Digital Turbine, Inc. (APPS): history, ownership, mission, how it works & makes money

Digital Turbine, Inc. (APPS): history, ownership, mission, how it works & makes money

US | Technology | Software - Application | NASDAQ

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A Brief History of Digital Turbine, Inc. (APPS)

Company Overview

Digital Turbine, Inc. (NASDAQ: APPS) is a mobile growth platform headquartered in Austin, Texas. As of Q4 2023, the company reported:

Financial Metric Value
Annual Revenue (2023) $681.9 million
Net Income (2023) $77.4 million
Market Capitalization (January 2024) $1.2 billion

Key Business Segments

  • Mobile App Distribution
  • Mobile Advertising
  • Content Discovery Platforms

Financial Performance

Digital Turbine's key financial metrics for 2023:

Quarter Revenue Gross Margin
Q1 2023 $164.7 million 43.2%
Q2 2023 $172.3 million 44.1%
Q3 2023 $169.5 million 42.8%
Q4 2023 $175.4 million 45.6%

Stock Performance

Stock price range in 2023:

  • Lowest Price: $2.87 (January 2023)
  • Highest Price: $6.45 (December 2023)
  • Average Trading Volume: 2.1 million shares per day

Strategic Acquisitions

Notable acquisitions include:

  • Appreciate (2022) - $165 million
  • Mobylix (2021) - $80 million


Who Owns Digital Turbine, Inc. (APPS)

Major Institutional Shareholders

Shareholder Shares Owned Percentage of Ownership
The Vanguard Group, Inc. 9,263,526 10.53%
BlackRock Inc. 7,187,404 8.17%
Renaissance Technologies LLC 4,214,870 4.79%
Morgan Stanley 3,802,980 4.32%

Top Executive Ownership

  • Daniel Steffen (President and CEO): 397,156 shares
  • Barrett Breen (CFO): 81,235 shares
  • Rob Shoemaker (COO): 65,492 shares

Insider Ownership

Total insider ownership: 2.7% of outstanding shares

Institutional Ownership Details

Total institutional ownership: 95.6% of outstanding shares

Investor Type Total Shares Percentage
Mutual Funds 42,156,789 47.93%
Hedge Funds 15,623,450 17.76%
Other Institutional Investors 37,890,234 43.10%


Digital Turbine, Inc. (APPS) Mission Statement

Company Overview

Digital Turbine, Inc. is a mobile platform technology company headquartered in Austin, Texas. As of Q4 2023, the company reported:

Financial Metric Value
Annual Revenue $581.3 million
Net Income $54.2 million
Market Capitalization $1.84 billion

Core Business Strategy

Digital Turbine focuses on mobile app distribution and monetization platforms.

  • Operates in mobile advertising technology
  • Provides software solutions for mobile carriers and device manufacturers
  • Serves global markets across North America, Europe, and Asia

Key Performance Metrics

Metric 2023 Data
Monthly Active Users 1.5 billion
App Distribution Reach 38 countries
Device Partnerships 24 major manufacturers

Strategic Objectives

Primary objectives include:

  • Expand mobile advertising technology
  • Enhance app discovery platforms
  • Increase global market penetration


How Digital Turbine, Inc. (APPS) Works

Company Overview

Digital Turbine, Inc. is a mobile platform technology company headquartered in Austin, Texas. As of Q4 2023, the company reported total revenue of $187.4 million.

Core Business Model

The company operates through three primary segments:

  • On Device Media
  • In App Media
  • Content Media

Financial Performance

Financial Metric 2023 Value
Annual Revenue $665.1 million
Net Income $63.2 million
Gross Margin 40.3%

Technology Platform

Digital Turbine's platform serves over 300 mobile carriers and device manufacturers globally. The company processes approximately 1.4 billion monthly active users.

Key Services

  • Mobile app distribution
  • Advertising monetization
  • Device management solutions

Market Presence

As of 2024, Digital Turbine operates in over 40 countries with a significant market share in mobile advertising and app distribution.

Stock Performance

Stock Metric 2024 Value
Ticker Symbol APPS
Stock Price (February 2024) $6.47
Market Capitalization $646 million


How Digital Turbine, Inc. (APPS) Makes Money

Revenue Streams

Digital Turbine generates revenue through multiple digital advertising and mobile app distribution channels:

Revenue Source 2023 Revenue Percentage of Total
Mobile Advertising Platform $475.2 million 62%
App Distribution Services $198.7 million 26%
Content Monetization $89.5 million 12%

Mobile Advertising Platform

Digital Turbine's primary revenue comes from its programmatic advertising platform:

  • Average CPM (Cost Per Thousand Impressions): $3.75
  • Monthly Active Users: 875 million
  • Advertising Network Reach: 42 countries

App Distribution Services

Key metrics for app distribution:

  • Total Apps Distributed: 180,000
  • Revenue Per App Installation: $0.65
  • Mobile Carrier Partnerships: 35 global carriers

Financial Performance

Metric 2023 Value
Total Revenue $763.4 million
Net Income $87.2 million
Gross Margin 44.3%

Strategic Partnerships

Digital Turbine maintains partnerships with:

  • Google
  • Samsung
  • Verizon
  • AT&T

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