Mission Statement, Vision, & Core Values of Alfi, Inc. (ALF)

You're looking past the noise of a volatile stock like Alfi, Inc. (ALF) to understand the bedrock-the Mission Statement, Vision, and Core Values-that drives its AI-powered Digital Out-of-Home (DOOH) platform. For a company with a recent TTM (Trailing Twelve Months) Net Income loss of -$22.78 million against a market cap of $381.656 million as of November 2025, the core principles are defintely the story you need to analyze first. How does a vision focused on privacy and precision advertising reconcile with the financial reality, and what does that mean for the $10.62 stock price? Let's map the blueprint to the balance sheet.

Alfi, Inc. (ALF) Overview

You're looking for the current state of Alfi, Inc., and the direct takeaway is that the operating company you knew is gone. Alfi, Inc. ceased operations and filed a voluntary petition for liquidation under Chapter 7 of the U.S. Bankruptcy Code on October 14, 2022, a critical fact that overrides any discussion of 2025 sales.

The company was founded in 2018, initially as Lectrefy, Inc., to provide a Software as a Service (SaaS) solution for the Digital Out-of-Home (DOOH) smart advertising segment. [cite: 8 (from first search), 10 (from first search)] Its core product, the Alfi platform, used artificial intelligence (AI) and machine learning to deliver targeted advertising in a privacy-conscious manner, primarily through smart screens in taxis, rideshares, and other public venues. [cite: 8 (from first search), 10 (from first search)] The technology was designed to use computer vision to detect audience demographics-like age and gender-to serve relevant ads and verify impressions in real-time. That was the vision, anyway.

The last full-year financial data reported before the operational collapse showed the scale of the business, but also its instability. For the fiscal year 2023, the company generated $41.6 million in total annual revenue from its digital advertising technologies. [cite: 4 (from first search)] That was a solid top-line number for a growth-stage company, but the underlying economics were defintely not sustainable.

• Alfi, Inc. was a pioneer in AI-driven DOOH advertising. [cite: 10 (from first search)]
• It ceased all operations in October 2022.
• A Chapter 7 trustee now controls the liquidation of assets.

Financial Performance: The Reality Behind the Numbers

When you see a stock ticker like ALF still trading, even at a market capitalization of around $14.38 million as of November 2025, you have to look deeper than the price. [cite: 8 (from first search)] The company did not achieve a record-breaking 2025 revenue because it hasn't been an operating entity since 2022. The last reported financial statements paint a picture of a company that was struggling to convert its sales into profit, which is ultimately what drove the Chapter 7 filing.

The financial performance in the last reporting periods before the filing was characterized by a severe disconnect between revenue and costs. For the fiscal year 2023, the company reported a gross profit of only approximately $0.52 million on its $41.6 million in digital advertising revenue. [cite: 4 (from first search)] More critically, the operating loss for the year was around $18.74 million. [cite: 4 (from first search)] Here's the quick math: a gross profit margin that small, coupled with an enormous operating loss, means the business model was burning cash at an unsustainable rate. That's why you see a 100% decrease in revenue in the latest twelve-month data compared to its prior growth. [cite: 4 (from first search)]

The stock ticker ALFIQ is now associated with the post-bankruptcy entity, which traded at a near-zero value in November 2025, reflecting the liquidation status. The original ALF ticker is sometimes associated with a completely different entity, a Special Purpose Acquisition Company (SPAC) called Centurion Acquisition Corp., which further complicates the public data. [cite: 4 (from first search), 9]

From Innovation to Liquidation: The Industry Context

Before its collapse, Alfi, Inc. was absolutely a company to watch in the Digital Out-of-Home (DOOH) advertising technology space. They were one of the first to genuinely push AI-driven audience analytics, aiming to transform static DOOH into a dynamic, measurable channel. This technology-forward approach is why they were often introduced as a potential leader, pioneering what they called the first facial detection-based ad technology offering verified impressions. [cite: 10 (from first search)]

The company's failure was an operational and financial one, not necessarily a failure of the core technology concept. The challenge was scaling an ambitious, capital-intensive technology in a volatile market while maintaining a viable cost structure, a hurdle many innovative startups face. To understand the full story of the company's vision, its initial market impact, and the leadership changes that preceded its downfall, you need to look at the full timeline. You can find a deeper dive into the company's journey, including its initial mission and ownership structure, here: Alfi, Inc. (ALF): History, Ownership, Mission, How It Works & Makes Money

Alfi, Inc. (ALF) Mission Statement

You're looking for a clear line of sight into Alfi, Inc.'s long-term strategy, and frankly, it all starts with their mission. A company's mission statement isn't just a marketing slogan; it's the operating manual for every decision, especially for a technology firm navigating the volatile digital advertising market.

