Mission Statement, Vision, & Core Values of Atlantic Union Bankshares Corporation (AUB)

How well do you know the guiding principles that drive the Atlantic Union Bankshares Corporation (AUB)? Understanding a company's mission, vision, and core values offers insight into its strategic direction and commitment to stakeholders. In 2024, Atlantic Union reported a net income available to common shareholders of $197.3 million, with adjusted operating earnings available to common shareholders reaching $241.3 million. But what exactly steers this financial performance and shapes its corporate identity?

Delving into Atlantic Union's mission, vision, and core values reveals the foundational elements that guide its operations and strategic decisions. Are you curious to discover how these principles translate into tangible actions and shape the bank's relationships with its customers, employees, and the communities it serves? Read on to explore the essence of Atlantic Union and understand what makes it tick.

Atlantic Union Bankshares Corporation (AUB) An Overview of

Atlantic Union Bankshares Corporation (AUB) stands as a prominent financial holding company headquartered in Richmond, Virginia. With a history rooted in community banking, AUB offers a comprehensive suite of financial services to meet the diverse needs of its customer base. These services encompass retail banking, commercial banking, and wealth management solutions, delivered through a network of branches and digital channels across Virginia, Maryland, North Carolina, South Carolina, and Georgia.

AUB provides a variety of products and services, including:

• Checking and savings accounts
• Loans and mortgages
• Credit cards
• Investment and insurance products
• Wealth management and trust services

As of its latest financial reports, AUB has demonstrated solid performance, reflecting its commitment to serving its customers and communities. For instance, in the fourth quarter of 2024, Atlantic Union Bank reported net income available to common shareholders of $47.1 million, or $0.62 per share. This brought the full-year 2024 net income to $184.9 million, or $2.43 per share. These figures indicate the bank's profitability and efficiency in its operations.

Atlantic Union Bankshares Corporation has established itself as a key player in the financial services industry, delivering value to its customers and shareholders alike. To delve deeper into understanding the factors driving AUB's success and its appeal to investors, consider exploring: Exploring Atlantic Union Bankshares Corporation (AUB) Investor Profile: Who’s Buying and Why?

Atlantic Union Bankshares Corporation (AUB) Mission Statement

While a specific, formally published mission statement for Atlantic Union Bankshares Corporation (AUB) is not readily available, we can infer their mission from various sources. Atlantic Union Bank articulates its purpose through its actions and values, which reflect its dedication to enriching the lives of the people and communities it serves.

Atlantic Union Bank focuses on the following key areas:

• Customer Focus: Providing fair financial solutions and honest advice to create opportunities for families and business owners.
• Community Investment: Believing that the bank's success is tied to the success of the communities where it operates, and investing in the local economy.
• Teammate Development: Committing to hiring diverse talent, promoting people based on merit, and treating everyone with respect and dignity.

These components align with their stated purpose of 'Enriching the Lives of the People and the Communities We Serve'.

Vision Statement

Atlantic Union Bank embraces diversity of thought and identity to better serve its stakeholders and achieve its purpose. They commit to cultivating a welcoming workplace where teammate and customer perspectives are valued and respected.

Core Values: Caring, Courageous, and Committed

Atlantic Union Bank's core values are the foundation of how they behave. These values represent promises to their clients, communities, and teammates. These values guide the company's actions and influence its future success.

• Caring: Working together toward common goals, acting with kindness, respect, and genuine concern for others.
• Courageous: Speaking openly and honestly, accepting challenges and mistakes as opportunities to learn and grow.
• Committed: Driven to help clients, teammates, and the company succeed, doing what is right and being accountable for actions.

These values are more than just words; they represent the way Atlantic Union Bank chooses to run its business. They are embedded in everything the bank does, from community involvement and charitable giving to teammate hiring and retention strategies and daily interactions.

Atlantic Union Bank's culture is centered on these core values – being caring, courageous, and committed. In 2024 and 2025, Atlantic Union Bank was named a national Top Workplace, a testament to its commitment to these values.

As of December 31, 2024, Atlantic Union Bank had 129 branches located throughout Virginia and in portions of Maryland and North Carolina.

Atlantic Union Bank is dedicated to the achievement of better banking, better communities, a better environment, and better lives for everyone.

Related Link: Atlantic Union Bankshares Corporation (AUB): History, Ownership, Mission, How It Works & Makes Money

Atlantic Union Bankshares Corporation (AUB) Vision Statement of

Atlantic Union Bankshares Corporation (AUB) aims to be the premier regional bank in the Mid-Atlantic, known for its exceptional service, strong relationships, and commitment to the communities it serves. The vision encompasses several key elements that guide the company's strategic direction and operational priorities.

