Grocery Outlet Holding Corp. (GO): history, ownership, mission, how it works & makes money

Grocery Outlet Holding Corp. (GO): history, ownership, mission, how it works & makes money

US | Consumer Defensive | Grocery Stores | NASDAQ

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A Brief History of Grocery Outlet Holding Corp. (GO)

Company Overview

Grocery Outlet Holding Corp. (GO) is a discount grocery retailer headquartered in Emeryville, California. As of 2024, the company operates 431 stores across 8 states.

Financial Performance

Financial Metric 2023 Value
Annual Revenue $4.32 billion
Net Income $148.6 million
Market Capitalization $2.1 billion
Stock Price (as of January 2024) $38.47

Store Expansion

Store Count Growth:

  • 2020: 361 stores
  • 2021: 388 stores
  • 2022: 412 stores
  • 2023: 431 stores

Operational Regions

States with Grocery Outlet presence:

  • California
  • Oregon
  • Washington
  • Pennsylvania
  • Nevada
  • Idaho
  • Utah
  • Arizona

Key Business Model Metrics

Metric 2023 Value
Same-Store Sales Growth 3.2%
Gross Margin 36.7%
Operating Margin 5.6%

Leadership

CEO: Eric Lindberg (as of 2024)



A Who Owns Grocery Outlet Holding Corp. (GO)

Major Shareholders

Shareholder Percentage of Ownership
Berkshire Fund VII, L.P. 22.3%
The Vanguard Group, Inc. 8.7%
BlackRock Inc. 7.2%
Renaissance Technologies LLC 5.1%

Institutional Ownership

As of Q4 2023, institutional investors owned approximately 94.6% of Grocery Outlet Holding Corp.'s shares.

Insider Ownership

  • Eric J. Lindberg (CEO): 1.2% ownership
  • Charles E. Huband (CFO): 0.4% ownership
  • Other executives: 2.1% combined ownership

Public Float

Total public float: 46,200,000 shares

Ownership Breakdown

Category Percentage
Institutional Investors 94.6%
Insider Ownership 3.7%
Retail Investors 1.7%


Grocery Outlet Holding Corp. (GO) Mission Statement

Company Overview

Grocery Outlet Holding Corp. trades on NASDAQ under the ticker symbol GO. As of Q4 2023, the company operates 431 discount grocery stores across California, Oregon, Washington, Pennsylvania, Nevada, and Idaho.

Financial Performance

Financial Metric 2023 Value
Annual Revenue $4.02 billion
Net Income $174.3 million
Gross Margin 33.7%

Mission Statement Components

  • Provide high-quality groceries at discount prices
  • Offer opportunistic purchasing model
  • Create value for customers through unique product selection

Store Operations

As of December 31, 2023, Grocery Outlet maintains:

  • 431 total stores
  • Independent operator model with 95% of stores run by local entrepreneurs
  • Average store size of approximately 13,000 square feet

Market Strategy

Strategy Element Details
Target Market Value-conscious consumers
Price Positioning 40-70% below traditional retail prices


How Grocery Outlet Holding Corp. (GO) Works

Company Overview

Grocery Outlet Holding Corp. (GO) operates as a high-growth, extreme value retailer in the United States. As of Q3 2023, the company had 431 stores across California, Oregon, Washington, Pennsylvania, Nevada, and Idaho.

Business Model

Grocery Outlet focuses on selling brand-name products at 40-70% discounts compared to traditional retail prices. The company sources products through opportunistic buying strategies.

Financial Metric 2023 Value
Total Revenue $4.41 billion
Net Income $127.4 million
Gross Margin 34.7%

Store Operations

  • Average store size: 13,000-15,000 square feet
  • Store count growth: 36 new stores in 2023
  • Typical store inventory turnover: 20-25 days

Product Sourcing Strategy

Grocery Outlet acquires inventory through:

  • Manufacturer overruns
  • Packaging changes
  • Discontinued product lines
  • Seasonal excess inventory

Financial Performance

Year Total Stores Revenue
2022 395 $4.12 billion
2023 431 $4.41 billion

Market Positioning

Unique Value Proposition: Offering brand-name products at deeply discounted prices to budget-conscious consumers.



How Grocery Outlet Holding Corp. (GO) Makes Money

Revenue Streams

Grocery Outlet Holding Corp. generates revenue through the following primary channels:

  • Discount grocery retail sales
  • Opportunistic buying model
  • Closeout and overstock merchandise sales

Financial Performance

Financial Metric 2023 Value
Total Revenue $4.33 billion
Net Income $131.8 million
Gross Margin 32.7%
Number of Stores 419 locations

Product Sourcing Strategy

Opportunistic Buying Model involves purchasing merchandise at significant discounts:

  • Closeout inventory from manufacturers
  • Overstock products
  • Discontinued items
  • Seasonal merchandise

Pricing Strategy

Typical price points are 40-70% below traditional retail prices.

Store Expansion

Year New Store Openings
2023 44 new stores
Planned 2024 50-55 new stores

Geographic Presence

Primary Markets: California, Washington, Oregon, Pennsylvania, Nevada

Operational Efficiency

  • Inventory turnover rate: 13.2 times per year
  • Operating expenses: 25.4% of revenue
  • Average store size: 18,000 square feet

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