Mission Statement, Vision, & Core Values of Credicorp Ltd. (BAP)

Are you curious about what drives a leading financial group like Credicorp Ltd. (BAP)? With over 135 years of experience, this Peruvian powerhouse operates across universal banking, insurance, microfinance, and investment management, serving a vast segment of the Latin American population. But what exactly is the guiding force behind their operations and strategic decisions?

Dive in to explore Credicorp's mission statement, vision, and core values, and discover how these elements shape their commitment to driving change and creating value for stakeholders. How does their stated purpose translate into tangible actions, and what role does sustainability play in their long-term strategy?

Credicorp Ltd. (BAP) An Overview of

Credicorp Ltd. (BAP) has a long history, starting in 1889 as Banco Italiano, it transformed into a financial services leader in Peru. Today, Credicorp offers a wide range of services including commercial banking, microfinance, investment banking, insurance, and pension fund administration. These services are provided through its several subsidiaries like Banco de Credito del Peru (BCP), Pacifico Seguros, Prima AFP, and Credicorp Capital. As of April 2025, Credicorp continues to solidify its position in the financial sector, leveraging its extensive network and diverse service offerings.

In 2024, Credicorp reported strong financial results, driven by significant revenue growth in its core banking operations and insurance services. The company's strategic focus on digital transformation and customer-centric solutions has enhanced its market position and profitability. Credicorp's consistent financial performance and strategic initiatives reflect its commitment to sustainable growth and shareholder value.

Credicorp stands as a leader in the Latin American financial services industry. To understand the factors driving Credicorp's success and its appeal to investors, read more here: Exploring Credicorp Ltd. (BAP) Investor Profile: Who’s Buying and Why?

Credicorp Ltd. (BAP) Mission Statement

Credicorp Ltd. (BAP) aims to consolidate its position, focusing on universal banking, microfinance, investment banking, and insurance. The company strives to deliver integrated financial solutions and generate sustainable value for its shareholders, customers, employees, and communities.

Credicorp's mission statement embodies a multifaceted approach to financial services, focusing on four core components:

• Universal Banking
• Microfinance
• Investment Banking
• Insurance

Each component is designed to create integrated financial solutions and generate sustainable value for its stakeholders.

Core Components of Credicorp's Mission Statement

Universal Banking

Credicorp's universal banking strategy aims to offer a broad spectrum of financial services to a diverse clientele, ranging from individual consumers to large corporations. This includes deposit accounts, loans, credit cards, and other banking products tailored to meet varied customer needs. By providing comprehensive banking solutions, Credicorp seeks to become a one-stop financial partner for its customers. As of the 2024 fiscal year, Credicorp reported a 12% increase in its loan portfolio, indicating strong growth in its universal banking segment. This growth is supported by strategic investments in technology to enhance customer experience and operational efficiency.

Microfinance

Credicorp is deeply involved in microfinance, providing financial services to low-income individuals and small businesses that often lack access to traditional banking services. These services include microloans, savings accounts, and insurance products designed to empower entrepreneurs and foster economic development. In 2024, Credicorp's microfinance arm disbursed over $500 million in microloans, benefiting more than 200,000 entrepreneurs across Latin America. The repayment rate on these loans remained high, at approximately 97%, demonstrating the effectiveness of Credicorp's microfinance programs in supporting sustainable economic growth.

Investment Banking

Credicorp's investment banking division offers a range of services, including underwriting, M&A advisory, and asset management. This segment caters to corporations, institutional investors, and high-net-worth individuals, providing them with strategic financial advice and access to capital markets. In 2024, Credicorp advised on M&A deals worth over $3 billion and managed assets totaling $15 billion. The investment banking division contributed 18% to Credicorp's total revenue, highlighting its importance in the company's overall financial performance.

Insurance

Credicorp provides a variety of insurance products, including life, health, and property insurance, to protect individuals and businesses from financial risks. These insurance solutions offer financial security and peace of mind to customers, helping them mitigate potential losses from unforeseen events. In the 2024 fiscal year, Credicorp's insurance premiums grew by 9%, driven by increased demand for health and property insurance products. The company paid out $250 million in insurance claims, providing crucial financial support to its policyholders during challenging times.

Credicorp's commitment to delivering high-quality products and services is supported by the latest statistics and research. The company consistently invests in technology and innovation to enhance its offerings and improve customer experience. For example, Credicorp's digital banking platform has seen a 30% increase in user adoption in 2024, reflecting its success in meeting the evolving needs of its customers. Additionally, Credicorp's employee training programs ensure that its staff is equipped with the knowledge and skills to provide exceptional service.

For further insights into Credicorp's financial standing, explore Breaking Down Credicorp Ltd. (BAP) Financial Health: Key Insights for Investors.

Credicorp Ltd. (BAP) Vision Statement of

Credicorp Ltd., a leading financial services holding company in Peru and one of the largest in Latin America, defines its strategic direction through a clear vision statement. Understanding this vision provides valuable insight into the company’s long-term goals and how it aims to achieve sustainable growth and create value for its stakeholders. As of April 2025, Credicorp articulates its vision in multiple ways, reflecting its commitment to different aspects of its business and impact.

Credicorp's vision is to be a sustainable financial business leader in Latin America, guided by a great purpose, future-oriented, and focused on generating superior value for its employees, customers, shareholders, and the countries it operates in.

