Fujian Sunner Development Co., Ltd.: history, ownership, mission, how it works & makes money

A Brief History of Fujian Sunner Development Co., Ltd.

Fujian Sunner Development Co., Ltd. was established in 1994 in Fujian Province, China. Initially focusing on breeding and processing poultry, the company has since grown to become one of the leading suppliers in the agricultural sector within China.

In 2005, Fujian Sunner was listed on the Shenzhen Stock Exchange under the ticker symbol 002299. The initial public offering (IPO) raised approximately 1.22 billion CNY ($190 million USD) to support its expansion plans.

Over the years, the company has expanded its operations significantly. By 2020, it had established a comprehensive supply chain integrating feed production, poultry breeding, and processing, making it a significant player in China's poultry market.

As of 2021, Fujian Sunner operated more than 50 subsidiaries and had a production capacity exceeding 1.5 million tons of poultry meat annually. The company reported total revenues of 16.5 billion CNY ($2.54 billion USD) for the fiscal year 2020, showcasing a year-over-year growth of 8%.

In 2021, despite challenges posed by the COVID-19 pandemic, Fujian Sunner managed to capture a larger market share, driven by increased demand for poultry products. The company’s operational efficiency has been bolstered by investments in technology and automation within its processing facilities.

Fujian Sunner has also focused on sustainability, implementing eco-friendly practices throughout its supply chain. This commitment is evidenced by a reduction in carbon emissions by 15% in its operations over the last few years.

As of late 2022, the market capital of Fujian Sunner stood at approximately 60 billion CNY ($9.3 billion USD), reflecting robust investor confidence and growth prospects. The company continues to explore opportunities in international markets and enhance its product offerings to meet evolving consumer preferences.

A Who Owns Fujian Sunner Development Co., Ltd.

Fujian Sunner Development Co., Ltd. is one of the leading poultry companies in China, primarily engaged in breeding, processing, and selling chicken products. As of the latest reports, the ownership structure of the company is segmented among several key stakeholders as follows:

The primary controlling entity, Fujian Sunner Group Co., Ltd., is heavily involved in the company's operations and governance. This group has strategic interests that align with Fujian Sunner Development's long-term goals in the poultry industry.

As of the end of 2022, Fujian Sunner Development reported total assets amounting to ¥12.17 billion and total liabilities of ¥7.45 billion, indicating a healthy asset-to-liability ratio, which supports its operational stability.

In the fiscal year 2022, the company generated revenue of approximately ¥28.56 billion, with a net profit margin of around 5.8%, translating to a net income of ¥1.66 billion. This reflects solid financial performance amid competitive market conditions.

The company's stock is listed on the Shanghai Stock Exchange, where it has shown resilience. As of October 2023, Fujian Sunner Development's stock price stood at around ¥22.50 per share, displaying a year-to-date increase of approximately 12%.

Key executives include:

• Chairman: Zhang Jianping
• CEO: Lin Yujun
• CFO: Wang Wei

Shareholder meetings occur biannually, where major strategic decisions are made, allowing stakeholders to align on future growth strategies and operational adjustments.

Fujian Sunner has also been actively participating in corporate social responsibility initiatives, investing approximately ¥300 million over the past three years into sustainable farming practices and community development projects.

Fujian Sunner Development Co., Ltd. Mission Statement

Fujian Sunner Development Co., Ltd., a prominent player in the agricultural sector, emphasizes its dedication to providing quality products while promoting sustainable development. As of 2022, the company reported a revenue of approximately RMB 12.69 billion, reflecting a year-over-year increase of 8.2%. The company is focused on the production, processing, and sale of poultry products, which aligns with its mission of enhancing food safety and quality.

The company's mission statement underscores its commitment to "developing a first-class agricultural enterprise through technological innovation, quality assurance, and consumer satisfaction." This reflects its strategic approach to creating a sustainable business model that benefits both consumers and the environment.

In 2022, Fujian Sunner processed over 1.5 million chickens per month, showcasing its operational scale and efficiency. The company has invested significantly in modernizing its processing facilities, with capital expenditures reaching RMB 1.5 billion in recent years. These investments have been aimed at enhancing production capabilities and ensuring adherence to stringent food safety standards.

Fujian Sunner's dedication to quality is supported by its comprehensive quality management system, which has been certified by multiple international standards, including ISO 22000 and HACCP. The company’s focus on quality is also reflected in its marketing strategy, where it aims to build brand loyalty through transparency and customer engagement.

The company also places a significant emphasis on environmental sustainability. Fujian Sunner is committed to reducing its carbon footprint and has implemented various eco-friendly practices in its operations. These include waste recycling initiatives and adopting renewable energy sources in production processes. As part of its sustainability goals, the company aims to achieve 50% reduction in carbon emissions by 2030.

