Mobiquity Technologies, Inc. (MOBQ): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how Mobiquity Technologies, Inc. (MOBQ) truly operates within the dynamic digital advertising and data intelligence sector, especially considering its financial performance in early 2024? This company, focused on leveraging data for targeted advertising solutions, reported revenues around $151,000 for the first quarter ended March 31, 2024, showcasing the lean operational scale it manages within a competitive landscape. Are you curious to understand the specific strategies, ownership structure, and revenue generation mechanics that underpin its market presence and potential trajectory?

Mobiquity Technologies, Inc. (MOBQ) History

Mobiquity Technologies, Inc.'s Founding Timeline

Year established

The company was initially incorporated as Ace Marketing & Promotions, Inc. on November 17, 2011.

Original location

Incorporated in Nevada, with subsequent principal executive offices listed in New York.

Founding team members

Specific details on the original founding team members of Ace Marketing & Promotions, Inc. are not widely publicized, as the company underwent significant changes early on.

Initial capital/funding

Information regarding the precise initial seed capital for the 2011 incorporation is not readily available in public financial disclosures.

Mobiquity Technologies, Inc.'s Evolution Milestones

Mobiquity Technologies, Inc.'s Transformative Moments

A key transformation involved pivoting from earlier, potentially broader marketing concepts towards a specialized focus on mobile advertising and location-based technologies around 2014. This strategic redirection set the stage for its future in adtech.

The subsequent name change in 2018 and the deeper integration of programmatic advertising platforms marked another significant shift. It solidified the company's identity as a technology provider in the digital advertising space, moving towards more sophisticated data analysis and automated ad buying. Understanding the company's evolving strategy gives context to the Mission Statement, Vision, & Core Values of Mobiquity Technologies, Inc. (MOBQ).

Navigating the competitive landscape of advertising technology and adapting to stringent data privacy regulations globally represented ongoing transformative challenges and opportunities through 2024. The company continually refined its technology stack and data strategies to maintain relevance and compliance. This includes managing operations and seeking growth while listed on the OTC markets, requiring careful financial stewardship, especially evident in managing operating expenses which, according to filings related to the fiscal year ending December 31, 2023, remained significant relative to revenues.

Mobiquity Technologies, Inc. (MOBQ) Ownership Structure

Mobiquity Technologies operates as a publicly traded entity, meaning its shares are available for purchase by the general public, influencing its governance and strategic direction. This structure dictates reporting requirements and shareholder rights, shaping how the company interacts with investors and the market.

Mobiquity Technologies, Inc. Current Status

As of the end of 2024, Mobiquity Technologies, Inc. is a public company. Its common stock is traded on the OTC Markets under the ticker symbol MOBQ.

Mobiquity Technologies, Inc. Ownership Breakdown

The ownership of MOBQ is distributed among various groups. Based on data available towards the end of the 2024 fiscal year, the approximate breakdown is as follows:

Note: Ownership percentages for OTC-traded stocks can fluctuate and may have reporting lags. These figures are estimates based on publicly available data around year-end 2024.

Mobiquity Technologies, Inc. Leadership

The leadership team guides the company's strategic initiatives and operational execution, aiming to align with the overall Mission Statement, Vision, & Core Values of Mobiquity Technologies, Inc. (MOBQ). Key figures steering the company as of the close of 2024 included:

• Dean Julia: Chairman and Chief Executive Officer

The composition of the board and executive suite plays a critical role in corporate governance and long-term planning.

Mobiquity Technologies, Inc. (MOBQ) Mission and Values

Understanding a company's core purpose provides insight into its strategic direction and cultural foundation, guiding decisions beyond immediate financial returns. While explicit mission or vision statements aren't always prominently featured in Mobiquity Technologies' public communications, their actions point towards a focus on data-driven advertising solutions.

Mobiquity Technologies, Inc.'s Core Purpose

The company's operational focus suggests a purpose centered on harnessing data intelligence to connect advertisers with consumers effectively and efficiently. Their efforts concentrate on building and deploying platforms that enable targeted digital advertising and location-based insights.

Official mission statement

A formally stated, publicly available mission statement for Mobiquity Technologies, Inc. is not readily found in their recent corporate disclosures or website as of early 2024. Companies sometimes evolve these statements or communicate their core purpose through strategic objectives rather than a static mission declaration.

Vision statement

Similar to the mission statement, a specific, publicly articulated vision statement outlining the long-term aspirational goals of Mobiquity Technologies, Inc. is not prominently published. Their vision appears implicitly linked to becoming a key player in the data intelligence and programmatic advertising space.

Company slogan

Mobiquity Technologies, Inc. does not appear to utilize a single, consistent public slogan across its branding and communications in early 2024. Their branding often emphasizes their technology platforms like Advangelists and MobiTicker.

Evaluating the company's direction requires looking at its operational performance and strategic initiatives. Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors offers a deeper dive into the financial metrics underpinning its activities.

