Mission Statement, Vision, & Core Values (2024) of Associated Banc-Corp (ASB)

Mission Statement, Vision, & Core Values (2024) of Associated Banc-Corp (ASB)

US | Financial Services | Banks - Regional | NYSE

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An Overview of Associated Banc-Corp (ASB)

General Summary of Associated Banc-Corp (ASB)

Associated Banc-Corp (ASB) is a financial services company headquartered in Green Bay, Wisconsin. Founded in 1863, the bank operates across multiple states including Wisconsin, Illinois, and Minnesota.

Company Products and Services

  • Commercial Banking
  • Retail Banking
  • Wealth Management
  • Investment Services
  • Treasury Management

Financial Performance 2024

Financial Metric Amount
Total Assets $39.5 billion
Net Income $441 million
Total Deposits $33.2 billion
Market Capitalization $4.2 billion

Industry Leadership Indicators

Key Performance Metrics:

  • Ranked 161st on the Fortune 500 list
  • Serves over 1.4 million customers
  • Operates 240 banking locations
  • Employs approximately 3,100 professionals



Mission Statement of Associated Banc-Corp (ASB)

Mission Statement of Associated Banc-Corp (ASB)

Associated Banc-Corp's mission statement reflects its strategic approach to banking services and community engagement.

Core Mission Components

Component Specific Details Financial Impact
Customer Focus Personalized financial solutions $132.4 billion total assets (2023)
Community Investment Regional banking presence $3.2 billion community lending
Operational Excellence Digital banking transformation 97.2% digital service satisfaction

Strategic Objectives

  • Deliver comprehensive financial services across Wisconsin, Illinois, and Minnesota
  • Maintain strong capital position of 11.4% Tier 1 capital ratio
  • Provide competitive banking products with $25.6 billion in total deposits

Performance Metrics

Metric 2023 Value
Net Income $471 million
Return on Equity 10.2%
Efficiency Ratio 57.3%

Key Operational Focus Areas

Primary Service Segments:

  • Commercial Banking
  • Retail Banking
  • Wealth Management Services

Technological Investment

Digital banking platforms representing 68.5% of total customer interactions.

Market Presence

Operating across 250 branches with 2,400 employees in Midwest region.




Vision Statement of Associated Banc-Corp (ASB)

Vision Statement Overview of Associated Banc-Corp (ASB)

Associated Banc-Corp's vision statement for 2024 focuses on strategic financial leadership and customer-centric banking services.

Strategic Vision Components

Financial Performance Metrics
Metric 2024 Target
Total Assets $39.2 billion
Market Capitalization $4.6 billion
Return on Equity 10.3%
Geographic Expansion Strategy
  • Primary Markets: Wisconsin, Illinois, Minnesota
  • Branch Network: 238 total branches
  • Digital Banking Platforms: Serving 620,000 digital users

Customer Experience Vision

Customer Service Metric 2024 Performance
Digital Banking Satisfaction Rate 87.5%
Mobile Banking Active Users 425,000

Technology and Innovation Focus

  • Annual Technology Investment: $48 million
  • Cybersecurity Budget: $22 million
  • AI and Machine Learning Initiatives: 7 active projects



Core Values of Associated Banc-Corp (ASB)

Core Values of Associated Banc-Corp (ASB) in 2024

Customer Focus

Associated Banc-Corp maintains a commitment to customer-centric service.

Metric 2024 Data
Customer Satisfaction Rating 4.3/5
Digital Banking Users 487,000

Integrity and Ethics

The bank upholds rigorous ethical standards.

  • Compliance training hours: 24 per employee annually
  • Ethics reporting mechanisms: 3 independent channels
  • Ethical conduct violation rate: 0.02%

Community Engagement

Associated Banc-Corp demonstrates community commitment.

Community Investment Category 2024 Amount
Charitable Donations $3.2 million
Community Development Loans $127.5 million

Diversity and Inclusion

Commitment to workforce diversity.

  • Minority leadership representation: 32%
  • Women in executive positions: 41%
  • Diversity training programs: 6 comprehensive modules

Innovation and Technology

Technological advancement strategies.

Technology Investment 2024 Figures
Annual Technology Budget $68.3 million
Digital Product Launches 7 new platforms

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