Zhejiang Semir Garment Co., Ltd.: history, ownership, mission, how it works & makes money

Zhejiang Semir Garment Co., Ltd.: history, ownership, mission, how it works & makes money

CN | Consumer Cyclical | Apparel - Manufacturers | SHZ

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A Brief History of Zhejiang Semir Garment Co., Ltd.

Zhejiang Semir Garment Co., Ltd., founded in 1996, has established itself as a prominent player in China's apparel industry. The company focuses on casual wear and operates multiple brands including Semir and Barbie. Through strategic growth, Semir has expanded its footprint domestically and internationally.

In 2001, Semir was listed on the Shenzhen Stock Exchange, significantly increasing its capital and market visibility. As of October 2023, the company has a market capitalization of approximately RMB 19.2 billion.

In the fiscal year ending December 2022, Semir reported revenues of RMB 7.9 billion, a growth of 12% compared to the previous year. The company's net profit for the same period was approximately RMB 670 million, translating to a profit margin of 8.5%.

By 2023, Semir continued its expansion by focusing on e-commerce platforms, with online sales accounting for over 45% of total revenues. This shift was driven by changing consumer behavior, especially after the COVID-19 pandemic, which accelerated the digital transformation in retail.

Additionally, Semir has been actively involved in sustainability practices, aiming to achieve 100% recyclable materials in its product lines by 2025. The company has invested approximately RMB 200 million in sustainable technologies over the past three years.

The following table summarizes key financial data for Zhejiang Semir Garment Co., Ltd. over the past three years:

Year Total Revenue (RMB Billion) Net Profit (RMB Million) Profit Margin (%) Market Capitalization (RMB Billion)
2020 6.8 580 8.5 15.6
2021 7.1 625 8.8 17.5
2022 7.9 670 8.5 19.2

As of mid-2023, the company operates over 3,500 retail stores across China, solidifying its position as one of the leading casual wear brands. Internationally, Semir has established partnerships in Europe and Southeast Asia to broaden its reach.

Looking ahead, Zhejiang Semir Garment Co., Ltd. aims to enhance its product offerings and maintain its competitive edge through innovation and active market engagement, with a projected revenue of RMB 8.5 billion for the fiscal year 2023. The company's ongoing commitment to sustainable practices positions it well in an increasingly eco-conscious market.



A Who Owns Zhejiang Semir Garment Co., Ltd.

Zhejiang Semir Garment Co., Ltd., established in 1996, is a prominent player in the garment industry, particularly known for its casual wear brand, Semir. The company is publicly traded on the Shenzhen Stock Exchange under the stock code 002563.

As of the latest available data, the ownership structure of Zhejiang Semir Garment Co., Ltd. is characterized by both individual and institutional investors. The major stakeholders include:

Shareholder Type Shareholder Name Ownership Percentage (%)
Major Shareholder Li Jie 20.47
Major Shareholder Zhejiang Semir Garment Group Co., Ltd. 16.19
Institutional Investor China Life Insurance Co. Ltd. 5.89
Institutional Investor Qianhai Open Source Asset Management Co., Ltd. 5.01
Other Shareholders Public Float 52.44

The company's total share capital is approximately 1.18 billion shares. In terms of market performance, as of October 2023, Semir's stock price is approximately CNY 25.56, reflecting a year-to-date performance increase of 18.56%.

Zhejiang Semir Garment has shown strong revenue growth, reporting a revenue of approximately CNY 10.5 billion for the fiscal year ending 2022, accompanied by a net profit of about CNY 1.4 billion, marking an increase of 12% year-over-year. The gross profit margin stands at around 35%.

The company employs over 18,000 people and operates several production facilities in China and abroad, underlining its commitment to expanding manufacturing capabilities. In addition to its domestic market, Semir has been increasing its export activities, with approximately 30% of its products sold internationally.

In recent developments, the company has focused on technological advancements in its supply chain, investing around CNY 300 million in R&D and digitalization efforts to enhance production efficiency and sustainability.

Ownership analysis indicates a healthy mix of ownership among major shareholders and institutional investors. Furthermore, the company maintains strong governance practices, which is crucial for long-term sustainability and investor confidence.



Zhejiang Semir Garment Co., Ltd. Mission Statement

Zhejiang Semir Garment Co., Ltd. is a prominent player in the apparel industry, specializing in casual wear and fashion. The company’s mission statement emphasizes its commitment to innovation, quality, and sustainability in manufacturing clothing that satisfies customer needs while promoting environmental protection.

The mission reflects their aim to offer stylish, affordable, and high-quality clothing options to consumers. The company focuses on enhancing its brand image and expanding its market presence both domestically and internationally.

Key Highlights of the Mission Statement

  • Dedicated to customer satisfaction through quality products.
  • Commitment to sustainable production processes.
  • Focus on innovation and design in apparel.
  • Desire to enhance brand recognition globally.

Financial Metrics

As of the latest financial reports, Zhejiang Semir Garment Co., Ltd. is exhibiting robust performance metrics:

Financial Metric Amount (in RMB)
Revenue (2022) 12.5 billion
Net Income (2022) 1.1 billion
Gross Profit Margin (2022) 30%
Total Assets (2022) 15 billion
Total Equity (2022) 6 billion
Market Capitalization (as of October 2023) 25 billion

Market Position and Brand Strategy

Zhejiang Semir Garment Co., Ltd. positions itself strategically in the casual apparel market. Their focus on quality and affordability allows them to cater to a broad consumer base. As of 2023, the company has over 4,000 retail outlets in China, and a growing presence in international markets.

They invest significantly in marketing and brand-building initiatives, spending approximately 500 million RMB annually on advertising and promotions to strengthen brand loyalty and attract new customers.

