Exploring Mobiquity Technologies, Inc. (MOBQ) Investor Profile: Who’s Buying and Why?

You're looking at Mobiquity Technologies, Inc. (MOBQ) because a stock trading at $1.50 as of November 2025, down from a 52-week high of $4.45, always raises two questions: who is still buying, and what do they see that others miss? Honestly, the investor profile is defintely not your typical institutional behemoth; the latest data shows only 3 institutional owners holding a mere 15,000 shares total, meaning this is a game dominated by individual, high-risk players. But why the interest, given the company reported a Q3 2025 net loss of over $2.22 million on revenues of just $117,074, a massive drop from the prior year? Are these buyers betting purely on the strategic pivot to casino gaming advertising technology via Context Networks, or is the August 2025 launch of their AI-powered CMOne platform the real catalyst? We need to unpack the story behind the numbers, especially as shares outstanding grew by 38.1% over the past year, to figure out if this is a deep-value play or a high-volatility gamble.

Who Invests in Mobiquity Technologies, Inc. (MOBQ) and Why?

If you're looking at Mobiquity Technologies, Inc. (MOBQ), you're looking at a classic micro-cap story: high insider conviction, minimal institutional backing, and a heavy reliance on retail speculation. The investor base is dominated by individuals betting on a high-risk, high-reward turnaround driven by their new AI-powered platform and recent strategic partnerships, not by quarterly earnings.

Key Investor Types: The Insider-Retail Split

The ownership structure of Mobiquity Technologies, Inc. is a clear red flag for traditional institutional money but a green light for insiders and speculative retail investors. Honestly, this is a company where the management team is deeply invested, which can be a good sign of commitment, but it also means the public float is tight. Insider ownership sits at a massive 44.72%, which is a huge chunk of the company held by those closest to the operations. That's a lot of skin in the game.

On the flip side, institutional ownership is almost non-existent. Major financial institutions-those filing the required 13F forms-hold a negligible stake. For instance, the latest data shows only 3 institutional owners holding a total of just 15,000 shares. This low institutional presence is typical for a stock trading on the OTC Markets, leaving the remaining shares largely in the hands of individual, or retail, investors. It's a retail-driven stock, plain and simple.

• Insiders: Hold 44.72% of shares.
• Institutional: Minimal, with only 15,000 shares held by 3 owners.
• Retail: The primary source of trading volume and liquidity.

Investment Motivations: Betting on an AI Turnaround

Investors buying Mobiquity Technologies, Inc. shares are not motivated by dividends or stable earnings; they are buying a lottery ticket on a successful business model pivot. The company is an advertising and data intelligence firm that has fully embraced AI, launching its fully agentic AI marketing platform, CMOne, in August 2025. This is the core growth narrative.

The biggest near-term opportunity is the five-year strategic agreement announced in November 2025 with Context Networks and NRT Technology. This partnership aims to integrate Mobiquity's technology to deliver dynamic digital advertising across over 1,000 casinos worldwide. Here's the quick math: a successful rollout of this platform could dramatically alter the revenue trajectory. But to be fair, the financial reality is stark: the company reported a net loss of approximately $(2.22) million in Q3 2025, and its Q3 2025 revenue was just $117,074. The management itself has raised 'substantial doubt' about its ability to continue as a going concern without new capital. It's a pure growth-or-bust play. For a deeper dive into the company's core business, you can check out Mobiquity Technologies, Inc. (MOBQ): History, Ownership, Mission, How It Works & Makes Money.

Investment Strategies: Pure Speculation and Turnaround Plays

Given the company's financial profile and market characteristics, the strategies seen among investors are highly concentrated on speculation and long-shot turnaround plays. Traditional value investing is defintely out the window, as the company has negative EBITDA and a significant net loss.

The typical investor here is a Growth-at-Any-Price Speculator. They are buying based on the promise of the AI technology and the massive potential of the casino partnership, seeing the current stock price of around $1.50 (as of November 14, 2025) as a deep discount to a future multi-billion-dollar valuation. These investors are willing to tolerate the extreme volatility; the stock's 52-week range of $0.9201 to $4.4500 shows just how wild the ride can be. Short-term trading is also common, with traders looking to profit from the stock's wide daily fluctuations, which can be up to 14.29% in a single day.

The insiders, holding nearly half the company, are the ultimate long-term holders, but for the public, this is a pure bet on execution. If onboarding takes 14+ days, or the casino rollout stalls, the churn risk-and price collapse-rises quickly. The key action for any investor is to track the successful integration and revenue generation from the new CMOne platform and the NRT Technology partnership.