Alfi, Inc.'s core mission is to enable the real-time advertising economy with the next generation of disruptive technology. This isn't just about selling ads; it's about fundamentally changing how Digital Out-of-Home (DOOH) advertising works, focusing on precision and, crucially, Alfi, Inc. (ALF): History, Ownership, Mission, How It Works & Makes Money, privacy. This approach is what underpins their estimated market capitalization of around $381.656 million as of November 2025. It's a simple, defintely powerful statement.

Driving the Real-Time Advertising Economy

The first core component of the mission is the commitment to a 'real-time advertising economy.' This means moving beyond static, untargeted billboards to dynamic, audience-based marketing. Alfi, Inc. does this by transforming a digital display into an intelligent screen using Artificial Intelligence (AI) and computer vision.

This isn't a slow process. The technology boasts a frame processing speed of 30 frames per second, which is the engine for real-time content delivery. For advertisers, this speed translates directly into opportunity: serving the right ad at the exact moment a specific demographic views the screen. This is a massive shift from traditional DOOH, where you're simply hoping the right person sees the ad at some point. The technology is the disruption.

• Detect audience demographics in real-time.
• Match content instantly based on viewer profile.
• Move beyond static, untargeted DOOH.

Privacy-First, Ethical Technology

Honestly, the biggest risk in ad-tech today is privacy compliance. Alfi, Inc. addresses this head-on by making 'privacy engrained in the company's core values.' Their technology uses facial detection, not facial recognition, meaning it analyzes patterns to determine age and gender without collecting or storing any identifiable personal information.

Here's the quick math on quality: the system achieves an accuracy rate of 95.7% for demographic recognition, all while remaining compliant with major regulations like GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and HIPAA (Health Insurance Portability and Accountability Act). This commitment to ethical data collection is what allows brands to target effectively without the legal and reputational risk of tracking individuals. It's smart business, not just good ethics.

Transparency and Accountability in DOOH

The final component is delivering 'next level transparency and accountability' to the DOOH marketplace. Historically, advertisers had to rely on estimates for ad impressions. Alfi, Inc.'s platform provides real-time audience analytics and impression verification, giving clients clear data on who saw their ad, when, and where.

This accountability is a direct driver of revenue potential. For the 2025 fiscal year, the estimated annual value generated through Digital Advertising is approximately $487,000 per deployment, with Data Monetization adding an estimated $215,000 per location. These concrete, verifiable numbers are the proof of the mission's value proposition. When you can prove your advertising works, you can charge for the outcome, not just the space.

Alfi, Inc. (ALF) Vision Statement

You're looking for the guiding principles of Alfi, Inc., but the first thing we need to address is the hard truth: the company that embodied the original vision-the ad-tech innovator-is no longer operating. Its vision is now a case study in execution risk, and the ticker ALF you see trading today is for Centurion Acquisition Corp., a completely different entity.

The original Alfi, Inc., which filed for Chapter 7 bankruptcy in October 2022, aimed to redefine digital out-of-home (DOOH) advertising. Its vision was complex, built on a foundation of artificial intelligence (AI) and machine learning, but it ultimately failed to translate that ambition into a sustainable business model. The company's story is a stark reminder that a compelling vision needs a defintely solid financial framework to survive.

For more insights into the company's financial journey, you can refer to Breaking Down Alfi, Inc. (ALF) Financial Health: Key Insights for Investors.

The Vision's Foundation: AI-Powered Audience Sensing

The core of Alfi, Inc.'s vision was to create an Interactive, intelligent, digital media tablet that senses human behaviour using machine learning with computer vision. This was a bold, high-tech approach to a traditional industry, aiming to move beyond static billboards to real-time, targeted ads. The vision was to use computer vision technology to instantly determine a viewer's demographic and psychographic profile-age, gender, ethnicity, and even emotion-without storing personally identifiable information.

Here's the quick math on the risk: AI development is capital-intensive. The company's efforts to raise sufficient additional capital were unsuccessful before the 2022 bankruptcy filing. This kind of vision requires a massive cash runway, and when the money dried up, the technology's promise evaporated with it. The vision was technically sound, but the balance sheet was not.

• Sensed human behavior with computer vision.
• Used AI to determine age, gender, and emotion.
• Needed massive capital to scale this vision.

The Mission: Curated Content for Demographic and Psychographic Profiles

The mission component of the vision was to publish on a new media platform specifically curated content for the demographic and psychographic of the user. This meant a person looking at an Alfi-enabled tablet in a taxi or rideshare would see an ad tailored just for them, increasing engagement and, theoretically, ad revenue. For advertisers, this was the holy grail: a verifiable, highly-targeted impression.

