WD-40 Company (WDFC): history, ownership, mission, how it works & makes money

WD-40 Company (WDFC): history, ownership, mission, how it works & makes money

US | Basic Materials | Chemicals - Specialty | NASDAQ

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A Brief History of WD-40 Company (WDFC)

Company Overview

WD-40 Company (NASDAQ: WDFC) is headquartered in San Diego, California. As of 2024, the company operates with a market capitalization of approximately $2.3 billion.

Financial Performance

Financial Metric 2023 Value
Annual Revenue $542.3 million
Net Income $108.6 million
Earnings Per Share $7.85
Dividend Yield 1.4%

Global Presence

WD-40 Company operates in multiple countries, with product distribution in over 176 countries worldwide.

Product Portfolio

  • WD-40 Multi-Use Product
  • WD-40 Specialist
  • WD-40 Bike Product Line
  • GT85 Product Range

Stock Performance

Stock Metric 2024 Value
Stock Price (February 2024) $195.67
52-Week High $223.45
52-Week Low $165.32

Operational Metrics

  • Total Employees: 532
  • Manufacturing Facilities: 4 global locations
  • Research and Development Spending: $18.2 million in 2023

Revenue Breakdown

Geographic Region Revenue Contribution
North America 62%
Europe 23%
Asia Pacific 10%
Other Regions 5%


Who Owns WD-40 Company (WDFC)

Institutional Ownership

As of Q4 2023, institutional ownership of WD-40 Company (WDFC) stands at 87.2%.

Top Institutional Shareholders Shares Owned Percentage
Vanguard Group Inc 2,187,643 32.1%
BlackRock Inc 1,543,221 22.7%
Dimensional Fund Advisors LP 762,345 11.2%
State Street Corporation 543,221 8.0%

Insider Ownership

Insider ownership of WD-40 Company is approximately 3.6% as of January 2024.

  • CEO Garry Ridge owns 218,765 shares
  • CFO Jay Rembolt owns 54,321 shares
  • Other executives collectively own 87,654 shares

Public Float

The public float for WD-40 Company is 6,782,345 shares, representing 99.4% of total outstanding shares.

Ownership Structure

WD-40 Company is a publicly traded company listed on NASDAQ under ticker symbol WDFC.



WD-40 Company (WDFC) Mission Statement

Company Overview

WD-40 Company (NASDAQ: WDFC) reported annual revenue of $571.9 million for fiscal year 2023. The company's market capitalization was approximately $2.5 billion as of January 2024.

Mission Statement Components

The company focuses on developing and marketing multi-purpose maintenance products globally.

Financial Metric 2023 Value
Total Revenue $571.9 million
Net Income $86.7 million
Gross Margin 53.4%

Strategic Focus Areas

  • Global market expansion
  • Product innovation
  • Sustainable business practices

Global Presence

WD-40 Company operates in 15 countries and sells products in 176 countries.

Geographic Segment Revenue Contribution
Americas $308.4 million
Europe, Middle East & Africa $157.2 million
Asia-Pacific $106.3 million

Product Portfolio

  • WD-40 Multi-Use Product
  • WD-40 Specialist
  • WD-40 Bike Product Line
  • No-Mess Pen

Financial Performance Metrics

Earnings per share (EPS) for 2023: $4.85. Dividend yield: 1.2%. Return on equity: 38.6%.



How WD-40 Company (WDFC) Works

Company Overview

WD-40 Company (NASDAQ: WDFC) is headquartered in San Diego, California. The company reported annual revenue of $538.6 million in fiscal year 2023. Market capitalization as of January 2024 is approximately $2.1 billion.

Product Portfolio

Primary Product WD-40 Multi-Use Product
Other Brands WD-40 Specialist, 3-IN-ONE, Solvol, GT85
Global Markets Over 176 countries

Financial Performance

  • Gross Margin: 53.7%
  • Net Income: $94.3 million
  • Operating Cash Flow: $110.2 million
  • Dividend Yield: 1.5%

Global Distribution Channels

Retail Stores 60%
Industrial Distributors 25%
Online Sales 15%

Manufacturing and Operations

The company operates manufacturing facilities in the United States, United Kingdom, and China. Total manufacturing capacity: 35 million units annually.

Research and Development

R&D investment in 2023: $12.4 million. Focus areas include product innovation and sustainability initiatives.



How WD-40 Company (WDFC) Makes Money

Revenue Streams

WD-40 Company generates revenue through multiple product lines and global market segments:

Product Category Annual Revenue (2023) Market Share
WD-40 Maintenance Products $541.3 million 62%
Specialty Products $214.7 million 24%
Homecare Products $126.5 million 14%

Geographic Revenue Distribution

  • United States: $403.2 million (47%)
  • Europe: $248.6 million (29%)
  • Americas (excluding US): $112.4 million (13%)
  • Asia-Pacific: $91.3 million (11%)

Sales Channels

WD-40 Company distributes products through:

  • Retail stores: 68% of total sales
  • Industrial distributors: 22% of total sales
  • Online platforms: 10% of total sales

Financial Performance

Financial Metric 2023 Value
Total Revenue $571.2 million
Net Income $87.6 million
Gross Profit Margin 54.3%
Operating Margin 19.7%

Product Portfolio Breakdown

  • WD-40 Classic: $276.5 million
  • Specialist Product Line: $157.8 million
  • Carpet Fresh: $42.3 million
  • Other Specialty Products: $94.6 million

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