Mission Statement, Vision, & Core Values (2025) of Easyhome New Retail Group Corporation Limited.

An Overview of Easyhome New Retail Group Corporation Limited

General Summary of Easyhome New Retail Group Corporation Limited

Easyhome New Retail Group Corporation Limited, founded in 2001, is a leading home furnishing retailer based in China. The company operates a chain of home improvement and decor stores that provide a variety of products ranging from furniture to home accessories. In 2024, Easyhome has expanded its market presence, operating over 2,200 stores across various provinces in China.

Easyhome’s core offerings include home furniture, building materials, household appliances, and design consultation services. The company has positioned itself as a one-stop shopping destination for home improvement needs, catering to both individual consumers and professional contractors. As of 2024, Easyhome reported sales of approximately ¥69 billion, reflecting a strong consumer demand in the home improvement sector.

Company's Financial Performance in the Latest Financial Reports

In the latest financial reporting period, Easyhome reported record-breaking revenues driven by robust sales from its primary product lines. According to the financial statement released in Q2 2024, the company achieved a revenue increase of 18% year-over-year.

The main contributors to this growth included:

• Furniture sales: ¥40 billion, representing a growth rate of 20%.
• Home decor products: ¥15 billion, with an increase of 15%.
• Building materials: ¥10 billion, growing at a rate of 10%.

Furthermore, Easyhome's net profit for the reporting period reached ¥5 billion, demonstrating an impressive margin expansion due to improved operational efficiencies. The company's share price showed a corresponding increase, rising by 25% over the past year, reflecting increased investor confidence.

Introduction to Company as a Leader in the Industry

Easyhome New Retail Group Corporation Limited stands as a leader in the home furnishing industry, thanks to its extensive product range, innovative retail strategies, and strong consumer relationships. The company’s heavy investment in e-commerce and technology-driven sales channels has positioned it well against competitors.

As of 2024, Easyhome has significantly increased its market share by enhancing its customer experience through personalized services and integrating smart home solutions into its product offerings. With a focus on sustainability and quality, Easyhome continues to attract a growing consumer base. For those interested in a deeper understanding of why Easyhome is thriving in this competitive landscape, further details are available below.

Mission Statement of Easyhome New Retail Group Corporation Limited

Mission Statement of Easyhome New Retail Group Corporation Limited

The mission statement of Easyhome New Retail Group Corporation Limited is a key element that outlines the company’s purpose and drives its strategies. It establishes the framework within which the company seeks to achieve its objectives while ensuring alignment with its core values and vision.

Core Component 1: Customer-Centric Approach

Easyhome emphasizes a customer-centric philosophy, aiming to deliver high-quality products and services tailored to satisfy customer needs. The company’s commitment to customer satisfaction is reflected in its service platforms and a strong logistics network.

According to the company’s latest report, Easyhome plans to maintain a customer satisfaction score of over 90% in 2024. The company also reported a 15% growth in customer retention rates year-over-year, demonstrating its effectiveness in meeting customer expectations.

Core Component 2: Innovation and Technology

Innovation plays a critical role in Easyhome’s operational strategy. The company continually invests in technology to enhance its product offerings and improve customer experience. For instance, Easyhome recently allocated RMB 200 million towards research and development in 2023, aiming to launch new smart home products in 2024.

Market analysis reveals that the smart home market in China is expected to grow at a compound annual growth rate (CAGR) of 25% from 2023 to 2028, positioning Easyhome favorably within this expanding sector.

Core Component 3: Sustainability and Community Engagement

Easyhome integrates sustainability into its mission, committing to environmentally friendly practices across its supply chain. The company aims to reduce carbon emissions by 30% by 2025 through efficient resource management and sustainable sourcing practices.

In addition, Easyhome has engaged in various community initiatives, investing approximately RMB 50 million in social responsibility projects in 2023. This includes partnerships with local organizations aimed at improving community welfare.

