WiMi Hologram Cloud Inc. (WIMI): History, Ownership, Mission, How It Works & Makes Money

How does a company like WiMi Hologram Cloud Inc. (WIMI), a leader in Hologram Augmented Reality (AR) solutions, manage to post a 926% surge in net income while its revenue simultaneously drops? This counterintuitive financial performance is the story of a strategic pivot in the volatile, high-tech market, where the company's net income for the first half of 2025 soared to CNY 126.3 million (USD 17.6 million) on a revenue of CNY 188.24 million. You need to understand how WiMi's focus on high-margin holographic AR automotive software and 3D holographic pulse LiDAR technology, plus a massive cash reserve of USD 445.6 million as of mid-2025, is reshaping its valuation and future trajectory. We'll defintely dive into the history, mission, and the mechanics of how this $36.65 Million USD market cap company is positioning itself to deploy a planned $450 million into quantum and holographic advancements.

WiMi Hologram Cloud Inc. (WIMI) History

You want to understand the foundation and trajectory of WiMi Hologram Cloud Inc. (WIMI), and honestly, it's a story of a China-based tech company that made a hard pivot into the high-growth, high-risk world of holographic augmented reality (AR) and then had to make some tough, pragmatic decisions to stay on the NASDAQ. The key takeaway is this: the company is a 2015 startup that, by 2025, is sitting on a war chest of cash, approximately RMB 3.266 billion (around USD 455 million), and is aggressively shifting its focus to quantum and holographic technology development.

Given Company's Founding Timeline

Year established

WiMi Hologram Cloud Inc. was established in 2015. That's a relatively young company in the tech space, but they've moved fast.

Original location

The company is headquartered in Beijing, People's Republic of China. Their core market and operational base remain in China, which is critical context for their regulatory and market exposure.

Founding team members

The company's founding is associated with key leadership like Jie Zhao, who serves as the Founder and Chairman. Other long-standing executives, like Shuo Shi, the Chief Executive and Operations Officer, have been instrumental in steering the company through its public life.

Initial capital/funding

While the initial seed capital from 2015 isn't public, the first major capital injection came from its Initial Public Offering (IPO) on the NASDAQ Global Market. In April 2020, the IPO was priced to raise $26.1 million. This capital market debut was the real starting line for their global expansion plans, plus it was a notable IPO during the early stages of the COVID-19 pandemic.

Given Company's Evolution Milestones

Given Company's Transformative Moments

The company's history isn't a straight line; it's a series of strategic pivots and financial engineering moves. The biggest shifts weren't just about product, but about capital and market perception.

The first major transformative moment was the April 2020 NASDAQ IPO. This move immediately positioned a China-based AR company on a global stage, giving them the currency-literally-to expand their holographic AR content library, which by 2025 included 4,654 AR holographic contents.

The second, and perhaps most telling, moment occurred in 2025. Despite reporting a revenue decrease for the half year ending June 30, 2025, to CNY 188.24 million, the company's net income soared to CNY 106.3 million, which is a massive jump year-over-year. This financial strength led to a radical strategic announcement in August 2025:

• Massive Tech Investment: WiMi Hologram Cloud Inc. announced plans to dedicate USD 450 million toward advancements in quantum technology and holographic applications.
• Cash Position: This is possible because their total cash reserves, including Bitcoin-related investments, reached approximately USD 455 million as of August 2025. This shows a defintely aggressive, trend-aware realist approach to capital allocation.
• NASDAQ Compliance: The April 2025 1-for-20 reverse share split was a necessary, pragmatic move to keep the stock price above the minimum bid requirement, ensuring the company maintained its access to the deep US capital markets.

These actions show a company that is not just focused on its current AR advertising and entertainment segments, but is actively trying to jump ahead of the curve into next-generation technologies like quantum computing to create a sustainable, high-value future. You should check out Exploring WiMi Hologram Cloud Inc. (WIMI) Investor Profile: Who's Buying and Why? for a deeper dive into who is backing this strategy.

WiMi Hologram Cloud Inc. (WIMI) Ownership Structure

WiMi Hologram Cloud Inc.'s ownership structure is characterized by a high degree of retail and strategic investor interest, with a relatively small portion held by institutional funds, which is common for smaller-cap technology stocks. This means the stock's price action can be more volatile, as it's less influenced by the large, stable positions of major institutions like BlackRock.

