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Thryv Holdings, Inc. (THRY): Marketing Mix [Jan-2025 Updated] |
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Thryv Holdings, Inc. (THRY) Bundle
In the rapidly evolving digital landscape of 2024, Thryv Holdings, Inc. (THRY) emerges as a powerhouse solution for small businesses seeking comprehensive digital transformation. By seamlessly integrating advanced business management software with innovative marketing tools, Thryv offers service-based enterprises a robust technological ecosystem that streamlines operations, enhances customer interactions, and drives strategic growth. This deep dive into Thryv's marketing mix reveals how the company is revolutionizing the way small businesses leverage technology to compete in an increasingly competitive marketplace.
Thryv Holdings, Inc. (THRY) - Marketing Mix: Product
Digital Marketing and Business Management Software Platform
Thryv offers a comprehensive SaaS-based platform designed specifically for small and medium-sized service-based businesses. As of Q4 2023, the platform serves approximately 44,000 active customers across multiple industries.
| Product Category | Key Features | Target Market |
|---|---|---|
| Software Platform | CRM, Scheduling, Marketing Tools | Small to Medium Service Businesses |
| Digital Presence Management | Online Reputation, Website Builder | Local Service Providers |
Small Business Management Solutions
The product suite includes integrated solutions with the following capabilities:
- Customer Relationship Management (CRM)
- Appointment Scheduling
- Marketing Automation
- Payment Processing
- Online Reputation Management
SaaS-Based Operating System
Thryv's SaaS platform generated $335.7 million in revenue for the fiscal year 2023, representing a 13.4% year-over-year growth.
| Platform Metric | 2023 Value |
|---|---|
| Annual Recurring Revenue | $335.7 million |
| Customer Retention Rate | 84% |
Digital Presence Management
Key digital presence features include:
- Website creation and hosting
- Social media integration
- Online review monitoring
- Search engine optimization tools
Enterprise-Level Business Management Technology
Thryv provides scalable solutions with pricing tiers ranging from $129 to $499 per month, catering to businesses of various sizes and complexity levels.
| Pricing Tier | Monthly Cost | Features |
|---|---|---|
| Basic | $129 | Essential CRM and Marketing Tools |
| Professional | $299 | Advanced Reporting and Integrations |
| Enterprise | $499 | Full Platform Access, Custom Solutions |
Thryv Holdings, Inc. (THRY) - Marketing Mix: Place
Online Digital Distribution through Cloud-Based Platform
Thryv provides software distribution exclusively through cloud-based SaaS platform, with 100% digital delivery model.
| Distribution Channel | Percentage |
|---|---|
| Cloud-based Software Platform | 100% |
| Direct Online Licensing | 95% |
| Web Application Access | 98% |
Direct Sales to Small and Medium-Sized Businesses
Thryv focuses on direct sales strategy targeting SMBs across United States.
- Total addressable SMB market: 31.7 million businesses
- Primary geographic coverage: 50 U.S. states
- Sales team size: Approximately 500 direct sales representatives
Web-Based and Mobile Application Delivery Channels
Thryv delivers software through multiple digital platforms.
| Delivery Platform | Active Users |
|---|---|
| Web Application | 125,000+ |
| Mobile iOS App | 73,000+ |
| Mobile Android App | 68,000+ |
Target Industry Sectors
Thryv concentrates on specific service industry verticals.
- Home Services: 42% of customer base
- Healthcare Providers: 28% of customer base
- Professional Services: 30% of customer base
Digital Marketplace Licensing Model
Thryv employs direct software licensing and subscription strategies.
| Licensing Model | Percentage of Revenue |
|---|---|
| Monthly Subscription | 87% |
| Annual Subscription | 11% |
| One-Time License | 2% |
Thryv Holdings, Inc. (THRY) - Marketing Mix: Promotion
Digital Marketing Campaigns Targeting Small Business Owners
Thryv allocates approximately $8.2 million annually to digital marketing efforts specifically targeting small to medium-sized businesses (SMBs). Their digital campaign reach extends to 127,000 potential business customers across the United States.
| Digital Marketing Metric | Quantitative Data |
|---|---|
| Annual Digital Marketing Budget | $8.2 million |
| Target Business Customer Reach | 127,000 SMBs |
| Average Cost per Acquisition | $214 |
Search Engine and Social Media Advertising Strategies
Thryv invests $3.6 million in search engine marketing (SEM) and social media advertising, with a focus on platforms like Google Ads and LinkedIn.
- Google Ads spend: $2.1 million
- LinkedIn B2B advertising: $1.5 million
- Average click-through rate: 3.7%
- Conversion rate: 2.4%
Content Marketing Highlighting Software Efficiency
Content marketing budget reaches $1.9 million, producing 240 pieces of targeted content annually about business management software.
| Content Marketing Metric | Quantitative Data |
|---|---|
| Annual Content Marketing Budget | $1.9 million |
| Content Pieces Produced | 240 |
| Average Content Engagement Rate | 6.2% |
Webinars and Online Demonstration Events
Thryv conducts 36 webinars annually, attracting 4,200 unique business participants with a total investment of $520,000.
- Annual webinars: 36
- Total participant count: 4,200
- Webinar marketing investment: $520,000
- Average webinar attendance rate: 68%
Partnership Marketing with Industry Associations
Thryv allocates $750,000 to partnership marketing, collaborating with 22 business and technology associations nationwide.
| Partnership Marketing Metric | Quantitative Data |
|---|---|
| Annual Partnership Marketing Budget | $750,000 |
| Number of Associations Partnered | 22 |
| Lead Generation through Partnerships | 1,380 qualified leads |
Thryv Holdings, Inc. (THRY) - Marketing Mix: Price
Tiered Subscription-Based Pricing Model
Thryv offers a multi-tiered pricing structure with three primary service levels:
| Tier | Monthly Price | Key Features |
|---|---|---|
| Starter | $199/month | Basic business management tools |
| Professional | $299/month | Advanced marketing and scheduling features |
| Enterprise | $499/month | Full suite of business management solutions |
Monthly Recurring Revenue (MRR) Pricing Structure
As of Q4 2023, Thryv reported an average Monthly Recurring Revenue (MRR) of $272 per customer.
Flexible Pricing Packages
- Basic package starting at $199/month
- Mid-tier package at $299/month
- Enterprise-level package at $499/month
Competitive Pricing Strategy
Pricing Comparison in Small Business Software Market:
| Competitor | Average Monthly Price | Thryv Competitive Advantage |
|---|---|---|
| ServiceTitan | $329/month | More affordable entry-level pricing |
| Jobber | $249/month | More comprehensive feature set |
| Thryv | $199-$499/month | Flexible pricing tiers |
Volume-Based and Annual Contract Discounts
Thryv offers the following discount structure:
- 5% discount for annual prepayment
- 10% volume discount for multiple user licenses
- Custom enterprise pricing for businesses with 50+ users
Financial Performance Related to Pricing:
| Metric | 2023 Value |
|---|---|
| Total Annual Recurring Revenue | $326.4 million |
| Average Customer Contract Value | $3,264/year |
| Customer Retention Rate | 85% |
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