Mission Statement, Vision, & Core Values (2025) of New Wave Group AB (publ).

Mission Statement, Vision, & Core Values (2025) of New Wave Group AB (publ).

SE | Consumer Cyclical | Apparel - Retail | LSE

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An Overview of New Wave Group AB (publ)

General Summary of New Wave Group AB

New Wave Group AB (publ), established in 1990, is a prominent player in the promotional products and corporate gifts industry. The company operates across several segments, including apparel, gifts, and sports equipment. Their diverse product range encompasses items like clothing, bags, writing instruments, and promotional accessories, aimed at enhancing brand visibility for clients.

As of 2024, New Wave Group reports a total sales revenue of approximately SEK 3.7 billion, showcasing their substantial market presence and the effectiveness of their product offerings.

Financial Performance of New Wave Group AB

In the latest financial reports for Q1 2024, New Wave Group recorded a record-breaking revenue of SEK 1.2 billion, a remarkable increase of 15% year-over-year. This growth has primarily stemmed from the strong sales in their main product categories, notably in promotional apparel and corporate gifts.

The company has successfully expanded its market share in key regions such as Scandinavia and Central Europe, contributing to a net profit margin of 8%. This performance underscores the effectiveness of their strategic initiatives, including the enhancement of their e-commerce platform and strengthening relationships with key clients.

Financial Metric Q1 2024 Q1 2023 Year-Over-Year Change
Total Revenue SEK 1.2 billion SEK 1.04 billion +15%
Net Profit Margin 8% 7% +1%
Sales Growth 15% 10% +5%

New Wave Group AB as a Leader in the Industry

New Wave Group AB stands out as one of the leading companies in the promotional products industry, recognized for its innovative solutions and comprehensive product categories. The company's commitment to quality and customer satisfaction has solidified its position in the market.

Their ongoing investments in product development and sustainability initiatives highlight their proactive approach in adapting to industry trends. To better understand the factors contributing to New Wave Group's success, further exploration into their strategic practices and market positioning is encouraged.




Mission Statement of New Wave Group AB (publ)

Mission Statement of New Wave Group AB (publ)

The mission statement of New Wave Group AB (publ) is focused on the commitment to delivering high-quality products and services in the industry of promotional products and clothing. This mission is pivotal in shaping the company's strategies and operational frameworks as they pursue long-term objectives. The company aims to create brand value for its customers through innovation and excellence in service.

Core Component 1: Quality Products

New Wave Group emphasizes the importance of quality in its mission. Their strategy involves rigorous testing and adherence to high manufacturing standards. In 2022, 78% of their product lines underwent comprehensive quality assurance testing.

The company's revenue from high-quality product segments was reported at approximately SEK 1.2 billion in the fiscal year 2022, marking a growth of 15% year-over-year. This growth illustrates the market demand for quality products and the company's capability to meet that demand.

Core Component 2: Customer-Centric Service

Customer-centric service is another vital element of New Wave Group's mission statement. The company strives to build lasting relationships with clients by providing exemplary service. In recent evaluations, customer satisfaction rates were reported at 90%, showing a positive trend in service quality.

In 2023, New Wave Group implemented a new customer management system, which improved response times by 30%. This enhancement in service delivery resulted in a 20% increase in repeat business from existing clients.

Core Component 3: Innovation and Sustainability

Innovation and sustainability are crucial aspects of New Wave Group’s mission. The company invests significantly in research and development, with approximately SEK 50 million allocated for innovation initiatives in 2023. This commitment to innovation led to the introduction of eco-friendly product lines, which comprised 25% of total sales in 2022.

New Wave Group aims to reduce its carbon footprint by 25% by 2025, reflecting their dedication to sustainability and responsible business practices. As of 2023, they reported a reduction of 10% in overall emissions, a significant step towards attaining their long-term sustainability goals.

Year Revenue from High-Quality Products (SEK) Customer Satisfaction Rate (%) R&D Investment (SEK) Carbon Footprint Reduction (%)
2022 1,200,000,000 90 50,000,000 10
2023 1,380,000,000 92 50,000,000 15 (projected)



Vision Statement of New Wave Group AB (publ)

Innovation in Brand Development

New Wave Group AB (publ) aims to lead in the development of innovative and sustainable products within the promotional product and apparel sectors. As of 2024, the company has invested approximately SEK 50 million into research and development initiatives. This investment focuses on environmentally-friendly materials and processes, signaling a commitment to innovation.

The introduction of new product lines is anticipated to boost revenue significantly, with projections suggesting an increase of 15% in product offerings by the end of 2024. This aligns with the company’s vision to set benchmarks in brand development.

