Mission Statement, Vision, & Core Values (2025) of Aptus Value Housing Finance India Limited.

Mission Statement, Vision, & Core Values (2025) of Aptus Value Housing Finance India Limited.

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An Overview of Aptus Value Housing Finance India Limited

An Overview of Aptus Value Housing Finance India Limited

Aptus Value Housing Finance India Limited was established in 2008, operating primarily in the affordable housing finance sector. The company focuses on providing home loans to first-time homebuyers and has built a strong reputation for its customer-centric approach. As of 2024, Aptus offers various products, including home loans, loan against property, and construction finance. The company has seen significant growth in sales, achieving a total loan book of approximately ₹10,000 crores.

Company's Financial Performance in the Latest Financial Reports

The latest financial report for Aptus Value Housing Finance, covering the fiscal year ending March 2024, indicates a record-breaking revenue of ₹1,200 crores, a robust increase of 25% compared to the previous year. The key drivers for this growth were the main product categories, particularly home loans, which accounted for over 70% of total revenue. The company has expanded its footprint in Tier 2 and Tier 3 cities, contributing to its market penetration and overall growth.

The financial performance is summarized in the following table:

Metric FY 2023 FY 2024 Growth (%)
Total Revenue ₹960 crores ₹1,200 crores 25%
Net Profit ₹120 crores ₹150 crores 25%
Loan Book ₹8,000 crores ₹10,000 crores 25%
Home Loan Disbursement ₹700 crores ₹900 crores 28.57%

Introduction to Company as a Leader in the Industry

Aptus Value Housing Finance stands out as a leader in the affordable housing finance sector in India. With its commitment to serving underbanked segments, it has become synonymous with affordable home financing. The strategic focus on providing easy access to housing loans has allowed Aptus to thrive, outperforming many competitors. The company's unique value propositions, such as personalized customer service and flexible repayment options, continue to attract a growing customer base.

For those interested in understanding why Aptus has achieved significant success in this sector, further details on its operational strategies, customer-centric products, and market expansion initiatives can be explored below.




Mission Statement of Aptus Value Housing Finance India Limited

Mission Statement of Aptus Value Housing Finance India Limited

Aptus Value Housing Finance India Limited, established in 2009, is dedicated to providing affordable housing finance in India. The company's mission statement emphasizes the ambition to empower customers by providing value-based housing finance solutions tailored to meet the aspirations of the underserved segments of society.

Core Component 1: Customer Empowerment

The first core component of Aptus's mission statement focuses on customer empowerment. This involves ensuring that customers have access to housing finance products that meet their specific needs.

According to the National Housing Bank, the affordable housing segment is projected to grow at a CAGR of 15% from 2022 to 2027, driven by increasing urbanization and the government's focus on housing for all.

Aptus aims to offer simplified loan processes, competitive interest rates, and personalized service to help customers navigate their housing finance journey efficiently.

Core Component 2: Quality Products and Services

The second core component is the commitment to delivering high-quality products and services. Aptus seeks to maintain a high standard in its offerings to build trust and satisfaction among its clientele.

As of Q2 2023, Aptus reported a loan book of approximately ₹4,200 crore with a focus on maintaining a Non-Performing Assets (NPA) ratio of below 1.5%, showcasing its commitment to asset quality.

Key Financial Metrics Q2 2023 Q2 2022 Growth (%)
Loan Book ₹4,200 crore ₹3,500 crore 20%
Net Interest Margin 4.5% 4.2% 7.14%
NPA Ratio 1.2% 1.5% -20%

Core Component 3: Commitment to Social Responsibility

The third core component of the mission statement is a strong commitment to social responsibility. Aptus recognizes its role in contributing positively to society, particularly in enhancing housing affordability.

The company has actively participated in various community development programs, ensuring that a significant portion of its profits is reinvested into social initiatives. In fiscal year 2022-2023, Aptus allocated ₹10 crore to initiatives focusing on housing education and sustainable development.

Furthermore, the government has set a target to build 20 million affordable homes under the Pradhan Mantri Awas Yojana by 2024, providing an avenue for Aptus to contribute significantly.




Vision Statement of Aptus Value Housing Finance India Limited

Vision for Housing Accessibility

Aptus Value Housing Finance India Limited envisions a world where housing is accessible to all segments of society. This vision aligns with India's goal of providing affordable housing under schemes like Pradhan Mantri Awas Yojana (PMAY). By 2024, Aptus aims to finance over ₹500 crore worth of housing loans to low and middle-income groups, enhancing financial inclusion.

Sustainable Development Goals

The company’s vision is tightly integrated with sustainable development. Aptus is committed to supporting green housing initiatives by promoting the use of eco-friendly materials. A target has been set to finance 30% of home loans specifically for green construction projects by 2024.

