Mission Statement, Vision, & Core Values (2025) of Hisense Visual Technology Co., Ltd.

Mission Statement, Vision, & Core Values (2025) of Hisense Visual Technology Co., Ltd.

CN | Technology | Consumer Electronics | SHH

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An Overview of Hisense Visual Technology Co., Ltd.

General Overview of Hisense Visual Technology Co., Ltd.

Hisense Visual Technology Co., Ltd., established in 1969, is a prominent global player in the consumer electronics and home appliances industry. Based in Qingdao, China, Hisense has grown from a small radio factory to a multinational corporation recognized for its innovation in television and display technology.

The company offers a diverse range of products, including Smart TVs, refrigerators, and air conditioners. Hisense is particularly noted for its advancements in 4K and 8K resolution televisions, integrating cutting-edge technologies like ULED and OLED.

As of 2024, Hisense has reported annual sales exceeding ¥200 billion (approximately $30 billion), with a significant portion attributed to its television segment, which remains the largest contributor to the company's revenue.

Company's Financial Performance in Latest Financial Reports

In its latest financial report for Q1 2024, Hisense Visual Technology Co., Ltd. announced record-breaking revenue of ¥60 billion (approximately $9 billion), representing a growth of 15% year-over-year. This robust performance was primarily driven by strong sales in the TV segment, which accounted for nearly 75% of total revenue, reflecting a demand surge in both domestic and international markets.

The company also reported a net profit margin of 10%, with net profits reaching ¥6 billion (about $900 million). This indicates effective cost management and increased operational efficiency.

The following table summarizes key financial metrics from the latest reporting period:

Financial Metric Q1 2023 Q1 2024 Change (%)
Revenue (¥ billion) 52 60 +15%
Net Profit (¥ billion) 4.5 6 +33%
Net Profit Margin (%) 8.7 10 +1.3%

Introduction to Hisense as a Leader in the Industry

Hisense Visual Technology Co., Ltd. is recognized as one of the leading companies in the global television market, holding a market share of approximately 14% as of 2024. The company's commitment to research and development, with over 3,000 employees dedicated to R&D, has positioned it at the forefront of technological advancements in visual technology.

Hisense has established a strong international presence, exporting products to more than 130 countries. The company's strategic partnerships and collaborations have further bolstered its market position, providing customers with high-quality products that integrate innovative technology.

For more insights into Hisense's success, consider exploring its diverse range of products and the company's vision for future growth in the electronics industry.




Mission Statement of Hisense Visual Technology Co., Ltd.

Mission Statement Overview

Hisense Visual Technology Co., Ltd. articulates its mission statement to align its strategic goals and corporate culture with the expectations of its stakeholders. The mission is central in fostering innovation and maintaining high standards in product development and customer service. It emphasizes the commitment to providing advanced technology solutions that enhance the user experience and lead the market in visual technology.

Core Component 1: Quality

The first core component of Hisense's mission statement is an unwavering commitment to quality. This is reflected in the company's ongoing investment in research and development, as well as stringent quality control measures.

In 2022, Hisense allocated approximately 8% of its annual revenue to R&D, translating to around USD 1.2 billion. The focus on quality is evident as the company consistently ranks among the top three in global TV shipments, with a market share of 11.5% as of Q2 2023, according to market analysis from Omdia.

Core Component 2: Innovation

The second core component emphasizes innovation as a driving force behind Hisense's product offerings. The company integrates cutting-edge technology into its visual products, such as the introduction of ULED technology and smart features in its television line-up, enhancing picture quality and user functionality.

Hisense was awarded over 1,200 patents in 2022 alone, highlighting its leadership in technological advancements in the visual technology sector. The company's commitment to innovation is underscored by the launch of its latest laser TV model, which garnered sales of over 200,000 units within the first quarter of 2023.

Core Component 3: Customer Satisfaction

Customer satisfaction forms the third core pillar of Hisense's mission. The company actively seeks feedback to refine its products and services, ensuring they meet or exceed customer expectations.

Hisense achieved a customer satisfaction score of 85% in 2023, according to internal surveys and third-party evaluations. Additionally, the company has implemented a robust customer service platform, receiving approximately 600,000 tickets resolved smoothly within a 24-hour window in the last fiscal year.

Component Details Statistics
Quality R&D Investment USD 1.2 billion (8% of annual revenue)
Quality Market Share in TV Shipments 11.5% as of Q2 2023
Innovation Patents Awarded 1,200 patents in 2022
Innovation Laser TV Sales 200,000 units in Q1 2023
Customer Satisfaction Satisfaction Score 85% in 2023
Customer Satisfaction Tickets Resolved 600,000 tickets



Vision Statement of Hisense Visual Technology Co., Ltd.

