Mission Statement, Vision, & Core Values (2025) of DeNA Co., Ltd.

An Overview of DeNA Co., Ltd.

General Summary of DeNA Co., Ltd.

DeNA Co., Ltd. was founded in 1999 as a mobile gaming and internet services company based in Tokyo, Japan. Initially launched as a social networking service, the company transformed into a leading mobile gaming developer. Its product portfolio includes popular titles such as 'Monster Strike,' which has garnered a significant user base. As of 2024, DeNA reported sales exceeding ¥100 billion, with mobile games accounting for approximately 70% of total revenue.

Company's Financial Performance in the Latest Financial Reports

For the fiscal year ending March 2024, DeNA achieved record-breaking revenue of ¥132.1 billion, representing a growth of 15% year-over-year. This performance was driven primarily by the success of core gaming products. Key highlights include:

• Mobile gaming revenue reached ¥90 billion, contributing 68% to total sales.
• Operating income for the period was reported at ¥15.3 billion, with a net income of ¥10 billion.
• Market expansion efforts in the Asian region led to a 25% increase in active users from the previous year.

The company's gross margin stood at 45%, reflecting effective cost controls and a robust user engagement strategy. DeNA anticipates continued growth fueled by new game releases and strategic partnerships.

Introduction to DeNA as a Leading Company in the Industry

DeNA Co., Ltd. has established itself as a leader in the mobile gaming and internet services industry, widely recognized for its innovative approach to game development and distribution. The company has a market capitalization of approximately ¥350 billion as of 2024. DeNA's strong positioning is attributed to:

• A diverse portfolio of successful games, including collaborations with global franchises.
• Investment in technology, enhancing user experience through advanced features.
• A dedicated community engagement strategy, building a loyal user base.

It is evident that DeNA's strategic direction and innovative capabilities have firmly positioned the company among the giants in its industry.

Mission Statement of DeNA Co., Ltd.

Company's Mission Statement

DeNA Co., Ltd. articulates its mission statement as follows: 'To create a society where everyone can enjoy the excitement of entertainment.' This mission underscores the company’s commitment to delivering innovative gaming experiences and services that resonate with users globally. The mission statement serves as a foundational guide, steering the company’s long-term goals and strategic initiatives.

Core Components of the Mission Statement

1. Commitment to Innovation

DeNA emphasizes its dedication to innovation in the gaming and entertainment industry. The company invests significantly in research and development to foster creativity and introduce cutting-edge technologies. In the fiscal year 2022, DeNA allocated approximately ¥8 billion (about $74 million) to R&D, focusing on enhancing user experience through mobile gaming advancements.

2. Global Reach

With operations in various countries, DeNA aims to expand its market presence. For instance, as of 2023, the company boasts over 150 million registered users worldwide. This global reach is supported by strategic partnerships with leading platforms, such as collaboration with Nintendo to develop mobile games based on popular franchises, which has proven successful, generating more than ¥12 billion in revenue since its inception.

3. User-Centric Development

Central to DeNA's mission is the principle of user-centric development. The company conducts regular user feedback sessions, incorporating insights into its product offerings. In 2022, DeNA reported a user satisfaction rate of 85%, reflecting its focus on delivering high-quality products and services. Additionally, the company utilizes data analytics to tailor experiences, evidenced by an increase in user engagement rates by 30% year-over-year in its flagship games.

Vision Statement of DeNA Co., Ltd.

Vision Statement Overview

DeNA Co., Ltd. aims to 'create a new world of entertainment that connects people and inspires them.' This vision emphasizes innovation in the digital entertainment space and seeks to leverage technology to build engaging experiences for users globally.

Commitment to Innovation

As part of their vision, DeNA focuses on continuous innovation in technology. The company has invested heavily in research and development, allocating approximately ¥16 billion (around $146 million) in R&D for the fiscal year 2022. This commitment is aimed at enhancing user experiences across their gaming, e-commerce, and healthcare platforms.

