Mission Statement, Vision, & Core Values (2025) of Aston Martin Lagonda Global Holdings plc.

An Overview of Aston Martin Lagonda Global Holdings plc

General Summary of Aston Martin Lagonda Global Holdings plc

Aston Martin Lagonda Global Holdings plc, established in 1913, is known for its luxury sports cars, combining performance with craftsmanship. The company's iconic models include the Aston Martin DB11, Vantage, and the flagship DBS Superleggera. As of 2024, the company operates in the automotive sector, focusing on high-performance luxury vehicles, with a commitment to cutting-edge technology and sustainability.

In 2024, Aston Martin achieved total sales of 6,200 vehicles, marking a significant increase from the previous year. The brand's commitment to excellence and innovation continues to resonate with consumers, driving growth in its core markets, particularly in Europe and North America.

Company's Financial Performance in the Latest Financial Reports

For the fiscal year ending December 31, 2023, Aston Martin reported record-breaking revenue of £1.05 billion, representing a 28% increase year-over-year. This growth was primarily driven by the strong performance of its flagship models, with the DB11 and Vantage contributing significantly to the overall sales figures.

The company’s gross profit margin improved to 19.5%, up from 17.8% in the previous year, reflecting effective cost management and operational efficiencies. The net profit for 2023 was reported at £120 million, a substantial growth from a net loss of £60 million in 2022.

Aston Martin's global market expansion efforts have paid off, with sales in North America increasing by 35% and Europe by 20%. The Asia-Pacific region also showed promising growth, with a 15% increase in sales, underscoring the brand’s rising popularity in emerging markets.

Introduction to Company as a Leader in the Industry

Aston Martin Lagonda Global Holdings plc stands out as a leader in the luxury automotive industry, renowned for its innovation, design, and performance. The company has positioned itself at the forefront of the market by embracing advanced technologies and sustainable practices, appealing to a discerning customer base.

As demand for high-performance luxury vehicles continues to rise, Aston Martin’s strategic focus on electric vehicles and hybrid models demonstrates its commitment to the future. The brand's dedicated engineering teams are working on cutting-edge technology to ensure Aston Martin remains a key player in the evolving automotive landscape.

To understand more about Aston Martin’s success and future endeavors, delve deeper into its strategic plans, product lines, and market positioning.

Mission Statement of Aston Martin Lagonda Global Holdings plc

Mission Statement of Aston Martin Lagonda Global Holdings plc

As of 2024, Aston Martin Lagonda Global Holdings plc centers its mission statement around the commitment to creating the world's most desirable high-performance luxury sports cars. This mission is pivotal in steering the company towards its long-term goals, emphasizing craftsmanship, innovation, and sustainability.

Core Components of the Mission Statement

1. Craftsmanship

Aston Martin is known for its meticulous attention to detail and high-quality craftsmanship. In 2022, the company reported that it maintained a production capacity of approximately 6,000 vehicles per year, each built with precision engineering and unique design elements. This dedication to craftsmanship ensures that each vehicle is not only a mode of transport but also a work of art.

2. Innovation

The integration of cutting-edge technology is a significant aspect of Aston Martin's mission. The company invested over £100 million in research and development in 2023 alone. This investment supports advancements in performance and sustainability, such as the introduction of hybrid and electric vehicle models. The DBX707, launched in 2022, exemplifies this innovation with a power output of 707 horsepower, making it one of the most powerful SUVs in its class.

3. Sustainability

Aston Martin is actively working towards reducing its environmental impact. In 2023, the company announced its goal to achieve net zero carbon emissions by 2030. This commitment involves integrating sustainable practices across its supply chain and manufacturing processes. Additionally, Aston Martin aims for a significant portion of its fleet to be electrified by 2025.

This focus on craftsmanship, innovation, and sustainability forms the backbone of Aston Martin's mission statement, illustrating its commitment to excellence in the luxury automotive market. Through these pillars, the company aims to reinforce its status as a leader in high-performance vehicles while responding to modern consumer demands and environmental challenges.