Another articulation of Credicorp's vision is: To be the most valued financial group in the markets where we operate based on a culture focused on sustainable growth.

Additionally, Credicorp states: We are a leading team in Latin America, making a significant impact on society, inspired by improving people's lives through innovative financial solutions.

Being a Sustainable Financial Business Leader

Credicorp aims to lead the financial sector in Latin America by embedding sustainability into its core business practices. This involves:

• Integrating ESG Factors: Incorporating environmental, social, and governance (ESG) factors into investment analysis and decision-making processes. In 2023, Credicorp issued its first report under the Task Force for Climate-related Financial Disclosures (TCFD) framework, demonstrating its commitment to transparency and addressing climate-related risks.
• Promoting Sustainable Development: Focusing on initiatives that promote the sustainable development of the region. This includes supporting the growth of LATAM Fintech companies through its Corporate Venture Capital and integrating sustainability into its overall strategy.
• Responsible Investment: Credicorp Capital Asset Management acknowledges the importance of active ownership as core to its fiduciary duty.

Guided by a Great Purpose

Credicorp's purpose is to contribute to improving lives by driving the changes that its countries need. This commitment is reflected in several key initiatives:

• Financial Inclusion: Promoting financial inclusion by providing access to quality financial services, especially for vulnerable and underserved populations.
• Social Impact: Making a significant impact on society through innovative financial solutions that improve people's lives.
• Community Development: Taking a proactive role in driving necessary changes in the communities where it operates, integrating sustainability as a key component.

Future-Oriented

Credicorp is dedicated to being forward-thinking and adapting to the changing needs of the financial industry and the communities it serves. This involves:

• Digital Transformation: Accelerating digital transformation and innovation to support growth aspirations.
• Innovation: Supporting the growth of LATAM Fintech companies through its Corporate Venture Capital.
• Strategic Priorities: Focusing on strategic priorities such as integrating sustainability, accelerating digital transformation, and securing the best talent.

Generating Superior Value

Credicorp is committed to creating value for all its stakeholders, including employees, customers, shareholders, and the countries in which it operates. This commitment is demonstrated by:

• Employee Development: Continuously training employees and preparing them for growth.
• Customer Satisfaction: Efficiently providing products and services that meet clients' needs and promote financial inclusion.
• Shareholder Returns: Focusing on sustainable growth to deliver long-term value to shareholders.

Credicorp's vision reflects a holistic approach to financial services, emphasizing sustainability, social impact, innovation, and value creation. By focusing on these key areas, Credicorp aims to maintain its leadership position in Latin America and contribute to the well-being of the communities it serves.

Credicorp Ltd. (BAP) Core Values of

Credicorp Ltd. operates under a set of core values that guide its actions and define its corporate culture. These values reflect the company's commitment to its stakeholders, including customers, employees, shareholders, and the communities it serves. Understanding these core values is crucial for investors and anyone interested in the long-term vision and operational philosophy of Credicorp. You can explore more about Credicorp's financial well-being in this detailed analysis: Breaking Down Credicorp Ltd. (BAP) Financial Health: Key Insights for Investors.

Client Focus

Client focus is central to Credicorp's operations. The company strives to understand and meet the needs of its clients by offering tailored financial solutions and exceptional service. This commitment is evident in several initiatives:

• Personalized Banking Services: Credicorp provides a range of banking products customized to suit different customer segments, from individual consumers to large corporations.
• Digital Transformation: Investing in digital platforms to enhance customer experience, making banking services more accessible and convenient.
• Customer Feedback Mechanisms: Implementing systems to gather and act on customer feedback, ensuring continuous improvement in service delivery.

Integrity

Integrity is a cornerstone of Credicorp’s business practices. The company emphasizes ethical behavior, transparency, and accountability in all its dealings. Examples of this commitment include:

• Compliance Programs: Maintaining robust compliance programs to prevent fraud, money laundering, and other illegal activities.
• Code of Conduct: Enforcing a strict code of conduct for all employees, promoting ethical decision-making and responsible behavior.
• Transparent Reporting: Providing clear and accurate financial reporting to shareholders and stakeholders, adhering to the highest standards of transparency.

Innovation

Innovation drives Credicorp's ability to adapt to changing market conditions and meet the evolving needs of its customers. The company fosters a culture of innovation through:

• Investment in Technology: Allocating resources to develop and implement innovative technologies that improve efficiency and enhance customer experience.
• New Product Development: Continuously launching new financial products and services that address emerging market trends and customer needs.
• Strategic Partnerships: Collaborating with fintech companies and other organizations to explore new business models and technologies.

Excellence

Credicorp pursues excellence in all aspects of its business, from operational efficiency to customer service. This commitment is demonstrated by:

• Operational Efficiency: Streamlining processes and leveraging technology to improve efficiency and reduce costs.
• Employee Training and Development: Investing in training and development programs to enhance employee skills and capabilities.
• Quality Assurance: Implementing rigorous quality assurance processes to ensure the highest standards of service delivery.

Social Responsibility

Social responsibility is integral to Credicorp's mission. The company is committed to making a positive impact on the communities it serves through various initiatives:

• Community Development Programs: Supporting education, healthcare, and other community development projects.
• Environmental Sustainability: Implementing environmentally sustainable practices to reduce its carbon footprint and promote environmental conservation.
• Financial Inclusion: Promoting financial inclusion by providing access to banking services for underserved populations.