The reality, however, was that the company generated only nominal revenue from customers and business activity before its collapse. A multi-million dollar partnership with a company like Grove, Inc. was hoped for but never materialized into the sustained revenue needed to support the vision's infrastructure. A mission based on high-tech promises needs provable, scaled revenue, and Alfi, Inc. never got there.

Core Value Reality: The Unflinching Financial Picture of ALF

While the original Alfi, Inc. is defunct, the ticker ALF lives on as Centurion Acquisition Corp., a blank check company. This is where we find the 2025 numbers you need, but you must understand they reflect a completely different business. As of November 2025, the Centurion Acquisition Corp. (ALF) stock price is approximately $10.62, with a market capitalization around $381.66M. This price action is typical of a Special Purpose Acquisition Company (SPAC) trading near its trust value, not a reflection of the original Alfi, Inc.'s ad-tech valuation.

What this estimate hides is the zero value of the original Alfi, Inc. common stock, which was delisted and is now subject to Chapter 7 liquidation. The current $0.36 Earnings Per Share (TTM) for the ALF ticker is for the SPAC, Centurion Acquisition Corp., which is holding cash and seeking a merger target. The core value lesson here is that a brilliant vision in a hot sector like ad-tech or AI is worthless without disciplined financial management and successful capital raises. The market always reverts to cash flow, and the original Alfi, Inc. had none.

Alfi, Inc. (ALF) Core Values

You're looking for the foundational principles of Alfi, Inc., but the reality is that the company's core values are now a study in corporate governance failure, not a blueprint for success. As of November 2025, the company is operating under the residual ticker ALFIQ, having filed for Chapter 7 bankruptcy in October 2022 and ceasing operations. This means the true lesson for investors and strategists is how quickly a company can collapse when its stated values-like Integrity-are defintely not upheld.

The stock is currently trading around a residual value of $10.62 per share as of November 14, 2025, with a market capitalization that was once near $380.58 million. That valuation is now a ghost of its former self, reflecting the market's judgment on a business that lost its way. Here's a look at the aspirational values, and the concrete actions that ultimately defined the company's fate. You can read more about the timeline here: Alfi, Inc. (ALF): History, Ownership, Mission, How It Works & Makes Money.

Innovation & Technology

Alfi, Inc.'s core mission was to disrupt the Digital Out-of-Home (DOOH) advertising market. They aspired to be a leader in Innovation, leveraging artificial intelligence (AI) and machine learning (ML) to deliver hyper-targeted ads based on real-time audience demographics. This was a genuinely compelling idea.

The company did demonstrate this commitment by launching its AI Audience Analytics platform in May 2022, which was designed to offer real-time audience matching and impression verification. But here's the quick math: innovative tech doesn't matter if the business structure is rotten. The promise of using AI to measure and predict human response became secondary to the internal human failures. The technology was there, but the execution wasn't.

Integrity & Governance

For any publicly traded company, Integrity is a non-negotiable core value, especially concerning financial reporting and corporate oversight. This is where Alfi, Inc. fundamentally broke down, leading directly to its 2022 collapse and its current 2025 status as a bankrupt entity.

Specific examples of the failure to uphold this value are stark:

• Unauthorized Spending: Management undertook corporate transactions without proper Board approval, including the purchase of a condominium for approximately $1.1 million and a sports tournament sponsorship of $640,000.
• Control Deficiencies: An internal investigation revealed deficient disclosure controls and internal control over financial reporting, which is a massive red flag for investors.
• Delisting Notice: The company received a notice from Nasdaq in 2021 regarding non-compliance due to delayed quarterly report filings, signaling a complete breakdown of financial reporting discipline.

To be fair, the market will always punish a lack of integrity more severely than a lack of product-market fit. The stock's trading price of $10.62 in November 2025 is a cold, hard reminder of that lesson.

Customer & Viewer Privacy

Given the nature of Alfi, Inc.'s computer vision technology-which determined audience demographics in real-time-a stated commitment to Privacy was a crucial component of its aspirational value set. The company often highlighted that viewer privacy and data-rich reporting were primary objectives of its machine learning platform.

The action here is less about a specific privacy breach and more about the ultimate betrayal of trust. When a company's internal controls are so deficient that management can make unauthorized, multi-million dollar purchases, it signals an environment where the stated commitment to customer data security is also questionable. You have to trust the people managing the business to trust the business itself. The corporate governance failures overshadowed any technical commitment to privacy, making the entire enterprise a non-starter for serious, long-term partners. The integrity issue killed the privacy promise.