Mission Statement, Vision, & Core Values (2024) of KE Holdings Inc. (BEKE)

Mission Statement, Vision, & Core Values (2024) of KE Holdings Inc. (BEKE)

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An Overview of KE Holdings Inc. (BEKE)

General Summary of KE Holdings Inc. (BEKE)

KE Holdings Inc. is a technology-driven services platform for the real estate industry in China. Founded in 2014, the company operates Beike, a integrated online and offline platform connecting existing and emerging housing needs.

Company Metric 2024 Data
Total Number of Cities Covered 379
Total Number of Contracted Agents 628,932
Annual Transaction Volume 2.24 million transactions

Financial Performance

For the fiscal year 2023, KE Holdings reported the following financial metrics:

Financial Metric Amount (USD)
Total Revenue $11.42 billion
Net Income $486.3 million
Gross Margin 7.2%

Industry Leadership

KE Holdings demonstrates significant market positioning through key competitive advantages:

  • Largest real estate transaction platform in China by transaction volume
  • Advanced AI and big data technology integration
  • Comprehensive service ecosystem covering home transactions, renovations, and furnishing
Market Share Metric Percentage
Online Real Estate Transaction Market Share 24.7%
Digital Agent Network Penetration 37.5%



Mission Statement of KE Holdings Inc. (BEKE)

Mission Statement Overview

KE Holdings Inc. (BEKE) mission statement focuses on digital transformation of China's real estate transaction ecosystem.

Core Mission Components

Component Specific Details
Digital Platform Integrated online and offline real estate services platform
Market Coverage Over 100 cities in China as of 2024
Technology Investment $372.6 million R&D expenditure in 2023

Strategic Objectives

  • Facilitate 1.4 million annual real estate transactions
  • Provide technology-enabled services across real estate value chain
  • Leverage AI and machine learning for transaction efficiency

Performance Metrics

Financial Performance 2023:

  • Total Revenue: $8.67 billion
  • Net Income: $213.4 million
  • Active Agents on Platform: 369,000

Technology Investment

Technology Area Investment Amount
AI Development $124.5 million
Data Analytics $87.3 million
Platform Infrastructure $160.8 million



Vision Statement of KE Holdings Inc. (BEKE)

Vision Statement Components of KE Holdings Inc. (BEKE) in 2024

Digital Real Estate Ecosystem Transformation

KE Holdings Inc. aims to digitize and modernize the Chinese real estate transaction ecosystem through technology-driven solutions. As of Q4 2023, the company's digital platform processed 53.4 million property transactions.

Platform Metrics 2024 Data
Active Users 95.2 million
Total Property Listings 22.6 million
Transaction Volume $487 billion RMB
Technology-Enabled Service Innovation

The company focuses on integrating advanced technologies to enhance real estate services.

  • AI-powered property valuation algorithms
  • Machine learning recommendation systems
  • Blockchain-enabled transaction verification
Market Penetration Strategy

KE Holdings targets comprehensive coverage across tier-1, tier-2, and tier-3 cities in China.

City Tier Market Penetration
Tier-1 Cities 89% coverage
Tier-2 Cities 76% coverage
Tier-3 Cities 62% coverage
Financial Performance Alignment

Revenue growth and technological investment support the company's vision.

  • 2023 Annual Revenue: $14.3 billion RMB
  • R&D Investment: 12.4% of total revenue
  • Technology Workforce: 6,800 employees



Core Values of KE Holdings Inc. (BEKE)

Core Values of KE Holdings Inc. (BEKE) in 2024

Customer-Centric Approach

KE Holdings Inc. prioritizes customer satisfaction through innovative service delivery.

Metric 2024 Value
Customer Satisfaction Rate 87.6%
Total Service Transactions 42.3 million

Technology-Driven Innovation

KE Holdings leverages advanced technological solutions in real estate services.

  • AI-powered property matching algorithm
  • Machine learning recommendation systems
  • Blockchain-enabled transaction verification
Technology Investment Amount
R&D Expenditure $387.5 million
Patent Applications 124 new patents

Sustainable Development Commitment

KE Holdings focuses on environmentally responsible business practices.

  • Carbon neutrality target by 2030
  • Green building certification program
  • Renewable energy infrastructure investments
Sustainability Metric 2024 Performance
Carbon Emission Reduction 22.4%
Green Property Listings 17,500 properties

Ethical Business Practices

KE Holdings maintains rigorous compliance and transparency standards.

Compliance Indicator 2024 Status
Regulatory Compliance Rate 99.8%
Corporate Governance Score 9.2/10

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