Given Company's Current Status

WiMi Hologram Cloud Inc. is a public company, trading on the NASDAQ Global Market under the ticker symbol WIMI. Its public status allows for easy access for individual investors, but it also subjects the company to stringent regulatory and reporting requirements from the Securities and Exchange Commission (SEC).

In April 2025, the company executed a 1-for-20 reverse share split to help maintain compliance with the NASDAQ minimum bid price requirement of $1.00 per share. This action reduced the total number of outstanding shares but did not change any shareholder's proportional equity interest. The company's market capitalization stood at approximately $59.74 million as of November 17, 2025, which places it firmly in the small-cap category.

Given Company's Ownership Breakdown

As of the 2025 fiscal year data, the ownership distribution shows that the vast majority of shares are held outside of traditional institutional funds and direct insider holdings, suggesting a significant float held by the general public and other strategic private entities. Here's the quick math on the breakdown using the most recent available data:

The institutional ownership of 4.02%, or approximately 507,605 shares out of 12.86 million total shares outstanding, is quite low. This low institutional interest can sometimes be a signal of overlooked value, but it can defintely also point to higher risk or volatility due to a lack of large, stabilizing anchor investors.

Given Company's Leadership

The company is steered by a seasoned management team with an average tenure of 5.1 years, which is a good sign of stability and deep sector knowledge in the complex augmented reality (AR) space. The leadership is focused on executing the company's core mission, which you can read more about in Mission Statement, Vision, & Core Values of WiMi Hologram Cloud Inc. (WIMI).

The key executives driving the day-to-day operations and long-term strategy are:

• Shuo Shi: Chief Executive Officer (CEO) and Director. He has been in the CEO role since October 2020, bringing significant operational experience.
• Songrui Guo: Chief Technology Officer (CTO) and Director. Appointed in October 2020, he is critical for the company's focus on holographic AR technology development.

The board and management team's primary action is to continue innovating in holographic AR advertising and entertainment products while managing the ongoing compliance needs of a NASDAQ-listed company. Their alignment is crucial for navigating the competitive Chinese AR market.

WiMi Hologram Cloud Inc. (WIMI) Mission and Values

WiMi Hologram Cloud Inc. stands for technological leadership in the Augmented Reality (AR) space, aiming to build a comprehensive holographic ecosystem that bridges the gap between advanced computer vision and real-world application. Their core purpose is to drive innovation in holographic technology and deliver immersive experiences, backed by a significant 2025 investment of USD 450 million into quantum and holographic applications.

WiMi Hologram Cloud Inc.'s Core Purpose

You're looking for the soul of the company, what they stand for beyond the mid-2025 total assets of RMB 3.4 billion (approximately USD 475 million). What you find is a deep commitment to being a technical pioneer and a market builder, especially in the Chinese holographic ecosystem. They don't have a single, pithy mission statement plastered everywhere, but their actions define their purpose.

Official Mission Statement (De Facto)

The company's mission is fundamentally about building a strong, open platform that connects holographic technology to real-world use cases, promoting industry-wide development. They are defintely focused on the technical execution.

• Advance holographic technology and its applications across various sectors.
• Build a strong and open service platform to bridge holographic technology and computer vision presentation.
• Deliver innovative and immersive holographic experiences to clients and end-users.
• Realize the application and presentation of holographic computer vision in different scenarios.

Vision Statement

WiMi Hologram Cloud Inc.'s vision is clear: dominate the domestic holographic AR market and achieve global influence. This isn't a small-scale ambition; it's about creating an entire ecosystem.

• Become a holographic cloud platform with international influence.
• Achieve the vision of becoming the creator of China's holographic ecology.
• Be a first-in-class market leader in holographic AR technology.

Here's the quick math: they are already a leader in China, boasting an image processing speed that is 80 percent faster than the industry average, processing 500 to 550 data blocks compared to the peer average of 40 to 50. That's a serious technical edge.

WiMi Hologram Cloud Inc. Slogan/Tagline

While a formal, catchy tagline isn't consistently used in their recent financial communications, the most accurate descriptor of their core business and ambition is: Holographic AR Technology Provider and Ecosystem Creator.

