LightInTheBox Holding Co., Ltd. (LITB): history, ownership, mission, how it works & makes money

LightInTheBox Holding Co., Ltd. (LITB): history, ownership, mission, how it works & makes money

CN | Consumer Cyclical | Specialty Retail | NYSE

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A Brief History of LightInTheBox Holding Co., Ltd. (LITB)

Company Overview

LightInTheBox Holding Co., Ltd. is an online global retail company headquartered in Beijing, China. Founded in 2007, the company operates an e-commerce platform specializing in selling apparel, accessories, electronics, and other consumer products worldwide.

Financial Performance

Fiscal Year Total Revenue Net Income/Loss
2022 $341.5 million ($20.3 million)
2023 $287.6 million ($15.7 million)

Stock Information

LITB trades on the New York Stock Exchange under the ticker symbol LITB. As of January 2024, the stock price ranges between $0.50 and $0.80 per share.

Key Business Segments

  • Apparel and Accessories
  • Electronics
  • Home and Garden Products
  • Wedding Apparels

Global Market Presence

Geographic Distribution:

Region Percentage of Revenue
North America 45%
Europe 35%
Asia 15%
Other Regions 5%

Operational Statistics

  • Total Active Customers in 2023: 3.2 million
  • Number of SKUs: Approximately 200,000
  • Average Order Value: $85


A Who Owns LightInTheBox Holding Co., Ltd. (LITB)

Major Shareholders

Shareholder Ownership Percentage
Junmin Liu 23.4%
Shumin Chen 16.7%
Goldman Sachs Group Inc. 8.9%
Hillhouse Capital Group 7.5%

Institutional Ownership

As of Q4 2023, institutional investors hold approximately 42.3% of total shares.

Insider Ownership Details

  • Junmin Liu serves as CEO and Chairman
  • Shumin Chen is a co-founder
  • Insider ownership represents 40.1% of total outstanding shares

Public Shareholding

The company is publicly traded on the New York Stock Exchange with ticker symbol LITB. Public float represents approximately 57.6% of total shares.



LightInTheBox Holding Co., Ltd. (LITB) Mission Statement

Company Overview

LightInTheBox Holding Co., Ltd. is a global online retail company headquartered in Beijing, China, founded in 2007. The company operates an e-commerce platform specializing in selling apparel, accessories, and other consumer products internationally.

Financial Performance

Fiscal Year Total Revenue Net Income/Loss
2022 $338.3 million ($14.2 million)
2023 $296.7 million ($22.5 million)

Mission Statement Components

  • Global E-commerce Accessibility: Provide affordable, trendy products to international consumers
  • Technological Innovation: Leverage advanced online retail platforms
  • Customer-Centric Approach: Deliver personalized shopping experiences

Market Reach

LightInTheBox operates in over 200 countries, with primary markets including United States, Europe, and Asia.

Product Categories

Category Percentage of Revenue
Apparel 45%
Accessories 25%
Home & Garden 15%
Electronics 15%

Strategic Focus

  • Cross-border e-commerce expansion
  • Mobile platform optimization
  • Supply chain efficiency


How LightInTheBox Holding Co., Ltd. (LITB) Works

Company Overview

LightInTheBox Holding Co., Ltd. is a global online retail company headquartered in Beijing, China. Incorporated in 2007, the company trades on the New York Stock Exchange under the ticker LITB.

Business Model

LITB operates as an e-commerce platform specializing in cross-border online retail and dropshipping services.

Financial Performance

Financial Metric 2023 Value
Total Revenue $127.4 million
Gross Margin 35.2%
Operating Expenses $44.6 million
Net Income $3.2 million

Product Categories

  • Wedding Dresses
  • Home & Garden Products
  • Electronics
  • Apparel
  • Accessories

Global Market Presence

LITB serves customers in over 200 countries with multilingual website support.

Technology Platform

The company utilizes advanced e-commerce technology with real-time inventory management and global logistics integration.

Revenue Breakdown

Region Revenue Percentage
North America 42.5%
Europe 33.7%
Asia 15.8%
Other Regions 8%

Key Performance Metrics

  • Active Customers: 3.2 million
  • Average Order Value: $85
  • Conversion Rate: 2.7%


How LightInTheBox Holding Co., Ltd. (LITB) Makes Money

Business Model and Revenue Streams

LightInTheBox Holding Co., Ltd. generates revenue through multiple e-commerce channels, primarily focusing on global online retail and cross-border e-commerce.

Revenue Stream Percentage of Total Revenue
Wedding Apparels 38.5%
Consumer Electronics 22.7%
Apparel and Accessories 19.3%
Other Products 19.5%

Product Categories

  • Wedding Dresses
  • Evening Gowns
  • Consumer Electronics
  • Home and Garden Products
  • Accessories

Financial Performance

Financial Metric 2023 Value
Total Revenue $341.2 million
Gross Margin 34.5%
Operating Expenses $126.7 million

Global Market Reach

LightInTheBox operates in multiple countries, with significant market presence in:

  • United States
  • European Union
  • Australia
  • Canada

Sales Channels

The company generates revenue through:

  • Online Marketplace
  • Direct Website Sales
  • Mobile Platform

Customer Acquisition Strategy

Marketing Channel Percentage of Customer Acquisition
Digital Advertising 45.6%
Social Media Marketing 27.3%
Email Marketing 15.2%
Referral Programs 11.9%

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