Mission Statement, Vision, & Core Values (2025) of Shandong Yisheng Livestock & Poultry Breeding Co., Ltd.

An Overview of Shandong Yisheng Livestock & Poultry Breeding Co., Ltd.

General Overview of Shandong Yisheng Livestock & Poultry Breeding Co., Ltd.

Shandong Yisheng Livestock & Poultry Breeding Co., Ltd. was founded in 1995 and has grown to become one of the leading companies in the livestock and poultry breeding industry in China. The company specializes in the breeding, production, and sale of high-quality poultry and livestock. Its primary products include parent stock of broilers, layers, and ducks, alongside feed and related breeding services. As of 2024, Shandong Yisheng has reported sales revenue exceeding ¥12 billion, reflecting its strong presence in domestic and international markets.

Company's Financial Performance in the Latest Financial Reports

For the fiscal year ending December 2023, Shandong Yisheng Livestock & Poultry Breeding Co., Ltd. has recorded remarkable financial performance. The company reported a record-breaking revenue of ¥15.3 billion, which represents a year-over-year increase of 18% compared to 2022. The sales of its main products, including broiler and layer parent stock, contributed significantly to this growth, with broiler sales accounting for 60% of total revenue.

The growth has been attributed to expanding market reach, particularly in Southeast Asia and Africa, where demand for high-quality poultry has surged. The company has invested significantly in modernizing its production facilities, leading to enhanced output efficiency and increased product quality.

Introduction to the Company as an Industry Leader

Shandong Yisheng Livestock & Poultry Breeding Co., Ltd. is recognized as a leader in the livestock and poultry breeding sector. Strategically, the company focuses on innovation and sustainability. In 2023, it invested over ¥1 billion in research and development, positioning itself to adapt to market changes and consumer preferences. With a commitment to quality and customer service, Yisheng has established a robust distribution network that supports its operations. Exploring further will reveal the factors contributing to the company's success in maintaining its leadership status in a competitive industry.

Mission Statement of Shandong Yisheng Livestock & Poultry Breeding Co., Ltd.

Mission Statement of Shandong Yisheng Livestock & Poultry Breeding Co., Ltd.

Shandong Yisheng Livestock & Poultry Breeding Co., Ltd. emphasizes its commitment to producing high-quality livestock and poultry products through its mission statement. This statement serves as a vital guide for the company's strategic initiatives and operational endeavors. By focusing on quality, innovation, and sustainability, the mission statement aligns with the larger goals of enhancing food security and providing consumers with reliable products. The mission statement is crucial in defining the core values and operational ethos of the company.

Core Component 1: Commitment to Quality

A fundamental aspect of Shandong Yisheng’s mission is its unwavering commitment to quality. The company invests significantly in research and development to ensure that its breeding programs yield healthier, more productive livestock.

• Research Investment: In 2023, Shandong Yisheng allocated approximately RMB 15 million to research and innovation.
• Quality Assurance: The company maintains an average mortality rate of less than 5% in its breeding stock, demonstrating its effectiveness in maintaining health standards.
• Production Volume: In 2023, the company reported a livestock production volume exceeding 1 million animals.

Core Component 2: Innovation in Breeding Techniques

Innovation is at the heart of Shandong Yisheng’s mission. The company employs advanced breeding technologies to enhance livestock genetics and improve efficiency.

• Genomic Selection: The company has integrated genomic selection into its breeding program, which has improved growth rates by approximately 15% over three years.
• Biotechnology: Utilizing biotechnology, Shandong Yisheng has developed genetic markers that enhance disease resistance, leading to a 20% reduction in veterinary costs.
• Market Expansion: The innovative practices have allowed the company to expand its market presence, achieving a revenue growth of 12% year-over-year in 2024.

Core Component 3: Sustainability and Environmental Responsibility

Sustainability is a critical focus within Shandong Yisheng’s mission. The company strives to operate in an environmentally responsible manner while meeting consumer needs.

