Exploring Pinterest, Inc. (PINS) Investor Profile: Who’s Buying and Why?

Have you ever wondered who exactly is investing in Pinterest (PINS) and what their reasons are? As of April 2025, 1398 institutional owners and shareholders have filed forms with the Securities Exchange Commission (SEC), holding a total of 619,245,280 shares. But who are the major players, and what's driving their investment decisions? Let's dive into the investor profile of Pinterest to understand who's buying and, more importantly, why.

Pinterest, Inc. (PINS) Who Invests in [Company Name] and Why?

Understanding the investor profile of Pinterest, Inc. (PINS) involves examining the diverse range of entities and individuals that hold its stock. These investors are typically categorized into retail investors, institutional investors, and hedge funds, each with distinct motivations and strategies.

Key Investor Types:

Pinterest, Inc. (PINS) attracts a mix of investor types, each with their own investment styles and objectives:

• Retail Investors: These are individual investors who buy shares for their personal accounts. Retail investors might be drawn to Pinterest, Inc. (PINS) due to its brand recognition, user growth, and potential for long-term capital appreciation.
• Institutional Investors: These include mutual funds, pension funds, insurance companies, and other large entities that invest on behalf of their clients. Institutional investors often have a long-term investment horizon and conduct thorough fundamental analysis before investing.
• Hedge Funds: These are investment partnerships that use various strategies, including leveraging and short-selling, to generate returns. Hedge funds may invest in Pinterest, Inc. (PINS) based on perceived short-term opportunities or specific market trends.

Investment Motivations:

Investors are drawn to Pinterest, Inc. (PINS) for a variety of reasons, reflecting the company's unique position and prospects:

• Growth Prospects: Pinterest, Inc. (PINS) has demonstrated substantial user growth and increasing engagement, making it an attractive investment for those seeking high-growth opportunities in the tech sector.
• Market Position: As a unique platform for visual discovery and inspiration, Pinterest, Inc. (PINS) holds a distinct position in the social media landscape, setting it apart from competitors.

Investment Strategies:

The strategies employed by Pinterest, Inc. (PINS) investors vary depending on their investment goals and risk tolerance:

• Long-Term Holding: Many institutional investors adopt a long-term holding strategy, banking on Pinterest, Inc. (PINS)'s continued growth and market leadership over several years.
• Short-Term Trading: Hedge funds and some retail investors may engage in short-term trading, capitalizing on price fluctuations and market volatility.
• Value Investing: Some investors may view Pinterest, Inc. (PINS) as undervalued based on its growth potential and future earnings, leading them to adopt a value investing approach.

To illustrate the ownership structure, here’s a hypothetical snapshot based on available information:

Understanding who invests in Pinterest, Inc. (PINS) and why provides valuable insights into market sentiment and the company's future trajectory. The blend of retail, institutional, and hedge fund investors contributes to a dynamic and evolving investment landscape for Pinterest, Inc. (PINS).

For more insights into Pinterest, Inc. (PINS), you can explore: Pinterest, Inc. (PINS): History, Ownership, Mission, How It Works & Makes Money

Pinterest, Inc. (PINS) Institutional Ownership and Major Shareholders of Pinterest, Inc. (PINS)

Institutional ownership in Pinterest, Inc. (PINS) reflects the extent to which large financial institutions, hedge funds, and insurance companies hold the company’s shares. These investors often have significant resources and expertise, and their investment decisions can have a notable impact on Pinterest, Inc. (PINS)'s stock price and overall market sentiment. Tracking institutional ownership provides insights into the confidence level of sophisticated investors in the company's prospects.

As of December 31, 2024, the top institutional holders of Pinterest, Inc. (PINS) include:

• Vanguard Group Inc.
• BlackRock Fund Advisors
• SSgA Funds Management, Inc.
• Jennison Associates LLC
• Nikko Asset Management Americas, Inc.

These institutions manage substantial assets and their investment decisions are closely watched by other investors. The following table summarizes the holdings of the top institutional investors in Pinterest, Inc. (PINS):

Changes in institutional ownership can signal shifts in investor sentiment. An increase in holdings by major institutions may indicate a positive outlook for Pinterest, Inc. (PINS), while a decrease could suggest concerns about future performance. Recent filings and financial news reports provide insights into these changes, reflecting ongoing evaluations of the company's potential.

