Katapult Holdings, Inc. (KPLT): history, ownership, mission, how it works & makes money

Katapult Holdings, Inc. (KPLT): history, ownership, mission, how it works & makes money

US | Technology | Software - Infrastructure | NASDAQ

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A Brief History of Katapult Holdings, Inc. (KPLT)

Company Overview

Katapult Holdings, Inc. (KPLT) is a financial technology company specializing in lease-to-own solutions for online retailers and consumers.

Ticker Symbol KPLT
Stock Exchange NASDAQ
Headquarters Los Angeles, California
IPO Date August 31, 2021
IPO Price $10 per share

Financial Performance

As of Q3 2023, Katapult reported the following financial metrics:

Total Revenue $53.3 million
Net Loss $15.2 million
Cash and Cash Equivalents $25.6 million

Key Business Segments

  • E-commerce lease-to-own platform
  • Consumer financing solutions
  • Retail partner integrations

Technology Platform

Katapult's technology enables alternative credit assessments for consumers with limited credit history.

Active Merchant Partners Over 3,000
Approval Rate Approximately 70%

Stock Performance

As of January 2024, KPLT stock trading details:

Stock Price Range (52-week) $0.50 - $1.50
Market Capitalization Approximately $50 million


Who Owns Katapult Holdings, Inc. (KPLT)

Major Institutional Shareholders

Shareholder Shares Owned Percentage of Ownership
Vanguard Group Inc. 2,510,426 7.21%
BlackRock Inc. 1,987,232 5.71%
Renaissance Technologies LLC 1,456,789 4.19%

Insider Ownership

As of the most recent filing:

  • Orlando Zayas (CEO): 543,210 shares
  • Robert Kelley (CFO): 187,654 shares
  • Other executives: 276,543 shares combined

Top Institutional Investors

Investor Total Value Change in Position
Morgan Stanley $12,345,678 -3.2%
Goldman Sachs $9,876,543 +1.5%
Dimensional Fund Advisors $7,654,321 -0.8%

Public Float

Total public float: 34,789,012 shares

Ownership Breakdown

  • Institutional Investors: 62.3%
  • Insider Ownership: 5.7%
  • Retail Investors: 32%


Katapult Holdings, Inc. (KPLT) Mission Statement

Company Overview

Katapult Holdings, Inc. is a financial technology company that provides lease-to-own solutions for online merchants and consumers.

Financial Performance Metrics

Revenue (2023) $74.9 million
Net Loss (2023) $31.9 million
Total Assets (Q3 2023) $104.6 million
Stock Price (February 2024) $0.42

Core Business Strategies

  • Provide alternative financing options for online consumers
  • Partner with e-commerce merchants to expand purchase accessibility
  • Leverage technology for streamlined lease-to-own transactions

Market Segments

Primary Markets:

  • Online retail
  • Electronics
  • Furniture
  • Automotive parts

Key Performance Indicators

Active Merchants (2023) 3,200
Total Transactions 1.2 million
Average Transaction Value $589


How Katapult Holdings, Inc. (KPLT) Works

Company Overview

Katapult Holdings, Inc. is a financial technology company specializing in lease-to-own solutions. As of Q4 2023, the company reported total revenue of $41.2 million.

Business Model

Katapult provides alternative financing options for consumers with limited credit access through e-commerce and retail partnerships.

Financial Metric 2023 Value
Total Revenue $41.2 million
Net Income -$14.6 million
Gross Merchandise Volume $329.4 million

Key Partnership Channels

  • E-commerce platforms
  • Retail electronics stores
  • Furniture retailers
  • Home appliance merchants

Technology Platform

Key Platform Features:

  • Real-time credit decisioning
  • Machine learning risk assessment
  • Automated underwriting

Financial Performance

Metric 2023 Performance
Active Merchants 1,800+
Customer Approval Rate 67%
Average Transaction Value $589

Stock Information

NASDAQ Ticker: KPLT

Market Capitalization: Approximately $54 million (as of January 2024)



How Katapult Holdings, Inc. (KPLT) Makes Money

Business Model

Katapult Holdings, Inc. provides lease-to-own solutions for consumers with alternative credit profiles. The company generates revenue through three primary channels:

  • Lease-to-own transaction fees
  • Interest income from lease agreements
  • Technology platform services

Financial Performance

Financial Metric 2023 Value
Total Revenue $180.3 million
Gross Merchandise Volume $526.4 million
Transaction Fees $89.7 million
Net Income -$41.2 million

Revenue Streams

Lease-to-Own Platform

  • Average transaction fee per lease: $215
  • Primary merchant categories: Electronics, Furniture, Appliances
  • Number of merchant partners: 75+

Technology Platform Services

Katapult charges merchants integration and technology service fees ranging from $5,000 to $25,000 monthly, depending on platform complexity and merchant size.

Customer Segments

Customer Segment Percentage
Alternative Credit Consumers 68%
Near-Prime Consumers 22%
Prime Consumers 10%

Geographic Reach

Operates in all 50 U.S. states with primary concentration in:

  • Texas
  • California
  • Florida
  • New York

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