In terms of market presence, Fujian Sunner has expanded its reach internationally, exporting products to over 20 countries, including Japan, the United States, and several Southeast Asian nations. This global expansion is aligned with its mission to serve a broader customer base while maintaining the highest quality standards.

The alignment of Fujian Sunner’s operational practices with its mission statement demonstrates the company's strategic focus on growth, quality, and sustainability. This is further illustrated by its robust financial metrics and commitment to best practices in agriculture.

How Fujian Sunner Development Co., Ltd. Works

Fujian Sunner Development Co., Ltd. operates primarily in the agricultural sector, focusing on poultry breeding and processing. The company is recognized as one of the leading poultry producers in China, with a concentrated presence in the broiler chicken market.

For the fiscal year ending December 31, 2022, Fujian Sunner reported a revenue of approximately RMB 12.98 billion. This marked a year-on-year growth of around 12.4%, reflecting the increased demand for poultry products amid changing consumer preferences.

In terms of production, the company achieved a total output of approximately 106 million broilers during 2022. This production volume translates to a market share of about 5.2% within China’s broiler market, positioning Sunner as a key player.

Fujian Sunner's operational model emphasizes vertical integration, controlling various stages of production from breeding to processing. This integration has bolstered its supply chain efficiency. As of their latest reports, the company operates around 14 breeding farms and 15 processing plants across China.

Sunner has also invested significantly in advanced farming technologies and equipment. For instance, the company allocated approximately RMB 200 million in 2022 for technology upgrades within their processing facilities, enhancing overall productivity and quality control.

The following table outlines Fujian Sunner’s key financial metrics from 2020 to 2022:

In addition to its domestic operations, the company has pursued international markets, exporting poultry products to various countries. In 2022, Fujian Sunner exported approximately 300,000 tons of chicken products, generating additional revenue of around RMB 1.1 billion. The primary markets for their exports include Southeast Asia and the Middle East.

Fujian Sunner also places a strong emphasis on sustainability and animal welfare. The company has implemented a comprehensive animal husbandry program, aiming to improve the living conditions of its livestock and reduce the environmental impact of its operations. Investments in waste management technology amount to approximately RMB 50 million annually.

As of the second quarter of 2023, the stock performance of Fujian Sunner on the Shenzhen Stock Exchange reflects positive investor sentiment. The share price increased by 15% year-to-date, while the earnings per share (EPS) were reported at RMB 0.95.

In conclusion, Fujian Sunner's integration of technology, focus on sustainability, and strategic market expansion contribute to its robust standing in the poultry industry, underpinned by solid financial performance.

How Fujian Sunner Development Co., Ltd. Makes Money

Fujian Sunner Development Co., Ltd. primarily generates revenue through its operations in the poultry industry, focusing on breeding, processing, and retailing chicken products. In 2022, the company's revenue reached approximately RMB 24.5 billion, showcasing an upward trend compared to the previous year.

The company operates various segments, including:

• Breeding: This segment involves the supply of live chickens and the production of breeding stock.
• Processing: Sunner processes chicken products, which are then distributed to both domestic and international markets.
• Retailing: The company sells its products through established distribution networks, including supermarkets and online platforms.

In terms of production capacity, Fujian Sunner had a processing capacity of around 1.5 million tons of chicken per year as of 2023. The firm has also invested significantly in modernizing its processing plants to enhance efficiency and meet increasing consumer demand.

The export market also plays a crucial role in the company’s revenue. In 2022, exports accounted for about 15% of total revenue, demonstrating the company's ability to tap into international demand. Major export destinations include countries in Southeast Asia and the Middle East.

Financial performance metrics provide further insights into the company’s profitability. For the fiscal year ending December 31, 2022, Fujian Sunner reported a net profit of approximately RMB 1.5 billion, translating to a net profit margin of around 6.1%.

Fujian Sunner focuses on efficiency and cost reduction as critical components of its profitability strategy. The company has implemented advanced technologies in its breeding and processing operations, which have lowered production costs by approximately 12% over the past year.

Additionally, the company is strategically expanding its product line to include value-added products, such as cooked chicken and ready-to-eat meals. This diversification is expected to enhance profit margins, aligning with growing consumer trends toward convenience.

The market dynamics, including rising chicken demand driven by changing dietary preferences and population growth, support Fujian Sunner’s ongoing revenue growth trajectory. Furthermore, industry analysts report that the Chinese poultry market is projected to grow at a compound annual growth rate (CAGR) of 4.5% from 2023 to 2028.

In summary, Fujian Sunner Development Co., Ltd. generates revenue through a strategic mix of breeding, processing, and retailing chicken products, leveraging modern technology and market expansion to capitalize on industry growth.