Stellantis N.V. (STLA): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how a merger of automotive giants can reshape the global market? Stellantis N.V., born from the union of Fiat Chrysler Automobiles and the PSA Group in 2021, stands as a testament to this, becoming the world's fourth-largest automaker by sales in 2023. With a diverse portfolio of 14 brands, including Jeep, Maserati, and Peugeot, how does Stellantis navigate the complexities of the automotive industry to generate revenue and maintain its competitive edge? Join us as we delve into the history, ownership structure, operational mechanics, and financial strategies that drive this multinational powerhouse, which reported a €156.9 billion in revenue for 2024.

Stellantis N.V. (STLA) History

Stellantis's Founding Timeline

Year established

Stellantis was officially established on January 16, 2021.

Original location

The company is headquartered in Amsterdam, Netherlands.

Founding team members

Stellantis was formed through the merger of two major automotive groups: Fiat Chrysler Automobiles (FCA) and Peugeot S.A. (Groupe PSA). Key figures involved in the creation of Stellantis include:

• John Elkann: Chairman of Stellantis, previously Chairman of FCA.
• Carlos Tavares: CEO of Stellantis, previously CEO of Groupe PSA.

Initial capital/funding

The merger was structured as a stock swap. No fresh capital injection occurred at the time of the merger. The combined entity had a market capitalization of approximately $52 billion at the time of its creation.

Stellantis's Evolution Milestones

Stellantis's Transformative Moments

• The Merger of FCA and PSA: This was a foundational moment, uniting two automotive giants to create a more competitive and resilient entity capable of navigating the challenges of the evolving automotive industry.
• Electrification Strategy: Stellantis's aggressive push into electrification, marked by substantial investments and strategic partnerships, signaled a commitment to transitioning towards sustainable mobility solutions.
• Software and Technology Focus: Recognizing the increasing importance of software in modern vehicles, Stellantis prioritized the development of advanced software capabilities, enhancing its product offerings and customer experience.
• Supply Chain Resilience: By proactively addressing supply chain vulnerabilities through strategic partnerships and investments, Stellantis aimed to ensure the continuity of its operations and mitigate potential disruptions.
• Dare Forward 2030 strategic plan: Stellantis's strategic plan aims to double Net Revenues by 2030 and commit to becoming carbon net zero by 2038.

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Stellantis N.V. (STLA) Ownership Structure

Stellantis operates with a dual-class share structure, influencing its ownership dynamics and control distribution among its shareholders.

Stellantis' Current Status

Stellantis N.V. is a publicly traded company, listed on the New York Stock Exchange (NYSE), Euronext Milan, and Euronext Paris under the ticker symbol STLA.

Stellantis' Ownership Breakdown

As of February 22, 2024, Stellantis ownership is distributed among several key shareholders. Here's a breakdown:

Additional details regarding shareholding can be found in the 'Major Shareholding' section of Stellantis' 2023 Annual Report.

Stellantis' Leadership

The leadership team, as of April 2025, guiding Stellantis includes:

• CEO: Carlos Tavares continues to lead Stellantis, focusing on the execution of the company's strategic plan.
• Chairman: John Elkann, representing Exor N.V., plays a crucial role in the company's governance.

The Board of Directors includes representatives from key shareholders and independent members, ensuring a balance of perspectives in the company's strategic decisions. The composition of the Board and executive leadership is designed to steer Stellantis through the evolving automotive landscape.

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Stellantis N.V. (STLA) Mission and Values

Stellantis's mission reflects a commitment to providing freedom of movement for all through distinctive, appealing, high-performing, and sustainable mobility solutions, with its core values emphasizing customer focus, innovation, and a dedication to a sustainable future.

Stellantis's Core Purpose

Official mission statement

Stellantis's official mission statement is: 'We are guided by a clear vision: Powered by our diversity, we lead the way the world moves.' This statement encapsulates the company's dedication to leveraging its diverse workforce and global presence to drive innovation and shape the future of mobility.

• Providing freedom of movement for all.
• Offering distinctive, appealing, and high-performing mobility solutions.
• Committing to a sustainable future.

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Vision statement

Stellantis's vision is to be admired for its products, talent and sustainable performance. This encompasses several key areas:

• Products: Creating vehicles that stand out and appeal to a wide range of customers.
• Talent: Fostering a diverse and inclusive work environment that attracts and retains top talent.
• Sustainable Performance: Committing to environmentally responsible practices and long-term value creation.

Company slogan/tagline

Stellantis does not have one official slogan or tagline. Instead, they communicate through different campaigns and initiatives. Here are a few examples:

• 'Dare Forward 2030' - This embodies the company's strategic plan for the future, emphasizing innovation, technological transformation, and sustainability.

Stellantis N.V. (STLA) How It Works

Stellantis N.V. designs, engineers, manufactures, distributes, and sells automobiles, light commercial vehicles, engines, transmission systems, metallurgical products, and production systems worldwide.

