Sono-Tek Corporation (SOTK): History, Ownership, Mission, How It Works & Makes Money

Interested in a company that's been shaping industries with its innovative coating solutions for 50 years? Sono-Tek Corporation (SOTK), a global leader in ultrasonic coating systems, might just be what you're looking for. But how exactly does Sono-Tek work, and more importantly, how does it make money in today's dynamic market, where its trailing 12-month revenue reached $20.2 million as of November 30, 2024? Keep reading to discover more about Sono-Tek's journey, its core business model, and its impact across diverse sectors.

Sono-Tek Corporation (SOTK) History

Sono-Tek's Founding Timeline

Year established

Sono-Tek was established in 1975.

Original location

The company was originally located in Poughkeepsie, New York.

Founding team members

Sono-Tek was founded by Dr. Harvey L. Berger.

Initial capital/funding

Information regarding the initial capital or funding for Sono-Tek's establishment is not readily available in the provided context.

Sono-Tek's Evolution Milestones

Sono-Tek's Transformative Moments

• Going Public (1984): The IPO marked a pivotal moment, providing Sono-Tek with the financial resources needed to significantly expand its research and development efforts. This infusion of capital facilitated advancements in their core technology and broadened their market reach.
• Strategic Acquisitions: Acquisitions, such as Falcon Technologies in 1997, have played a crucial role in Sono-Tek’s growth. These strategic moves allowed the company to integrate complementary technologies and expand its presence in key markets, enhancing its competitive position.
• Leadership Transitions: The appointment of Stephen J. Bagley as President in 2007 signaled a renewed focus on growth and innovation. New leadership brought fresh perspectives and strategies, driving the company to explore new opportunities and improve operational efficiency.
• Market Diversification: Sono-Tek's expansion into the medical and industrial sectors represents a transformative shift towards diversifying its revenue streams. This strategic move reduced the company's reliance on specific markets and positioned it to capitalize on emerging opportunities in high-growth industries.
• Responding to Global Challenges: The company's focus on coating solutions for COVID-19 related applications during 2020-2023 showcased its ability to adapt to urgent global needs. This responsiveness not only addressed critical demands but also highlighted the versatility of its technology in addressing new challenges.

To gain further insights into the company's financial standing, consider exploring: Breaking Down Sono-Tek Corporation (SOTK) Financial Health: Key Insights for Investors

Sono-Tek Corporation (SOTK) Ownership Structure

Sono-Tek Corporation features a mix of institutional and retail ownership, influencing its corporate governance and strategic direction.

Sono-Tek Corporation's Current Status

Sono-Tek Corporation is a publicly traded company, listed on the over-the-counter (OTC) market under the ticker symbol SOTK. This means that its shares are available for purchase by the general public, and the company is subject to regulations and reporting requirements set forth by the Securities and Exchange Commission (SEC).

Sono-Tek Corporation's Ownership Breakdown

The ownership of Sono-Tek Corporation is distributed among various shareholders, including institutional investors, individual shareholders, and company insiders. As of the fiscal year 2024, the ownership breakdown is as follows:

Sono-Tek Corporation's Leadership

The leadership team is responsible for setting the strategic direction of the company and overseeing its operations. As of April 2025, key members of the leadership team include:

• Christopher Cocito: President, Chief Executive Officer & Director
• Stephen J. Bagley: Chief Financial Officer

To gain further insights into the guiding principles of the company, explore: Mission Statement, Vision, & Core Values of Sono-Tek Corporation (SOTK).

Sono-Tek Corporation (SOTK) Mission and Values

Sono-Tek Corporation strives to enhance its position as a leading global provider of ultrasonic spray coating systems. The company aims to achieve this by focusing on innovative technologies and solutions.

Sono-Tek Corporation's Core Purpose

Official mission statement

Sono-Tek Corporation's mission statement is as follows:

• To be the leading global provider of ultrasonic spray coating systems through continuous innovation.
• To grow profitably by providing superior products and services to our customers.
• To provide a challenging and rewarding work environment for our employees.
• To operate with integrity and respect for our communities and the environment.

Vision statement

While a specific, formal vision statement is not explicitly declared, Sono-Tek's actions and goals suggest a clear vision:

• To see ultrasonic spray coating become the standard in various industries, replacing less efficient and more wasteful technologies.
• To expand into new markets and applications, leveraging their technology to solve emerging challenges.
• To maintain a reputation for quality, reliability, and customer satisfaction, driving long-term growth and success.

