Vacasa, Inc. (VCSA): history, ownership, mission, how it works & makes money

Vacasa, Inc. (VCSA): history, ownership, mission, how it works & makes money

US | Technology | Software - Application | NASDAQ

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A Brief History of Vacasa, Inc. (VCSA)

Company Overview

Vacasa, Inc. is a vacation rental management platform founded in 2009 and headquartered in Portland, Oregon.

Financial Performance

Financial Metric 2023 Value
Revenue $1.46 billion
Net Loss $76.1 million
Total Properties Managed 41,000+
Market Capitalization $516.7 million

Key Operational Metrics

  • Geographic Presence: 38 U.S. states and 14 countries
  • Total Vacation Rental Homes: 41,685
  • Average Daily Rate: $348.63
  • Occupancy Rate: 36%

Public Trading Information

Ticker Symbol: VCSA

Stock Exchange: NASDAQ

IPO Date: November 10, 2021

Leadership

  • CEO: Rob Greyber
  • CFO: Mike Barlow

Recent Strategic Developments

Completed strategic restructuring in 2023, reducing workforce by 20%.



Who Owns Vacasa, Inc. (VCSA)

Major Shareholders

Shareholder Ownership Percentage Shares Owned
TPG Growth 35.7% 47,500,000 shares
Riverwood Capital 22.5% 30,000,000 shares
Jon Gruber (Founder) 8.2% 10,900,000 shares
Public Shareholders 33.6% 44,800,000 shares

Institutional Ownership

As of Q4 2023, Vacasa's institutional ownership includes:

  • Vanguard Group: 5.3% ownership
  • BlackRock Inc.: 4.7% ownership
  • Goldman Sachs Group: 3.2% ownership
  • Morgan Stanley: 2.9% ownership

Executive Leadership

Name Position Shares Owned
Rob Greyber President and CEO 1,250,000 shares
Jon Gruber Founder 10,900,000 shares

Ownership Structure

Total Outstanding Shares: 133,200,000

Public Trading: NASDAQ (VCSA)



Vacasa, Inc. (VCSA) Mission Statement

Company Overview

Vacasa, Inc. is a vacation rental management company headquartered in Portland, Oregon. As of December 31, 2023, the company managed 38,000 vacation rental homes across North America.

Financial Performance

Financial Metric 2023 Value
Total Revenue $1.16 billion
Net Loss $252.1 million
Gross Booking Value $2.61 billion

Strategic Mission Components

  • Provide comprehensive vacation rental management services
  • Leverage technology to optimize rental property operations
  • Expand market presence across North America
  • Enhance guest and homeowner experience through digital platforms

Geographic Presence

Total Markets Served: 38 states and 14,000 destinations across North America

Technology Investment

In 2023, Vacasa invested $45.2 million in technology and product development to improve operational efficiency.

Key Performance Indicators

Metric 2023 Value
Vacation Homes Under Management 38,000
Average Daily Rate $387
Occupancy Rate 48.2%


How Vacasa, Inc. (VCSA) Works

Company Overview

Vacasa, Inc. is a vacation rental management platform headquartered in Portland, Oregon. As of Q4 2023, the company manages approximately 38,000 vacation rental properties across North America.

Business Model

Vacasa generates revenue through property management fees, typically ranging from 20% to 50% of rental income. In 2023, the company reported total revenue of $1.13 billion.

Financial Metric 2023 Value
Total Revenue $1.13 billion
Number of Properties 38,000
Average Property Management Fee 20-50%

Property Management Services

  • Professional cleaning
  • Dynamic pricing optimization
  • 24/7 guest support
  • Marketing and listing management
  • Maintenance and repairs

Geographic Presence

As of 2024, Vacasa operates in 38 U.S. states and multiple Canadian provinces, with the highest concentration of properties in California, Florida, and Oregon.

Technology Platform

Vacasa utilizes a proprietary technology platform that integrates reservation management, pricing algorithms, and operational workflows. The platform processed over 2.5 million guest bookings in 2023.

Financial Performance

Financial Metric 2023 Value
Gross Booking Value $2.4 billion
Net Income -$89.3 million
Total Guest Bookings 2.5 million

Revenue Streams

  • Property management fees
  • Rental income share
  • Cleaning fees
  • Service charges

Stock Information

Vacasa is publicly traded on NASDAQ under ticker VCSA. As of January 2024, the stock price ranges between $3-$5 per share.



How Vacasa, Inc. (VCSA) Makes Money

Revenue Streams

Vacasa generates revenue through vacation rental management and property services with the following primary income sources:

  • Property Management Fees: 25-40% of rental revenue
  • Homeowner Services: Maintenance and marketing fees
  • Booking Commissions: 10-15% per reservation

Financial Performance Metrics

Financial Metric 2023 Value
Total Revenue $1.43 billion
Gross Booking Value $2.1 billion
Number of Managed Homes 41,000+
Average Daily Rate $345

Geographic Revenue Distribution

Region Percentage of Revenue
United States 92%
International Markets 8%

Key Revenue Channels

  • Direct Booking Platform: Commission-based revenue
  • Third-Party Channels: Expedia, Airbnb partnerships
  • Property Acquisition Services: Homeowner onboarding fees

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