Global Market Leadership

Hisense Visual Technology Co., Ltd. aims to establish itself as a global leader in visual technology by 2024. The company has consistently increased its market share in various regions. In 2022, Hisense held a market share of 12% in the global television market, positioning itself among the top five manufacturers worldwide.

Innovation and Technology Advancement

The vision of Hisense focuses heavily on innovation, with over $1.1 billion allocated for research and development in 2023. The firm has propelled advancements in technologies such as ULED and Laser TV, forecasting growth in R&D investment by 15% annually.

Sustainable Development Goals

Hisense is committed to environmental sustainability and aims to reduce its carbon footprint by 30% by 2025. The company has implemented eco-friendly production processes, aiming for a 50% increase in energy efficiency within its manufacturing plants by 2024.

Enhancing Consumer Experience

Hisense aims to elevate consumer experience through smart technology integration. In 2023, approximately 70% of its products included AI-based features, and the company plans to increase this percentage to 85% by 2024.

Global Expansion Strategy

The vision encompasses an aggressive global expansion strategy. By the end of 2024, Hisense plans to increase its international retail partners by 25%, focusing on emerging markets in Asia and Africa where demand for visual technology is surging.

Year Market Share (%) R&D Investment ($ Billion) Carbon Footprint Reduction (%) AI Product Integration (%)
2022 12 1.1 N/A 70
2023 N/A 1.1 (Projected Increase of 15%) N/A 70
2024 (Goals) N/A N/A 30 85



Core Values of Hisense Visual Technology Co., Ltd.

Innovation

Innovation is a fundamental core value at Hisense Visual Technology Co., Ltd. It drives the company to continuously enhance its product offerings and maintain a competitive edge in the technology market.

Hisense has invested over 7% of its annual revenue into research and development, amounting to approximately ¥4 billion (around $600 million) in 2023. This commitment is evident in the launch of their ULED and Laser TV technologies, which received multiple industry awards.

In 2023, Hisense introduced the 8K ULED TV, which has been recognized for its cutting-edge picture quality and user experience. Additionally, the company has deployed innovative AI technology in its smart TVs, enhancing user interaction and content recommendations.

Quality

Quality remains a cornerstone of Hisense's operational philosophy. The company is dedicated to delivering high-quality products that meet or exceed customer expectations.

Hisense achieved a 95% customer satisfaction rate in 2023, according to internal surveys. The company has implemented stringent quality control processes, which include rigorous testing protocols that subject products to over 200 quality tests before market release.

In 2022, Hisense received the prestigious ISO 9001 certification for quality management, further demonstrating its commitment to quality excellence.

Sustainability

Sustainability is integral to Hisense's operational strategy. The company emphasizes eco-friendly practices throughout its manufacturing and distribution processes.

As of 2023, Hisense has reduced carbon emissions by 30% per unit of product shipped compared to 2020 levels. The company plans to achieve 100% recyclable packaging by 2025.

In 2023, Hisense unveiled its solar-powered TV, which uses 40% less energy than conventional models. This initiative aligns with the company’s commitment to sustainability and environmental responsibility.

Customer-Centricity

Customer-centricity is central to Hisense's business approach, focusing on understanding and meeting the needs of its customers.

Hisense has expanded its customer support services, achieving an average response time of 3 hours on all customer inquiries in 2023. The company has also launched a feedback program that has collected over 100,000 customer insights in the past year, guiding product improvements.

Moreover, Hisense’s smart home solutions have been developed based on direct customer feedback, resulting in a 20% increase in smart appliance sales in 2023 compared to 2022.

Global Partnership

Global partnership is essential for Hisense's growth strategy, facilitating collaboration and expansion in international markets.

In 2023, Hisense established partnerships with major retailers across 15 countries, enhancing its distribution network significantly. This has resulted in a 12% increase in global sales year-over-year.

Additionally, Hisense has collaborated with international tech firms to integrate advanced features into its products, such as smart home connectivity and cloud services, which have been well received in markets like Europe and North America.

Core Value Initiatives Impact
Innovation Invested ¥4 billion in R&D Launched 8K ULED TV; recognized with industry awards
Quality Implementing over 200 quality tests Achieved 95% customer satisfaction rate
Sustainability Reduced carbon emissions by 30% Launched solar-powered TV; committed to 100% recyclable packaging
Customer-Centricity Average response time of 3 hours 20% increase in smart appliance sales
Global Partnership Established partnerships in 15 countries 12% increase in global sales

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