Broad-Ocean Motor Co., Ltd. as a competitive player in the electric motor industry, ensuring sustained profitability and growth in the foreseeable future.

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