Institutional Ownership and Major Shareholders of Mobiquity Technologies, Inc. (MOBQ)

You're looking at Mobiquity Technologies, Inc. (MOBQ) and wondering who the big money is, and honestly, the answer is straightforward: not many institutional players are in this name right now. The company's investor profile is defined by low institutional interest and high insider concentration. This dynamic changes everything about how you should view the stock's volatility and strategy.

As of late 2025, Mobiquity Technologies, Inc. has an extremely small institutional footprint. We are talking about only 3 institutional owners who collectively hold a mere 15,000 shares of the company's stock. For context, major institutions manage billions, so this is a rounding error for them. The largest reported institutional shareholder is StoneX Group Inc., but even their position is tiny in the grand scheme. The total reported value of institutional holdings is near $0, which tells you everything you need to know about the scale. This isn't a stock that has passed the screens of most mutual funds or large asset managers.

Changes in Ownership: The 2025 Institutional Exodus and Insider Accumulation

The institutional trend in 2025 has been a clear move out of Mobiquity Technologies, Inc. The most notable change was a complete liquidation by a major holder. On January 2, 2025, SABBY MANAGEMENT, LLC filed a 13G/A, reporting a -100.00% change in their position, dropping from 144,867 shares to 0 shares. That's a significant exit, and it shows a clear lack of conviction from one of the few institutional players who were in the stock.

But here's the flip side: while institutions were selling, insiders were buying. In a September 19, 2025 filing, director Dr. Gene Salkind reported a substantial increase in his ownership, bringing his direct common share count to 9,180,239 shares. This move, which included a purchase of 25,000 shares and the acquisition of 100,000 shares via a convertible note, shows where the real conviction lies-with the people running the company.

• Institutional Shares Held: Only 15,000 shares.
• Largest Institutional Holder: StoneX Group Inc.
• Key 2025 Institutional Action: SABBY MANAGEMENT, LLC sold 100.00% of its stake.

Impact of Institutional Investors: Why Low Ownership Matters

When institutional ownership is this low, it means two things for the stock price and company strategy. First, you get higher volatility. Institutional investors, especially the large passive funds, act as a stabilizing force. When they aren't there, the stock price is more susceptible to the trading whims of individual investors and short-term news cycles. Second, the company's strategy is almost entirely dictated by insider ownership, not institutional pressure. Insiders hold a significant percentage of the company, and their interests, while aligned with long-term growth, can sometimes prioritize capital-raising methods like public offerings that lead to shareholder dilution.

No major Wall Street analyst is covering this stock-we see 0 analysts submitting estimates-which is typical for companies with such low institutional ownership. This means you, the investor, have to do all the heavy lifting yourself. The lack of institutional backing also contributes to the company's trading status on the OTCPK (Over-The-Counter Pink Sheets) and the fact that its Exchange Act registration was previously revoked. Low institutional ownership equals low investor recognition. This is a classic micro-cap situation where the risk is higher, but the potential for outsized gains, should the business model (like their new CMOne AI platform) truly take off, is also present. For a deeper dive into the company's financial structure, you should read our analysis on Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors.

Here's the quick math: the few institutional shares held are dwarfed by the millions of shares held by insiders, which means management's vision is the primary driver. Your action item is to focus your due diligence on the business fundamentals and the insider's long-term plan, not on tracking 13F filings. Defintely check the dilution risk.

Key Investors and Their Impact on Mobiquity Technologies, Inc. (MOBQ)

The investor profile for Mobiquity Technologies, Inc. (MOBQ) is dominated by its own leadership, not by Wall Street's major funds. This is a critical distinction: the company is largely a management-owned story with very low institutional backing, meaning the stock's performance and strategic direction are heavily influenced by a small group of insiders.

You need to understand that when insiders hold the majority of the equity, their interests-often long-term development over short-term stock price-dictate the pace. This provides a clear, but high-risk, thesis for the stock.

Notable Investors: The Insider vs. Institution Divide

The most notable investors in Mobiquity Technologies, Inc. are its own directors and officers. Their collective insider ownership stands at a significant 44.72% of the company's common stock. This high concentration of shares among people running the business is the primary driver of the stock's investor profile.

In stark contrast, institutional ownership-big mutual funds, pension funds, and major asset managers-is nearly non-existent. As of the latest filings, there are only 3 institutional owners holding a minuscule total of 15,000 shares.

• Key Insider: Dr. Gene Salkind (Director and 10% Owner).
• Largest Institutional Holder: StoneX Group Inc..
• Institutional Ownership: Total holdings represent a negligible 0.067% of the approximately 22,210,954 shares outstanding.