Sustainability Initiatives

The company’s mission incorporates strong sustainability goals. In 2023, they achieved a reduction in carbon emissions by 20% through improved production processes and energy-efficient technologies. Additionally, they have committed to sourcing 100% of their cotton from sustainable farms by 2025.

Innovation and Development

R&D plays a crucial role in Semir's operations. In 2022, they allocated 10% of their revenue to research and development projects aimed at enhancing product lines and introducing eco-friendly materials.

Their mission statement reflects a forward-looking strategy that encompasses economic growth, environmental stewardship, and social responsibility, highlighting the company's dedication to leading the apparel industry towards a more sustainable future.



How Zhejiang Semir Garment Co., Ltd. Works

Zhejiang Semir Garment Co., Ltd., a prominent player in the Chinese apparel industry, operates through a diversified business model that includes design, manufacturing, and retailing. Founded in 1996 and headquartered in Wenzhou, the company specializes in casual wear, with a notable focus on youth-oriented clothing.

Business Structure

The company's business segments are primarily categorized into three key areas:

  • Wholesale distribution
  • Retail operations
  • Online sales platforms

As of 2022, Semir boasts a presence in over 1,000 retail stores across China, including franchised and self-operated outlets. The brand portfolio includes popular labels such as Semir and B.Right.

Financial Performance

For the fiscal year 2022, Zhejiang Semir Garment Co., Ltd. reported:

  • Revenue: RMB 12.5 billion
  • Net profit attributable to shareholders: RMB 1.1 billion
  • Earnings per share (EPS): RMB 1.23

The company's revenue grew by 10% compared to the previous year, driven by increased consumer demand and expanded market reach. The gross profit margin stood at 40%.

Market Strategy

Zhejiang Semir's market strategy includes leveraging both offline and online channels. The company has significantly invested in digital transformation, enhancing its e-commerce platforms to reach a broader audience. Online sales accounted for approximately 30% of total revenue in 2022.

Export and International Presence

In 2022, Semir exported garments to over 40 countries, with key markets including:

  • North America
  • Europe
  • Southeast Asia

The export revenue contributed around RMB 1.5 billion to the overall financial performance.

Production Metrics

With a robust manufacturing infrastructure, Semir operates several factories in China, aiming for efficiency and sustainability:

Factory Location Annual Production Capacity (Units) Employees
Wenzhou 5 million 1,000
Hangzhou 3 million 800
Shanghai 4 million 900

The total production capacity across all factories is approximately 12 million units annually, supporting the company's ability to respond quickly to market trends.

Innovation and R&D

Zhejiang Semir invests in research and development (R&D) to stay ahead in the competitive apparel market. In 2022, R&D spending reached RMB 200 million, focusing on new materials, sustainable practices, and design innovation.

Competitive Landscape

The company faces competition from both domestic and international brands. Key competitors include:

  • Adidas
  • Nike
  • Li-Ning

Despite the competitive pressure, Semir’s commitment to quality and brand differentiation has enabled it to maintain a significant market share in China.

Future Outlook

Looking ahead, Zhejiang Semir aims to enhance its market position by expanding its online presence and improving supply chain efficiencies. The company forecasted a revenue growth of 15% for 2023, driven by increased consumer spending and strategic partnerships.



How Zhejiang Semir Garment Co., Ltd. Makes Money

Zhejiang Semir Garment Co., Ltd. operates primarily in the apparel industry and is known for its widely recognized brands, including Semir and Bananain. The company leverages various revenue streams to achieve its financial performance.

Revenue Composition

The revenue for Zhejiang Semir Garment is derived from multiple channels, including retail sales, wholesale distribution, online sales, and licensing fees. For the fiscal year 2022, Zhejiang Semir recorded a total revenue of approximately RMB 9.34 billion (about $1.45 billion), reflecting a year-over-year growth of 7.5%.

Revenue Breakdown

Revenue Source 2022 Revenue (RMB) Percentage of Total Revenue
Retail Sales RMB 6.7 billion 71.8%
Wholesale Distribution RMB 1.5 billion 16.1%
Online Sales RMB 800 million 8.6%
Licensing Fees RMB 340 million 3.5%

Retail Sales Strategy

Retail sales represent the largest portion of the company's revenue. As of August 2023, Zhejiang Semir operates across approximately 5,200 stores in China, positioning itself strategically in urban centers. The growth in retail sales is bolstered by the expansion of flagship stores and collaboration with shopping malls and e-commerce platforms.

Online Sales Growth

In the realm of online sales, the digital transformation strategy has led to significant growth. For 2022, e-commerce channels contributed RMB 800 million, showcasing a growth rate of 30% compared to 2021. The company has established partnerships with platforms like Tmall and JD.com, which have enhanced its reach among younger consumers.

Cost Management and Profitability

Zhejiang Semir has focused on effective cost management, leading to a gross margin of 32% for the fiscal year 2022. This is attributed to economies of scale and operational efficiencies in production and supply chain management. The net profit for 2022 was approximately RMB 1.25 billion, equating to a net profit margin of 13.4%.

Market Position and Competitive Landscape

The company competes with major players like Li Ning and Anta Sports in the Chinese apparel market, which is projected to grow at a CAGR of 5.4% through 2025. Zhejiang Semir's emphasis on branding and customer loyalty programs has allowed it to maintain a competitive edge.

Future Growth Prospects

Looking ahead, the company is exploring international markets and diversifying product lines to include activewear and eco-friendly materials. The aim is to increase international revenue, which contributed less than 10% of total revenue in 2022, suggesting substantial room for growth.

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