Trupanion, Inc. (TRUP): history, ownership, mission, how it works & makes money

Trupanion, Inc. (TRUP): history, ownership, mission, how it works & makes money

US | Financial Services | Insurance - Specialty | NASDAQ

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A Brief History of Trupanion, Inc. (TRUP)

Company Overview

Trupanion, Inc. is a pet insurance provider headquartered in Seattle, Washington. Founded in 2000, the company focuses on providing medical insurance for cats and dogs.

Financial Performance

Fiscal Year Total Revenue Net Income/Loss Subscribers
2022 $696.4 million ($53.8 million) Approximately 1.4 million pets
2023 $785.3 million ($41.2 million) Approximately 1.6 million pets

Key Business Metrics

  • Subscription-based recurring revenue model
  • Operates primarily in North America
  • Offers direct payment to veterinarians for medical treatments

Stock Performance

As of January 2024, Trupanion (TRUP) trades on the NASDAQ stock exchange with a market capitalization of approximately $1.2 billion.

Operational Statistics

Metric 2023 Data
Veterinary practices integrated Over 25,000
Membership retention rate 98.5%
Average monthly subscription $64.43

Corporate Governance

Darryl Rawlings serves as the founder and CEO of Trupanion, with the company being publicly traded since 2014.



A Who Owns Trupanion, Inc. (TRUP)

Major Institutional Shareholders

Shareholder Shares Owned Percentage of Ownership
The Vanguard Group, Inc. 4,247,878 12.44%
BlackRock Inc. 3,773,154 11.05%
Baillie Gifford & Co 2,786,331 8.16%

Insider Ownership

Darryl Rawlings, Founder and CEO, owns 5,867,784 shares, representing approximately 17.18% of the company's total outstanding shares.

Top Executive Ownership

  • Tricia Plouf (CFO): 54,478 shares
  • Murray Ragland (Chief Commercial Officer): 41,232 shares
  • Margi Tooth (Chief Operating Officer): 37,915 shares

Public Ownership

As of Q4 2023, 34,126,450 shares are publicly traded on NASDAQ under the ticker TRUP.



Trupanion, Inc. (TRUP) Mission Statement

Core Mission Overview

Trupanion's mission focuses on providing comprehensive medical insurance for pets, specifically designed to help pet owners manage unexpected veterinary expenses.

Financial Performance Metrics

Metric 2023 Value
Total Revenue $911.3 million
Net Membership 1,380,000 pets
Subscription Revenue $685.4 million
Gross Margin 27.3%

Key Strategic Focus Areas

  • Comprehensive pet medical insurance coverage
  • Direct veterinary hospital payment model
  • 100% coverage for eligible medical treatments
  • No payout limits per condition

Market Positioning

Trupanion operates exclusively in North America, with 94% of its business concentrated in the United States and Canada.

Membership Growth

Year Membership Additions
2022 174,000 new pets
2023 189,000 new pets

Operational Metrics

  • Average Monthly Subscription: $64.41
  • Retention Rate: 98.41%
  • Claims Paid: $541.2 million in 2023


How Trupanion, Inc. (TRUP) Works

Company Overview

Trupanion, Inc. is a pet insurance provider headquartered in Seattle, Washington. As of Q4 2023, the company had 1,396,000 total pets enrolled in their medical insurance program.

Financial Performance

Financial Metric 2023 Value
Total Revenue $931.3 million
Net Loss $44.7 million
Subscription Recurring Revenue $896.7 million

Insurance Model

Trupanion offers 90% reimbursement for veterinary costs after deductible, with no payout limits.

Key Service Features

  • Direct veterinary payment option
  • No breed or age restrictions
  • Covers hereditary and congenital conditions

Market Presence

Operates exclusively in North America, with primary markets in the United States and Canada.

Pricing Structure

Plan Type Average Monthly Cost
Dogs $66
Cats $40

Enrollment Statistics

As of December 31, 2023, Trupanion reported:

  • 1,396,000 total enrolled pets
  • Approximately 70% of pets are dogs
  • Approximately 30% of pets are cats

Stock Performance

NASDAQ ticker TRUP traded at $39.81 as of January 31, 2024.



How Trupanion, Inc. (TRUP) Makes Money

Pet Insurance Subscription Revenue

Trupanion generates revenue primarily through pet insurance subscriptions. As of Q4 2023, the company reported:

  • Total enrolled pets: 1,154,000
  • Monthly subscription revenue per pet: $64.46
  • Annual recurring revenue: $885.4 million

Subscription Model Breakdown

Category Financial Metric Amount
Subscription Revenue Q4 2023 Total $250.3 million
Subscription Growth Year-over-Year 21%
Subscription Retention Rate Monthly 98.5%

Additional Revenue Streams

Trupanion also generates revenue through:

  • Veterinary software platform fees
  • Licensing agreements
  • Pet health data monetization

Financial Performance

Financial Metric 2023 Amount
Total Revenue $1.04 billion
Gross Profit $381.2 million
Net Income $12.6 million

Geographic Revenue Distribution

  • United States: 87% of revenue
  • Canada: 13% of revenue

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