Vision Statement of Easyhome New Retail Group Corporation Limited

Vision Statement Overview

The vision statement of Easyhome New Retail Group Corporation Limited outlines its commitment to becoming a leading provider of retail solutions in the home furnishing industry.

Focus on Innovation

Easyhome emphasizes innovation as a core component of its vision. In 2022, the company allocated approximately RMB 500 million to research and development to enhance digital transformation and improve customer experiences.

Market Leadership Goals

The vision includes a strategic goal to achieve market leadership in the home furnishing sector. According to the latest market analysis, Easyhome holds a market share of approximately 14% in China's home furnishing retail space as of 2023. The company aims to increase this to 20% by 2025.

Sustainability Commitment

Another critical aspect of Easyhome's vision is its commitment to sustainability. In 2023, the company reported a reduction in carbon emissions by 12% from the previous year, with plans to achieve a further 20% reduction by 2025 through sustainable sourcing and efficient logistics practices.

Customer-Centric Approach

The company’s vision underscores a customer-centric approach. As of 2022, Easyhome achieved a customer satisfaction score of 85%, aiming to enhance this metric to 90% by 2024 through improved service delivery and personalized offerings.

Global Expansion Aspirations

Easyhome is also focused on global expansion. As part of its vision, the company plans to enter three international markets by 2025, with an investment projected at USD 100 million to establish its brand presence outside China.

Core Values of Easyhome New Retail Group Corporation Limited

Customer-centricity

Easyhome New Retail Group Corporation Limited places a strong emphasis on customer-centricity as a core value. This focus reflects the company's commitment to understanding and addressing customer needs effectively.

In 2023, the company reported a customer satisfaction index of 92%, demonstrating its success in this area. Easyhome implemented various initiatives such as personalized shopping experiences and enhanced customer support services.

Moreover, Easyhome launched its “Customer First” program, which included training over 5,000 employees on customer service excellence. This initiative has contributed to a significant increase in repeat purchases, which rose by 15% year-over-year.

Innovation

Innovation is a fundamental value driving Easyhome's growth and sustainability. The company invests in technology to streamline operations and enhance the customer experience.

In 2023, Easyhome allocated over RMB 1 billion towards research and development. This investment led to the introduction of an AI-driven inventory management system, resulting in a 20% reduction in stock-out occurrences.

Additionally, Easyhome launched a mobile app that integrates augmented reality features, allowing customers to visualize products in their homes. As of the latest report, the app saw downloads exceeding 2 million within the first six months of launch.

Integrity

Integrity is deeply rooted in Easyhome's business practices. The company adheres to high ethical standards across all operations.

In 2023, Easyhome maintained a compliance score of 98% in its internal audits, emphasizing its commitment to legal and ethical practices. To reinforce this value, the company established a whistleblower policy and trained employees to foster transparency.

Moreover, Easyhome has committed to sustainability by reducing its carbon footprint by 10% over the past year, aligning with global environmental standards and showcasing its integrity toward societal responsibilities.

Teamwork

Teamwork is crucial for Easyhome, fostering collaboration across all departments. This value is essential for achieving shared goals and driving the company forward.

In 2023, Easyhome conducted over 100 team-building workshops, which enhanced collaboration and communication among employees. The company reported a 30% increase in cross-departmental projects, indicating improved synergy.

Additionally, the introduction of a digital collaboration platform has led to a 25% increase in project completion rates, highlighting the effectiveness of teamwork in enhancing productivity.

Social Responsibility

Easyhome strives to fulfill its social responsibility through various initiatives aimed at community development.

In 2023, the company donated RMB 50 million to local education programs, benefiting over 10,000 students. Furthermore, Easyhome initiated a volunteer program where employees contributed over 15,000 hours to community service.

As part of its commitment to social responsibility, Easyhome also launched a recycling program that reduced waste to landfills by 12% in the last year, demonstrating its dedication to environmental stewardship.