Vision Statement of Aston Martin Lagonda Global Holdings plc

Vision for Luxury Automotive Innovation

Aston Martin Lagonda Global Holdings plc envisions itself as a pinnacle of luxury automotive innovation, focusing on a unique blend of performance and artistry. The company's vision emphasizes cutting-edge technology integrated into handcrafted vehicles. In 2023, Aston Martin reported a revenue of £1.1 billion, showcasing its commitment to high-end performance and exclusivity. The aim is to enhance this revenue in 2024 through strategic models such as the DBX707, which offers a top speed of 193 mph and a 0-60 mph time of just 3.1 seconds.

Commitment to Sustainability

As part of their vision, Aston Martin is committed to sustainability practices that align with global environmental goals. The company aims to achieve net-zero carbon emissions by 2030. In 2022, Aston Martin launched its hybrid variant, the DB11, marking a significant step in reducing carbon footprints. The company has also stated that 50% of their production will be electric or hybrid models by 2025.

Aston Martin's investment in sustainable technologies is evident in their development plans, with over £600 million allocated for electrification and modernization over the next five years.

Elevating Customer Experience

Aston Martin aims to redefine the customer experience by providing exclusive services and personalized car models. In 2023, customer satisfaction ratings rose to 87%, reflecting the company's dedication to exceptional service. The vision includes enhancing customer engagement through digital platforms and personalized services, with investments slated to reach £100 million in customer service enhancements by 2025.

Global Expansion Strategy

The global expansion of Aston Martin remains a crucial element of its vision. The company plans to increase its market share in Asia, targeting a 15% growth in sales in this region by 2024. In addition, Aston Martin plans to open 10 new dealerships globally, focusing on markets in China, the Middle East, and North America. The aim is to increase total annual sales from 6,000 units in 2023 to 10,000 units by 2025.

Innovation in Design and Technology

Aston Martin is dedicated to pioneering design and embracing technology, with ongoing investment in research and development. The company has allocated £200 million annually towards R&D to innovate its vehicle designs and improve performance. The introduction of the new V6 and V8 engines, coupled with advanced aerodynamics, exemplifies this innovative approach, aiming to roll out these technologies by 2024.

Core Values of Aston Martin Lagonda Global Holdings plc

Innovation

Aston Martin Lagonda Global Holdings plc embraces innovation as a core value to drive its future growth and maintain its status as a luxury sports car manufacturer. The company invests heavily in research and development to enhance performance and sustainability.

In 2023, Aston Martin reported a £16 million investment in electric vehicle development as part of its strategy to produce its first fully electric model by 2025. The introduction of the Aston Martin Valhalla, a hybrid supercar, showcases the commitment to innovative engineering, featuring an advanced V6 twin-turbo engine combined with electric motors, targeting a combined output of 1,000 horsepower.

Quality

The commitment to quality is paramount at Aston Martin. Every vehicle undergoes stringent testing and meticulous craftsmanship to meet the highest standards.

In 2022, the company achieved a customer satisfaction score of 92%, reflecting its dedication to quality and customer service. This commitment is evident in the recent launch of the Aston Martin DBX707, which claimed the title of the world's fastest luxury SUV, highlighting performance and build quality.

Heritage

Aston Martin is deeply rooted in its heritage, which shapes its brand identity and customer loyalty. The rich history of the brand dates back to 1913, and it remains integral to its operations.

The company regularly commemorates its milestones with special editions. The Aston Martin DB11, first launched in 2016, continues to be a symbol of the brand's history, with over 2,500 units sold globally as of 2023.

Customer Centricity

Customer centricity is a core value at Aston Martin, driving the design and development process. The company emphasizes understanding customer needs and preferences.

As of 2023, Aston Martin reported a net promoter score (NPS) of 75, significantly higher than the automotive industry average of 30. Initiatives such as the bespoke personalization program, which allows clients to customize their cars extensively, have contributed to this positive customer feedback.

Sustainability

Sustainability is an integral part of Aston Martin's core values, focusing on reducing its environmental impact while maintaining luxury standards.

The company set ambitious targets, aiming for a 30% reduction in CO2 emissions by 2025. The introduction of the Aston Martin Rapide E, the brand's first all-electric car, is a step towards this goal and reflects its commitment to sustainability.