Mission Statement, Vision, & Core Values (2025) of Geely Automobile Holdings Limited.

An Overview of Geely Automobile Holdings Limited

General Summary of Geely Automobile Holdings Limited

Geely Automobile Holdings Limited, established in 1986, has evolved into one of the most notable automotive manufacturers in China and globally. The company offers a diverse range of products, including sedans, SUVs, and electric vehicles. As of 2024, Geely’s product portfolio consists of brands such as Geely, Lynk & Co, and Volvo. In the fiscal year ending December 2023, Geely reported total vehicle sales of approximately 1.5 million units, showcasing its strong market penetration.

Company's Financial Performance in Latest Financial Reports

In the latest financial report for Q1 2024, Geely Automobile achieved a record-breaking revenue of CNY 60 billion (approximately USD 8.8 billion), marking an increase of 15% year-over-year. This growth is primarily attributed to strong demand for its SUV and electric vehicle segments, which accounted for 65% of total sales. The company's gross profit margin improved to 22%, reflecting enhanced operational efficiencies and cost control measures.

Introduction to Company as One of the Leaders in the Industry

Geely has positioned itself as a leading player in the automotive industry through its strategic investments in research and development, especially in electric and autonomous vehicles. The company has expanded its footprint in various international markets, including Europe and Southeast Asia, where it has seen significant growth. Moreover, Geely's collaboration with global companies enhances its competitive edge in technology and innovation.

Its focus on sustainability and cutting-edge technology has gained attention, making it a formidable competitor in the rapidly evolving automotive landscape. Investors and stakeholders are encouraged to explore further the elements that have contributed to Geely's formidable success in the automotive sector.

Mission Statement of Geely Automobile Holdings Limited

Mission Statement of Geely Automobile Holdings Limited

Geely Automobile Holdings Limited's mission statement emphasizes its commitment to innovation, quality, and sustainable development in the automotive industry. The mission aims to guide the strategic direction of the company, ensuring alignment with long-term goals aimed at enhancing customer satisfaction and leading market trends.

Core Component 1: Innovation

One of the primary aspects of Geely's mission is its focus on innovation. This drive for continuous improvement is reflected in its investment strategies and product development initiatives. In 2022, Geely allocated approximately RMB 18.5 billion (around $2.7 billion) towards research and development, highlighting its commitment to technological advancements.

Geely has also introduced various innovative technologies, including its Geely Holding Group's sustainable hybrid platform and the G-segment vehicle platform, aimed at reducing emissions while enhancing vehicle performance. In 2023, the company reported a year-on-year increase of 20% in electric and hybrid vehicle sales, demonstrating the market's response to its innovative offerings.

Core Component 2: Quality

Quality assurance is another critical pillar of Geely's mission. The company adheres to rigorous standards in manufacturing and supply chain practices. In recent years, Geely has achieved certifications such as ISO 9001, ensuring that quality management systems meet international standards. In 2022, Geely's quality index ranked within the top 10% of automotive manufacturers as rated by J.D. Power.

Moreover, Geely’s investment in advanced manufacturing technologies has resulted in a 25% reduction in production defects over two years, showcasing its dedication to quality improvement for customer satisfaction. The aim is to continue improving this standard further as global competition intensifies.

Core Component 3: Sustainable Development

Sustainable development is a cornerstone of Geely's mission statement. The company is committed to producing vehicles that not only meet current market demands but also contribute positively to the environment. In 2023, Geely announced its plan to achieve carbon neutrality by 2025, investing RMB 10 billion (approximately $1.5 billion) in green technologies and carbon offset initiatives.

Geely's efforts in sustainability are underscored by its production of over 250,000 electric vehicles in 2023, which is expected to double by 2024. Additionally, the company has established partnerships with renewable energy organizations aiming to integrate sustainable practices across its operations, further solidifying its commitment to a greener future.

In summary, Geely's mission statement reflects its commitment to fostering innovation, maintaining high-quality standards, and pursuing sustainable development, which are integral to its long-term growth and strategic objectives in the automotive industry.

