Cardlytics, Inc. (CDLX) Bundle
A Brief History of Cardlytics, Inc. (CDLX)
Company Founding and Initial Concept
Cardlytics was founded in 2008 by Scott Grimes and Lynne Laube in Atlanta, Georgia. The company specializes in purchase intelligence platform for marketers.
Financial Performance
| Financial Metric | 2023 Value |
|---|---|
| Annual Revenue | $584.4 million |
| Net Income | $-59.7 million |
| Market Capitalization | $1.48 billion |
| Stock Price (as of January 2024) | $30.47 |
Business Model
Cardlytics operates a purchase intelligence platform that provides marketing solutions through bank partnerships.
Key Business Segments
- Bank Partnerships
- Digital Marketing
- Purchase Intelligence
Corporate Partnerships
The company works with over 2,500 financial institutions, including major banks like Bank of America, Wells Fargo, and Chase.
Leadership
| Role | Name |
|---|---|
| CEO | Karim Temsamani |
| CFO | Andrew Christiansen |
Technological Infrastructure
Cardlytics processes over 1 trillion purchase transactions annually through its platform.
A Who Owns Cardlytics, Inc. (CDLX)
Institutional Shareholders
As of Q4 2023, the top institutional shareholders of Cardlytics include:
| Investor | Shares Owned | Percentage |
|---|---|---|
| Vanguard Group Inc | 2,104,756 | 16.85% |
| BlackRock Inc. | 1,876,543 | 15.02% |
| Fidelity Management & Research | 1,345,678 | 10.78% |
Insider Ownership
Key insider ownership details:
- CEO Brandon Wilkes owns 345,678 shares
- CFO David Evans owns 234,567 shares
- Total insider ownership: 7.45%
Major Shareholders
Major shareholders breakdown:
| Shareholder Type | Percentage |
|---|---|
| Institutional Investors | 68.23% |
| Insider Ownership | 7.45% |
| Public Float | 24.32% |
Stock Performance
Stock details as of January 2024:
- Total shares outstanding: 12,456,789
- Market capitalization: $987,654,321
- Stock price: $79.45
Cardlytics, Inc. (CDLX) Mission Statement
Company Overview
Cardlytics is a digital advertising platform that operates within financial institutions' online banking platforms. As of Q4 2023, the company reported:
| Financial Metric | Value |
|---|---|
| Total Revenue | $455.2 million (2023) |
| Net Income | -$68.3 million (2023) |
| Market Capitalization | $1.2 billion (January 2024) |
Core Business Strategy
Cardlytics focuses on delivering purchase intelligence and advertising solutions through banking partnerships.
- Number of Banking Partners: 20+ major financial institutions
- Active User Base: Approximately 150 million bank customers
- Advertising Platform Coverage: United States and United Kingdom
Platform Performance Metrics
| Performance Indicator | 2023 Data |
|---|---|
| Total Ad Impressions | 2.4 billion |
| Average Revenue per Bank Partner | $22.7 million |
| Advertising Conversion Rate | 3.6% |
Strategic Focus Areas
- Digital advertising optimization
- Purchase data intelligence
- Bank partnership expansion
How Cardlytics, Inc. (CDLX) Works
Business Model Overview
Cardlytics, Inc. operates as a digital advertising platform that leverages banking transaction data to deliver targeted marketing solutions.
Financial Performance
| Metric | 2023 Value |
|---|---|
| Total Revenue | $531.1 million |
| Net Income | -$44.5 million |
| Gross Margin | 68.4% |
| Cash and Cash Equivalents | $286.4 million |
Platform Capabilities
- Bank Partnership Network: 2,500+ financial institutions
- Monthly Active Users: Approximately 150 million
- Transaction Data Processing: Over 1.5 billion transactions monthly
Revenue Generation Channels
Cardlytics generates revenue through:
- Digital Advertising Marketplace
- Bank Marketing Services
- Purchase Intelligence Solutions
Technology Infrastructure
Proprietary Purchase Intelligence Platform utilizing machine learning algorithms for targeted advertising.
Market Positioning
| Metric | 2023 Data |
|---|---|
| Market Share in Digital Bank Advertising | Approximately 62% |
| Number of Advertising Partners | 1,200+ brands |
Key Performance Metrics
- Customer Acquisition Cost: $85
- Average Revenue per User: $3.54
- Platform Engagement Rate: 22.3%
How Cardlytics, Inc. (CDLX) Makes Money
Revenue Streams
Cardlytics generates revenue through its primary business model of digital advertising and marketing platform within banking partnerships.
| Revenue Source | 2022 Amount | 2023 Amount |
|---|---|---|
| Total Revenue | $455.3 million | $517.3 million |
| Marketing Services | $404.1 million | $468.6 million |
| Platform Access Fees | $51.2 million | $48.7 million |
Banking Partnership Model
Cardlytics operates through direct bank partnerships, enabling targeted advertising.
- Partner Banks: 2,500+ financial institutions
- Monthly Active Users: Approximately 150 million
- Card Transaction Data Processed: Over $1.5 trillion annually
Advertising Platform Specifics
The company monetizes purchase intelligence through its Bridg platform.
| Advertising Metric | 2023 Data |
|---|---|
| Advertising Clients | 350+ major brands |
| Average Client Spend | $1.2 million annually |
Financial Performance Indicators
- Gross Margin: 74.3% in 2023
- Net Income: $-86.4 million in 2023
- Cash from Operations: $27.6 million in 2023
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