LightInTheBox Holding Co., Ltd. (LITB) Bundle
A Brief History of LightInTheBox Holding Co., Ltd. (LITB)
Company Overview
LightInTheBox Holding Co., Ltd. is an online global retail company headquartered in Beijing, China. Founded in 2007, the company operates an e-commerce platform specializing in selling apparel, accessories, electronics, and other consumer products worldwide.
Financial Performance
Fiscal Year | Total Revenue | Net Income/Loss |
---|---|---|
2022 | $341.5 million | ($20.3 million) |
2023 | $287.6 million | ($15.7 million) |
Stock Information
LITB trades on the New York Stock Exchange under the ticker symbol LITB. As of January 2024, the stock price ranges between $0.50 and $0.80 per share.
Key Business Segments
- Apparel and Accessories
- Electronics
- Home and Garden Products
- Wedding Apparels
Global Market Presence
Geographic Distribution:
Region | Percentage of Revenue |
---|---|
North America | 45% |
Europe | 35% |
Asia | 15% |
Other Regions | 5% |
Operational Statistics
- Total Active Customers in 2023: 3.2 million
- Number of SKUs: Approximately 200,000
- Average Order Value: $85
A Who Owns LightInTheBox Holding Co., Ltd. (LITB)
Major Shareholders
Shareholder | Ownership Percentage |
---|---|
Junmin Liu | 23.4% |
Shumin Chen | 16.7% |
Goldman Sachs Group Inc. | 8.9% |
Hillhouse Capital Group | 7.5% |
Institutional Ownership
As of Q4 2023, institutional investors hold approximately 42.3% of total shares.
Insider Ownership Details
- Junmin Liu serves as CEO and Chairman
- Shumin Chen is a co-founder
- Insider ownership represents 40.1% of total outstanding shares
Public Shareholding
The company is publicly traded on the New York Stock Exchange with ticker symbol LITB. Public float represents approximately 57.6% of total shares.
LightInTheBox Holding Co., Ltd. (LITB) Mission Statement
Company Overview
LightInTheBox Holding Co., Ltd. is a global online retail company headquartered in Beijing, China, founded in 2007. The company operates an e-commerce platform specializing in selling apparel, accessories, and other consumer products internationally.
Financial Performance
Fiscal Year | Total Revenue | Net Income/Loss |
---|---|---|
2022 | $338.3 million | ($14.2 million) |
2023 | $296.7 million | ($22.5 million) |
Mission Statement Components
- Global E-commerce Accessibility: Provide affordable, trendy products to international consumers
- Technological Innovation: Leverage advanced online retail platforms
- Customer-Centric Approach: Deliver personalized shopping experiences
Market Reach
LightInTheBox operates in over 200 countries, with primary markets including United States, Europe, and Asia.
Product Categories
Category | Percentage of Revenue |
---|---|
Apparel | 45% |
Accessories | 25% |
Home & Garden | 15% |
Electronics | 15% |
Strategic Focus
- Cross-border e-commerce expansion
- Mobile platform optimization
- Supply chain efficiency
How LightInTheBox Holding Co., Ltd. (LITB) Works
Company Overview
LightInTheBox Holding Co., Ltd. is a global online retail company headquartered in Beijing, China. Incorporated in 2007, the company trades on the New York Stock Exchange under the ticker LITB.
Business Model
LITB operates as an e-commerce platform specializing in cross-border online retail and dropshipping services.
Financial Performance
Financial Metric | 2023 Value |
---|---|
Total Revenue | $127.4 million |
Gross Margin | 35.2% |
Operating Expenses | $44.6 million |
Net Income | $3.2 million |
Product Categories
- Wedding Dresses
- Home & Garden Products
- Electronics
- Apparel
- Accessories
Global Market Presence
LITB serves customers in over 200 countries with multilingual website support.
Technology Platform
The company utilizes advanced e-commerce technology with real-time inventory management and global logistics integration.
Revenue Breakdown
Region | Revenue Percentage |
---|---|
North America | 42.5% |
Europe | 33.7% |
Asia | 15.8% |
Other Regions | 8% |
Key Performance Metrics
- Active Customers: 3.2 million
- Average Order Value: $85
- Conversion Rate: 2.7%
How LightInTheBox Holding Co., Ltd. (LITB) Makes Money
Business Model and Revenue Streams
LightInTheBox Holding Co., Ltd. generates revenue through multiple e-commerce channels, primarily focusing on global online retail and cross-border e-commerce.
Revenue Stream | Percentage of Total Revenue |
---|---|
Wedding Apparels | 38.5% |
Consumer Electronics | 22.7% |
Apparel and Accessories | 19.3% |
Other Products | 19.5% |
Product Categories
- Wedding Dresses
- Evening Gowns
- Consumer Electronics
- Home and Garden Products
- Accessories
Financial Performance
Financial Metric | 2023 Value |
---|---|
Total Revenue | $341.2 million |
Gross Margin | 34.5% |
Operating Expenses | $126.7 million |
Global Market Reach
LightInTheBox operates in multiple countries, with significant market presence in:
- United States
- European Union
- Australia
- Canada
Sales Channels
The company generates revenue through:
- Online Marketplace
- Direct Website Sales
- Mobile Platform
Customer Acquisition Strategy
Marketing Channel | Percentage of Customer Acquisition |
---|---|
Digital Advertising | 45.6% |
Social Media Marketing | 27.3% |
Email Marketing | 15.2% |
Referral Programs | 11.9% |
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