Vision Statement of Geely Automobile Holdings Limited

Vision Statement of Geely Automobile Holdings Limited

As of 2024, Geely Automobile Holdings Limited envisions becoming a global leader in the automotive industry through innovation, sustainability, and superior customer experience. The company aims to redefine mobility by integrating advanced technologies and promoting environmentally friendly products.

Global Leadership in the Automotive Industry

Geely aims to position itself as a top player within the global automotive market by expanding its footprint internationally. According to the 2023 World OEM Market Report, Geely ranked as the 8th largest automaker globally in terms of sales volume, with approximately 1.5 million vehicles sold in 2022, representing a growth of 11% year-over-year. This trend reflects Geely's strategic expansion into emerging markets.

Commitment to Sustainability

Geely’s vision highlights a strong commitment to sustainability by reducing carbon emissions and increasing the efficiency of its vehicles. The company aims to have 90% of its vehicle lineup electrified by 2025. In 2023, Geely reported a total of 300,000 hybrid and electric vehicles sold, a significant increase compared to 200,000 in 2021. Their electric vehicle (EV) model, the Geometry A, contributed to these figures, with over 50,000 units sold in its first year.

Innovation and Technology Development

Geely is dedicated to advancing automotive technology, focusing on artificial intelligence and autonomous driving. The company invested approximately $1.5 billion in research and development in 2023, marking a growth of 15% from the previous year. Geely's partnership with Volvo and the establishment of the Geely Research Institute aim to expedite technological advancements in vehicle design and intelligent systems.

Customer-Centric Approach

Geely's vision underscores its commitment to enhancing customer satisfaction through innovative services and products. The company recorded a 95% customer satisfaction rate in its primary markets in 2023, according to internal survey results. The introduction of online sales platforms and augmented reality showrooms reflects Geely's dedication to improving the buying experience for consumers.

Core Values of Geely Automobile Holdings Limited

Innovation

Innovation is a core value at Geely Automobile Holdings Limited, reflecting the company's commitment to advancement in technology and processes. This is essential for maintaining competitiveness in the automotive industry.

In 2023, Geely invested over ¥20 billion (approximately $3 billion) in research and development. This investment resulted in several innovative vehicle models featuring advanced technologies such as electric and hybrid powertrains.

The launch of the Geometry C, an electric vehicle, showcases Geely's dedication to sustainability and innovation, targeting a range of 400 km on a single charge. Furthermore, the integration of a Level 3 autonomous driving system in their latest models exemplifies their commitment to pioneering technologies.

Customer-Centricity

Customer-centricity emphasizes Geely's focus on meeting the needs and expectations of its customers. This value is demonstrated through extensive market research and feedback mechanisms.

In 2024, Geely reported that 75% of its new models were designed based on direct customer input. Customer satisfaction surveys indicated an 88% satisfaction rate, up from 82% in 2022.

The establishment of the Geely Customer Experience Centers in major cities has enhanced service interactions, contributing to a 10% increase in repeat customers.

Integrity

Integrity is foundational to Geely's operations and relationships. The company strives to uphold the highest ethical standards in all dealings.

Geely was recognized in 2023 for its adherence to corporate governance, reflected in achieving a 5-star rating in corporate governance from the China Securities Regulatory Commission.

Additionally, all suppliers are required to adhere to Geely’s Code of Conduct, which includes regular audits. In 2023, Geely conducted over 150 audits, ensuring compliance among its partners.

Sustainability

Sustainability drives Geely's strategy as the automotive industry faces increasing environmental challenges. The company has made significant strides in reducing its carbon footprint.

In 2023, Geely reduced its CO2 emissions by 15% compared to the previous year, primarily through energy-efficient production processes and a shift towards renewable energy sources.

The establishment of the Geely Green Fund aims to invest $500 million in sustainable technologies and practices over the next five years, further committing to environmental stewardship.

Collaboration

Collaboration underscores the importance of teamwork and partnerships in achieving Geely's objectives. The company actively seeks alliances with both local and international entities.

Notably, Geely has formed strategic partnerships with Volvo Cars and Mercedes-Benz, enhancing shared technology development. This collaboration has led to the successful launch of several co-developed vehicle platforms.

The establishment of the Geely Innovation Institute in 2023 encourages collaboration with startups and technology firms, fostering an environment of shared knowledge and innovation.