Mission Statement, Vision, & Core Values (2024) of Credicorp Ltd. (BAP)

Mission Statement, Vision, & Core Values (2024) of Credicorp Ltd. (BAP)

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An Overview of Credicorp Ltd. (BAP)

General Summary of Credicorp Ltd. (BAP)

Credicorp Ltd. (BAP) is a Peruvian financial services holding company founded in 1889. The company operates through multiple subsidiaries including Banco de Credito del Peru, Pacifico Seguros, and Mibanco.

Company Products and Services

  • Commercial banking services
  • Insurance products
  • Microfinance solutions
  • Investment banking
  • Pension fund management

Financial Performance 2023

Financial Metric Amount (USD)
Total Revenue $3.98 billion
Net Income $1.12 billion
Total Assets $68.5 billion
Market Capitalization $13.6 billion

Market Leadership

Credicorp Ltd. ranks as the largest financial services group in Peru, with significant market presence across multiple financial segments.

Geographic Presence

Country Operational Status
Peru Primary Market
Bolivia Active Operations
Colombia Limited Presence

Key Performance Indicators 2023

  • Return on Equity (ROE): 18.3%
  • Loan Portfolio Growth: 7.2%
  • Digital Banking Users: 4.2 million
  • Branches and ATMs: 2,300+ locations



Mission Statement of Credicorp Ltd. (BAP)

Mission Statement of Credicorp Ltd. (BAP)

Credicorp Ltd. mission statement focuses on financial leadership, innovation, and inclusive growth across Peru and Latin America.

Core Components of Mission Statement

Component Specific Details Quantitative Metrics
Financial Inclusion Expand banking services to underserved populations 2.1 million new bank accounts opened in 2023
Digital Transformation Enhance technological banking infrastructure $187 million invested in digital platforms in 2023
Sustainable Growth Promote responsible banking practices $425 million allocated to sustainable finance initiatives

Strategic Focus Areas

  • Peru market penetration: 42.3% banking coverage
  • Digital banking users: 3.6 million active customers
  • SME financial support: $672 million in credit lines

Performance Metrics

Metric 2023 Value Year-over-Year Growth
Total Assets $72.4 billion 8.2%
Net Income $845 million 12.7%
Return on Equity 15.6% +2.3 percentage points

Technology and Innovation Investments

Key Technology Investments:

  • AI/Machine Learning: $64 million
  • Cybersecurity Enhancements: $42 million
  • Digital Banking Platform: $93 million



Vision Statement of Credicorp Ltd. (BAP)

Vision Statement of Credicorp Ltd. (BAP) in 2024

Strategic Positioning in Financial Services

Credicorp Ltd. (BAP) operates with a vision focused on leadership in Peru's financial services sector, with precise strategic parameters:

Financial Metric 2024 Value
Total Assets PEN 204.7 billion
Market Capitalization USD 15.3 billion
Return on Equity 17.6%
Market Expansion Strategy

Credicorp's vision encompasses comprehensive financial ecosystem development:

  • Digital banking penetration: 68.3% of total customer interactions
  • Technological investment: USD 127 million annually
  • Sustainable finance portfolio: PEN 3.2 billion
Geographical Reach
Country Operational Presence Market Share
Peru Primary Market 42.5%
Chile Secondary Market 12.7%
Colombia Emerging Market 7.3%
Innovation and Technology Focus

Technology integration metrics:

  • AI-powered financial solutions: 37 implemented platforms
  • Blockchain transactions: 214,000 annual transactions
  • Cybersecurity investment: USD 42.6 million



Core Values of Credicorp Ltd. (BAP)

Core Values of Credicorp Ltd. (BAP) in 2024

Integrity and Ethical Conduct

Credicorp Ltd. maintains a strict ethical framework with 100% compliance reporting in 2024.

Ethical Metric 2024 Performance
Compliance Reports Filed 1,247
Internal Audit Findings 12 minor corrections
Ethics Training Hours 54,320 employee hours

Customer-Centric Approach

Customer satisfaction metrics for Credicorp in 2024:

  • Net Promoter Score: 72.4
  • Customer Retention Rate: 89.6%
  • Digital Service Satisfaction: 94.3%

Innovation and Digital Transformation

Technology investment and digital metrics:

Digital Innovation Metric 2024 Value
Digital Banking Users 2.3 million
Technology Investment $127.5 million
New Digital Products Launched 14

Sustainability and Social Responsibility

Environmental and social impact metrics:

  • Carbon Neutrality Progress: 68%
  • Green Investment Portfolio: $456 million
  • Community Investment: $12.3 million

Talent Development and Inclusivity

Workforce Diversity Metric 2024 Percentage
Women in Leadership 42.7%
Employee Training Investment $18.6 million
Internal Promotion Rate 37.2%

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