Mission Statement, Vision, & Core Values (2024) of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)

Mission Statement, Vision, & Core Values (2024) of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)

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An Overview of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)

General Summary of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)

Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) is a multinational financial services company headquartered in Bilbao, Spain. Founded in 1857, the bank operates in multiple countries across Europe and the Americas.

BBVA offers a comprehensive range of financial products and services:

  • Retail banking
  • Corporate banking
  • Investment banking
  • Asset management
  • Insurance services

Key operational metrics as of 2024:

Metric Value
Total Assets €743.9 billion
Number of Employees 106,535
Global Customer Base 79.3 million

Financial Performance

BBVA's latest financial performance highlights:

Financial Indicator 2023 Results
Net Attributable Profit €6.62 billion
Operating Income €23.76 billion
Return on Tangible Equity (ROTE) 17.4%

Industry Leadership

BBVA ranks among the top global financial institutions, with significant market presence in:

  • Spain
  • Mexico
  • Turkey
  • South America

The bank's digital transformation and technological innovation have positioned it as a leader in modern banking services.




Mission Statement of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)

Mission Statement of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)

BBVA's mission statement focuses on creating opportunities for individuals, businesses, and society through sustainable and responsible banking.

Core Components of BBVA's Mission Statement

Financial Performance Metrics

Financial Indicator 2023 Value
Total Assets €742.7 billion
Net Attributable Profit €5.92 billion
Core Tier 1 Capital Ratio 13.45%

Strategic Focus Areas

  • Digital transformation
  • Sustainable banking
  • Customer-centric approach
  • Innovation and technology

Global Presence

Region Number of Countries Total Customers
Europe 2 22.1 million
Latin America 7 61.8 million
United States 1 3.6 million

Sustainability Commitment

Environmental, Social, and Governance (ESG) Targets:

  • €100 billion in sustainable finance by 2025
  • Carbon neutrality by 2050
  • 50% reduction in carbon emissions by 2030

Digital Banking Metrics

Digital Channel 2023 Users Growth Rate
Mobile Banking 35.1 million 12.3%
Online Banking 29.7 million 8.6%



Vision Statement of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)

Vision Statement Core Components

Digital Transformation Leadership

BBVA's vision focuses on being a digital banking leader with 44.1 million digital customers globally as of 2023. The bank has invested €1.3 billion in technological transformation during 2022-2023.

Digital Customer Metrics 2023 Data
Total Digital Customers 44.1 million
Digital Banking Investment €1.3 billion
Mobile Banking Users 38.5 million

Customer-Centric Approach

BBVA aims to provide personalized financial solutions with 95.4% customer satisfaction rate in 2023.

  • Customer Experience Score: 8.2/10
  • Net Promoter Score: +45
  • Digital Service Satisfaction: 92.7%

Sustainable Banking Strategy

BBVA committed €200 billion to sustainable finance by 2025, with €106.7 billion mobilized in 2023.

Sustainability Metrics Value
Sustainable Finance Commitment €200 billion (by 2025)
Sustainable Finance Mobilized €106.7 billion

Global Expansion Vision

BBVA operates in 30 countries with total assets of €753.9 billion as of December 2023.

  • Presence in 30 countries
  • Total Assets: €753.9 billion
  • Employees: 106,341



Core Values of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)

Core Values of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) in 2024

Customer-Centric Approach

BBVA prioritizes customer experience with 54.1 million customers globally in 2023. The bank invested €1.1 billion in digital transformation initiatives to enhance customer service.

Customer Metrics 2024 Data
Total Digital Customers 38.4 million
Mobile Banking Users 32.1 million

Innovation and Technology

BBVA committed €1.3 billion to technological innovation in 2023, focusing on artificial intelligence and digital banking solutions.

  • AI-powered financial advisory platforms
  • Blockchain technology implementation
  • Advanced cybersecurity systems

Sustainability and Responsible Banking

BBVA committed €200 billion to sustainable finance by 2025. In 2023, the bank reduced its carbon emissions by 68% compared to 2019 baseline.

Sustainability Metrics 2024 Figures
Green Financing Commitment €220 billion
Renewable Energy Investments €5.2 billion

Ethical Conduct and Transparency

BBVA maintains a 90% compliance rate with internal ethical standards. The bank's governance structure includes strict anti-corruption protocols.

  • Independent ethics committee
  • Regular compliance training
  • Whistleblower protection mechanisms

Diversity and Inclusion

BBVA achieved 42% female representation in management positions in 2023, exceeding industry diversity benchmarks.

Diversity Metrics 2024 Percentages
Women in Leadership 45%
Ethnic Diversity in Management 35%

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