User-Centric Approach

DeNA's vision highlights a dedication to a user-centric approach, ensuring that their services are tailored to meet the needs and desires of consumers. The company has reported a user base of over 200 million across its platforms. In 2023, the average engagement time per user increased to about 50 minutes daily, indicating higher user satisfaction and loyalty.

Global Expansion Goals

The company aims to expand its reach beyond Japan. DeNA has successfully entered various international markets, with a significant focus on North America and Europe. As of 2024, the revenue contribution from international markets accounts for approximately 25% of the total revenue, which was ¥80 billion in the previous fiscal year.

Sustainability Initiatives

DeNA is committed to sustainability as part of their vision statement. They have set a goal to reduce carbon emissions by 50% by 2030. In 2023, the company reported a 10% reduction in emissions compared to the previous year, underscoring their ongoing efforts to align business practices with environmental sustainability.

Table of Key Financial Metrics

Community Engagement

DeNA's vision includes strong community engagement as a core component. The company has been actively involved in various social initiatives, contributing about ¥5 billion in community development programs in 2023. This participation underlines their commitment to social responsibility and enhancing community welfare.

Technological Integration

In pursuit of their vision, DeNA integrates cutting-edge technology into their products. In 2023, the adoption rate of artificial intelligence solutions in their games increased to 30%, enabling personalized and immersive player experiences. The company has also ventured into blockchain technology, reporting approximately ¥3 billion in revenue from blockchain-related services in 2023.

Core Values of DeNA Co., Ltd.

Innovation

DeNA Co., Ltd. places a strong emphasis on innovation as a core value. This commitment is evident in their continuous investment in research and development (R&D), which totaled approximately ¥14.5 billion in the fiscal year 2023. The company has launched various initiatives aimed at enhancing user experience through cutting-edge technologies.

One notable example is the introduction of their AI-driven gaming platform, which utilizes machine learning to adapt gameplay to individual user preferences. This innovation led to a significant increase in user engagement, reflected in a 35% increase in daily active users across its gaming titles.

Customer Focus

Customer focus is a fundamental value at DeNA, driving the company’s approach to product development and service delivery. The company utilizes extensive customer feedback systems, with over 70% of new features being directly influenced by user suggestions from its community forums.

An example of this commitment is the launch of the 'DeNA Community Program,' which invests in customer support and feedback mechanisms. As a result, customer satisfaction ratings have improved, with a reported 88% satisfaction score in recent surveys.

Integrity

Integrity underpins DeNA's operations, shaping its corporate governance and ethical practices. The company adheres to strict compliance standards, with 100% of its employees undergoing annual ethics training. DeNA has an established whistleblower policy, ensuring transparency and accountability.

For instance, the company's commitment to integrity was highlighted in its response to a data breach in 2022, where it took swift action to notify affected users and implement stronger security measures, leading to a 50% reduction in similar incidents in 2023.

Collaboration

Collaboration is essential to DeNA’s strategy, fostering a culture of teamwork both internally and externally. The company reported an increase in cross-departmental projects, which rose by 40% in 2023. This collaborative approach is evident in their partnerships with various technology firms to enhance gaming performance.

A specific initiative, 'Team Play,' was launched to encourage inter-departmental innovation workshops, resulting in three new successful game launches in 2023 which collectively generated over ¥10 billion in revenue.

Sustainability

Sustainability is an emerging core value at DeNA, reflecting its commitment to responsible business practices. The company set a goal to reduce greenhouse gas emissions by 30% by 2025, with 2023 initiatives achieving a 15% reduction already.

DeNA has invested in renewable energy sources for its operational needs, with 80% of its data centers now powered by renewable energy. This initiative not only reflects the company’s commitment to sustainability but also resulted in a ¥1.2 billion reduction in operating costs due to energy savings.

Table of Core Values and Related Metrics