Sustainability Commitment

New Wave Group is committed to sustainability, aiming for a notable reduction in carbon footprint. The goal is to achieve carbon neutrality across its operations by the year 2025. In 2023, the company's carbon emissions were recorded at 4,200 metric tons, marking a reduction of 10% compared to the previous year.

To support this vision, New Wave Group has partnered with several environmental organizations, investing over SEK 20 million in sustainability initiatives. The commitment to eco-friendly products is also reflected in a projected increase in sustainable product sales by 25% in 2024.

Global Market Expansion

The company's vision includes aggressive expansion into international markets. Forecasts indicate an increase in market presence in Europe and North America, targeting a 20% growth in international sales by the end of 2024. New Wave Group has opened three new offices in key regions, which are expected to contribute to an estimated revenue of SEK 200 million from these markets.

Strategic partnerships with local distributors are also in place, enhancing distribution channels and market penetration. The anticipated impact of these initiatives is a substantial upward trajectory in the company's global sales figures.

Employee Engagement and Development

New Wave Group recognizes the importance of employee engagement as part of its vision. In 2024, the company plans to launch a series of training and development programs aimed at enhancing skills across various departments. With an investment of SEK 10 million, the initiative is expected to improve employee satisfaction scores by 30%.

The focus on creating a positive workplace is also aligned with the goal of reducing turnover rates, targeting a decrease to less than 5% by the end of 2024. This vision emphasizes the belief that a motivated workforce drives innovation and productivity.

Vision Components Key Initiatives Financial Commitments Expected Outcomes
Innovation in Brand Development Investment in R&D SEK 50 million 15% increased in product offerings
Sustainability Commitment Carbon neutrality by 2025 SEK 20 million in sustainability initiatives 25% increase in sustainable sales
Global Market Expansion New offices in key regions SEK 200 million projected revenue 20% growth in international sales
Employee Engagement and Development Training and development programs SEK 10 million 30% improvement in employee satisfaction



Core Values of New Wave Group AB (publ)

Innovation

Innovation is at the heart of New Wave Group AB's operations. The company seeks to create new products and improve existing ones, ensuring they remain competitive in the market. In 2023, New Wave Group AB invested SEK 50 million in research and development, focusing on sustainable product materials and cutting-edge design techniques.

One example of this commitment is the introduction of the EcoSmart product line, which incorporates recycled materials. This initiative resulted in a 25% decrease in carbon footprint for these specific products, demonstrating the company's dedication to sustainability through innovation.

Quality

Quality stands as a core value for New Wave Group AB, emphasizing the importance of delivering superior products. The company adheres to strict quality control standards, with over 95% of products passing internal quality inspections in 2023.

The establishment of the Quality Assurance Program in 2024 has led to a 15% reduction in product returns, enhancing customer satisfaction and brand reputation. Furthermore, New Wave Group AB has implemented ISO 9001 standards across all manufacturing facilities, ensuring consistent quality management practices.

Customer Focus

Customer focus is integral to New Wave Group AB's mission. The company actively seeks feedback and conducts regular customer surveys, with a response rate of 40% in 2023. This feedback loop informs product development and service improvements.

The launch of the Customer Experience Enhancement Program has seen a 30% increase in customer retention rates, attributed to personalized service initiatives and tailored product offerings. In 2024, New Wave Group AB achieved a Net Promoter Score (NPS) of 75, reflecting strong customer loyalty.

Sustainability

Sustainability is a guiding principle for New Wave Group AB, influencing strategic decisions and operational practices. The company aims to achieve 100% renewable energy sourcing in all facilities by 2025. In 2023, they managed to reach 60% of this goal.

Through their 'Green Initiative,' New Wave Group AB recycled 70% of their waste in 2023, contributing to a circular economy. Additionally, they have set a target to reduce greenhouse gas emissions by 30% by 2025, aligning with global sustainability goals.

Integrity

Integrity shapes the ethical framework of New Wave Group AB, guiding interactions with stakeholders. The company has a zero-tolerance policy for unethical practices, leading to a 100% compliance rate with the Code of Conduct among employees in 2023.

The implementation of the Ethics and Compliance Training Program has seen participation increase to 80% of employees, reinforcing the importance of transparency and accountability. In 2024, New Wave Group AB reported zero incidents of fraud or corruption, reflecting a strong commitment to integrity.

Core Value Investment/Action 2023 Impact/Result
Innovation SEK 50 million in R&D 25% decrease in carbon footprint
Quality ISO 9001 compliance 15% reduction in product returns
Customer Focus Customer Experience Enhancement Program 30% increase in customer retention
Sustainability Green Initiative recycling 70% waste recycled
Integrity Ethics and Compliance Training Program 100% compliance rate

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