Mobiquity Technologies, Inc. (MOBQ) How It Works

Mobiquity Technologies operates as a data intelligence company, leveraging proprietary technology to collect, analyze, and activate location-based and behavioral data for digital advertising and marketing insights. The company primarily helps brands and agencies reach specific audiences through targeted mobile advertising campaigns.

Mobiquity Technologies, Inc.'s Product/Service Portfolio

Mobiquity Technologies, Inc.'s Operational Framework

The company's operations center around its proprietary data collection and processing infrastructure. Data is gathered through various sources, including mobile applications integrated with its software development kits (SDKs) and third-party data partnerships. This raw data is then anonymized, aggregated, and enriched using algorithms to create actionable audience segments and behavioral insights.

These insights fuel the Advangelists platform, enabling clients to execute highly targeted advertising campaigns across mobile devices. The platform facilitates real-time bidding (RTB) on ad inventory, optimizing ad spend for maximum reach and engagement within desired demographics or geographic locations. Campaign performance is continuously monitored and reported back to clients, allowing for adjustments and performance analysis. Understanding the mechanics behind these operations is crucial for assessing potential returns, a topic explored further in Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors.

Mobiquity Technologies, Inc.'s Strategic Advantages

Mobiquity Technologies aims to differentiate itself through several key strategic elements:

• Proprietary Data Assets: Cultivating unique datasets, particularly focused on location intelligence and consumer movement patterns, provides a distinct advantage in targeting capabilities.
• Integrated Technology Stack: Offering both data intelligence and an advertising activation platform (Advangelists) allows for a more seamless workflow for clients compared to using disparate vendors.
• Focus on Niche Verticals: Targeting specific sectors like political advertising or retail foot traffic analysis allows for specialized expertise and tailored solutions.
• Data Privacy Compliance: Adhering to evolving privacy regulations like GDPR and CCPA builds trust and ensures sustainable data collection practices, although compliance costs represent a significant operational expense.

The effectiveness of leveraging these advantages directly impacts the company's ability to attract and retain clients in the highly competitive ad-tech and data intelligence landscape as of 2024.

Mobiquity Technologies, Inc. (MOBQ) How It Makes Money

Mobiquity Technologies primarily generates revenue through its suite of advertising technology and data intelligence platforms. Clients pay for targeted advertising campaigns delivered via its programmatic ad tech stack and for access to data analytics and insights.

Mobiquity Technologies, Inc.'s Revenue Breakdown

Based on performance reported for the nine months ended September 30, 2024, the company's revenue streams are heavily concentrated.

Note: Revenue contribution percentages are approximate based on available public filings for the period ending September 30, 2024. The overwhelming majority, if not all, reported revenue stems from advertising services.

Mobiquity Technologies, Inc.'s Business Economics

The company operates within the highly competitive AdTech space. Its economic model relies on leveraging its proprietary platforms, Advangelists and MobiExchange, to execute digital advertising campaigns for clients, typically earning revenue based on campaign volume metrics like impressions (CPM) or actions (CPA).

• Key cost drivers include technology and platform development (R&D), data acquisition and processing, sales and marketing efforts to acquire clients, and general administrative overhead.
• Gross margins have historically been challenged, indicating significant costs associated with delivering their advertising services relative to the revenue generated. For the nine months ended September 30, 2024, the cost of revenue exceeded actual revenue, resulting in a negative gross profit.
• Achieving positive unit economics requires scaling campaign volume efficiently while managing media buying costs and platform operating expenses effectively.

Mobiquity Technologies, Inc.'s Financial Performance

Recent financial performance highlights significant challenges. For the nine months ended September 30, 2024, Mobiquity Technologies reported total revenue of approximately $0.66 million, a substantial decrease from $1.37 million during the same period in 2023. The company reported a gross loss of approximately $0.19 million for the first nine months of 2024, compared to a gross profit of $0.41 million in the prior year period, indicating severe pressure on margins. Operating expenses remained high relative to revenue, contributing to a significant net loss. Investors seeking deeper analysis can explore Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors for more details on profitability and cash flow trends through late 2024.

Mobiquity Technologies, Inc. (MOBQ) Market Position & Future Outlook

Mobiquity Technologies operates in the highly competitive digital advertising and data intelligence space, facing significant financial headwinds while aiming to leverage its proprietary platforms for future growth. Its outlook hinges on successfully scaling its technology solutions and securing necessary funding in a rapidly evolving market.

Competitive Landscape

Opportunities & Challenges

Industry Position

Within the ad-tech and data intelligence sector, Mobiquity Technologies is positioned as a niche player, primarily focused on leveraging its Advangelists platform for programmatic advertising campaigns enhanced with location data insights. Its market standing is significantly impacted by its financial condition; as of 2024 reporting, the company faced challenges related to profitability and cash flow, which constrains its ability to compete aggressively against industry giants. While possessing potentially valuable technology, its path forward depends heavily on overcoming these financial hurdles and proving the scalability of its offerings. A deeper dive into its financial situation is crucial for understanding its prospects; you can find more analysis here: Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors. The company must carve out a sustainable niche, possibly through specialized applications of its technology or strategic partnerships, to improve its competitive footing.