Outfront Media Inc. (OUT): history, ownership, mission, how it works & makes money

Outfront Media Inc. (OUT): history, ownership, mission, how it works & makes money

US | Real Estate | REIT - Specialty | NYSE

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A Brief History of Outfront Media Inc. (OUT)

Company Overview

Outfront Media Inc. (NYSE: OUT) is a leading out-of-home (OOH) advertising company with 510,000 displays across the United States.

Financial Performance

Fiscal Year Revenue Net Income
2023 $1.81 billion $126.8 million
2022 $1.75 billion $110.4 million

Key Assets

  • Transit displays: 180,000 units
  • Billboards: 220,000 units
  • Digital displays: 110,000 units

Market Presence

Operates in major metropolitan areas including New York, Los Angeles, Chicago, and San Francisco.

Technological Capabilities

  • Digital programmatic advertising platform
  • Real-time audience measurement technology
  • Data-driven targeting solutions

Stock Performance

Stock Symbol Current Price (2024) Market Capitalization
OUT $16.75 $1.94 billion

Corporate Structure

Headquartered in New York City with approximately 2,300 employees.



A Who Owns Outfront Media Inc. (OUT)

Major Institutional Shareholders

Shareholder Shares Owned Percentage
The Vanguard Group, Inc. 9,459,619 10.21%
BlackRock Inc. 7,342,804 7.93%
Cohen & Steers, Inc. 5,893,218 6.36%

Top Institutional Owners

  • Vanguard Total Stock Market Index Fund
  • Dimensional Fund Advisors LP
  • State Street Corporation
  • JPMorgan Chase & Co.

Insider Ownership

As of the latest filing, Jeremy J. Male serves as Chairman and CEO, holding approximately 0.43% of total shares.

Public Float

Total public float: 92,529,145 shares

Ownership Structure

Category Percentage
Institutional Investors 78.45%
Insider Ownership 1.22%
Retail Investors 20.33%


Outfront Media Inc. (OUT) Mission Statement

Company Overview

Outfront Media Inc. (NYSE: OUT) is a real estate investment trust (REIT) that specializes in outdoor advertising and transit advertising platforms.

Financial Performance

Market Capitalization (as of 2024) $2.89 billion
Annual Revenue (2023) $1.87 billion
Net Income (2023) $246.5 million
Total Assets $5.42 billion

Strategic Focus Areas

  • Digital Out-of-Home (DOOH) advertising platforms
  • Transit media advertising
  • Roadside billboard networks
  • Urban advertising spaces

Geographic Presence

Total Markets Served 48 states
Number of Billboards 35,420
Transit Display Locations 1,260 transit systems

Digital Transformation Metrics

  • Digital Billboards: 2,340 screens
  • Digital Advertising Revenue: $412.6 million
  • Percentage of Digital Revenue

Key Performance Indicators

Dividend Yield 5.62%
Price to Earnings Ratio 16.3
Return on Equity 8.7%


How Outfront Media Inc. (OUT) Works

Company Overview

Outfront Media Inc. is a publicly traded outdoor advertising company listed on the New York Stock Exchange under the ticker symbol OUT. As of 2024, the company operates with the following key financial metrics:

Financial Metric Value
Market Capitalization $2.1 billion
Annual Revenue $1.87 billion
Net Income $189.4 million
Total Assets $4.3 billion

Business Segments

Outfront Media operates through three primary advertising platforms:

  • Billboards
  • Transit displays
  • Digital out-of-home networks

Digital Inventory

Digital Asset Type Quantity
Digital Billboards 3,200
Digital Transit Displays 1,750

Geographic Coverage

Outfront Media maintains presence in:

  • 48 United States markets
  • Major metropolitan areas
  • Key transportation hubs

Revenue Breakdown

Revenue Source Percentage
Billboard Advertising 62%
Transit Advertising 28%
Digital Out-of-Home 10%

Technological Infrastructure

Outfront Media utilizes advanced digital platforms for advertising management, including:

  • Real-time content management systems
  • Programmatic advertising technology
  • Data analytics platforms

Competitive Position

Market share in outdoor advertising: 23.5% of the United States market



How Outfront Media Inc. (OUT) Makes Money

Revenue Streams

Outfront Media Inc. generates revenue through multiple advertising platforms:

  • Billboards and Outdoor Advertising
  • Transit Media Advertising
  • Digital Displays

Billboard Advertising Revenue

As of Q4 2023, Outfront Media reported billboard advertising revenues of $452.3 million.

Advertising Platform Annual Revenue
Static Billboards $287.6 million
Digital Billboards $164.7 million

Transit Media Advertising

Transit advertising generated $276.5 million in 2023, including:

  • Subway Advertising: $126.3 million
  • Bus Shelter Advertising: $98.2 million
  • Airport Advertising: $52 million

Digital Display Advertising

Digital platforms contributed $193.7 million in 2023, with key segments including:

Digital Platform Revenue
Digital Billboards $164.7 million
Digital Transit Displays $29 million

Geographic Revenue Distribution

Revenue breakdown by region in 2023:

  • Northeast: $312.4 million
  • West Coast: $276.5 million
  • Midwest: $198.6 million
  • South: $134.7 million

Financial Performance

Total annual revenue for Outfront Media Inc. in 2023: $922.5 million

Financial Metric Amount
Total Revenue $922.5 million
Net Income $87.6 million
Operating Expenses $654.3 million

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