Stellantis's Product/Service Portfolio

Stellantis's Operational Framework

Stellantis operates through a structured framework encompassing design, manufacturing, and distribution to deliver value. Key aspects of its operational processes include:

• Design and Engineering: Stellantis focuses on innovation and design to create vehicles that meet diverse customer needs and preferences. This involves significant investment in research and development. In 2024, Stellantis invested €14.4 billion in Research and Development and Industrial capex.
• Manufacturing: The company operates numerous manufacturing facilities globally, employing advanced technologies to ensure efficient production.
• Supply Chain Management: Stellantis manages a complex global supply chain to source components and materials necessary for vehicle production, with a focus on cost optimization and risk mitigation.
• Distribution and Sales: Vehicles are distributed through a network of dealerships and sales channels worldwide. Stellantis also focuses on digital sales and online customer engagement to enhance the customer experience.
• After-Sales Services: The company provides after-sales services, including maintenance, repair, and parts, to ensure customer satisfaction and vehicle longevity.

Stellantis's Strategic Advantages

Stellantis has several strategic advantages that enable its market success:

• Brand Portfolio: Stellantis owns a diverse portfolio of well-known and respected brands, allowing it to cater to a wide range of customer segments and preferences.
• Global Presence: With operations in numerous countries, Stellantis benefits from a global footprint that provides access to diverse markets and reduces dependence on any single region.
• Synergies and Efficiencies: Formed through the merger of Fiat Chrysler Automobiles and PSA Group, Stellantis leverages synergies and efficiencies in manufacturing, technology, and procurement to reduce costs and improve profitability.
• Technological Innovation: Stellantis invests in research and development to drive technological innovation in areas such as electrification, autonomous driving, and connectivity, positioning itself for future mobility trends.
• Financial Performance: Stellantis reported strong financial results in 2024, with a Net Profit of €18.6 billion, demonstrating its ability to generate value for shareholders.

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Stellantis N.V. (STLA) How It Makes Money

Stellantis primarily generates revenue through the design, engineering, manufacturing, distribution, and sale of automobiles and light commercial vehicles. They operate through various brands such as Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2Move and Leasys.

Stellantis' Revenue Breakdown

Stellantis' Business Economics

Stellantis' business economics are influenced by several key factors:

• Pricing Strategy: Stellantis employs a tiered pricing strategy, with premium brands like Maserati commanding higher prices and margins, while mass-market brands like Fiat and Peugeot focus on volume. The company also leverages incentives and discounts to remain competitive in various markets.
• Economic Fundamentals: Demand for automobiles is highly cyclical and correlated with overall economic growth. In periods of economic expansion, consumer confidence rises, and demand for new vehicles increases. Conversely, during economic downturns, demand tends to decline.
• Cost Management: Stellantis emphasizes cost efficiency through shared platforms, streamlined manufacturing processes, and optimized supply chains. The merger between Fiat Chrysler Automobiles and PSA Group has enabled significant cost synergies.
• Investments in Electrification: Stellantis is investing heavily in electric vehicle (EV) technology and plans to launch numerous EV models across its brands. The success of these investments will be critical to the company's long-term profitability and competitiveness.

Stellantis' Financial Performance

Key highlights regarding Stellantis' financial performance:

• In 2024, Stellantis reported net revenues of €189.5 billion and a net profit of €18.6 billion.
• The company's Adjusted Operating Income (AOI) margin reached 12.8%, demonstrating strong profitability.
• Stellantis maintains a strong balance sheet with ample liquidity, allowing it to fund its investments in electrification and other strategic initiatives.
• The company is committed to returning capital to shareholders through dividends and share repurchases. In 2024, Stellantis proposed a dividend of €1.55 per share.

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Stellantis N.V. (STLA) Market Position & Future Outlook

As of April 2025, Stellantis N.V. holds a significant position in the global automotive market, navigating a landscape increasingly shaped by electrification, autonomous driving, and connectivity. The company's future outlook is tied to its ability to execute its strategic plans amidst these evolving industry dynamics.

Competitive Landscape

Opportunities & Challenges

Industry Position

Stellantis is a major player in the global automotive industry, with a strong presence in Europe, North America, and Latin America. The company's diverse brand portfolio, which includes brands such as Jeep, Ram, Peugeot, Citroen, and Fiat, allows it to cater to a wide range of customer preferences and market segments.

• Stellantis is investing heavily in electrification, with plans to launch numerous new electric vehicles in the coming years.
• The company is also focused on developing new technologies in areas such as autonomous driving and connectivity.
• Stellantis is working to improve its efficiency and reduce costs through initiatives such as its restructuring plan.

To delve deeper into the company's guiding principles, explore Mission Statement, Vision, & Core Values of Stellantis N.V. (STLA).