Thryv Holdings, Inc. (THRY): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how small businesses can thrive in today's digital world? Thryv Holdings, Inc. (THRY), with its roots in the marketing and advertising industry, has evolved into a leading provider of small business management software and marketing solutions. But how exactly did this transformation happen, and what makes Thryv tick? Keep reading to discover its journey, ownership structure, mission, operational model, and revenue streams, and understand how it empowers small businesses to modernize their operations.

With approximately 300,000 SMB clients globally, and significant operations in the United States, Australia, and New Zealand, the company reported a total revenue of $824.2 million for the fiscal year 2024. How does Thryv plan to fully transition into a SaaS-driven business model by 2028, exiting the Marketing Services business?

Thryv Holdings, Inc. (THRY) History

Thryv's Founding Timeline

Year established

The company's origins can be traced back to the founding of Southwestern Bell Media, Inc. in 1999.

Original location

The original location was in the Southwestern United States, reflecting its Southwestern Bell heritage.

Founding team members

Information on the specific founding team members at the inception of Southwestern Bell Media, Inc. is limited in the provided context. However, the evolution into Thryv Holdings involves key figures who steered the transition and rebranding.

Initial capital/funding

Details regarding the initial capital or funding for Southwestern Bell Media, Inc. are not explicitly available in the provided search results.

Thryv's Evolution Milestones

Thryv's Transformative Moments

• Shift to SaaS Model: The transition from a print directory business (Dex Media) to a SaaS provider (Thryv) was a pivotal shift, driven by the decline of print advertising and the growing need for digital solutions among small businesses. This transformation required significant investment in software development and a change in business strategy.
• Rebranding: The rebranding from Dex Media to Thryv in 2017 was more than just a name change; it represented a fundamental shift in the company's identity and focus. The new brand was intended to reflect the company's mission to help small businesses thrive through technology.
• Strategic Acquisitions: Acquisitions, such as the purchase of assets from Sensis, have played a crucial role in Thryv's growth strategy, expanding its geographic footprint and service offerings.
• Executive Leadership Changes: Key leadership changes, including the appointment of new executives, have influenced the strategic direction of the company, particularly in driving the SaaS transformation and focusing on customer acquisition and retention.

For more insights into the company's investors and their motivations, check out this article: Exploring Thryv Holdings, Inc. (THRY) Investor Profile: Who’s Buying and Why?

Thryv Holdings, Inc. (THRY) Ownership Structure

Thryv Holdings, Inc. features a mixed ownership structure comprising institutional investors, individual shareholders, and company insiders.

Thryv's Current Status

Thryv Holdings, Inc. is a publicly traded company, listed on the Nasdaq Stock Market under the ticker symbol THRY.

Thryv's Ownership Breakdown

Understanding the ownership composition of Thryv Holdings, Inc. provides insights into the distribution of control and influence within the company. While specific real-time percentages fluctuate with stock market activity, a general overview based on the latest available data for the fiscal year 2024 is presented below.

Thryv's Leadership

The leadership team is pivotal in guiding the strategic direction and operational execution of Thryv Holdings, Inc. As of April 2025, key figures include:

• Chairman of the Board and CEO: Joe Walsh
• Chief Financial Officer: Grant Freeman

For more insight into the values that guide Thryv, explore: Mission Statement, Vision, & Core Values of Thryv Holdings, Inc. (THRY).

Thryv Holdings, Inc. (THRY) Mission and Values

Thryv Holdings, Inc. aims to help small businesses grow through its software and marketing solutions. Its core values reflect a commitment to innovation, customer success, and integrity.

Thryv's Core Purpose

Official mission statement

Thryv Holdings doesn't have one easily accessible official mission statement, but they are dedicated to helping small businesses.

• Thryv provides an end-to-end client experience platform for small businesses.
• Their software helps businesses automate marketing, manage customer relationships, and streamline operations.
• Thryv focuses on simplifying complex tasks so that business owners can focus on growth.

Vision statement

Thryv's vision is centered on empowering small businesses with the tools they need to thrive in a digital world.

• They aim to be the leading software solution for small businesses, providing comprehensive tools to manage and grow their operations.
• Thryv seeks to create an ecosystem where small businesses can connect with customers, manage their workflows, and access essential resources in one place.

Company slogan/tagline

While Thryv does not have a singular, consistent slogan, their marketing often emphasizes themes of growth and simplification for small businesses.

• Past campaigns have highlighted how Thryv's platform helps businesses 'take control' and 'get organized.'
• The company's messaging focuses on being an all-in-one solution to manage customer relationships, marketing, and day-to-day tasks efficiently.

For more in-depth information, visit: Mission Statement, Vision, & Core Values of Thryv Holdings, Inc. (THRY).

Thryv Holdings, Inc. (THRY) How It Works

Thryv Holdings, Inc. operates as a software and marketing solutions company, providing small to medium-sized businesses (SMBs) with tools to manage their customer relationships, online presence, and business operations.

