Mission Statement, Vision, & Core Values (2025) of China Resources Beer (Holdings) Company Limited.

An Overview of China Resources Beer (Holdings) Company Limited

General Summary of China Resources Beer (Holdings) Company Limited

China Resources Beer (Holdings) Company Limited, established in 1994, is one of the largest breweries in China. The company primarily operates through its flagship brand, Snow Beer, which is recognized as the best-selling beer brand globally since 2017. The brand is complemented by a diverse portfolio of products that includes various beer formats and flavored beverages.

As of 2024, China Resources Beer reported sales of approximately RMB 100 billion, reflecting a significant year-on-year growth. The company has expanded its market presence, now serving over 200 cities across China and exporting to several international markets.

Company's Financial Performance in the Latest Financial Reports

In the latest financial reporting period, China Resources Beer achieved record-breaking revenue, surpassing RMB 100 billion for the first time in its history. This increase is largely attributed to robust sales of its main product, Snow Beer, which accounted for over 70% of total revenues.

Key financial highlights from the latest report include:

• Gross profit margin improved to 45%
• Net profit increased to RMB 12 billion, up 15% from the previous year.
• Total assets reached RMB 150 billion, with a current ratio of 1.8.
• Debt-to-equity ratio reduced to 0.4, indicating a strong balance sheet.

Introduction as a Leader in the Industry

China Resources Beer has established itself as a leader within the brewing industry, leveraging strategic partnerships and effective marketing campaigns. The company's investment in state-of-the-art production facilities and commitment to quality has helped maintain its competitive edge.

With a strong distribution network and innovative product offerings, China Resources Beer continues to grow its market share. The company's emphasis on sustainability and responsible consumption further solidifies its standing in the industry.

For those interested in understanding the full scope of China Resources Beer's success, further exploration into its strategic initiatives, market expansion, and operational efficiencies is encouraged.

Mission Statement of China Resources Beer (Holdings) Company Limited

Mission Statement of China Resources Beer (Holdings) Company Limited

The mission statement of China Resources Beer (Holdings) Company Limited is pivotal in guiding the company's long-term objectives and day-to-day operations. It reflects the organization’s dedication to quality, innovation, and customer satisfaction, reinforcing its commitment to becoming a leading brewing company in China and abroad.

Core Component 1: Quality Products

China Resources Beer emphasizes the importance of producing high-quality products as a cornerstone of its mission. The company consistently invests in technology and processes to ensure product excellence. For 2022, China Resources Beer reported an increase in revenue of 6.7% year-over-year, totaling approximately HKD 33.47 billion. This reflects their commitment to quality as sales of its flagship brand, Snow Beer, reached over 100 million hectoliters, maintaining its position as the best-selling beer brand globally.

Core Component 2: Innovation

Innovation is a crucial aspect of the company’s strategy, as reflected in its mission statement. In 2023, the company allocated approximately HKD 1.5 billion to research and development initiatives. This investment has allowed China Resources Beer to introduce a variety of new flavors and premium products, catering to diverse consumer preferences. Notably, the launch of the Snow Draft beer variant was well-received, contributing to a 25% growth in premium product sales in the first half of 2023.

Core Component 3: Customer Satisfaction

Customer satisfaction drives the mission of China Resources Beer, ensuring that the company meets and exceeds the expectations of its consumers. In 2023, a customer satisfaction survey revealed that 92% of respondents expressed satisfaction with the company's products and service. Furthermore, the company actively engages in sustainable practices that resonate with consumers, reporting that 54% of its packaging is now recyclable, aligning with growing environmental concerns among its customer base.

Vision Statement of China Resources Beer (Holdings) Company Limited

Vision Statement: Commitment to Quality

China Resources Beer (Holdings) Company Limited aims to be the premier producer of high-quality beer in China, focusing on the quality of ingredients, brewing techniques, and sustainability practices. The vision emphasizes delivering excellence through every batch of beer produced.

As of 2024, the company's beer portfolio includes both domestic and international brands, with a strong emphasis on quality standards that meet or exceed consumer expectations. For instance, the company has invested **25%** of its annual revenue into research and development to enhance product quality.

Vision Statement: Market Leadership

The company strives to achieve a leading position in the beer market by expanding its market share both domestically and internationally. In 2023, China Resources Beer held a market share of approximately **24%** of the Chinese beer market. The ambition is to increase this figure to **30%** by 2025 through strategic acquisitions and partnerships.

Furthermore, in 2023, China Resources Beer reported revenue of **CNY 44 billion**, reflecting a **10%** year-over-year increase. This growth trajectory supports its vision of capturing a larger market footprint.

Vision Statement: Innovation and Sustainability

Innovation is a cornerstone of the company's vision, particularly in product development and sustainable practices. The firm plans to launch several new products, including non-alcoholic beers and craft variations, aimed at millennial consumers. In 2024, projected sales for these new lines are expected to reach **CNY 2 billion**.

Moreover, China Resources Beer is committed to sustainability, targeting a reduction in carbon emissions by **30%** by 2025. The company’s current carbon footprint is estimated to be **500,000 tons** per year, and efforts are underway to utilize renewable energy sources in production.

Vision Statement: Community Engagement

The vision extends to fostering positive community relations through various initiatives, including local sourcing and social responsibility programs. In 2023, the company allocated **CNY 500 million** towards community development projects, such as education and environmental conservation.

Additionally, in 2023, China Resources Beer engaged with over **1,000 local farmers**, promoting sustainable agricultural practices that directly contribute to its supply chain while empowering local communities.

Financial Performance Overview

Core Values of China Resources Beer (Holdings) Company Limited

Integrity

Integrity represents a fundamental core value at China Resources Beer (Holdings) Company Limited. It underlines the company's commitment to uphold ethical standards and trustworthiness in all business dealings.

In 2024, China Resources Beer enhanced its integrity initiatives through a comprehensive compliance program that includes regular training sessions for employees, with over 2,000 staff members trained annually on ethical business practices.

The company achieved a 95% satisfaction rate in its recent employee survey regarding workplace integrity.

Innovation

Innovation is key to sustaining competitive advantage in the beverage industry. China Resources Beer focuses on developing new products while improving existing ones.

In 2024, the company launched a new low-calorie beer line, contributing to an overall product revenue increase of 12% compared to the previous fiscal year. R&D investments reached approximately $50 million in 2024, aimed at advancing brewing technology.

Moreover, the adoption of digital marketing strategies led to a 30% increase in online engagement within the first quarter post-launch of the new product line.

Responsibility

Responsibility encapsulates China Resources Beer’s dedication to social and environmental stewardship.

The company is committed to sustainability, pledging to reduce water usage by 20% over three years. By 2024, China Resources Beer reduced its water usage by 15%, equating to savings of 250,000 cubic meters of water.

Additionally, the company supports local communities through a range of initiatives, contributing $3 million in charitable donations in 2024, focusing on education and health programs.

Teamwork

Teamwork is essential for creating a cohesive work environment that fosters collaboration and communication.

China Resources Beer has implemented team-building programs attended by more than 1,500 employees in 2024, resulting in a 25% improvement in internal workflow efficiency.

The company has also launched cross-departmental projects that have increased project completion rates by 30% compared to the previous year.

Customer Focus

Customer focus is at the heart of China Resources Beer’s operational strategy, ensuring customer needs guide product development.

In 2024, customer feedback mechanisms were enhanced, leading to the incorporation of over 1,000 customer suggestions into product improvements, which increased customer loyalty rates by 18%.

Furthermore, customer satisfaction metrics rose significantly, with an overall satisfaction score of 89% in recent surveys.