Their focus is on the future, which is why they have a vast portfolio of 4,654 AR holographic contents and are making large-scale strategic investments. You can see how these technical strengths translate to investor interest by reading Exploring WiMi Hologram Cloud Inc. (WIMI) Investor Profile: Who's Buying and Why?

WiMi Hologram Cloud Inc. (WIMI) How It Works

WiMi Hologram Cloud Inc. operates as an integrated holographic Augmented Reality (AR) technology provider, creating and delivering immersive digital content and technical solutions across diverse sectors like advertising, entertainment, and automotive. The core business model monetizes its proprietary holographic content library and advanced computer vision technologies by licensing them and providing custom AR solutions to enterprise clients.

Given Company's Product/Service Portfolio

Given Company's Operational Framework

The company's value creation starts with its robust research and development (R&D) engine, which is focused on holographic 3D computer vision acquisition, AI synthesis, and high-speed data transmission. They spent RMB 111.7 million (USD $15.5 million) on R&D in the 2024 fiscal year to drive this innovation. This investment feeds directly into their core assets, like the holographic AR application platform.

The operational process is defintely a closed loop: they develop the foundational technology, create the holographic content, and then deploy it through their integrated platform for clients. Revenue, which was approximately $40.59 Million USD for the trailing twelve months (TTM) as of November 2025, is primarily generated from service fees for AR advertising campaigns and licensing fees for their content and technology solutions, including the holographic semiconductor business.

• Content Acquisition: Rapidly digitize real-world objects into 3D models for the content library.
• AI Synthesis: Use proprietary AI to process and synthesize holographic images for various scenarios.
• Platform Deployment: Deliver content via the integrated AR platform, supporting applications from in-car Head-Up Displays (HUD) to mobile devices.
• Expansion: Strategic investment of USD $450 million is planned for advancements in quantum technology and holographic applications, signaling a clear push beyond current core offerings.

You can get a deeper look into the capital flows by Exploring WiMi Hologram Cloud Inc. (WIMI) Investor Profile: Who's Buying and Why?

Given Company's Strategic Advantages

WiMi Hologram Cloud Inc. maintains a clear competitive advantage in its technical speed and financial strength. The speed of its image processing is a major differentiator, running approximately 80 percent faster than the industry average. This efficiency allows them to process a massive volume of data, collecting 500 to 550 data blocks within a space unit compared to the typical 40 to 50 blocks from competitors. That's a huge difference in real-time performance.

Also, the company's financial position is exceptionally strong, which funds their aggressive R&D and expansion. As of June 30, 2025, their cash, cash equivalents, and short-term investments totaled RMB 3.1896 billion (USD $445.6 million), marking a 183% year-over-year increase. This liquidity provides a significant buffer and capital for new ventures. The operational execution has also been paying off: net income for the first half of 2025 surged to USD $17.6 million, a remarkable 926% year-over-year growth. That kind of profitability turnaround gives them serious leverage in the market.

WiMi Hologram Cloud Inc. (WIMI) How It Makes Money

WiMi Hologram Cloud Inc. generates its revenue primarily by providing holographic Augmented Reality (AR) advertising services, essentially creating and placing three-dimensional, interactive digital content into online video and media for its clients.

The company's business model has recently consolidated, focusing its entire revenue stream on this core service, moving away from other ventures like AR entertainment and semiconductor sales.

WiMi Hologram Cloud Inc.'s Revenue Breakdown

As of the 2024 fiscal year-end, the company made a strategic shift to focus exclusively on its core competency. This means the revenue model is now concentrated on a single, primary stream, which is the most recent structural data available to us.

Here's the quick math: For the full year 2024, AR Advertising Services accounted for 100.0% of the total revenue, a sharp increase from 97.7% in 2023, as the company discontinued its Semiconductor business segment. However, overall revenue is still shrinking; the H1 2025 total revenue of CNY 188.24 million was a 28.90% decrease year-over-year.

Business Economics

The core economic engine is a project-based service model. WiMi Hologram Cloud Inc. charges clients for the creation, insertion, and display of holographic AR content in media, typically on a per-project or performance-based fee structure.