Thryv's Product/Service Portfolio

Thryv's Operational Framework

Thryv's operational framework is centered around providing an integrated software platform that addresses the diverse needs of SMBs. Here's a breakdown:

• Software Development and Integration: Thryv continuously develops and enhances its software platform to incorporate new features and technologies, ensuring it remains competitive and meets evolving customer needs.
• Sales and Marketing: The company employs a direct sales force and digital marketing strategies to reach SMBs, demonstrating the value of its solutions through product demonstrations and success stories.
• Customer Support and Training: Thryv provides ongoing customer support and training resources to help SMBs effectively utilize its platform. This includes online documentation, webinars, and personalized assistance.
• Partnerships and Alliances: Thryv strategically partners with other companies to expand its reach and offer complementary services, enhancing the overall value proposition for its customers.
• Data Analytics and Insights: The company leverages data analytics to gain insights into customer behavior and market trends, informing product development and marketing strategies.

Interested in learning more? Check out: Exploring Thryv Holdings, Inc. (THRY) Investor Profile: Who’s Buying and Why?

Thryv's Strategic Advantages

Thryv's success in the market is underpinned by several strategic advantages:

• Integrated Platform: Thryv offers an all-in-one platform that combines CRM, marketing automation, and payment processing, providing SMBs with a single solution for managing their business operations.
• Focus on SMBs: The company's exclusive focus on SMBs allows it to tailor its solutions and services to the specific needs of this market segment.
• Comprehensive Marketing Solutions: Thryv provides a wide range of marketing services, including SEO, social media marketing, and online advertising, helping SMBs enhance their online presence and attract new customers.
• Scalable Business Model: The company's cloud-based platform enables it to efficiently scale its operations and serve a growing customer base.
• Experienced Management Team: Thryv's management team has a proven track record of success in the software and marketing industries, providing the company with strong leadership and strategic direction.

Thryv Holdings, Inc. (THRY) How It Makes Money

Thryv Holdings, Inc. primarily generates revenue by providing small to medium-sized businesses (SMBs) with end-to-end customer experience software. This software helps these businesses manage their customer relationships, payments, and marketing efforts.

Thryv's Revenue Breakdown

The revenue streams are categorized into SaaS and Marketing Services.

Thryv's Business Economics

Thryv's business economics are driven by its ability to attract and retain SMB customers on its SaaS platform. Key aspects include:

• Subscription Model: Thryv operates on a subscription-based model, providing recurring revenue.
• Customer Acquisition Costs (CAC): Investments in sales and marketing to acquire new customers are significant.
• Customer Lifetime Value (CLTV): Focuses on increasing CLTV through upselling additional modules and retaining customers.
• Gross Margins: High gross margins on SaaS revenue due to the scalability of the software platform.
• Operating Leverage: Achieving operating leverage as the company scales, with revenue growing faster than operating expenses.

Thryv's Financial Performance

Thryv's financial performance can be assessed through various metrics:

• Revenue Growth: As of the fiscal year 2024, Thryv reported total revenue of $531.5 million, representing a 6.4% increase compared to 2023. SaaS revenue grew by 14.7% to $336.1 million.
• Gross Profit: The gross profit for 2024 was $334.8 million, with a gross margin of 63%.
• Net Income/Loss: Thryv reported a net loss of $29.8 million for 2024, an improvement from the $74.3 million net loss in the prior year.
• Adjusted EBITDA: Adjusted EBITDA for 2024 totaled $164.2 million, representing a 30.9% margin on total revenue.
• Cash Flow: Thryv generated $121.1 million in cash from operations during 2024 and had free cash flow of $107.4 million.

For additional insights into Thryv's financial health, you can explore: Breaking Down Thryv Holdings, Inc. (THRY) Financial Health: Key Insights for Investors

Thryv Holdings, Inc. (THRY) Market Position & Future Outlook

Thryv Holdings, Inc. is strategically positioned to capitalize on the evolving needs of small to medium-sized businesses (SMBs) through its comprehensive software and marketing solutions, with a focus on expanding its product offerings and customer base. The company's future outlook is shaped by its ability to innovate and adapt to the changing digital landscape, while also addressing the challenges of competition and economic uncertainty.

Competitive Landscape

Opportunities & Challenges

Industry Position

Thryv Holdings operates within the competitive landscape of SMB software and marketing solutions. Its position is characterized by:

• Comprehensive Platform: Thryv offers an end-to-end platform that combines CRM, marketing automation, and business management tools, distinguishing it from competitors with more focused offerings.
• Focus on SMBs: The company's dedicated focus on the SMB market allows it to tailor its solutions and support to the specific needs of these businesses.
• Integrated Marketing Solutions: Thryv's integrated marketing solutions provide SMBs with a unified approach to managing their online presence and customer engagement.

To gain more insights into the company's guiding principles, check out: Mission Statement, Vision, & Core Values of Thryv Holdings, Inc. (THRY).