The actions of these large investors can influence Pinterest, Inc. (PINS)'s stock price due to the significant volumes they trade. Their investment strategies also impact the company's approach to growth and shareholder value. For example, if major institutional investors advocate for specific strategic changes or capital allocation decisions, Pinterest, Inc. (PINS) might consider these perspectives to align with shareholder interests.

Learn more about Pinterest, Inc. (PINS): Pinterest, Inc. (PINS): History, Ownership, Mission, How It Works & Makes Money

Pinterest, Inc. (PINS) Key Investors and Their Impact on Pinterest, Inc. (PINS)

Understanding who invests in Pinterest, Inc. (PINS) and why can offer valuable insights into the company's current standing and future prospects. Key investors can significantly influence company decisions and stock performance through their investment activities and strategic perspectives. Here’s a detailed look at some notable investors in Pinterest, Inc. (PINS) and their recent activities.

Institutional investors form a significant portion of Pinterest, Inc. (PINS)'s shareholder base. These firms manage large sums of money and often take substantial positions in the companies they invest in, thereby wielding considerable influence. As of Q1 2024, the top institutional holders of Pinterest, Inc. (PINS) stock included:

• Vanguard Group: Known for its index funds and low-cost investment options, Vanguard typically holds a significant percentage of outstanding shares.
• BlackRock: Another major asset manager with extensive holdings across various sectors.
• State Street Corporation: Offers a range of financial services and is a substantial investor in numerous publicly traded companies.

These institutional investors often have a long-term investment horizon, and their decisions to increase or decrease their stakes can significantly impact Pinterest, Inc. (PINS)'s stock price and overall market sentiment.

While specific data on activist investors targeting Pinterest, Inc. (PINS) was not available up to April 2025, it's important to monitor such activity. Activist investors typically seek to influence company management and strategy to unlock shareholder value. Their involvement can lead to significant changes in corporate governance, operational efficiency, or strategic direction.

Tracking recent moves by major investors provides insights into their confidence in Pinterest, Inc. (PINS)'s future. For example:

• Buying Activity: An increase in shares purchased by institutional investors may signal a positive outlook on Pinterest, Inc. (PINS)'s growth potential and strategic initiatives.
• Selling Activity: Conversely, a significant sell-off by major holders could indicate concerns about the company's performance or broader market conditions.

Reviewing SEC filings, such as 13F filings, offers detailed information on institutional ownership and recent trading activity. Monitoring these filings can help investors stay informed about who is buying or selling Pinterest, Inc. (PINS) stock and in what quantities.

Here's a hypothetical snapshot of institutional ownership based on the guidance to provide fiscal year 2024 data:

These figures are directional and serve to illustrate the scale of institutional investment in Pinterest, Inc. (PINS). Actual holdings and percentages may vary.

Understanding the profile and activities of Pinterest, Inc. (PINS)'s key investors is crucial for assessing the company's market dynamics and potential future performance. By tracking institutional ownership, monitoring activist investor involvement, and analyzing recent trading activity, stakeholders can gain valuable insights into the factors shaping Pinterest, Inc. (PINS)'s trajectory.

Pinterest, Inc. (PINS) Market Impact and Investor Sentiment

Understanding investor sentiment and market reactions is crucial for evaluating the potential of any publicly traded company. For Pinterest, Inc. (PINS), several factors influence how investors perceive the stock, including major shareholder activities, market trends, and analyst evaluations.

Investor sentiment toward Pinterest appears mixed, influenced by various factors. Recent data indicates a complex interplay of confidence and caution among major shareholders. For example, Indian investors' transactional activity in Pinterest shares has increased by 174.49% over the past 30 days, suggesting growing interest. However, search interest from India for Pinterest stock has decreased by -3% in the same period, reflecting a potential downward trend in information seeking Mission Statement, Vision, & Core Values of Pinterest, Inc. (PINS).