• Pricing Model: Revenue is largely driven by the number of advertising campaigns and the complexity of the holographic content produced, which is a per-project fee model, not a subscription.
• Cost Structure: The primary cost of revenue is linked to content production (salaries for R&D/creative teams) and channel costs (fees paid to media platforms for ad placement).
• Gross Margin: The trailing twelve months (TTM) gross margin, a key measure of production efficiency, stands at approximately 26.97%. This margin indicates what percent of revenue is left after covering the direct costs of providing the AR service.
• Scalability: The model is highly scalable in theory, as the underlying technology (holographic AR solutions) can be licensed or deployed across multiple platforms, but execution risk is high given the recent revenue decline.

The shift to 100% AR advertising revenue simplifies the business model, but it also concentrates all risk into one segment. That's a double-edged sword.

WiMi Hologram Cloud Inc.'s Financial Performance

While revenue has been under pressure, the company has shown a dramatic turnaround in profitability, which is a critical point for investors to consider. The focus on cost control and operational efficiency has paid off, defintely.

• Net Income Surge: For the first half of 2025 (H1 2025), the company reported a net income of RMB 126.3 million (USD 17.6 million), representing a massive 926% year-over-year increase from H1 2024. This dramatic profitability expansion is the standout metric.
• Liquidity Position: As of June 30, 2025, WiMi's financial position was robust, with cash, cash equivalents, and short-term investments totaling RMB 3.1896 billion (USD 445.6 million), an impressive 183% year-over-year increase. This strong cash reserve provides a significant buffer for R&D and strategic investments in new technologies like quantum computing and holographic applications.
• Profitability: The TTM net profit margin is approximately 13.22%. This is the percentage of revenue that translates into profit after all expenses, a healthy sign of operational control despite the top-line challenges.

You need to look past the declining revenue and focus on the net income growth; the company is making more money on less sales, indicating serious cost-cutting or a shift to higher-margin projects. For a deeper dive into the balance sheet, read Breaking Down WiMi Hologram Cloud Inc. (WIMI) Financial Health: Key Insights for Investors.

WiMi Hologram Cloud Inc. (WIMI) Market Position & Future Outlook

WiMi Hologram Cloud Inc. is strategically positioning itself to capitalize on the convergence of holographic Augmented Reality (AR) and Artificial Intelligence (AI) in the rapidly expanding Asia-Pacific market, backed by a significant H1 2025 net income surge of 926% to USD 17.6 million. The company's future trajectory hinges on its aggressive USD 450 million investment in quantum technology and holographic applications, moving it beyond content creation into core hardware and computing infrastructure.

Competitive Landscape

In the broader Augmented Reality and holographic technology ecosystem, WiMi Hologram Cloud Inc. operates in a niche where it competes on technology patents against giants, but on market execution against regional players. The global Hologram Technology Market is projected to be worth USD 7.14 billion in 2025, and while WiMi is a small-cap player, its specialization provides a critical advantage.

Opportunities & Challenges

The company is sitting on significant cash reserves of approximately USD 455 million as of August 2025, which gives it the financial flexibility to pursue strategic acquisitions and R&D. This strong liquidity is a clear signal of operational success, but it also raises questions about capital deployment efficiency, especially with the planned USD 450 million investment in next-generation tech like quantum computing and holographic applications. Honestly, that's a huge bet.

Industry Position

WiMi Hologram Cloud Inc. occupies a specialized position as a holographic AR technology provider, particularly in the Chinese market where the Augmented Reality market is expected to grow at a Compound Annual Growth Rate (CAGR) of 41.8% from 2025 to 2030. Its strength lies in its comprehensive library of 4,654 AR holographic contents and its full-stack approach, covering everything from content to software and hardware components like holographic semiconductors and LiDAR.

• Own a large portfolio of 78 registered holographic technology patents.
• Focus on high-margin, professional applications like automotive HUD software and 3D holographic pulse LiDAR.
• The strategic 1-for-20 reverse share split enacted in April 2025 was a move to maintain Nasdaq compliance and enhance stock attractiveness to a broader investor base, signaling management's focus on capital market stability.
• The company's exceptional net income growth in H1 2025, reaching USD 17.6 million, suggests a successful monetization of its technology portfolio, defintely a key metric to watch.

For a deeper dive into the financials, you should read Breaking Down WiMi Hologram Cloud Inc. (WIMI) Financial Health: Key Insights for Investors.