Company slogan/tagline

Currently, there is no widely publicized formal slogan or tagline for Sono-Tek Corporation. However, considering their focus, potential taglines might emphasize:

• Precision Coating Solutions.
• Innovating Spray Technology.
• The Future of Spray Coating.

For further insights into Sono-Tek Corporation's financial standing, explore: Breaking Down Sono-Tek Corporation (SOTK) Financial Health: Key Insights for Investors

Sono-Tek Corporation (SOTK) How It Works

Sono-Tek Corporation designs and manufactures ultrasonic spray systems for applying coatings to various products in electronics, alternative energy, medical, industrial, and other sectors.

Sono-Tek Corporation's Product/Service Portfolio

Sono-Tek Corporation's Operational Framework

Sono-Tek operates through the design, manufacturing, and marketing of ultrasonic spray coating systems. The company's operational framework includes:

• Engineering and Design: Developing customized spray coating solutions based on client needs.
• Manufacturing: Producing ultrasonic nozzles and complete spray coating systems.
• Sales and Marketing: Selling products directly and through representatives to a global customer base.
• Application Support: Providing technical support and application development assistance.

Sono-Tek Corporation's Strategic Advantages

Sono-Tek's strategic advantages stem from its technology and market positioning:

• Proprietary Technology: Patented ultrasonic spray nozzle technology that provides a competitive edge.
• Custom Solutions: Ability to tailor systems to meet specific customer requirements.
• Diverse Applications: Serving multiple industries reduces dependence on any single market.
• Global Presence: International sales and support network.

To gain more insights into the company's values, check out the Mission Statement, Vision, & Core Values of Sono-Tek Corporation (SOTK).

Sono-Tek Corporation (SOTK) How It Makes Money

Sono-Tek Corporation primarily generates revenue by designing, manufacturing, and selling ultrasonic spray nozzle systems and related equipment.

Sono-Tek Corporation's Revenue Breakdown

Sono-Tek derives its revenue from several key streams, including sales of ultrasonic spray coating systems, replacement parts, and providing services. While specific percentages for each stream can fluctuate yearly, a general overview can be provided based on available information.

Sono-Tek Corporation's Business Economics

Sono-Tek's business economics are shaped by several factors:

• Pricing Strategy: The company employs a value-based pricing strategy, reflecting the efficiency, precision, and material savings that its ultrasonic spray coating systems offer.
• Cost Structure: Key cost drivers include research and development, manufacturing, and sales and marketing expenses.
• Economic Moats: Sono-Tek benefits from specialized technology and established relationships, creating barriers to entry.
• Market Dynamics: Demand is influenced by trends in the electronics, medical, and alternative energy sectors, where precision coating is critical.

Sono-Tek Corporation's Financial Performance

Key aspects of Sono-Tek's recent financial performance include:

• In the fiscal year 2024, Sono-Tek reported total revenues of $20.1 million.
• Gross profit for fiscal year 2024 was $9.4 million, or 46.8% of revenues.
• Net income came in at $0.7 million, or 3.4% of revenues.
• The company's financial health is also reflected in its balance sheet, which shows a strong working capital position.
• Notably, Mission Statement, Vision, & Core Values of Sono-Tek Corporation (SOTK). plays a crucial role in driving its financial strategies and long-term growth.

Sono-Tek Corporation (SOTK) Market Position & Future Outlook

The company is strategically positioned for continued growth, leveraging its innovative ultrasonic coating technology across diverse markets. As of April 2025, the company aims to capitalize on emerging opportunities while navigating potential challenges to enhance its market presence and financial performance.

Competitive Landscape

Opportunities & Challenges

Industry Position

The company holds a significant position in the ultrasonic coating industry, particularly noted for its precision and efficiency. Its industry standing can be further understood through:

• Technological Leadership: Renowned for pioneering ultrasonic nozzle technology, which delivers thin, uniform coatings with minimal waste.
• Niche Market Focus: Concentrates on specialized applications, including electronics, medical devices, and alternative energy, providing tailored solutions that address specific customer needs.
• Global Reach: While smaller than its main competitors, the company has a global presence, serving customers in various regions through direct sales and distribution partners.

To gain more insight into the company's guiding principles, visit: Mission Statement, Vision, & Core Values of Sono-Tek Corporation (SOTK).