Here's a snapshot of major institutional holders and their positions:

• Vanguard Group Inc: Holds 56.74 million shares, representing 9.54% of outstanding shares, valued at $1,496,361,689.
• BlackRock Inc: Holds 37.99 million shares, accounting for 6.38%, with a value of $1,001,776,026.
• Elliott Investment Management L.P.: Possesses 28 million shares, or 4.71%, worth $738,360,023.

These significant holdings suggest strong institutional interest, but it's important to consider how these major players react to market changes and company performance.

Recent market reactions to Pinterest's performance have been notable. For instance, after the release of Q4 2024 earnings, the stock jumped approximately 16% in after-hours trading despite an earnings-per-share miss. This surge indicates that investors were particularly impressed with Pinterest's user growth and revenue exceeding expectations. Specifically, monthly active users (MAUs) increased more than anticipated to 553 million. Additionally, revenue growth showed strength, especially in international markets, with a 16% year-over-year increase in the U.S. and Canada, 21% in Europe, and an impressive 44% in the rest of the world.

However, the stock's performance has not been consistently positive. As of April 17, 2025, the share price was $25.26, compared to $32.91 on April 18, 2024, marking a 23.25% decline over that period. This reflects broader market skepticism and volatility, as Pinterest shares have experienced significant price swings, with 11 moves greater than 5% over the past year.

Here is a summary of insider trading activities:

In 2025, insiders have sold 208,962 shares worth $6,835,121, and in 2024, they sold 594,909 shares valued at $22,486,158. This trend of insider selling may influence investor sentiment, as it could suggest a lack of confidence among those with the most intimate knowledge of the company.

Analysts' perspectives on Pinterest's future are varied, offering a range of price targets and ratings. As of April 8, 2025, the average 12-month price target was $43.25, with a high estimate of $55.00 and a low of $30.00. Recent evaluations include:

• Baird: Adjusted the price target to $34 from $42, maintaining an Outperform rating.
• KeyBanc Capital Markets: Reduced the price target from $41.00 to $37.00, keeping an Overweight rating.
• Guggenheim: Upgraded the stock rating from Neutral to Buy, raising the price target to $40.

These ratings reflect differing views on Pinterest's ability to navigate market challenges and capitalize on growth opportunities. Some analysts highlight the potential for monetization and profit growth driven by AI-enabled advertising, while others express concerns over consumer sentiment and the impact of tariffs.

Despite some analysts reducing their price targets, a majority maintain a positive outlook. For example, 72% of analysts recommend a Buy rating, while 27% suggest holding the stock. This indicates a generally favorable sentiment toward Pinterest's long-term potential.

Several factors support a potentially bullish outlook for Pinterest:

• Revenue Growth: Pinterest has shown consistent revenue increases, with a growth rate of 17.62% as of December 31, 2024.
• User Engagement: The platform's user base continues to expand, with monthly active users reaching 553 million in 2025, a 5.57% increase from the previous year.
• Financial Health: Pinterest maintains strong fundamentals, including a healthy gross profit margin of 79.4% and a robust revenue growth of 19.35% over the last twelve months. The company also has more cash than debt, providing ample liquidity.
• Stock Repurchase Program: A $2 billion stock repurchase program signals management's confidence in the company's undervaluation and potential for asset value expansion.

Conversely, there are also factors that contribute to a more cautious sentiment:

• Macroeconomic Concerns: Uncertainties surrounding tariffs and consumer price fluctuations could impact advertising budgets, affecting Pinterest's revenue.
• Competition: The social media landscape is highly competitive, requiring Pinterest to continuously innovate and stay relevant to maintain user growth and engagement.
• Insider Selling: The ongoing trend of insider selling might raise concerns among investors about the company's near-term prospects.

Overall, the investor sentiment surrounding Pinterest is a mix of optimism and caution. While the company exhibits strong growth in revenue, user engagement, and financial health, it also faces macroeconomic challenges and competitive pressures. Analyst ratings and price targets vary, reflecting the uncertainty in the market. Monitoring these factors is essential for understanding the potential trajectory of Pinterest's stock.

For additional insights into Pinterest's strategic direction, refer to: Mission Statement, Vision, & Core Values of Pinterest, Inc. (PINS).