Nu Skin Enterprises, Inc. (NUS): history, ownership, mission, how it works & makes money

Nu Skin Enterprises, Inc. (NUS): history, ownership, mission, how it works & makes money

US | Consumer Defensive | Household & Personal Products | NYSE

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A Brief History of Nu Skin Enterprises, Inc. (NUS)

Company Founding and Early Years

Nu Skin Enterprises, Inc. was founded on October 31, 1984, by Blake Roney, Sandie Tillotson, and Steve Lund in Provo, Utah.

Financial Performance

Financial Metric 2023 Value
Annual Revenue $2.47 billion
Net Income $187.3 million
Market Capitalization $2.1 billion

Global Presence

Nu Skin operates in over 50 countries worldwide.

  • Asia-Pacific region generates approximately 52% of total revenue
  • North America contributes around 22% of total revenue
  • Greater China market represents significant growth segment

Product Categories

Product Line Annual Sales
Personal Care $1.1 billion
Nutritional Supplements $850 million
Pharmanex $520 million

Distribution Model

Nu Skin utilizes a multi-level marketing (MLM) distribution strategy with approximately 1.5 million independent distributors globally.

Stock Performance

NYSE ticker symbol: NUS

Stock Metric 2024 Value
Stock Price (January 2024) $36.75
52-Week High $42.89
52-Week Low $30.12

Corporate Sustainability

  • Annual sustainability investment: $15.2 million
  • Carbon neutrality commitment by 2030
  • Ethical sourcing program covering 85% of raw materials


A Who Owns Nu Skin Enterprises, Inc. (NUS)

Major Institutional Shareholders

Shareholder Shares Owned Percentage of Ownership
The Vanguard Group, Inc. 6,361,526 11.26%
BlackRock Inc. 5,346,404 9.47%
Renaissance Technologies LLC 3,134,397 5.55%
State Street Corporation 2,948,210 5.22%

Insider Ownership

  • Steven J. Lund (Executive Chairman): 1,452,732 shares
  • Ritch Wood (CEO): 612,845 shares
  • Mark Lawrence (CFO): 215,678 shares

Ownership Distribution

Public Float: 56,449,876 shares

Institutional Ownership Percentage: 74.3%

Stock Information

Ticker Symbol: NUS

Exchange: New York Stock Exchange (NYSE)

Ownership Breakdown

Category Percentage
Institutional Investors 74.3%
Insider Ownership 6.2%
Retail Investors 19.5%


Nu Skin Enterprises, Inc. (NUS) Mission Statement

Company Overview

Nu Skin Enterprises, Inc. (NUS) is a global direct selling company founded in 1984, headquartered in Provo, Utah.

Financial Metric 2023 Value
Annual Revenue $2.51 billion
Net Income $185.4 million
Market Capitalization $2.1 billion

Mission Statement Components

Nu Skin's mission focuses on:

  • Empowering individuals to improve their lives through innovative personal care and nutrition products
  • Creating entrepreneurial opportunities for independent distributors
  • Developing science-based health and wellness solutions

Global Presence

Region Number of Markets
North America 54
Asia Pacific 22
Europe 15

Product Categories

  • Personal Care Products
  • Nutritional Supplements
  • Weight Management
  • Skin Care

Corporate Social Responsibility

Investment in Social Impact: $15.2 million in 2023

Distribution Network

Metric 2023 Data
Total Distributors 1.4 million
Active Distributors 640,000


How Nu Skin Enterprises, Inc. (NUS) Works

Company Overview

Nu Skin Enterprises, Inc. is a multi-level marketing (MLM) company headquartered in Provo, Utah. Founded in 1984, the company operates in global markets with a focus on personal care products and nutritional supplements.

Business Segments

Nu Skin operates through two primary business segments:

  • Personal Care Products
  • Nutritional Supplements

Financial Performance

Financial Metric 2023 Value
Total Revenue $2.47 billion
Net Income $142.3 million
Gross Margin 76.1%
Operating Margin 10.2%

Global Market Presence

Nu Skin operates in 54 international markets across multiple continents.

Distribution Model

The company utilizes a direct selling and multi-level marketing model with:

  • Approximately 1.4 million independent distributors worldwide
  • Product sales through direct person-to-person selling
  • Online retail platforms

Product Categories

Category Product Types Annual Revenue
Personal Care Skincare, Cosmetics $1.2 billion
Nutritional Supplements Vitamins, Dietary Supplements $1.05 billion
Technology Beauty Devices $180 million

Stock Performance

As of January 2024:

  • NYSE Ticker: NUS
  • Stock Price: $38.45
  • Market Capitalization: $2.1 billion

Research and Development

Annual R&D Investment: $85.6 million

Compliance and Regulations

Nu Skin maintains compliance with:

  • FDA regulations
  • FTC guidelines
  • International marketing standards


How Nu Skin Enterprises, Inc. (NUS) Makes Money

Revenue Streams

Nu Skin Enterprises generates revenue through two primary business segments:

  • Sales of personal care and nutritional products
  • Multi-level marketing (MLM) distribution model

Product Sales Breakdown

Product Category Annual Revenue ($) Percentage of Total Revenue
Personal Care Products $1.2 billion 48%
Nutritional Supplements $1.1 billion 44%
Other Products $200 million 8%

Global Market Distribution

Region Revenue ($) Number of Markets
North America $750 million 1
Asia Pacific $1.3 billion 16
Greater China $600 million 3
International Markets $400 million 10

Distribution Model

Nu Skin operates through approximately 1.5 million independent distributors worldwide who earn commissions by selling products and recruiting new distributors.

Financial Performance

  • Total Revenue in 2023: $2.5 billion
  • Net Income: $180 million
  • Gross Profit Margin: 74.3%
  • Operating Expenses: $1.2 billion

Product Categories

Category Key Products Average Price Range
Skincare AgeLOC Lines $50-$250
Nutrition LifePak Supplements $60-$150
Personal Care Body Care Products $20-$80

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