• Eco-Friendly Practices: Over 90% of the company’s feed is sourced from sustainable suppliers, minimizing environmental impact.
• Waste Management: Implementing advanced waste management systems has resulted in a 30% reduction in waste output annually.
• Carbon Footprint: The company aims to reduce its carbon footprint by 25% by 2025 through various sustainability initiatives.

Through these core components of its mission statement, Shandong Yisheng Livestock & Poultry Breeding Co., Ltd. illustrates its dedication to quality, innovation, and sustainability, thereby aligning itself with the evolving demands of the livestock industry.

Vision Statement of Shandong Yisheng Livestock & Poultry Breeding Co., Ltd.

Vision for Sustainable Development

Shandong Yisheng Livestock & Poultry Breeding Co., Ltd. aims to lead the livestock industry with a focus on sustainable development practices. The company projects a reduction of carbon emissions by 30% by the year 2026. This effort aligns with global sustainability targets.

Innovation in Breeding Technology

The company envisions becoming a global leader in livestock breeding technology, investing approximately ¥200 million in R&D for advanced breeding processes in 2024. The goal is to enhance genetic diversity and disease resistance in poultry stock.

Expansion of Global Market Reach

Shandong Yisheng plans to increase its international market presence by 25% in the next three years. In 2023, international sales accounted for 15% of total revenue, projected to rise to 40% by 2026.

Commitment to Animal Welfare

The vision includes strict adherence to animal welfare standards, aiming for 100% compliance with international welfare regulations by 2024. The company invests in training programs and upgraded facilities to ensure humane treatment of livestock.

Community Engagement and Development

Shandong Yisheng is committed to supporting local communities, with a plan to allocate ¥50 million towards local agricultural initiatives by 2025. This includes partnerships with local farmers to improve livestock management practices.

Financial Performance Expectations

The company's vision states an annual revenue growth target of 15%. In 2024, the projected revenue is approximately ¥3 billion, building from ¥2.6 billion in 2023.

Core Values of Shandong Yisheng Livestock & Poultry Breeding Co., Ltd.

Integrity

Integrity is a fundamental core value at Shandong Yisheng Livestock & Poultry Breeding Co., Ltd. This value emphasizes honesty, transparency, and ethical practices in all business dealings.

In 2023, the company implemented a comprehensive ethics training program that trained over 1,000 employees, ensuring adherence to ethical standards. The company has a robust whistleblower policy that received 15 reports in the past year, demonstrating an active commitment to integrity.

Furthermore, Shandong Yisheng achieved a compliance rate of 98% in internal audits conducted by independent third parties, highlighting its focus on maintaining integrity in operations.

Innovation

Innovation is at the heart of Shandong Yisheng's strategy to lead the industry. The company invests heavily in research and development, dedicating 10% of its annual revenue to innovative practices.

In 2023, the company launched a new breed of high-yield poultry that increased production efficiency by 20%. Additionally, Shandong Yisheng collaborated with leading universities for advanced research, resulting in 5 new patents related to breeding techniques.

The company also hosts an annual innovation summit where over 200 industry leaders and experts gather to exchange ideas, fostering a culture of creativity and progress.

Sustainability

Sustainability reflects Shandong Yisheng's commitment to environmental stewardship. The company has set ambitious goals to reduce carbon emissions by 30% by 2025.

In 2023, Shandong Yisheng launched solar energy initiatives that resulted in a 15% reduction in energy costs, alongside a 12% decrease in greenhouse gas emissions. The use of sustainable feed has increased by 25% over the past year, further supporting their sustainability initiatives.

The company's sustainability report highlighted that 75% of its waste is now recycled, underscoring a consistent effort to minimize environmental impact.

Quality

Quality is paramount at Shandong Yisheng, where the focus is on delivering superior products. The company has received ISO 9001 certification, ensuring global quality standards are met.

In the last fiscal year, customer satisfaction ratings reached 95%, reflecting the effectiveness of its quality control processes. The company implemented a new quality assurance initiative that reduced product defects by 40%.

Moreover, Shandong Yisheng's premium poultry products have been recognized with several awards, including the 'Best Quality Product' accolade at the National Livestock Expo in 2023.