Investor Influence: Stability Through Insider Control

The high level of insider ownership provides a powerful, unifying influence on company decisions. When nearly half the company is owned by the people in the boardroom, you defintely get stability in strategy, but you also get limited external accountability.

The insider control means that major strategic shifts, like the focus on the AI-driven CMOne platform, are less likely to be derailed by activist shareholders demanding immediate returns. However, this structure also makes it easier for management to pursue a long-term strategy, even as the company faces financial headwinds, such as the $6.69 million net loss for the nine months ended September 30, 2025. The lack of institutional interest also means there is very little analyst coverage or external pressure to improve liquidity or corporate governance standards.

Recent Moves: Insiders Buying, Institutions Exiting

The most recent notable investor activity in 2025 highlights this split: insiders are putting more capital in, while institutions are heading for the exits. This is the quick math on risk appetite.

A key buying signal came from insider Dr. Gene Salkind, who filed a Form 4 in September 2025 detailing a significant acquisition. He purchased 25,000 shares of common stock at $1.00 per share and acquired an additional 100,000 shares via a convertible note, also priced at $1.00 per share. This move, where a director is buying, signals confidence in the Mission Statement, Vision, & Core Values of Mobiquity Technologies, Inc. (MOBQ) and the new product focus.

Conversely, the institutional side saw a major retreat. SABBY MANAGEMENT, LLC, a firm that previously held a significant stake, filed a 13G/A on January 2, 2025, reporting a -100.00% change in their position. They fully exited their prior holding of 144,867 shares. This divestment, which occurred early in the 2025 fiscal year, is a clear signal of institutional skepticism regarding the company's near-term profitability, especially given the Q3 2025 revenue drop to $117,074.

The action you should take is to track insider filings closely, as they are the only major buyers right now. Finance: Monitor Form 4 filings for Dr. Salkind and other officers for any further buying or selling activity by the end of the fiscal year.

Market Impact and Investor Sentiment

The investor profile for Mobiquity Technologies, Inc. (MOBQ) is dominated by a clear, near-term negative sentiment, driven by severe financial distress and a significant liquidity crunch reported in the Q3 2025 filing. This isn't just a tough quarter; the company's management has cited substantial doubt about its ability to continue as a going concern (a business that can meet its obligations as they come due).

This reality maps to a highly speculative shareholder base, mostly individual investors and insiders. Institutional interest is practically non-existent, which is a major red flag for a seasoned analyst. Only 3 institutional owners hold a total of just 15,000 shares, with StoneX Group Inc. being the largest reported holder. That's a tiny fraction of the 22,867,746 common shares outstanding as of November 11, 2025. Low institutional float means no major fund is doing the deep-dive diligence for you.

Recent Market Reactions to Financial Stress

The stock market's reaction to the Q3 2025 report was immediate and negative, which is what you'd expect when a company discloses a going-concern risk. Following the November 14, 2025, filing, the stock price dropped by -6.29% that day. Over the five days surrounding the release, the price fell by -14.77%. This sharp move reflects investors quickly pricing in the extreme risk.

Here's the quick math on the Q3 2025 situation that spooked the market:

• Q3 2025 Revenue: $117,074 (a massive drop from $566,044 a year ago).
• Q3 2025 Net Loss: $2,221,051.
• Cash Position: Only $361,894 at September 30, 2025.
• Working Capital Deficit: $2,569,531.

The company is burning cash fast-net cash used in operations was $4,127,980 for the nine months ended September 30, 2025. Honestly, the market is reacting to a company with a market capitalization of roughly $35.08M that is struggling to generate meaningful sales and is running on fumes. You need to see a dramatic turnaround, not just a plan.

Analyst Perspectives and Technical Outlook

The most telling analyst perspective on Mobiquity Technologies, Inc. is the silence. Comprehensive analyst forecasts from major sell-side firms are currently unavailable. This lack of coverage signals that the stock is too small, too illiquid, or too risky for traditional institutional research to spend time on. No one is pounding the table on this one.

What this estimate hides is the high customer concentration; two customers accounted for approximately 92% of Q3 revenue, making the business incredibly fragile. For a deeper dive into the numbers, you should read Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors.

Technical indicators in November 2025 are mixed, but the bearish signals are strong, suggesting a defintely difficult near-term path. While some indicators show a potential short-term bounce, the prevailing sentiment is negative:

Dilution is also a major factor impacting investor confidence. Shareholders have been substantially diluted over the past year, with total shares outstanding growing by 38.1%. When a company is this capital-constrained, more dilution is a near certainty, which will continue to pressure the stock price. The investors who are buying now are essentially betting on a successful, high-risk capital raise or a major, immediate contract win.