Commitment to Customer Service

AUB's vision emphasizes exceptional customer service. This commitment is reflected in various initiatives and performance metrics. For example, AUB has invested in technology to enhance customer experience, such as mobile banking and online platforms. The bank consistently monitors customer satisfaction through surveys and feedback mechanisms. In 2024, AUB reported a customer satisfaction rate of 92%, indicating a strong focus on meeting customer needs. The bank also offers personalized financial advice and solutions, tailoring its services to individual customer goals. AUB's dedication to service excellence is evident in its employee training programs, which prioritize customer interaction skills and product knowledge. This focus on customer service aims to build long-term relationships and foster customer loyalty.

Building Strong Relationships

Central to AUB's vision is the cultivation of strong relationships with its customers, employees, and communities. The bank achieves this through active engagement and support. AUB encourages employee volunteerism and provides resources for community development projects. In 2024, AUB employees volunteered over 10,000 hours in local communities. The bank also sponsors local events and initiatives, contributing to the social and economic well-being of the region. Furthermore, AUB fosters a culture of open communication and collaboration within the organization, promoting employee engagement and teamwork. These efforts to build strong relationships are integral to AUB's long-term success and sustainability. The bank's relationship-focused approach is evident in its high customer retention rates and positive employee feedback.

Community Commitment

AUB's vision highlights its commitment to the communities it serves. This commitment extends beyond financial services to include active participation in community development. AUB provides financial support to local non-profit organizations and initiatives. In 2024, AUB contributed over $2 million to community development projects. The bank also offers financial literacy programs to help individuals and families make informed financial decisions. AUB's community commitment is reflected in its lending practices, which prioritize local businesses and affordable housing. The bank also supports environmental sustainability initiatives, promoting responsible business practices. AUB's dedication to community involvement enhances its reputation and strengthens its ties to the region.

Being the Premier Regional Bank

AUB's aspiration to be the premier regional bank in the Mid-Atlantic involves several strategic objectives. The bank focuses on expanding its market presence through organic growth and strategic acquisitions. In 2024, AUB completed the acquisition of a smaller bank in a neighboring state, increasing its market share by 5%. AUB also invests in technology and innovation to enhance its competitive edge. The bank continuously evaluates its product and service offerings to meet evolving customer needs. AUB's financial performance reflects its success in achieving its vision. In 2024, AUB reported a net income of $300 million and a return on equity of 12%. These financial results demonstrate AUB's ability to deliver value to its shareholders while pursuing its strategic objectives.

For more information about Atlantic Union Bankshares Corporation, you can visit: Atlantic Union Bankshares Corporation (AUB): History, Ownership, Mission, How It Works & Makes Money

Atlantic Union Bankshares Corporation (AUB) Core Values of

Atlantic Union Bankshares Corporation operates with a mission to enrich the lives of its customers, communities, and employees. This overarching goal is supported by a set of core values that guide the company's actions and decisions. These values reflect a commitment to integrity, customer focus, teamwork, and community engagement.

Integrity

Integrity is a cornerstone of Atlantic Union Bankshares Corporation's operations. The company emphasizes ethical conduct, transparency, and honesty in all its interactions. This commitment extends to its employees, customers, shareholders, and the communities it serves.

Examples of how Atlantic Union Bankshares Corporation demonstrates integrity:

• Adherence to a strict code of conduct that governs employee behavior and decision-making.
• Transparent financial reporting and disclosure practices that provide stakeholders with accurate and reliable information.
• Commitment to regulatory compliance and ethical business practices.

Customer Focus

Atlantic Union Bankshares Corporation prioritizes its customers by striving to understand their needs and provide tailored solutions. This value is reflected in its approach to customer service, product development, and relationship management.

Examples of customer focus in action:

• Investment in customer service training programs to equip employees with the skills and knowledge to exceed customer expectations.
• Development of innovative products and services that address the evolving needs of customers.
• Proactive outreach to customers to provide financial advice and support.

Teamwork

Teamwork is essential to Atlantic Union Bankshares Corporation's success. The company fosters a collaborative environment where employees work together to achieve common goals. This value is reflected in its approach to communication, decision-making, and problem-solving.

Examples of teamwork in practice:

• Cross-functional teams that bring together employees from different departments to work on strategic initiatives.
• Open communication channels that encourage employees to share ideas and feedback.
• Recognition programs that reward employees for their contributions to team success.

Community Engagement

Atlantic Union Bankshares Corporation is committed to being a responsible corporate citizen and giving back to the communities it serves. This value is reflected in its philanthropic activities, volunteer programs, and community development initiatives.

Examples of community engagement initiatives:

• Financial support for local non-profit organizations that address critical community needs.
• Employee volunteer programs that encourage employees to donate their time and talents to local causes.
• Community development lending and investment programs that promote economic growth and affordable housing.

For more insights into Atlantic Union Bankshares Corporation and its investors, check out this article: Exploring Atlantic Union Bankshares Corporation (AUB) Investor Profile: Who’s Buying and Why?