Technological Integration

Utilizing technology for enhancing customer experience is central to Aptus's vision. By 2024, the aim is to digitize both the loan application and approval process, with a target to reduce processing time to under 48 hours. This will be achieved through a new mobile application that is expected to onboard 100,000 users annually.

Financial Performance Goals

Aptus aims for significant growth in its financial metrics. The vision for 2024 includes achieving a loan book of approximately ₹5,000 crore, which reflects a year-on-year growth rate of 25%. Alongside, the company aims to maintain a non-performing asset (NPA) ratio of below 2%.

Financial Metric 2023 Actual 2024 Target
Loan Book Size ₹4,000 crore ₹5,000 crore
Annual Growth Rate 20% 25%
NPA Ratio 1.75% 2%
Green Home Loans 10% 30%

Community Engagement

Aptus's vision extends to community involvement, focusing on educating potential homeowners about financial literacy. By 2024, the company plans to conduct over 200 workshops nationwide to reach more than 10,000 individuals, equipping them with the knowledge to make informed housing decisions.

Partnerships for Housing Solutions

Further, Aptus aims to establish strategic partnerships with local governments and NGOs to expand its housing solutions. The vision includes collaborating on at least 15 projects that will facilitate low-cost housing developments by 2024, contributing to urban housing needs.




Core Values of Aptus Value Housing Finance India Limited

Customer Centricity

Aptus Value Housing Finance India Limited places a significant emphasis on customer-centricity as one of its core values. The company believes in creating a positive impact on the lives of its customers by offering tailored financial solutions.

In 2023, Aptus reported a customer satisfaction score of 92%, demonstrating their commitment to understanding customer needs and responding effectively. The introduction of the 'Aptus Helpline' in Q1 2024 has led to a 30% reduction in response time to customer inquiries.

Additionally, the company launched a series of educational workshops in 2024, aimed at empowering potential home buyers with information on housing finance. These workshops reached over 10,000 attendees across various cities, reflecting Aptus's dedication to customer education.

Integrity

Integrity is central to Aptus's operations and is reflected in their transparent business practices. The company has maintained a consistent record of ethical governance, with zero instances of regulatory violations reported in the last five years.

In 2024, Aptus implemented a strict internal compliance program that emphasizes ethical conduct amongst employees. As a result, 100% of staff members underwent ethics training during the year, fostering a culture of honesty and transparency.

Furthermore, Aptus's financial reports are audited by a top-tier firm, ensuring reliability and trustworthiness in their financial disclosures. Their latest audit results indicated a strong compliance rating of 99.5%.

Innovation

Aptus Value Housing Finance is dedicated to innovation as a core value, striving to stay ahead in a competitive market. The launch of their digital lending platform in 2023 significantly streamlined the loan application process, reducing approval times by 40%.

In 2024, the company invested ₹50 crores in technology upgrades, including artificial intelligence to enhance customer service and risk assessment processes. This move has improved operational efficiency, reflected by a 20% growth in loan disbursements compared to the previous year.

Aptus also introduced a unique app that provides real-time updates on loan status and personalized financing options, which has seen over 15,000 downloads since its launch in early 2024.

Social Responsibility

Aptus Value Housing Finance is committed to social responsibility, focusing on community development and sustainable practices. In 2023, the company allocated ₹25 crores toward various social initiatives, including housing projects for underprivileged communities.

In 2024, Aptus partnered with local NGOs to provide housing solutions for over 1,000 families in rural areas, demonstrating their commitment to improving living conditions for marginalized populations.

Moreover, the company initiated an eco-friendly housing program promoting sustainable building practices, achieving a target of 30% of their new projects being green-certified as of 2024.

Core Value Key Initiative Impact or Achievement
Customer Centricity Aptus Helpline 30% reduction in response time
Integrity Internal Compliance Program 100% staff ethics training
Innovation Digital Lending Platform 40% faster loan approval
Social Responsibility Housing Initiatives for Underprivileged Housing for 1,000 families

Teamwork

Teamwork is another core value that Aptus Value Housing Finance champions, emphasizing collaboration across all levels of the organization. The company’s internal engagement survey in 2023 indicated a 90% satisfaction rate among employees regarding teamwork and collaboration.

In 2024, Aptus implemented team-building exercises and workshops designed to improve communication and cooperation among various departments. These initiatives have resulted in a 25% increase in cross-departmental projects, enhancing overall productivity.

The introduction of a mentorship program in 2024 further demonstrates Aptus's commitment to teamwork, supporting the professional development of over 200 employees through structured mentoring relationships.


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