Mission Statement, Vision, & Core Values (2025) of Great Wall Motor Company Limited.

An Overview of Great Wall Motor Company Limited

General Summary of Great Wall Motor Company Limited

Founded in 1984, Great Wall Motor Company Limited, headquartered in Baoding, Hebei, China, has established itself as a prominent player in the automotive industry. Initially focused on producing trucks, the company has diversified its offerings to include a range of SUVs and sedans. The flagship brands include Haval, Ora, and Great Wall Pickup.

As of 2024, Great Wall Motor has achieved impressive sales figures, reporting approximately 1.2 million vehicles sold globally, representing a growth of 15% year-over-year.

Company’s Financial Performance in the Latest Financial Reports

In its latest financial report for Q1 2024, Great Wall Motor reported a record-breaking revenue of approximately RMB 60 billion (around $9.25 billion), which marks a substantial increase of 20% compared to the same quarter in 2023. The main driver behind this growth has been the robust sales of its Haval brand, which alone accounted for 70% of total vehicle sales.

The company’s net profit for Q1 2024 stood at RMB 5.5 billion (about $850 million), showcasing a solid profit margin of 9.2%. This performance highlights the growing demand for Great Wall’s vehicles, particularly in international markets such as Europe and Southeast Asia.

The breakdown of revenue sources is illustrated in the following table:

Introduction as One of the Leading Companies in the Industry

Great Wall Motor Company Limited is recognized as one of the leading automotive manufacturers in China and has gained significant traction in international markets. The company’s commitment to innovation, particularly in the electric vehicle sector, positions it favorably against competitors. With a strong R&D budget of approximately RMB 10 billion (around $1.54 billion) allocated for 2024, Great Wall aims to enhance its product offerings and expand its market reach.

Significant investments in advanced manufacturing technologies and sustainable practices further cements its reputation as a forward-thinking leader in the automotive industry. For those looking to understand the factors behind Great Wall's success, further exploration of its strategic initiatives and market adaptations is recommended.

Mission Statement of Great Wall Motor Company Limited

Mission Statement of Great Wall Motor Company Limited

Great Wall Motor Company Limited, established in 1984, focuses on the automobile manufacturing sector. Its mission statement emphasizes the commitment to innovation, quality, and customer satisfaction. This mission serves as a guiding principle for the company’s long-term objectives, shaping strategies that drive operational excellence and market leadership.

Core Component 1: Innovation

The first core component of Great Wall Motor’s mission is innovation. The company invests heavily in research and development, with an annual R&D expenditure of approximately 4% of total revenue. In 2022, Great Wall Motor allocated about ¥12.6 billion (approximately $1.8 billion) towards R&D activities to enhance vehicle technology, particularly in electric and smart vehicles.

Core Component 2: Quality

Quality is paramount in Great Wall Motor's mission statement. The company adheres to strict quality control measures, with a goal to achieve a defect rate of less than 0.5% in its production processes. As of 2023, the company reported that over 90% of its vehicles passed the stringent quality assessments in the first inspection, reflecting their commitment to delivering superior products.

Core Component 3: Customer Satisfaction

Customer satisfaction is a vital aspect of Great Wall Motor’s mission. The company has implemented a robust customer feedback system, achieving a customer satisfaction rating of 85% in 2023. This rating is derived from surveys that analyze customer experiences related to product quality, service reliability, and overall satisfaction. The company aims to increase this rating by focusing on continuous improvement and customer engagement.

Supporting Statistics and Financial Data

Great Wall Motor’s commitment to innovation, quality, and customer satisfaction is reflected in these figures, underscoring their strategic direction and operational focus.

Vision Statement of Great Wall Motor Company Limited

Vision Statement Overview

Great Wall Motor Company Limited aims to be a leading automobile manufacturer known for its commitment to quality and innovation. The vision emphasizes global market presence and sustainable practices.

Global Presence

As of 2024, Great Wall Motor has established its footprint in over 60 countries. The company reports an international market share of approximately 6% in the SUV segment, reflecting a strong competitive stance.

Sustainability Initiatives

Great Wall Motor's vision incorporates sustainability, aiming to reduce CO2 emissions by 30% by 2030. In 2023, the company reported that 15% of its total production was electric vehicles (EVs). By 2024, projections indicate that 25% of new models will be EVs.

Innovation and Technology

The company allocates around 5% of its annual revenue to research and development (R&D). In 2023, this represented investments totaling approximately $300 million. Great Wall Motor introduced its latest technology platform, the 'GWM Smart', which enhances vehicle connectivity and autonomous driving features.

Customer Commitment

Great Wall Motor's vision focuses on customer satisfaction, aiming for an average customer satisfaction score of over 90% across all markets. In 2023, the company achieved a score of 88%, highlighting areas for improvement.

Financial Performance Metrics

Workforce Development

The vision also highlights the importance of human capital, with plans to enhance employee training programs. Currently, over 80% of employees have completed advanced training programs, aiming for 100% completion by 2025.

Core Values of Great Wall Motor Company Limited

Innovation

Great Wall Motor Company Limited places a high value on innovation as a core principle guiding its operations. This commitment is evident in their significant investments in research and development.

In 2022, Great Wall Motor reported spending approximately RMB 10 billion on R&D, which constituted around 5.7% of its total revenue. The company has developed a series of new energy vehicles (NEVs) and innovative technologies such as advanced driver-assistance systems (ADAS).

In 2023, they launched their first fully electric sub-brand, ORA, achieving sales of over 90,000 units in the first half of the year. This exemplifies their focus on sustainable technologies and reducing carbon emissions.

Quality

Quality is a cornerstone of Great Wall Motor's operational philosophy. The company aims to ensure that every vehicle meets high standards of safety and reliability.

In 2024, Great Wall Motor achieved an A-level rating in the China Automotive Quality Satisfaction Index (CAQSI), reflecting their commitment to product excellence. Their vehicles consistently score well in independent crash tests, with several models receiving a five-star rating from the China New Car Assessment Program (C-NCAP).

In 2023, they implemented a new quality control system which reduced manufacturing defects by 15% compared to the previous year, demonstrating their ongoing commitment to premium quality.

Sustainability

Sustainability is increasingly central to Great Wall Motor's values, influencing their operations and product design.

As of 2024, the company has set a target to reduce carbon emissions by 30% across its production processes by 2025. They have made substantial strides towards this goal, with 60% of their production facilities now using renewable energy sources.

The launch of their new line of hybrid vehicles, which emits less than 120g of CO2 per kilometer, signifies their commitment to environmentally friendly practices.

Customer-Centricity

Great Wall Motor emphasizes customer-centricity as a vital core value that shapes its strategies and product offerings.

The company has invested heavily in customer service, launching a nationwide customer feedback initiative in 2023, yielding a satisfaction score of 88% in consumer surveys. They also introduced a 24-hour customer support line, which has seen a 50% increase in user engagement since its inception.

In the last year, Great Wall Motor has enhanced its warranty policy, offering a comprehensive 6-year/150,000 km warranty on selected models, which has generated positive responses from customers.

Integrity

Integrity remains a fundamental value for Great Wall Motor, shaping their approach to business practices and relationships.

In 2024, the company received recognition for corporate governance, scoring 95% in Transparency International’s Corruption Perceptions Index for automotive companies. This showcases their commitment to ethical business conduct.

They have established a robust compliance framework, with 100% of employees trained in ethical practices and anti-corruption measures as of the end of 2023. This demonstrates their commitment to maintaining high ethical standards throughout the organization.